Mark Bard is a new media, marketing, and technology entrepreneur. In addition to personal ventures, he also invests in early stage technology and digital health startups taking an active advisory role with founders. With deep expertise in the digital health space, Mark’s focus and passion includes mobile, search, and customer service in a digital world. With over 15 years of industry experience, Mark is an internationally recognized expert on topics including the Internet and the healthcare system, new media, health information technology trends, mobile, social, and pharmaceutical sales and marketing. Mark was also recently recognized for his leadership within the industry when he was named to the DTC Hall of Fame.
Mark co-founded the Digital Health Coalition in 2011. In 2008, Mark sold Manhattan Research, a company he co-founded, to Decision Resources, Inc., a Providence Equity Partners portfolio company. Mark is currently the CEO of Digital Insights Group, a leading research and advisory firm. Mr. Bard received an M.B.A. from Kenan-Flager Business School at the University of North Carolina at Chapel Hill and an M.H.A. from the School of Public Health at UNC-Chapel Hill.
Joe Farris is an entrepreneur, investor and executive in the Internet, information services and digital health space. Having been actively involved with the launch and growth of multiple startups, and having worked and trained at Fortune 500 corporations, Joe brings the desired perspective of building in best practices and structure to the start-up environment. Joe co-founded the Digital Health Coalition in 2011. In 2008, Joe sold Manhattan Research, a company he co-founded, to Decision Resources, Inc., a Providence Equity Partners portfolio company. Joe remained in the role of President following the sale as part of a transition through the end of 2010.
Joe is a mentor at Blueprint Health, a health and wellness accelerator, and he also serves on the board of directors at Community of Unity, a youth development program in New York City. Joe received a Master of Engineering in Chemical Engineering with honors and a Bachelor of Science in Chemical Engineering with honors from the J.B. Speed School of Engineering at the University of Louisville.
Marc Monseau has spent almost 20 years devising new ways to reach, engage and influence people through digital channels. Marc’s varied career includes serving as an analyst for a London-based market research group, reporting for the International news organization, Bloomberg Business News, and working within the corporate communications team at Johnson & Johnson. Recently, Marc founded Mint Collective, an independent consultancy focused on helping organizations develop strategic communications programs that deliver business results. Through his consulting work, Marc works closely with a wide range of clients to identify credible approaches to reach and engage key online audiences. In addition to strategic counsel, Marc provides educational seminars to raise the cultural readiness of his clients and develops policies and processes to ensure the long-term viability of innovative communications initiatives.
While at Johnson & Johnson, Marc was responsible for numerous activities related to the social web, including launching the company’s official blog, www.jnjbtw.com, its first Twitter account, @JNJComm, and the Johnson & Johnson page on Facebook. As an internal advocate for appropriate online engagement, Marc developed the company’s social media policies and worked closely with different Johnson & Johnson brands and businesses to establish digital strategies. Marc’s career at Johnson & Johnson also included speechwriting for senior management, media relations, issues management, crisis communications, financial communications and general public affairs support.
Prior to joining Johnson & Johnson, Marc worked as a reporter for Bloomberg Business News, both in the US and in the UK. While with Bloomberg, Marc covered the European consumer goods industry, spent a stint as a political reporter in Sweden and Denmark and was responsible for the US health care beat. A frequent public speaker, Marc has presented at a variety of venues, including SXSW, BlogWorld, WOMMA, The National Press Club, Digital Pharma East and the 140 Conference, providing perspectives on everything from the need for cultural change within organizations to case studies on the attributes of a successful integrated digital program.
Marc studied English Literature at Kenyon College in Ohio, and has a Masters Degree in Anglo-American Literary Relations from University College London. He lives with his wife and two children in Princeton, New Jersey.