DHC Skillbuilders

Welcome to the new on-demand educational resource center from DHC. This content is curated by the DHC Advisory Board and reviewed by pharma marketers, in partnership with Corvus Solutions. New videos will be added regularly, and we welcome content requests for additional topics.

Career Advice from a Digital Marketer
By: Melissa Saw, Digital Transformation, Bayer

Melissa Saw is a seasoned digital marketer and new member to the DHC Advisory Board.  In this video, she shares her advice from a career built on a diverse background within pharma – what she has learned from her different roles, including in-field sales rep, and how she’s applying those tools to her current role in leading marketing innovation.
Click here for a transcript

Designing Customer Services that Scale
By: Joe Shields, President, Health Accelerators

In “Designing Customer Services that Scale,” biopharma marketing expert Joe Shields shares his expertise and experience about how best to plan, design, develop, execute and sustain innovative global services that solve specific customer problems and help to differentiate products and companies.
Click here for a transcript

Topics coming next include:

√ Setting Solid Goals for Successful Innovation
√ Today’s Best Practices for Video
√ Agile Marketing Implementation

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Additional Resources from the DHC and Our Members

Moving From Health Literacy to Health Authenticity – A DHC Webinar with Healthline and Publicis Health Media

Through this webinar, you will understand key areas of moving towards health authenticity, including: “Millennial effect” disrupting markets, definition of health evolving, recognizing the whole person and their journey, and why the integrated team approach is essential.

Watch here →

The Social Media Landscape – A DHC Webinar with Klick Health and Horizon Pharma

The social landscape continues to shift and marketers need to know where their audiences reside – the answer is no longer just “Facebook.” Some platforms face headwinds in terms of user growth and usage but others are gobbling up mobile minutes at an astounding rate. For global marketers we also show that popular platforms vary by region and some even lean much more towards personal messaging.

Watch here →

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