June 2019

Physician Attitudes Towards Mobile

RESEARCH
OVERVIEW

Slide 1

Goal: Better understand how, and to what degree, physicians interact with and recommend mobile health apps
Source: SERMO RealTime
Title: June 2019 Physician Mobile Trends: The Use of Mobile Devices and Health Apps in Patient Care
Fielded: Jun 25, 2019
Fielding time: 1H 48M
Sample: N = 104

sermo real time
HOW DO YOU USE
APPS/MOBILE AS
PART OF YOUR CLINICAL
PRACTICE?

Slide 2

Today, mobile for HCPs is still fairly transactional (e.g. Rx mgmt, clinic operations, patient intake, payment).

Outlier is decision-support tools in helping patient diagnosis and treatment — this is an emerging area that is more complex, nuanced, and high-context.
mobile trends

DO YOU CONSIDER
MOBILE
TECHNOLOGY
RELIABLE WHEN
WORKING WITH A
PATIENT ON AN
ONGOING BASIS?

Slide 3
Reliability is a critical element of trust in technology adoption.

The fact that 70% of HCPs can count on mobile to work for them in a clinical context indicates a strong foundation to build on.
mobile trends
IF YOU ARE
RECOMMENDING
AN APP/MOBILE
SOLUTION, PLEASE
RANK THE
FOLLOWING
FEATURES BASED ON
ORDER OF VALUE
Slide 4
Improving the patient-to-hcp communication dynamic is seen as most valuable.

Interestingly, remote diagnostics/care is seen as the least valuable feature. Low maturity of the space? Lack of reimbursement for HCPs?

BUT, great opportunity to further explore adherence + compliance.
mobile trends
DO YOU USE
REPORTS OR DATA
AS OUTPUT FROM
APPS/MOBILE
HEALTH SOLUTIONS
YOU RECOMMEND?
Slide 5
HCPs are leaning in, but overall utility/value created is still siloed and uneven.

Close to 50% of HCPs don’t use the reports/data that come out of apps.

We are in the “toddler” phase of mHealth maturity, which means there’s lots of room to evolve and solve for the myriad of problems facing HCPs and patients today.
mobile trends
HOW DO YOU USE REPORTS OR DATA WITH PATIENTS?
Slide 6
mobile trends
HOW IMPORTANT
IS IT THAT YOU’VE
USED AN APP
THAT YOU
RECOMMEND TO
PATIENTS?

Slide 7

Underlines importance of building trust with HCPs as you build your mobile strategy.

Begs the questions: How do you engage HCPs directly in the app creation and development process to get buy-in and pull-through to patient?
HOW IMPORTANT IS
FDA APPROVAL
WHEN
CONSIDERING
WHICH HEALTH APP
TO RECOMMEND
TO A PATIENT?

Slide 8

Again, underlines that gaining HCP trust is a cornerstone as you build your mobile strategy.

When an app is also an Rx, obvious that FDA is central approval body…

But, this raises an interesting question: What other credible, authoritative partners could help build trust and drive mobile heath adoption for HCPs and patients?
mobile trends
HOW DO YOU
LEARN ABOUT
NEW HEALTH
APPS?

Slide 9

Not unexpected, but HCPs are peer driven — how do you involve them in mHealth solution design and development?

Of course, a strong paid media strategy will still move the needle.

But the patient’s role is also a key driver to get HCPs on board…
WHAT DO YOU
THINK IS THE
BIGGEST
OPPORTUNITY
RELATED TO THE USE
OF MOBILE OVER
THE NEXT 5 YEARS?

Slide 10

mobile trends

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