Marketing in a Precision Medicine World Infographic

November 2019

Marketing in a Precision World

PERSONALIZED MEDICINE

Personalized medicine graph - precision medicine
89%

of physicians agree science
will produce more
personalized medications

over the next 5 years

Only 35% of physicians agree medications today are designed for the biology of their patients

physicians medications graph

78% agree their patients will pay more for medications tailored to their biology or needs

63%

of physicians agree pursuing
precision medicine for their
patients is a top priority

top priority graph - precision medicine
greatly improve outcomes graph

67% agree precision medicine will greatly improve outcomes in the next 2 years

Only 41% agree they have enough info to discuss
precision medicine with their patients

have enough info graph
improve diagnostics graph - precision medicine
69%
of physicians have patients discussing using tests to improve diagnosis

58% discussing apps or sensors to monitor health

what medications graph

51% discussing tests to improve decisions about what medications to take

47% discussing home-based biological tests

biological tests graph
50%
of physicians have reviewed home-based tests or information from patients (as input to Dx)
home based tests graph - precision medicine
home based tests graph

34% have recommended a
home-based test to patients

Only 11% have discouraged patients from using home-based tests to help them make health decisions

risks - precision medicine
69%

of physicians agree home-based testing provides patients with information about their risks of getting a disease

65% agree it helps them better understand their current health

current health graph
medications graph

57% agree it helps them decide what medications to take

WHAT PHYSICIANS WANT FROM PHARMA

48%
of physicians want continuing education (CME) from Pharma regarding personalized medicine
continuing education - precision medicine
complimentary testing graph

44% want complimentary testing

42% want info on HCP sites

reps graph

40% want info from reps

33% want info from MSLs

quote left

We are at a pivotal moment in healthcare history. An unprecedented convergence of medical knowledge, technology and data science is revolutionizing patient care.

…bringing together a unique understanding of human biology with new ways to analyze health data.

…the screening, diagnosis, treatment and even prevention of diseases will more quickly and effectively transform the lives of people everywhere – ensuring the right treatment for the right patient at the right time.

quote right

ABOUT THE RESEARCH

sermo-logo-white

The age of precision medicine is upon us and already impacting health delivery and treatment choices. While most of the activity, and discussion, centers around the use of precision medicine and therapies for oncology, the future of precision medicine is bright with the rapid proliferation of home testing and diagnostics to help consumers not only assess their risk for a wide range of conditions – but to also help them better understand what treatment options may work for them. Seeking to answer some of the questions related to the future of precision medicine, the DHC surveyed 105 US physicians (a mix of primary care and specialists) on the SERMO network to ask them about their opinions about their current use, future interest, and the impact of precision medicine on their patients. The above highlights are from that research.

Contact us for additional information or getting involved at DHCPHARMA.ORG

PHARMA ▶ NETWORK • EDUCATE • RESEARCH


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