Insights with Innovators

Article: Measuring and Testing Innovation – Experts Discuss

At a recent DHC Summit, a panel of four leading experts in healthcare innovation discussed the rather simple question of “Measuring and Testing Innovation.” Led by moderator Joe Shields (President, Health Accelerators), the panel’s true focus was to engage DHC members to get real and accept that over the past decade innovation has grown up. “Pharma spending on innovation must be as accountable as any other investment. And there are opportunity costs to the business, since any new tactic takes money away from something else, such as building a new manufacturing facility or hiring more people.”  Given the higher stakes in today’s climate, this panel set out to show that innovation must be measured to some degree, and how to “compare investment in the new with the tried and true.” What follows is a summary of their conversation, with analysis for DHC members to apply the significant insights shared. Read More →

Article: SXSW Unpacked for DHC Members

At closerlook, we feel the best way for our agency and for our clients’ brands to stay competitive is to attend events like SXSW. We sought out sessions covering a range of topics including Digital Health, Blockchain, Empathetic and Interactive Storytelling, Diversity and Inclusion, AI, and Gamification. We gained new perspectives that will help us bring innovative ideas and out-of-the-box creativity and continued purpose to our work. Here are three main themes we took away from our week at SXSW. Read More →

An Interview with Rosemary Carey, Joe Shield and Mark Bard

It’s conference season now… and we are pleased to bring you a quick excerpt from a recent DHC appearance. DHC’s co-founder, Mark Bard, had the opportunity to join Rosemarie Carey, Director of Promotional Regulatory Affairs, AstraZeneca and Joe Shields, Co-Founder of Health Accelerators for a discussion at DIA’s annual Advertising and Promotion Regulatory Affairs Conference in late February. Read More →

Article: Using Data Integration To Improve Patient Engagement

In looking at the major trends for 2019, the Digital Health Coalition asked our advisors to weigh in on the question of “how is pharma managing data management?” HCB Health’s Analytics Specialist, Jennifer LoMonaco, offers this excellent summary of how to approach the various data segments properly in order to successfully impact patient engagement. Read More →

An Interview with Roche’s Jim Lefevere

During our interviews with DHC Health Scholars for the December newsletter on 2019 trends, we spoke with Jim Lefevere about his thoughts on data management and its importance for 2019.

His initial response was “Focus on patient engagement and ongoing data handling topics will continue to be front and center of topics for the industry. As patient engagement continues to increase in importance the ability to develop strategies and supporting tactics to effectively reach patients across all digital channels. This also requires expert knowledge in data management as more patient data is collected and utilized having a clear data management approach in the US and globally is critical. Most data exists in silos today and marrying these data silos, cleansing and ensuring data integrity is foundational. The consequences are significant – particularly from an EU perspective, but longer term in order to have the ability to develop targeted marketing programs.”

We had the opportunity to dig a little digger into that topic with Jim and are providing that interview here. Read More →

An Interview with Regulatory Expert Dale Cooke

For our last interview of the year, we asked Regulatory Expert and DHC Advisory Board member Dale Cooke to provide our readers with his take on what the industry needs to be ready for in 2019. As the leading authority on FDA regulations, Dale offers a unique perspective on the coming year. We are pleased to share his insights here. Read More →

An Interview with Takeda’s Steve Schaefer

DHC Co-Founder Mark Bard recently had the opportunity to interview Takeda’s Senior VP of General Medicine Business Unit, Steve Schaefer. Mark and Steve discussed how the industry’s communication landscape has changed, the new imperatives for marketers as they consider what “patient-centricity” really looks like, and how industry leaders are working smart to incorporate innovation into the corporate structure. Read More →

An Interview with Novartis Oncology’s Will Jones III

As a part of the DHC’s recent Modern Pharma Marketing eBook launch with partner Intouch Solutions, DHC Co-Founder Mark Bard interviewed Will Jones, then-director of strategy, partnering and operations for Novartis Oncology, where he spent over a decade overseeing the launch of digital innovation strategies. Mark and Will discussed the role and opportunity of AI in pharma and we are happy to share that interview with you here. Read More →

An Interview with Horizon’s Amanda Phraner

During the recent DHC webinar on the Social Media Landscape, DHC co-founder, Mark Bard, had the opportunity to discuss social media best practices and trends with Horizon Pharmaceutical’s Amanda Phraner. Amanda is currently the senior manager of public affairs and social media. Prior to her role at Horizon, she oversaw digital communications at both Baxalta and Shire, as well as being the VP of the digital health team at Edelman. Read More →

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