Despite Perceiving Current Risks as Outweighing Benefit, Nearly 80% of The Pharmaceutical and Device Industry Plans to Allocate More Marketing Budget to Social Media in 2013
Inaugural Executive Landscape Study Published by the Digital Health Coalition
At this week’s eXL Digital Pharma East conference, the Digital Health Coalition – a non-profit industry think tank focused on facilitating innovation in healthcare – hosted more than 100 members of the healthcare industry, including patient advocates and representatives from the FDA, for an afternoon summit to share, educate and discuss current trends facing the industry in social media and mobile media. As part of the event, the Digital Health Coalition released summary findings of the DHC 2012 Executive Landscape Study.
“With 100% of pharma reporting they are either somewhat or very far behind in social media, the only way we are going to be able to move the industry forward is through sharing best practices and practical solutions,” said Joe Farris, co-founder of the Digital Health Coalition, “and as we heard this week, patients are growing impatient with pharma companies choosing not to participate in social media.”
Some of the key findings from the October 2012 member survey, “Voice of The DHC Membership,” conducted among 61 members of the Digital Health Coalition:
About the Digital Health Coalition
The Digital Health Coalition, a nonprofit organization with 501(c)(3) status, was created to serve as the collective public voice and national public forum for the discussion of the current and future issues relevant to digital and electronic marketing of healthcare products and services. The Digital Health Coalition’s vision is to identify and then recommend specific actions that will inform digital healthcare communication and engagement for the benefit of the public at large. Further, the Coalition’s projects and position statements aim to educate the public through the distribution of informational materials that will be widely reported in the media and referred to in setting of state and national digital health communication standards. For more information visit the DHC online at www.digitalhealthcoalition.org.
For more information about the Digital Health Coalition 2012 Executive Landscape Study please visit www.digitalhealthcoalition.org/landscape2012