{"id":15885,"date":"2020-10-22T14:33:55","date_gmt":"2020-10-22T14:33:55","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=15885"},"modified":"2020-11-28T03:06:39","modified_gmt":"2020-11-28T03:06:39","slug":"privacy-first-marketing-industry-pov","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=15885","title":{"rendered":"Whitepaper: Industry POV &#8211; Privacy First Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15885\" class=\"elementor elementor-15885\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59757e1 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59757e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c14b4fe\" data-id=\"c14b4fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-23aa3b7\" data-id=\"23aa3b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4026634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4026634\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36423ca\" data-id=\"36423ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-97d5f99\" data-id=\"97d5f99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9038293 elementor-widget elementor-widget-image\" data-id=\"9038293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"191\" height=\"36\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/DHC-Group-logo-white.jpg\" class=\"attachment-full size-full wp-image-14417\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5fa94ce\" data-id=\"5fa94ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2dfa1 elementor-widget elementor-widget-spacer\" data-id=\"eb2dfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf51541 elementor-widget elementor-widget-heading\" data-id=\"bf51541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacy First Marketing:\nAn Industry POV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9ffa3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a9ffa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96219ac elementor-widget elementor-widget-text-editor\" data-id=\"96219ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thought Leaders Weigh In on The Future of Privacy First Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecc2dc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3ecc2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#register\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">REQUEST THE WHITEPAPER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2894d50 elementor-widget elementor-widget-spacer\" data-id=\"2894d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6153c4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6153c4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-939709b\" data-id=\"939709b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305a598 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"305a598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3f2d1 elementor-widget elementor-widget-text-editor\" data-id=\"2b3f2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Presented by<br \/><strong>The<\/strong> <strong>DHC Group and Members<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-609856f\" data-id=\"609856f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-135a92f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"135a92f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06e4cc3\" data-id=\"06e4cc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07c82a2 elementor-widget elementor-widget-spacer\" data-id=\"07c82a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584964a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"584964a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-91467f8\" data-id=\"91467f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-163669b\" data-id=\"163669b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df459d elementor-widget elementor-widget-heading\" data-id=\"1df459d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">ACTIONABLE INSIGHTS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4fec7 elementor-widget elementor-widget-heading\" data-id=\"ef4fec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of Privacy First Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac13818 elementor-widget elementor-widget-text-editor\" data-id=\"ac13818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and agencies. This shift will have an acute impact on the approach pharma companies will have to take to successfully promote their products online.<\/p><p>The DHC Group and its members will be affected by these privacy-first changes \u2013 so we turned to our membership to gain a better understanding of some of the challenges and opportunities facing pharma brand marketers.\u00a0 The DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations and asked them how they plan to adapt to the \u201cprivacy-first\u201d era \u2013 and what\u2019s ahead for audience targeting, tracking, and metrics.<\/p><p>This Soon-To-Be-Released POV for Pharma Marketers will offer thought leader insights on to help marketers map out a privacy first strategy. Here&#8217;s a sample of what will be covered in the POV:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2114ff8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2114ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How do you plan to target messaging and advertising in the post cookie era? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What do you think customer targeting and the user experience will look like in 2030?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How should brands think about their agency and marketing partners and future investments?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Is there a future for scalable first-party data across the industry and what does that look like?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Will contextual targeting become more important given all of these new privacy restrictions?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-d5a8fed\" data-id=\"d5a8fed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9c5538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9c5538\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0999aa2\" data-id=\"0999aa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5829bfb elementor-widget elementor-widget-spacer\" data-id=\"5829bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb233de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb233de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-bd10702\" data-id=\"bd10702\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-86c341e\" data-id=\"86c341e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-188d804 elementor-widget elementor-widget-menu-anchor\" data-id=\"188d804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"register\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0325395 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0325395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cccf3c2 elementor-widget elementor-widget-spacer\" data-id=\"cccf3c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4da445 elementor-widget elementor-widget-heading\" data-id=\"b4da445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">REGISTER TO BE SENT THE POV \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cb9d6 elementor-widget elementor-widget-html\" data-id=\"06cb9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/202954145844156\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95f2772 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95f2772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8235d5f elementor-widget elementor-widget-heading\" data-id=\"8235d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CONTACT US\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7c0bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7c0bcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-da5701b\" data-id=\"da5701b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb64858 elementor-widget elementor-widget-image\" data-id=\"bb64858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-14517\" alt=\"christine franklin\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5f15a87\" data-id=\"5f15a87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b83c79 elementor-widget elementor-widget-text-editor\" data-id=\"2b83c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>CHRISTINE FRANKLIN<\/strong><br>\nExecutive Director<br>\nDHC Group<br>\n<a href=\"mailto:christine.franklin@digitalhealthcoalition.org\">Email Me<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c925017\" data-id=\"c925017\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9eb3a5 elementor-widget elementor-widget-image\" data-id=\"c9eb3a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8514\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8fb51b1\" data-id=\"8fb51b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f655db elementor-widget elementor-widget-text-editor\" data-id=\"9f655db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>MARK BARD<\/strong><br>\nCo-Founder<br>\nDHC Group<br>\n<a href=\"mailto:mbard@digitalhealthcoalition.org\">Email Me<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ea87aee\" data-id=\"ea87aee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16065,"parent":0,"menu_order":157,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15885","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=15885\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Health Coalition - Moving Innovation Forward\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Whitepaper: Industry POV \u2013 Privacy First Marketing - Digital Health Coalition\" \/>\n\t\t<meta property=\"og:description\" content=\"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/digitalhealthcoalition.org\/?page_id=15885\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-10-22T14:33:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-11-28T03:06:39+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Whitepaper: Industry POV \u2013 Privacy First Marketing - Digital Health Coalition\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitalhealthcoalition.org\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885#listItem\",\"name\":\"Whitepaper: Industry POV &#8211; Privacy First Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885#listItem\",\"position\":2,\"name\":\"Whitepaper: Industry POV &#8211; Privacy First Marketing\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#organization\",\"name\":\"Digital Health Coalition\",\"description\":\"Moving Innovation Forward\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885#webpage\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885\",\"name\":\"Whitepaper: Industry POV \\u2013 Privacy First Marketing - Digital Health Coalition\",\"description\":\"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/privacy-first-marketing-600x396-1.png\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885\\\/#mainImage\",\"width\":600,\"height\":396,\"caption\":\"privacy first marketing\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=15885#mainImage\"},\"datePublished\":\"2020-10-22T14:33:55+00:00\",\"dateModified\":\"2020-11-28T03:06:39+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#website\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/\",\"name\":\"Digital Health Coalition\",\"description\":\"Moving Innovation Forward\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Whitepaper: Industry POV \u2013 Privacy First Marketing - Digital Health Coalition","description":"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience","canonical_url":"https:\/\/digitalhealthcoalition.org\/?page_id=15885","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=15885#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org#listItem","position":1,"name":"Home","item":"https:\/\/digitalhealthcoalition.org","nextItem":{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=15885#listItem","name":"Whitepaper: Industry POV &#8211; Privacy First Marketing"}},{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=15885#listItem","position":2,"name":"Whitepaper: Industry POV &#8211; Privacy First Marketing","previousItem":{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/digitalhealthcoalition.org\/#organization","name":"Digital Health Coalition","description":"Moving Innovation Forward","url":"https:\/\/digitalhealthcoalition.org\/"},{"@type":"WebPage","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=15885#webpage","url":"https:\/\/digitalhealthcoalition.org\/?page_id=15885","name":"Whitepaper: Industry POV \u2013 Privacy First Marketing - Digital Health Coalition","description":"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/digitalhealthcoalition.org\/#website"},"breadcrumb":{"@id":"https:\/\/digitalhealthcoalition.org\/?page_id=15885#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/11\/privacy-first-marketing-600x396-1.png","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=15885\/#mainImage","width":600,"height":396,"caption":"privacy first marketing"},"primaryImageOfPage":{"@id":"https:\/\/digitalhealthcoalition.org\/?page_id=15885#mainImage"},"datePublished":"2020-10-22T14:33:55+00:00","dateModified":"2020-11-28T03:06:39+00:00"},{"@type":"WebSite","@id":"https:\/\/digitalhealthcoalition.org\/#website","url":"https:\/\/digitalhealthcoalition.org\/","name":"Digital Health Coalition","description":"Moving Innovation Forward","inLanguage":"en-US","publisher":{"@id":"https:\/\/digitalhealthcoalition.org\/#organization"}}]},"og:locale":"en_US","og:site_name":"Digital Health Coalition - Moving Innovation Forward","og:type":"article","og:title":"Whitepaper: Industry POV \u2013 Privacy First Marketing - Digital Health Coalition","og:description":"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience","og:url":"https:\/\/digitalhealthcoalition.org\/?page_id=15885","article:published_time":"2020-10-22T14:33:55+00:00","article:modified_time":"2020-11-28T03:06:39+00:00","twitter:card":"summary_large_image","twitter:title":"Whitepaper: Industry POV \u2013 Privacy First Marketing - Digital Health Coalition","twitter:description":"Privacy First Marketing: An Industry POV Thought Leaders Weigh In on The Future of Privacy First Marketing REQUEST THE WHITEPAPER Presented byThe DHC Group and Members ACTIONABLE INSIGHTS The Future of Privacy First Marketing The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience"},"aioseo_meta_data":{"post_id":"15885","title":null,"description":null,"keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-10-25 16:45:25","updated":"2026-09-01 00:21:57","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhitepaper: Industry POV \u2013 Privacy First Marketing\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/digitalhealthcoalition.org"},{"label":"Whitepaper: Industry POV &#8211; Privacy First Marketing","link":"https:\/\/digitalhealthcoalition.org\/?page_id=15885"}],"_links":{"self":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages\/15885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15885"}],"version-history":[{"count":0,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages\/15885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/media\/16065"}],"wp:attachment":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}