{"id":17220,"date":"2020-12-23T03:31:40","date_gmt":"2020-12-23T03:31:40","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=17220"},"modified":"2020-12-23T18:20:52","modified_gmt":"2020-12-23T18:20:52","slug":"interview-road-ahead-in-2021-with-dhc-members-dec-2020","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=17220","title":{"rendered":"Interview: The Road Ahead in 2021 with DHC Members &#8211; Dec 2020"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17220\" class=\"elementor elementor-17220\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1a0b31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1a0b31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b838d0d\" data-id=\"b838d0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3400aa7 elementor-widget elementor-widget-heading\" data-id=\"3400aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Interview<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b67c026 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b67c026\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16aa122\" data-id=\"16aa122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dc571f elementor-widget elementor-widget-heading\" data-id=\"5dc571f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Road Ahead in 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc4646 elementor-widget elementor-widget-heading\" data-id=\"7dc4646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">with DHC Members<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a078e elementor-widget elementor-widget-spacer\" data-id=\"52a078e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b005217 elementor-section-height-min-height elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"b005217\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b19d38b\" data-id=\"b19d38b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43fb468 elementor-widget elementor-widget-image\" data-id=\"43fb468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"967\" height=\"531\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/2021-predictions-road-ahead.jpg\" class=\"attachment-full size-full wp-image-17196\" alt=\"road ahead\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/2021-predictions-road-ahead.jpg 967w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/2021-predictions-road-ahead-300x165.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/2021-predictions-road-ahead-600x329.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/2021-predictions-road-ahead-768x422.jpg 768w\" sizes=\"(max-width: 967px) 100vw, 967px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae89c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae89c05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11c4b6f\" data-id=\"11c4b6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a37d96b elementor-widget elementor-widget-heading\" data-id=\"a37d96b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Predictions on the Road Ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674aa3a elementor-widget elementor-widget-text-editor\" data-id=\"674aa3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLooking forward to 2021, we are asking our advisors and partners to reflect on what\nthey believe will stay the same, what you predict will decrease, and\/or what accelerations may\nsurprise us.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620bacc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"620bacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">View DHC Member Predictions Below<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beb07ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beb07ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a99c6d\" data-id=\"6a99c6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6135780 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6135780\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-580a2d4\" data-id=\"580a2d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18493df elementor-widget elementor-widget-image\" data-id=\"18493df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#LRuschau\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1542\" height=\"1542\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ.jpg\" class=\"attachment-full size-full wp-image-4747\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ.jpg 1542w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-1024x1024.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-600x600.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-768x768.jpg 768w\" sizes=\"(max-width: 1542px) 100vw, 1542px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Linda Ruschau, Chief Client Officer, PatientPoint<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-135bacf\" data-id=\"135bacf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c39eced elementor-widget elementor-widget-image\" data-id=\"c39eced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#DGandor\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"974\" height=\"974\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/DanGandorSq.png\" class=\"attachment-full size-full wp-image-17276\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/DanGandorSq.png 974w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/DanGandorSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/DanGandorSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/DanGandorSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/DanGandorSq-768x768.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dan Gandor, Director, Us Customer Experience, Oncology &amp; Virology Abbvie<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-43c94e0\" data-id=\"43c94e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16bca99 elementor-widget elementor-widget-image\" data-id=\"16bca99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#MParamore\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"937\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore.png\" class=\"attachment-full size-full wp-image-17275\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore.png 937w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-768x768.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Miriam Paramore, President, OptimizeRx<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6d65916\" data-id=\"6d65916\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a12729 elementor-widget elementor-widget-image\" data-id=\"1a12729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#MPappas\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1397\" height=\"1396\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MarkPappas.jpg\" class=\"attachment-full size-full wp-image-17296\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MarkPappas.jpg 1397w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MarkPappas-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MarkPappas-1024x1024.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MarkPappas-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MarkPappas-600x600.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MarkPappas-768x767.jpg 768w\" sizes=\"(max-width: 1397px) 100vw, 1397px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mark Pappas, SVP, Innovation, CMI\/Compas<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef06521 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef06521\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-85e21fa\" data-id=\"85e21fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7ec9f0 elementor-widget elementor-widget-image\" data-id=\"a7ec9f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#LFlaiz\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq.png\" class=\"attachment-full size-full wp-image-17278\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq.png 974w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-768x768.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Lisa Flaiz, Director, Multi-Channel Marketing, WW Digital Hub Lead at Bristol-Myers Squibb<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9203c72\" data-id=\"9203c72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48542e2 elementor-widget elementor-widget-image\" data-id=\"48542e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#CRomweber\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"416\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq.png\" class=\"attachment-full size-full wp-image-17280\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq.png 416w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq-150x150.png 150w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Clay Romweber, EVP, Chief Growth Officer, BioPharm Communications<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c39026f\" data-id=\"c39026f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c1f971 elementor-widget elementor-widget-image\" data-id=\"0c1f971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#ACampano\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"937\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano.png\" class=\"attachment-full size-full wp-image-17277\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano.png 933w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-600x603.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-768x771.png 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Angelo Campano, SVP , OptimizeRx<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-002f381\" data-id=\"002f381\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1de310 elementor-widget elementor-widget-image\" data-id=\"a1de310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#IEberly\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"231\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/03\/Eberly.jpg\" class=\"attachment-full size-full wp-image-12887\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/03\/Eberly.jpg 231w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/03\/Eberly-150x150.jpg 150w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ingrid Eberly, VP Brand Marketing, Healthline Media<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19bed49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19bed49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6fbb54a\" data-id=\"6fbb54a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d2b78 elementor-widget elementor-widget-image\" data-id=\"11d2b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#JAppel\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq.jpg\" class=\"attachment-full size-full wp-image-17281\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq.jpg 500w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Jay Appel, Executive Director, Worldwide Digital Marketing Hub, Bristol-Myers Squibb<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ef58893\" data-id=\"ef58893\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe5cf3 elementor-widget elementor-widget-image\" data-id=\"1fe5cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#NLucht\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"680\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680.jpg\" class=\"attachment-full size-full wp-image-11070\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680.jpg 640w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680-282x300.jpg 282w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680-600x638.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nate Lucht, President and CEO of InStep Health<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5568afb\" data-id=\"5568afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1596a4f elementor-widget elementor-widget-image\" data-id=\"1596a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#RHorn\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"933\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq.png\" class=\"attachment-full size-full wp-image-17282\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq.png 933w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-768x768.png 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Richelle Horn, Senior Director, Marketing, WEGO Health<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-df4eaf2\" data-id=\"df4eaf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af6004 elementor-widget elementor-widget-image\" data-id=\"4af6004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#JAnderson\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq.png\" class=\"attachment-full size-full wp-image-17283\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq.png 974w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-768x768.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Jim Anderson, Chief Customer Officer, Aktana <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c025030 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c025030\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-afd607c\" data-id=\"afd607c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f25476b\" data-id=\"f25476b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae83bfe elementor-widget elementor-widget-image\" data-id=\"ae83bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/interview-road-ahead-in-2021-with-dhc-members-dec-2020\/#RJLewis\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq.png\" class=\"attachment-full size-full wp-image-17284\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq.png 974w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-768x768.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">R.J. Lewis, Founder, President &amp; CEO, eHealthcare Solutions<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1ef16d2\" data-id=\"1ef16d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74a27cf elementor-widget elementor-widget-image\" data-id=\"74a27cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/feature-road-ahead-in-2021-with-mark-bard-dec-2020\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot.jpg\" class=\"attachment-full size-full wp-image-2004\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mark Bard, Co-Founder, The DHC Group<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-602cdf5\" data-id=\"602cdf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e06c73 elementor-widget elementor-widget-menu-anchor\" data-id=\"6e06c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"LRuschau\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e153ce elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e153ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55824dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55824dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fec10e9\" data-id=\"fec10e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86ff545 elementor-widget elementor-widget-image\" data-id=\"86ff545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1542\" height=\"1542\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ.jpg\" class=\"attachment-full size-full wp-image-4747\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ.jpg 1542w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-1024x1024.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-600x600.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/Linda_Patient_Point_SQ-768x768.jpg 768w\" sizes=\"(max-width: 1542px) 100vw, 1542px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-198a56c\" data-id=\"198a56c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3217c7 elementor-widget elementor-widget-heading\" data-id=\"a3217c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Linda Ruschau<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d5288 elementor-widget elementor-widget-heading\" data-id=\"f9d5288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Chief Client Officer<br>PatientPoint<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42259c3 elementor-widget elementor-widget-text-editor\" data-id=\"42259c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Looking forward\u201d to 2021 is the understatement of the year!<br \/><br \/>After a year of incredible challenge and adversity, 2021 will be ripe with opportunity to see doctor and patient engagement in a new light and expand the notion of where, when and how we can connect with these audiences. In 2021, we see HCPs prioritizing a more comprehensive, continuum-of-care approach. While in-office will remain the core connection point, HCPs will leverage both in-person and virtual health tactics for consistent patient engagement and connection. This new realm will introduce additional touchpoints for brands to meaningfully engage patients with need-to-know information.<br \/><br \/>Several enduring challenges will remain in 2021, such as reduced rep access, requiring us to devise new and innovative strategies to reach busy HCPs. Some aspects of Point of Care will continue to evolve, such as the waiting room experience (yes, waiting rooms still exist!), calling for the adoption of impactful creative and technology to drive maximum patient engagement. We\u2019ll see increased emphasis on delivering critical education and treatment information to patients and HCPs in multiple ways, such as touch, QR code and, eventually, voice. And, most importantly, we will continue to work together as an industry in 2021 to drive more equitable outcomes for all through rich content emphasizing doctor-patient discussion on social determinants of health and health equity. On behalf of all of us at PatientPoint, wishing you a 2021 filled with innovation, health and happiness!&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495486e elementor-widget elementor-widget-menu-anchor\" data-id=\"495486e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"DGandor\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e6feb6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6feb6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1137edc\" data-id=\"1137edc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-819f3ee elementor-widget elementor-widget-image\" data-id=\"819f3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1759\" height=\"1758\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/dan_gandor.png\" class=\"attachment-full size-full wp-image-4743\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/dan_gandor.png 1759w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/dan_gandor-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/dan_gandor-1024x1024.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/dan_gandor-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/dan_gandor-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2018\/01\/dan_gandor-768x768.png 768w\" sizes=\"(max-width: 1759px) 100vw, 1759px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e8ac1ef\" data-id=\"e8ac1ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e663231 elementor-widget elementor-widget-heading\" data-id=\"e663231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dan Gandor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772980f elementor-widget elementor-widget-heading\" data-id=\"772980f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Director, Us Customer Experience, Oncology &amp; Virology<br>Abbvie<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa783d elementor-widget elementor-widget-text-editor\" data-id=\"7fa783d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I feel like the marketer of the future, a successful marketer of the future, is no different than a successful marketer of the past, someone with a fervent dedication to the customer. The more you understand your customer, the more you focus and deliver what they need, not what you need as a pharma company or what your brand wants or needs but really what they need, what they want. That\u2019s going to be a recipe for success.<\/p><p>Now, we need to realize there\u2019s plenty of marketers who grew up in the pharma ivory tower or grew up in the sales vertical, and therefore, they think they have a customer centricity, but they really don\u2019t. Yes, you have to have the fundamentals and the technical skills, which are more digital than ever before and more integrated than ever before, but the other element that\u2019s going<br \/>to be needed for successful pharma marketers is having that customer centric focus and the ability to do that orchestration or facilitation across the different functions.&#8221;<\/p><p><strong>*Response was originally provided during a panel at the November DHC Virtual Summit, to the question \u201cWhat can marketers do today to put themselves on the trajectory to be that ultimate marketer of the future?\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e10a34 elementor-widget elementor-widget-menu-anchor\" data-id=\"0e10a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"MParamore\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e2dd32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e2dd32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06b3f2a\" data-id=\"06b3f2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a771db elementor-widget elementor-widget-image\" data-id=\"2a771db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"937\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore.png\" class=\"attachment-full size-full wp-image-17275\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore.png 937w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/MiriamParamore-768x768.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94ee964\" data-id=\"94ee964\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86de21b elementor-widget elementor-widget-heading\" data-id=\"86de21b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Miriam Paramore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df376e7 elementor-widget elementor-widget-heading\" data-id=\"df376e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">President <br>OptimizeRx<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa6caf elementor-widget elementor-widget-text-editor\" data-id=\"baa6caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking forward to 2021, what accelerations may surprise us?<\/p><p>There are many things driving the demand for better healthcare.\u00a0 Accessing healthcare is confusing, frustrating and expensive for all of us. Paying for it can bankrupt any one of us.\u00a0 And in 2021, the U.S. government will begin in earnest the conversation about whether healthcare is a universal right in our society.\u00a0<\/p><p>As our healthcare system continues to evolve, digital health will remain front and center.\u00a0 However, for the idea of \u201cdigital health\u201d to have any true value, there\u2019s a critical need for clear, reliable information with which to navigate this complex system.\u00a0 The healthcare system has no lack of data, but rather a lack of meaningful information extracted from that data. We must work to enable the\u00a0 accurate and timely flow of data among and between healthcare stakeholders that will yield actionable insights for the entire healthcare industry.<\/p><p>In 2021 the drivers of interoperability regulations from HHS, consumerism, and value-based care, will accelerate the need for data liquidity \u2013 the free flow of information (derived from appropriately shared data) between and among stakeholders.\u00a0 As health IT and digital health vendors come on board, the volume of liquid data will increase,\u00a0 analytics will improve, and the harvesting of valuable information will become easier.\u00a0 Finally, the real-time distribution of this actionable information will accelerate based on these underlying improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-393cd7a elementor-widget elementor-widget-menu-anchor\" data-id=\"393cd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"MPappas\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b8eb60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b8eb60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0dfe64\" data-id=\"f0dfe64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b3665 elementor-widget elementor-widget-image\" data-id=\"74b3665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/PappasSq.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2842534\" data-id=\"2842534\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9da839 elementor-widget elementor-widget-heading\" data-id=\"d9da839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mark Pappas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2d8b5 elementor-widget elementor-widget-heading\" data-id=\"ce2d8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SVP, Innovation <br> CMI\/Compas<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e9eee elementor-widget elementor-widget-text-editor\" data-id=\"d0e9eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In\u00a0general\u00a0the biggest surprises\u00a0in 2020\u00a0have been seeing how fast these technologies have been\u00a0adapted\u00a0and continue to evolve and how brands are working to leverage them to be where the patient is now.\u00a0<\/p><p>Of these, the\u00a0rise in\u00a0on-demand\u00a0healthcare\u00a0services\u00a0has\u00a0been the most surprising. While both Uber and Lyft have their own healthcare offerings, more companies are emerging to bring the providers to the patients.\u00a0MedArrive\u00a0and Dispatch Health are newer companies using actual physicians to perform procedures at patients&#8217; homes such as vaccine administration.\u00a0\u00a0\u00a0<\/p><p>Streaming audio and connected TV both have experienced unprecedented growth during the pandemic, and this looks to continue well into 2021 with major motion picture studios bringing their new releases to platforms like HBO Max instead of theaters. According to Nielsen, on April 4th alone, Americans watched 27 BILLION minutes of streaming content on TV\u2014or 50,000 YEARS of content in a single day. According to Global Web index, 74% of consumers state that\u00a0they\u2019re\u00a0streaming more audio in Covid-19 and plan to continue to do so post-pandemic. Pandora and Spotify have both seen massive upticks in users leveraging streaming audio for improved mental health. Pandora&#8217;s Healthcare Soundboard shows 91% of users believe that listening to music contributes to well-being and 89% use music for mental health. Spotify saw an increase over 200% for health-related podcasts.\u00a0\u00a0<\/p><p>In January 2020, coming out of\u00a0CES\u00a0we were meeting with the first vendors to have ad solutions for telehealth sessions. No brands felt they needed to be there yet. Just two months later, every brand was trying to find a way to leverage telehealth.\u00a0Telehealth usage has exploded and seems to be staying with us.\u00a0In 2019 we asked HCPs, via our Media Vitals research, if they use telemedicine services and 20.1% said they currently do. In 2020 we asked HCPs about their telemedicine use, and 71.8%\u00a0said\u00a0they started using it much more after\/as a result of COVID-19.\u00a0<\/p><p>To say 2020 up ended things was an understatement. 2021 will tell us if these changes are the new normal or if we will be seeing even more disruption.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3af3af elementor-widget elementor-widget-menu-anchor\" data-id=\"f3af3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"LFlaiz\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a32b732 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a32b732\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-687c7fe\" data-id=\"687c7fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fff0d0 elementor-widget elementor-widget-image\" data-id=\"0fff0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq.png\" class=\"attachment-full size-full wp-image-17278\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq.png 974w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/LisaFlaizSq-768x768.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91e3433\" data-id=\"91e3433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-051c125 elementor-widget elementor-widget-heading\" data-id=\"051c125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lisa Flaiz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b0cb7 elementor-widget elementor-widget-heading\" data-id=\"e4b0cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Director, Multi-Channel Marketing, WW Digital Hub Lead <br> Bristol-Myers Squibb<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9f2d6 elementor-widget elementor-widget-text-editor\" data-id=\"ed9f2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"Interviewer\" style=\"text-align: justify;\">I think that there\u2019s still this missing piece about connections for patients when they\u2019re in the healthcare system. If there\u2019s something that we could do to help improve that infrastructure so that people can be connected with their loved ones, it would go so far in improving outcomes. Obviously, I\u2019m a big fan of Western medicine, but there\u2019s only so far that pharmaceutical intervention will take someone without that support system. To me, as long as we\u2019re in a situation where we really do have to limit the visitors and things of that nature, then I would like to see how we can play a part in improving those connections and improving the support in general of patients who need interaction.<\/p><p><strong>*Response was originally provided during a panel at the November DHC Virtual Summit, to the question \u201cWhat\u2019s your outside of the box idea for 2021? What can we can do in addition to the things that we have to get right?\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29e6cc elementor-widget elementor-widget-menu-anchor\" data-id=\"a29e6cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CRomweber\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f99466a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f99466a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d9a230c\" data-id=\"d9a230c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9103cee elementor-widget elementor-widget-image\" data-id=\"9103cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"416\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq.png\" class=\"attachment-full size-full wp-image-17280\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq.png 416w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/ClaySq-150x150.png 150w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18f4d39\" data-id=\"18f4d39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6be5ee elementor-widget elementor-widget-heading\" data-id=\"f6be5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clay Romweber<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfc34d elementor-widget elementor-widget-heading\" data-id=\"ebfc34d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EVP, Chief Growth Officer<br> BioPharm Communications<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d59647 elementor-widget elementor-widget-text-editor\" data-id=\"7d59647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2020 was a year of sudden and dramatic change for the way Brands sell and market their products.\u00a0 However, we also learned a great deal about how to communicate with customers in a new and meaningful way.\u00a0 Here are 2 trends, accelerated out of necessity this year, that we expect to continue evolving in 2021 and beyond.<\/p><ol><li>Digital transformation will continue its acceleration in 2021, even as we emerge from the Covid-19 crisis. We learned a lot about the value of timeliness and relevance of messaging this year as the volume of digital communication (and related clutter) increased dramatically. As a result, we expect to see continued growth in 1:1, personalized communications in 2021.\u00a0 We will employ more dynamic user journeys to align content with customer needs or adoption habits while leveraging tools like triggers to deliver the right message in a timely manner across multiple channels to increase the likelihood of engagement. <br \/><br \/><\/li><li>Brands\u2019 use of key opinion leaders (KOLs) was significantly impacted in 2020. In some cases, tactics such as dinner meetings ceased to exist. As part of the aforementioned digital transformation, we are seeing brands with a renewed focus on delivering opinion leader messaging in more innovative ways. With all the increased digital activity in the marketplace, brands are leveraging the credibility and trust associated with KOL campaigns to drive higher levels of engagement across communication channels.\u00a0 This approach will also allow brand marketers to stay more closely connected with their key advisors; which has been critical in this new normal.\u00a0 We expect to see continued innovation in the structure of opinion leader campaigns in 2021. Some of these innovations will include:<ol><li>Virtual KOL video recordings<\/li><li>Digital KOL roundtables<\/li><li>Interactive and gamified learning modules<\/li><li>Regionalization of campaigns with local KOLs<\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2cbde elementor-widget elementor-widget-menu-anchor\" data-id=\"af2cbde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ACampano\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5453f0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5453f0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4672703\" data-id=\"4672703\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98faaaf elementor-widget elementor-widget-image\" data-id=\"98faaaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"937\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano.png\" class=\"attachment-full size-full wp-image-17277\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano.png 933w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-600x603.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/Angelo-Campano-768x771.png 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-244b3be\" data-id=\"244b3be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-290ed9e elementor-widget elementor-widget-heading\" data-id=\"290ed9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Angelo Campano<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d90b32 elementor-widget elementor-widget-heading\" data-id=\"1d90b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SVP <br> OptimizeRx<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9bf281 elementor-widget elementor-widget-text-editor\" data-id=\"e9bf281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What Will Change in 2021: <\/strong>\u00a0Patient choice. As it relates to the patient, there are not many things more personal than health information and medical needs. There does not have to be one single solution for everyone &#8211; different regions of the country have very different medical needs. Allowing the patient to choose how to best invest in their own health and medical needs\u00a0 shifts the responsibility from the pharma dollars and Medicare\/Medicaid to the individual.<\/p><p><strong>\u00a0<\/strong><strong>What Will Stay the Same: <\/strong>Leveraging the power of the EHR. Marketers often rely exclusively on one-way communication channels like display advertisement. Recently, understanding\u00a0 the value of delivering a message in the EHR is something that forward-thinking marketers have begun to leverage successfully. Leveraging the EHR as the starting point of a conversation to deeply engage physicians with relevant and meaningful information, while with the most appropriate patient, helps improve loyalty and increase product satisfaction.<\/p><p><strong>\u00a0<\/strong><strong>My Prediction<\/strong>: Rapid evolution of connected health tools.\u00a0 Healthcare experts continue to assess, reevaluate, and pursue next-gen technology (such as Telehealth) \u2014 from how it affects patient engagement to how it affects the entire patient experience \u2014 which is not unlike how Tony Stark looked to build and then continued to improve his Iron Man character\u2019s abilities. In life science, connected health tools are rapidly becoming their own larger-than-life character \u2014 one that continues to grow with the ever-evolving healthcare landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7235f elementor-widget elementor-widget-menu-anchor\" data-id=\"6a7235f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"IEberly\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b4e8f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b4e8f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b812fd\" data-id=\"3b812fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f5dae5 elementor-widget elementor-widget-image\" data-id=\"5f5dae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"231\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/03\/Eberly.jpg\" class=\"attachment-full size-full wp-image-12887\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/03\/Eberly.jpg 231w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/03\/Eberly-150x150.jpg 150w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a782c9\" data-id=\"3a782c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81ddc21 elementor-widget elementor-widget-heading\" data-id=\"81ddc21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ingrid Eberly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032e6b9 elementor-widget elementor-widget-heading\" data-id=\"032e6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VP Brand Marketing <br> Healthline Media<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c784b7 elementor-widget elementor-widget-text-editor\" data-id=\"7c784b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whole person health has been top-of-mind for publishers and health marketers for some time now, and we have data that supports the value of managing conditions with both traditional and complementary methods. For people living with chronic conditions, we will see wellness trends on the rise as it relates to the specificity and personalization of a holistic approach for them. Trending topics include interest in nutrition, CBD, and sexual health; For example young women diagnosed with breast cancer who no longer want to deal with lower quality of life from side effects, are in search for support and information about long term positive sexual health. Let\u2019s lean into these consumer demands and continue to meet their evolving health needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b7a82 elementor-widget elementor-widget-menu-anchor\" data-id=\"a4b7a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"JAppel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f8d7cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8d7cb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-820b221\" data-id=\"820b221\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c2e2c elementor-widget elementor-widget-image\" data-id=\"b0c2e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq.jpg\" class=\"attachment-full size-full wp-image-17281\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq.jpg 500w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JayAppelSq-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-408d8e3\" data-id=\"408d8e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9fefd1 elementor-widget elementor-widget-heading\" data-id=\"a9fefd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jay Appel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af3cda elementor-widget elementor-widget-heading\" data-id=\"8af3cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Executive Director, Worldwide Digital Marketing Hub <br> Bristol-Myers Squibb<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7814ba1 elementor-widget elementor-widget-text-editor\" data-id=\"7814ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve talked about the integration of the marketing and sales organizations as long as pharma has existed. I think we\u2019re seeing a lot more gray lines between what is sales and marketing, especially from a tool perspective. What\u2019s the first thing that everybody had to make sure was in place after COVID sent everybody home? Everybody needed to have some sort of remote engagement capability. That started to bring sales and marketing together even more so than ever because capability needed to be stood up. We needed to train sales force. Everybody needed to make sure that there was the right content in place for the field to be able to utilize on these tools.<\/p><p>I think there\u2019s become an even more tightly integrated relationship between these organizations as a result of the last number of months, because there is such a need back and forth between what we call sales and marketing. Because at the end of the day, going back to being customer centric, if a customer wants to have a discussion in the field, then that\u2019s available to them.<\/p><p>We also need to recognize that some customers might want to spend more time getting what they need from more of a self-service experience. Now the key question is how do you tie those two experiences together to create a seamless customer experience. I think about when I go into the doctor and I have to repeat my history with every single doctor every time I go in, so I\u2019m starting a new relationship every time.<\/p><p>Think about what our customers can experience. They can have a relationship with us through our website and some of our third-party partners, have a separate relationship with our sales force, and the two never really come together so you\u2019re almost starting that relationship over with the brand and with the organization every time you come in and out of that ecosystem. Being able to more tightly integrate that experience is going to become more and more important as we see our customers utilizing these tools more frequently.<\/p><p><strong>*Response was originally provided during a panel at the November DHC Virtual Summit, to the question \u201cDo any of you see a change in the relationship between marketing and sales going forward?\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334823f elementor-widget elementor-widget-menu-anchor\" data-id=\"334823f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"NLucht\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68bdf33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68bdf33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1a9f5a\" data-id=\"b1a9f5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdb6b8d elementor-widget elementor-widget-image\" data-id=\"cdb6b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"680\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680.jpg\" class=\"attachment-full size-full wp-image-11070\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680.jpg 640w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680-282x300.jpg 282w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/09\/nate-lucht-640x680-600x638.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef682f7\" data-id=\"ef682f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9742632 elementor-widget elementor-widget-heading\" data-id=\"9742632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nathan Lucht<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd880f5 elementor-widget elementor-widget-heading\" data-id=\"dd880f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">President and CEO <br> InStep Health<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f449190 elementor-widget elementor-widget-text-editor\" data-id=\"f449190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2021 will bring us more of an appreciation for the small things we too often took for granted. It\u2019s going to give us less time at home (by choice!) as we rediscover travel, restaurants, get-togethers with family and friends, and even our work offices. The way we do business with clients and partners will continue to change dramatically.\u00a0 Face-to-face interactions will come back, but slowly and selectively. There will be a greater appreciation for the times that a Zoom meeting will suffice. We will find we pay more attention to our personal health and are willing to use telemedicine to augment office visits. COVID has undoubtedly put a spotlight on vaccinations and their importance, and as a result, adults will be putting a higher priority on getting their other recommended immunizations.\u00a0 2020 highlighted the critical role of pharmacies as partners in public health; as a result, consumers will rely to a greater extent on their pharmacies and pharmacists for health information and services. People will consume more digital media and buy more consumer products from online retailers.\u00a0 But the concept of \u201cdigital fatigue\u201d is real, and it will spur a greater appreciation for the tangible things in life, including traditional health media, products, and distribution methods. 2021 will be a welcomed new beginning with opportunities for human connection and business innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3f721 elementor-widget elementor-widget-menu-anchor\" data-id=\"7f3f721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"RHorn\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6893089 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6893089\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a0498f\" data-id=\"1a0498f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8b376b elementor-widget elementor-widget-image\" data-id=\"f8b376b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"933\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq.png\" class=\"attachment-full size-full wp-image-17282\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq.png 933w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RichelleHornSq-768x768.png 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59c1177\" data-id=\"59c1177\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd06d77 elementor-widget elementor-widget-heading\" data-id=\"bd06d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Richelle Horn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227dbdf elementor-widget elementor-widget-heading\" data-id=\"227dbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SENIOR DIRECTOR, Marketing<br>wego health<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d51f3e elementor-widget elementor-widget-text-editor\" data-id=\"2d51f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Empathy in Healthcare <br \/><\/strong>2020 was the year that the world took a walk in the shoes of the chronic care patient. As an industry and individually, we navigated health uncertainty, feelings of isolation, and many common frustrations that chronic care patients regularly faced far before COVID-19.<\/p><p>What this means for marketers is that we have a <u><a href=\"https:\/\/www.wegohealth.com\/2020\/10\/22\/itching-for-empathy\/\">newfound sense of empathy and understanding of the patients we all serve<\/a><\/u>. And in 2021, we predict that empathetic messaging in healthcare marketing will accelerate.<\/p><p><strong>The Year of the Patient Influencer <br \/><\/strong>In 2020, life as we knew it was put on pause. The world turned to social media for information, as a form of escape, and to stay connected. Healthcare queries topped all other searches, and with studio content creation brought to a halt, patient influencers took center stage.<\/p><p>In a <u><a href=\"https:\/\/www.wegohealth.com\/2020\/12\/10\/pharma-influencer-marketing-making-case\/\">recent quarterly landscape survey<\/a><\/u>, WEGO Health learned that 85% of patients are receptive to branded patient influencer marketing. Patients shared that the top considerations in branded campaigns were not the patient influencer&#8217;s reach, but their authenticity and transparency.<\/p><p>With more receptive patients, we also see more pharma brands dip their toes into the waters of influencer marketing. We predict this will accelerate, and if done with an emphasis on authenticity, we also anticipate a rise in patient trust as a welcome secondary result.<\/p><p><strong>Spotlight on Science <\/strong>COVID-19 put a spotlight on science and the healthcare industry like never before, and the world got to see the vital work that pharmaceutical companies do.<\/p><p>The industry has an opportunity to harness this momentum, and we predict that they will through making progress in diversity and inclusion, collaboration with patients, and empathetic messaging.<\/p><p>We look forward to what 2021 will bring for our industry! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5273624 elementor-widget elementor-widget-menu-anchor\" data-id=\"5273624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"JAnderson\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d803d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d803d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d083b6d\" data-id=\"d083b6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-758c14e elementor-widget elementor-widget-image\" data-id=\"758c14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq.png\" class=\"attachment-full size-full wp-image-17283\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq.png 974w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/JimAndersonSq-768x768.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1241b6d\" data-id=\"1241b6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-075c3d6 elementor-widget elementor-widget-heading\" data-id=\"075c3d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jim Anderson<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656a619 elementor-widget elementor-widget-heading\" data-id=\"656a619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Chief Customer Officer <br> Aktana <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9267b50 elementor-widget elementor-widget-text-editor\" data-id=\"9267b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we get to the other side of this pandemic, I wouldn\u2019t be shocked to see reps and physicians revert back to their pre-COVID approaches, at least to some extent. The visit restrictions imposed by COVID certainly accelerated HCP comfort with remote engagement and non-personal promotion, much in the same way that patients quickly grew accustomed to telehealth. You can always count on the necessity to drive change.\u00a0<\/p><p>But when COVID goes away, choice comes back. For many physicians, personalized, face-to-face interaction with a trusted rep is still their preferred way to stay informed about new treatment options and engage with brands. That said, others will certainly opt for the convenience and flexibility of virtual visits. The \u201cnew normal\u201d will be a hybrid model of in-person and digital engagement that\u2019s largely guided by individual HCP preference, so commercial teams will need to have the right tools and processes in place to identify the ideal promotional mix and coordinate effective customer journeys.\u00a0<\/p><p>In particular, I think AI will play an increasingly important role in optimizing every HCP experience\u2014from predicting the next best piece of content to ensuring every interaction considers the full context of previous touchpoints across all channels. As the commercial model continues to become more dynamic and complex, AI that makes data actionable in real-time and maximizes the judicious use of resources will become mission-critical for life sciences teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a1e46 elementor-widget elementor-widget-menu-anchor\" data-id=\"22a1e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"RJLewis\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55abb80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55abb80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfe3582\" data-id=\"dfe3582\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-874ae7b elementor-widget elementor-widget-image\" data-id=\"874ae7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"974\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq.png\" class=\"attachment-full size-full wp-image-17284\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq.png 974w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/12\/RJLewisSq-768x768.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9936d4a\" data-id=\"9936d4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3550aa8 elementor-widget elementor-widget-heading\" data-id=\"3550aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R.J. Lewis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01ac6d5 elementor-widget elementor-widget-heading\" data-id=\"01ac6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder, President &amp; CEO <br> eHealthcare Solutions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851b1ef elementor-widget elementor-widget-text-editor\" data-id=\"851b1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>An exerpt: <a href=\"https:\/\/www.pharma-mkting.com\/articles\/whats-ahead-in-2021\/?utm_source=DHC_eNL_122020&amp;utm_medium=Email&amp;utm_campaign=PMN_DHC_Partnership\">R.J. Lewis\u2019s comments can be read in their entirety on Pharma Marketing News here<\/a><\/em><\/p><p>I anticipate we will see some sizable layoffs in pharma salesforces once Biden is sworn in and Trump is out of the spotlight. It\u2019s harder to justify a Zoom-force in a world with even more limited access to call on physicians. Office space, barely used at all in the past nine months, will have to find a new equilibrium. Some roles will remain remote post-COVID while others will be hybrid home\/office roles. Floor place, required space, office layouts, will all change, but office space use in aggregate should decrease.<\/p><p>We expect to see continued increases in digital ad spending, remote work and a robust explosion of innovative tools for engaging, collaborating and monitoring remote teams. Old school tools, such as the phone, will increase as an alternative to Zoom. We expect the insourcing of some marketing functions by pharma will also increase. And unfortunately, at least initially, COVID cases will increase before subsiding and hopefully go away entirely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3715036 elementor-widget elementor-widget-spacer\" data-id=\"3715036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd8eff9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd8eff9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a812a4\" data-id=\"8a812a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e38ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"08e38ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ffaa7 elementor-widget elementor-widget-menu-anchor\" data-id=\"b9ffaa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"newsletter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f06c148 elementor-widget elementor-widget-heading\" data-id=\"f06c148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our Mailing List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc2bfc elementor-widget elementor-widget-text-editor\" data-id=\"abc2bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\"><form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/digitalhealthcoalition.us4.list-manage.com\/subscribe\/post?u=e184b84d4d47e2479e9843837&amp;id=b16c652e55\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p style=\"font-size: 18px;\">Receive more DHC content like this directly in your inbox. 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View DHC Member Predictions Below Linda Ruschau, Chief Client&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17196,"parent":0,"menu_order":144,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17220","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Interview The Road Ahead in 2021 with DHC Members Predictions on the Road Ahead Looking forward to 2021, we are asking our advisors and partners to reflect on what they believe will stay the same, what you predict will decrease, and\/or what accelerations may surprise us. 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