{"id":17308,"date":"2020-12-23T13:49:35","date_gmt":"2020-12-23T13:49:35","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=17308"},"modified":"2020-12-23T14:11:56","modified_gmt":"2020-12-23T14:11:56","slug":"what-happened-in-2020-wont-stay-in-2020","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=17308","title":{"rendered":"Article: What happened in 2020 won\u2019t stay in 2020 &#8211; meltmedia &#8211; Dec 2020"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17308\" class=\"elementor elementor-17308\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ac3c22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ac3c22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc415b8\" data-id=\"fc415b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a5d578 elementor-widget elementor-widget-heading\" data-id=\"6a5d578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Article<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b445b64 elementor-widget elementor-widget-heading\" data-id=\"b445b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What Happened in 2020 Won't Stay in 2020\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1e4c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1e4c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e3e0af\" data-id=\"6e3e0af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa8238 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0aa8238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29ae6a9\" data-id=\"29ae6a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1176046 elementor-widget elementor-widget-heading\" data-id=\"1176046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">December 2020<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e2f66 elementor-widget elementor-widget-spacer\" data-id=\"62e2f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e461b elementor-widget elementor-widget-text-editor\" data-id=\"e4e461b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s all say it together, 2020 was a year that was \u2026. (drumroll) unprecedented. Talk about an overused word. But how else do you describe a year that brought life-changing events to every geography, every industry and every human being on the planet? And in the U.S., it wasn\u2019t just the pandemic crisis; there was a brutally divisive national election and violent civil unrest for people who felt their rights had been disrespected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b417f elementor-widget elementor-widget-text-editor\" data-id=\"42b417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No doubt, future historians will look back and point a very reprimanding finger at 2020 and say \u201cYep, it was you. You changed everything. And just look at the fallout.\u201d<\/p><p>Because, yes, there\u2019s definitely fallout. Some of it will even bear fruit as early as 2021. So let\u2019s take a look at a few of the critical manifestations that 2020 will spawn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54384a5 elementor-widget elementor-widget-spacer\" data-id=\"54384a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1692a elementor-widget elementor-widget-heading\" data-id=\"3e1692a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personal Rights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8255c9d elementor-widget elementor-widget-text-editor\" data-id=\"8255c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is about every person\u2019s right to protect their identity and their sensitive information in an accelerating digital environment where less-than-scrupulous people want to buy and sell personal data for their own profit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d2d330d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2d330d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eecb87\" data-id=\"6eecb87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8980346 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8980346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f298d22\" data-id=\"f298d22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1941f2c elementor-widget elementor-widget-text-editor\" data-id=\"1941f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cWe\u2019ve said it before, but it bears repeating. Privacy is going to continue to take center stage. Proving that you are a good steward of data will become competitively differentiating. People will gravitate to the tools and platforms that demonstrate their personal data is being respected. If you aren\u2019t paying attention to this, you need to &#8212; now.\u201d <strong>&#8212;- Justin Grossman,\u00a0<\/strong><\/em><em style=\"background-color: var( --e-global-color-1e56b4cd );\">CEO\/Managing Partner, meltmedia<\/em><em style=\"background-color: var( --e-global-color-1e56b4cd );\"><strong>\u00a0&#8212;-<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf05aea elementor-widget elementor-widget-text-editor\" data-id=\"bf05aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Grossman recommends that every organization audit their privacy practices and take immediate action to shore them up. Established guidelines like GDPR and CCPA are good places to start. Then, make sure you\u2019ve assigned responsibility for someone or some group in your company to monitor trends, potential issues and outright breaches. \u201cThere\u2019s no room for lag time in your response to privacy threats,\u201d he added.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96d701 elementor-widget elementor-widget-spacer\" data-id=\"a96d701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9173d50 elementor-widget elementor-widget-heading\" data-id=\"9173d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Marketing Venues<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7564f29 elementor-widget elementor-widget-text-editor\" data-id=\"7564f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the 2020 presidential campaign, social media played a bigger role than ever before. But the widespread access for so many people with radically opposing ideas and opinions raised a number of questions that we will be grappling with well beyond 2021: Do you censor content? How do you do it? What is true \u2026 and what isn\u2019t? Who gets to decide?<\/p><p><em>\u201cFinding answers to these questions will have long-lasting marketing implications as we try to determine what we post and how we are viewed as marketers and companies using these platforms,\u201d<\/em> Grossman said.<\/p><p>Therefore, before posting anything, do your homework. Know the policies of the platform and who adjudicates the truth of the information. Keep your posts neutral, with verifiable data for back-up. Try to avoid broad-sweeping ad placements; instead, capitalize on targeted groups in your core market. And monitor the channel so you can take quick action, if needed.<\/p><p>You also need to think in terms of \u201chybrid\u201d marketing. Take the classic trade show model. Overnight, in-person events were replaced with fully virtual alternatives. Now that attendees have had a taste, the old in-person-only model likely won\u2019t ever re-surface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9b3a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9b3a05\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c3c720f\" data-id=\"c3c720f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a9d3f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f6a9d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7cd44a9\" data-id=\"7cd44a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c073f29 elementor-widget elementor-widget-text-editor\" data-id=\"c073f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cWith the introduction of vaccines, event planners and attendees will attempt to go back to \u2018normal\u2019 for awhile,\u201d <\/em>noted Grossman.<em> \u201cHowever, with continued concerns about economic recovery and travel safety, events will need to offer both in-person and virtual experiences. Event organizers won\u2019t be able to be stingy, offering materials only to those who attend in person. And, as marketers, we are going to have to get creative in making our hybrid event tactics more impactful and cost-efficient.\u201d <strong>&#8212;- Justin Grossman &#8212;-<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e30cd elementor-widget elementor-widget-text-editor\" data-id=\"d7e30cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of those \u201ccreative tactics\u201d might very well be the expansion of trailing activities after hybrid events. Consider ongoing email campaigns to attendees (virtual or in-person), follow-up workshops on related topics, key opinion leader forums, loyalty programs, surveys and small group formation (think \u201cbook clubs\u201d).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d102ff8 elementor-widget elementor-widget-spacer\" data-id=\"d102ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530948a elementor-widget elementor-widget-heading\" data-id=\"530948a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Expectations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9aea05 elementor-widget elementor-widget-text-editor\" data-id=\"a9aea05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Grossman explained, \u201cHealthcare has been changed forever. Literally within days, research teams used AI and learning models to quickly determine paths of discovery for mapping COVID and a vaccine. Sure, we had to throw a lot of money at it. But we should celebrate this use of technology. This is what is going to shape more personalized medicine, more rapid iteration of how we get drugs to market. And the market expectation, now that the possibilities have been demonstrated, will be speed.\u201d<\/p><p>The impact will range from using specific genetic data to design custom therapies to identifying target-rich populations (by geography or other markers) for clinical trial recruitment to developing personalized marketing campaigns.\u00a0<\/p><p>And if the COVID vaccine progression could race through the whole development, approval and manufacturing process in less than 9 months, why can\u2019t other therapies or cures?\u00a0<\/p><p>\u201cNone of these trends are going to achieve full resolution in 2021, but we are certainly headed in this direction. So, we\u2019d better buckle up for the ride that 2020 just launched us on. We\u2019ll have this year in our rearview mirror for a long, long time,\u201d Grossman concluded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-611b0c8\" data-id=\"611b0c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5714118 elementor-widget elementor-widget-heading\" data-id=\"5714118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">About the Author<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f58323 elementor-widget elementor-widget-image\" data-id=\"2f58323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/11\/sue-zobrist-headshot.jpg\" class=\"attachment-full size-full wp-image-16412\" alt=\"sue zobrist\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/11\/sue-zobrist-headshot.jpg 200w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/11\/sue-zobrist-headshot-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e25b6c elementor-widget elementor-widget-heading\" data-id=\"1e25b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Sue Zobrist<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2123262 elementor-widget elementor-widget-text-editor\" data-id=\"2123262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSue works as the Copy Director at meltmedia. You can learn more about her on\n<a href=\"https:\/\/www.linkedin.com\/in\/sue-zobrist-119a403\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9faba14 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9faba14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74bb8f elementor-widget elementor-widget-heading\" data-id=\"c74bb8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What to Explore Next<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272d70f elementor-widget elementor-widget-image\" data-id=\"272d70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/10\/privacy-first-marketing-meltmedia.jpg\" class=\"attachment-full size-full wp-image-16000\" alt=\"privacy first marketing\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/10\/privacy-first-marketing-meltmedia.jpg 800w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/10\/privacy-first-marketing-meltmedia-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/10\/privacy-first-marketing-meltmedia-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/10\/privacy-first-marketing-meltmedia-600x600.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/10\/privacy-first-marketing-meltmedia-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0fbe7 elementor-widget elementor-widget-heading\" data-id=\"db0fbe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/digitalhealthcoalition.org\/article-transparency-essential-privacy-first-marketing-meltmedia-oct-2020\/\">Transparency is Essential in Privacy First Marketing<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a6f9 elementor-widget elementor-widget-text-editor\" data-id=\"302a6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRespect data like it&#8217;s your own. A recent round table with meltmedia experts brought several ideas to light around privacy first marketing. <a href=\"https:\/\/digitalhealthcoalition.org\/article-transparency-essential-privacy-first-marketing-meltmedia-oct-2020\/\" target=\"_blank\">Read More &gt;&gt;<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9286ecf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9286ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-886bde5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"886bde5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2885fc6\" data-id=\"2885fc6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253e910 elementor-widget elementor-widget-heading\" data-id=\"253e910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93e77a elementor-widget elementor-widget-text-editor\" data-id=\"d93e77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to our newsletter to get the latest insights &amp; research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3720c1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f3720c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#newsletter\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b11625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b11625\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7766cc\" data-id=\"c7766cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fb9d1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fb9d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6bf76 elementor-widget elementor-widget-menu-anchor\" data-id=\"1b6bf76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"newsletter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140016c elementor-widget elementor-widget-heading\" data-id=\"140016c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our Mailing List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02f355 elementor-widget elementor-widget-text-editor\" data-id=\"a02f355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; 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(drumroll) unprecedented. Talk about an overused word. But how else do you describe a year that brought life-changing events to every geography, every industry and every human being on the planet? And&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":143,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17308","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Article What Happened in 2020 Won&#039;t Stay in 2020 December 2020 Let\u2019s all say it together, 2020 was a year that was \u2026. (drumroll) unprecedented. Talk about an overused word. But how else do you describe a year that brought life-changing events to every geography, every industry and every human being on the planet? 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