{"id":18408,"date":"2021-01-29T16:25:17","date_gmt":"2021-01-29T16:25:17","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=18408"},"modified":"2021-02-12T18:01:37","modified_gmt":"2021-02-12T18:01:37","slug":"interview-whats-next-in-pharma-with-thought-leaders-jan-2021","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=18408","title":{"rendered":"Interview: What\u2019s Happening and What\u2019s Next in Pharma with Thought Leaders &#8211; Jan 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18408\" class=\"elementor elementor-18408\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aba604 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aba604\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-510c429\" data-id=\"510c429\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f0c7cc elementor-widget elementor-widget-heading\" data-id=\"5f0c7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Interview<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca2a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca2a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a375117\" data-id=\"a375117\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8df8699 elementor-widget elementor-widget-heading\" data-id=\"8df8699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What\u2019s Happening and What\u2019s Next in Pharma<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180e185 elementor-widget elementor-widget-heading\" data-id=\"180e185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A Thought Leader Panel Discussion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d0cc4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d0cc4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ba5bc0d\" data-id=\"ba5bc0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ad38cd elementor-widget elementor-widget-image\" data-id=\"8ad38cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-18514\" alt=\"wendy blackburn\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-80bcc16\" data-id=\"80bcc16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e50795d elementor-widget elementor-widget-text-editor\" data-id=\"e50795d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Wendy Blackburn<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-61754a0\" data-id=\"61754a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84fb380 elementor-widget elementor-widget-image\" data-id=\"84fb380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-16bf15e\" data-id=\"16bf15e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce03c6b elementor-widget elementor-widget-text-editor\" data-id=\"ce03c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Dan Seewald<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65aa90b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"65aa90b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9526de0\" data-id=\"9526de0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7992d51 elementor-widget elementor-widget-image\" data-id=\"7992d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"745\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/covidwhitepaperbackground-min.png\" class=\"attachment-full size-full wp-image-18627\" alt=\"what&apos;s next in pharma\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/covidwhitepaperbackground-min.png 1200w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/covidwhitepaperbackground-min-300x186.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/covidwhitepaperbackground-min-1024x636.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/covidwhitepaperbackground-min-600x373.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/covidwhitepaperbackground-min-768x477.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2ea494 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2ea494\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dcc15e\" data-id=\"2dcc15e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7167118 elementor-widget elementor-widget-spacer\" data-id=\"7167118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf0308 elementor-widget elementor-widget-heading\" data-id=\"1bf0308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Overview<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf42db elementor-widget elementor-widget-heading\" data-id=\"2cf42db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s Next in Pharma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8fc4f elementor-widget elementor-widget-text-editor\" data-id=\"ce8fc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/markbard\"><span style=\"font-weight: 400;\">Mark Bard, with DHC Group<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/wendyblackburn\"><span style=\"font-weight: 400;\">Wendy Blackburn, with Intouch Group<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/danseewald\/\"><span style=\"font-weight: 400;\">Dan Seewald, with Deliberate Innovation<\/span><\/a><span style=\"font-weight: 400;\">, came together to discuss what\u2019s ahead in 2021 for pharma organizations, brands, and individuals. The basis of this conversation is the new DHC Group and Intouch Group <a href=\"https:\/\/www.intouchg.com\/nowandnext\" target=\"_blank\" rel=\"noopener\">whitepaper, The Now and the Next<\/a>. <br \/><\/span><\/p><p><span style=\"font-weight: 400;\">The changes fueled by 2020 have already motivated companies to alter their strategies and it\u2019s clear some of those change will stick \u2013 and evolve \u2013 and some may drop off as things revert to the new normal. This in-depth conversation will be made available in two parts.\u00a0 <br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cfbc20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cfbc20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-433ab32\" data-id=\"433ab32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d6c613 elementor-widget elementor-widget-button\" data-id=\"6d6c613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#partone\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Part One<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3deba88\" data-id=\"3deba88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa4dc59 elementor-widget elementor-widget-button\" data-id=\"aa4dc59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#parttwo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Part Two<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f975795 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"f975795\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed638c elementor-widget elementor-widget-spacer\" data-id=\"9ed638c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af34516 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af34516\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13841d1\" data-id=\"13841d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-648799b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"648799b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea46a87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea46a87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5cafd1\" data-id=\"d5cafd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cdd5f4 elementor-widget elementor-widget-menu-anchor\" data-id=\"7cdd5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partone\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e4129 elementor-widget elementor-widget-heading\" data-id=\"75e4129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the now and the next, PART ONE:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12258f elementor-widget elementor-widget-heading\" data-id=\"f12258f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Interview Focus<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a3fd1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"85a3fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What has changed forever and what is a temporary setback \u2013 or change to strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What\u2019s ahead for the patient experience based on what pharma, physicians and patients have learned from 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The future of metrics with physicians and non-personal promotion as well as what events, meetings, and education will look like in the future of in-person, online, and hybrid networking<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef2634 elementor-widget elementor-widget-spacer\" data-id=\"5ef2634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa1eb14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa1eb14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46bfff7\" data-id=\"46bfff7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7379a0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7379a0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c4bef54\" data-id=\"c4bef54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f189d28 elementor-widget elementor-widget-image\" data-id=\"f189d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31390c0\" data-id=\"31390c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be6506f elementor-widget elementor-widget-heading\" data-id=\"be6506f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aaa39e elementor-widget elementor-widget-heading\" data-id=\"7aaa39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccb8d3 elementor-widget elementor-widget-text-editor\" data-id=\"5ccb8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;What has changed forever, and what do you see going back to this idea of normal or some version of normal in the future?&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-99f43a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99f43a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d2033f\" data-id=\"8d2033f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab6c237 elementor-widget elementor-widget-image\" data-id=\"ab6c237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-afa4b91\" data-id=\"afa4b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1569dc elementor-widget elementor-widget-heading\" data-id=\"e1569dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dan Seewald<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f4893 elementor-widget elementor-widget-heading\" data-id=\"d2f4893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder &amp; CEO<br> Deliberate Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef756d elementor-widget elementor-widget-text-editor\" data-id=\"5ef756d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;One of the things that you will see not be precisely the same is how we collaborate. Right now is living proof of it. The lid is off of virtual collaboration. There were a lot of senior executives and also other folks in organizations that were not quite convinced that they could do it, and then they had no choice, so they had to do it, whether using Miro or MURAL, using Zoom, using Teams, and the whole countless litany of other technologies. It\u2019s changed the way inside organizations how we engage, but furthermore, it\u2019s also changed the way we interact with our peers and with our customers. Doctors have gotten used to this. Nurse practitioners, all advanced practitioners have gotten more or less accustomed to it from their personal life and their professional life, so the Pandora\u2019s box is open, and there\u2019s no getting it back in.&#8221; <\/p><p>&#8220;The peer-to-peer selling model has shifted. Selling will never be quite the same. I\u2019ve seen this now across multiple industries, not just pharma. If we can\u2019t take people out to dinner anymore, we can\u2019t have that face to face, how do we build trust, credibility, which is also the cornerstone of selling medicines or building reputation and trust with our customers? How do you do it? They\u2019ve had to reinvent how they do things, and they\u2019re finding it\u2019s faster, it\u2019s more efficient, and it\u2019s actually forced them to have a lot more ingenuity.\u00a0<\/p><p>A lot on the peer-to-peer, human interaction front has dramatically changed, and you\u2019re not stuffing it back in. Yet there are some things that I think will bounce back to a certain extent. I think human nature is going to override. People will want to be back with one another. How we connect and work together in person Conferences may be reshaped and look a little bit different, conferences and events aren&#8217;t going to go away, so don\u2019t take it out of your budget quite yet.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-185d5cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"185d5cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e5b1d4\" data-id=\"9e5b1d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f455fee elementor-widget elementor-widget-image\" data-id=\"f455fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4273a05\" data-id=\"4273a05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de74d6d elementor-widget elementor-widget-heading\" data-id=\"de74d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f085ead elementor-widget elementor-widget-heading\" data-id=\"f085ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026e445 elementor-widget elementor-widget-text-editor\" data-id=\"026e445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Wendy, when you look and you get asked the question what changes, what doesn\u2019t change, what do you put in those buckets?&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5df2b70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5df2b70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd7e498\" data-id=\"dd7e498\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-001efd0 elementor-widget elementor-widget-image\" data-id=\"001efd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-18514\" alt=\"wendy blackburn\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d07c1a1\" data-id=\"d07c1a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d928881 elementor-widget elementor-widget-heading\" data-id=\"d928881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wendy Blackburn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c138259 elementor-widget elementor-widget-heading\" data-id=\"c138259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EVP, Marketing &amp; Communications<br>Intouch Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2117f9 elementor-widget elementor-widget-text-editor\" data-id=\"d2117f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Sales reps have less access, patients are using telehealth more, those are trends that were already in motion before we ever heard the word coronavirus, and so in many ways, the pandemic has accelerated trends that we knew were happening.<\/p><p>We might have been a little prepared for some of the things that were going to happen. We weren\u2019t as prepared as we could have been, obviously. In most of the changes in most cases are good. It\u2019s been a catalyst for that positive change, and I think it\u2019s our opportunity to look at it that way.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11190d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11190d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-993f246\" data-id=\"993f246\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2654c5 elementor-widget elementor-widget-image\" data-id=\"a2654c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0c1271\" data-id=\"b0c1271\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8c3a1 elementor-widget elementor-widget-heading\" data-id=\"1e8c3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97648c7 elementor-widget elementor-widget-heading\" data-id=\"97648c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9d53a elementor-widget elementor-widget-text-editor\" data-id=\"5b9d53a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;We go from personal promotion to non-personal promotion and all these digital tools, and we\u2019re going to use them to build trust. What are the metrics? How do we know what\u2019s working and what\u2019s not as we shift to this primarily digital first approach?\u00a0 How do we know what\u2019s working?&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f6084b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f6084b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64774ec\" data-id=\"64774ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48779a6 elementor-widget elementor-widget-image\" data-id=\"48779a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-747ce2b\" data-id=\"747ce2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-673944b elementor-widget elementor-widget-heading\" data-id=\"673944b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dan Seewald<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3e2a3 elementor-widget elementor-widget-heading\" data-id=\"0a3e2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder &amp; CEO<br> Deliberate Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8129bbd elementor-widget elementor-widget-text-editor\" data-id=\"8129bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;I would say there\u2019s some obvious dependent variables we look at. Number one is how much are actually people engaging with us. What\u2019s the type of press and media that you hear? You can look at some of the lagging indicators, obviously sales, prescriptions, but I think you need to look at some surrogates ahead of that: the level of engagement, trust, those things you can measure. You can do those attitudinally, but also, you can use other things about the amount of access you have, the amount of time that you spend with a customer. The cool thing about digital platforms is you can really measure very precisely are you getting more time with customers, and are those meaningful interactions.<\/p><p>There\u2019s a lot of ways that we can measure digitally that we couldn\u2019t before, so in a lot of ways, we\u2019re actually better off. We just have to get more savvy how we use those tools, and there\u2019s a lot out here. That\u2019s the beauty of it. There are a lot of great tools to be able to measure and see exactly how those dependent variables are moving.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a7ec02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a7ec02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e07e17\" data-id=\"2e07e17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba154a3 elementor-widget elementor-widget-image\" data-id=\"ba154a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5d254e\" data-id=\"e5d254e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-497df62 elementor-widget elementor-widget-heading\" data-id=\"497df62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ac5a3 elementor-widget elementor-widget-heading\" data-id=\"b3ac5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26fe65 elementor-widget elementor-widget-text-editor\" data-id=\"d26fe65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Wendy, you talked about the digital personal experience, this idea of &#8216;how do we think of this beyond just non-personal promotion?&#8217;. It\u2019s so much bigger than that. What data are we looking at?&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fed3a44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed3a44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b82cfce\" data-id=\"b82cfce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-affff1d elementor-widget elementor-widget-image\" data-id=\"affff1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-18514\" alt=\"wendy blackburn\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f5de05c\" data-id=\"f5de05c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63341e7 elementor-widget elementor-widget-heading\" data-id=\"63341e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wendy Blackburn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b53219 elementor-widget elementor-widget-heading\" data-id=\"5b53219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EVP, Marketing &amp; Communications<br>Intouch Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d082f elementor-widget elementor-widget-text-editor\" data-id=\"40d082f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;There\u2019s a huge opportunity to really look at what the KPIs are for the Salesforce and reassess those in this new world, and it\u2019s not just about time in the office or how many calls that you had in a day. It is the quality of those interactions. It\u2019s the personalization of those interactions, and another thing that we haven\u2019t talked much about, but you really need to look at how you\u2019re incentivizing your reps too because that will make a huge difference in their effectiveness and where they spend their time and effort.<\/p><p>Certainly, there\u2019s going to be reps out there that aren\u2019t as comfortable with these new digital tools, and they might need a little extra incentive to get comfortable and to understand the value of them. There\u2019s plenty of people out there that are still thinking &#8216;I\u2019ll get back in the office someday.&#8217; That may not happen. We need to give them the tools and the training and the incentives to help them in this new world.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98b1c42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b1c42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-662411f\" data-id=\"662411f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60c3133 elementor-widget elementor-widget-image\" data-id=\"60c3133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c449e38\" data-id=\"c449e38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8071b64 elementor-widget elementor-widget-heading\" data-id=\"8071b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edd0bb elementor-widget elementor-widget-heading\" data-id=\"9edd0bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c2584 elementor-widget elementor-widget-text-editor\" data-id=\"39c2584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;As we consider non-office connections with physicians that used to take place in person, what&#8217;s your prediction for the future? What do you see happening to speaker programs, conferences, regional meetings?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65d91cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d91cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-343dbca\" data-id=\"343dbca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02ad8ca elementor-widget elementor-widget-image\" data-id=\"02ad8ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17b5dc4\" data-id=\"17b5dc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e31589e elementor-widget elementor-widget-heading\" data-id=\"e31589e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dan Seewald<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7acbd elementor-widget elementor-widget-heading\" data-id=\"1f7acbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder &amp; CEO<br> Deliberate Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f122901 elementor-widget elementor-widget-text-editor\" data-id=\"f122901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Some of the engagement elements that we\u2019re seeing emerge, they\u2019re becoming staples in people\u2019s day to day personal lives which are going to be transported into the event model.<\/p><p>For example, we do a lot of virtual think tanks. They\u2019re like advisory boards, but what\u2019s awesome about it is that you can bring people from all over the world together at one time. You couldn\u2019t do that in person or at least as efficiently in person and cost effectively. You\u2019ve got to be really smart in how you design for engagement. You need to bring in game mechanics. You need to be able to create other contrived measures and tools to get people to engage that feels sometimes a little artificial but forces that interaction. <\/p><p>There are also ways that you can integrate hybrid models. We are going to see more and more testing bringing people in who are not there, but they don\u2019t feel like they\u2019re living in the periphery. They are part of it. That\u2019s the reality that we\u2019re going to be seeing and experiencing: more truly blurring the lines between in person and virtual, and people will make choices about what works for them better than they have before.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68a3cf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68a3cf7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6fe75a6\" data-id=\"6fe75a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e28b55c elementor-widget elementor-widget-image\" data-id=\"e28b55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abc3e64\" data-id=\"abc3e64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7fd05d elementor-widget elementor-widget-heading\" data-id=\"a7fd05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7b910 elementor-widget elementor-widget-heading\" data-id=\"8b7b910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140efa7 elementor-widget elementor-widget-text-editor\" data-id=\"140efa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Wendy, what is the future of the virtual lunch and learn?&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b28d68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b28d68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69fefc7\" data-id=\"69fefc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c60aaf2 elementor-widget elementor-widget-image\" data-id=\"c60aaf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-18514\" alt=\"wendy blackburn\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f25e5cb\" data-id=\"f25e5cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff75b79 elementor-widget elementor-widget-heading\" data-id=\"ff75b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wendy Blackburn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b943c8 elementor-widget elementor-widget-heading\" data-id=\"4b943c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EVP, Marketing &amp; Communications<br>Intouch Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abcc7b elementor-widget elementor-widget-text-editor\" data-id=\"6abcc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;ASCO\u2019s not going away. I don\u2019t think our medical conferences are going away. I can\u2019t wait to get back to a conference personally. I want to be around people again, and there\u2019s a lot of people that feel that way. Conversely, there\u2019s a lot of people that have been able to attend these types of virtual events, and they never would have been able to before. <a href=\"https:\/\/www.intouchg.com\/nowandnext\">In the whitepaper<\/a> we talk about being able to reach, for example, physician\u2019s assistants and nurse practitioners through digital means that we wouldn\u2019t have been able to reach otherwise. They wouldn\u2019t have had the budget or the allowance to go to that medical conference in person, to travel and do that.<\/p><p>There are absolutely pros and cons to meeting in person. There are absolutely pros and cons to this more digital, virtual approach that Dan talked about, and to his point, you absolutely have to make it engaging.<\/p><p>Another point that we make with our clients is it is a very regional approach. As the pandemic was hitting and regions started shutting down, it was state by state by city by city, and I expect we\u2019ll see that as we open back up. The vaccination schedules and the rollouts are not equitable right now. Some cities will get to that point where they can open back up quicker than others, and so that\u2019s another thing to keep in mind when you\u2019re setting up your regional meetings, even your whole sales rep approach is what does it look like in those specific regions, and how can you customize your approach to fit that \u2013 the environment in their area.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69f4b89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69f4b89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b6ea51\" data-id=\"5b6ea51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6638b8a elementor-widget elementor-widget-image\" data-id=\"6638b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1741545\" data-id=\"1741545\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bf744f elementor-widget elementor-widget-heading\" data-id=\"0bf744f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dan Seewald<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2950fb elementor-widget elementor-widget-heading\" data-id=\"c2950fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder &amp; CEO<br> Deliberate Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3103fdf elementor-widget elementor-widget-text-editor\" data-id=\"3103fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;<span style=\"font-weight: 400;\">I\u2019ll just add to that real quick is that a lot of people think about this as being binary. There are going to be conferences. There are not going to be conferences. They\u2019re going to be virtual. They\u2019re going to be in person. I don\u2019t think it\u2019s going to be quite like that. The way I would think about it is it\u2019s about the amount of frequency and also duration and how that changes. I think you might see a decline. I think you will see a decline in terms of congresses and events. I agree with you on ASCO. That is such an important event, and it is important to get thought leaders together, but when there\u2019s trust and there\u2019s already connectedness, you don\u2019t need to meet in person as much.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think about it with your team. Do you go to the office five days a week and you meet with them? At some point, you\u2019re like I\u2019ve had enough. I\u2019ve seen enough of you, but that one day a week that you get together, it\u2019s almost how nicotine works. It&#8217;s that little buzz. It gives you that little dopamine squirt, and socially, it works that way too. We anticipate, and it actually does affect the dopamine chain, and you get that little burst. <\/span><\/p><p><span style=\"font-weight: 400;\">If you think about a congress or an event as being in the dopamine cascade, you go to an event you get a little squirt. You feel great. You have trust. You know people. You may not need to go for a quarter. You now have built trust and you\u2019ve built connectedness in a network with people whereas you might not have, and you can maintain that much more fluidly than you could in the past. I think the frequency goes down. I think the duration can change, but I agree, doesn\u2019t go away. It just changes about how you \u2013 the promotional mixed model if you will.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc4862 elementor-widget elementor-widget-menu-anchor\" data-id=\"7dc4862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"parttwo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf01081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf01081\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d312369\" data-id=\"d312369\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab1c94 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fab1c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0338f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0338f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-780a507\" data-id=\"780a507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470ad2f elementor-widget elementor-widget-heading\" data-id=\"470ad2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the now and the next, PART TWO:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440ae24 elementor-widget elementor-widget-heading\" data-id=\"440ae24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Interview Focus<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f8a91 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"50f8a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What content looks like in the highly dynamic world of remote communication, short form content, and enhanced video<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Closing thoughts on how companies should be thinking about their relationships with third parties including startups, platforms, and other parts of the health delivery (and data) system<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ed99dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ed99dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2925c36\" data-id=\"2925c36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffc4cb1 elementor-widget elementor-widget-image\" data-id=\"ffc4cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae04aef\" data-id=\"ae04aef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a744b1e elementor-widget elementor-widget-heading\" data-id=\"a744b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa91d9e elementor-widget elementor-widget-heading\" data-id=\"fa91d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2381b4f elementor-widget elementor-widget-text-editor\" data-id=\"2381b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How does pharma and brands think about content in this new world? How do you deal with the TikTok, Insta world and assume some of those patterns transition into events and rep engagement and Salesforce? Help us translate that into &#8220;what I do in 2021 to create snackable content in this industry?&#8221;.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-adc52bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adc52bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eda4e1\" data-id=\"6eda4e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4455bb0 elementor-widget elementor-widget-image\" data-id=\"4455bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-18514\" alt=\"wendy blackburn\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c44563d\" data-id=\"c44563d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d332c elementor-widget elementor-widget-heading\" data-id=\"e7d332c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wendy Blackburn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88b773 elementor-widget elementor-widget-heading\" data-id=\"b88b773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EVP, Marketing &amp; Communications<br>Intouch Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d26878 elementor-widget elementor-widget-text-editor\" data-id=\"9d26878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I\u2019d say resist the temptation to make one size fit all because we talk about all these channels whether you\u2019re talking to consumers or professionals. What works in TikTok does not work in a physician portal, for example, and there\u2019s a lot of examples of channels where you really do need to customize your content to make it work and consider the channel and the frequency and all the ways that that content is making it to the customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ve had conversations with Legal Med, medical and regulatory groups to help them understand the importance of being able to create one piece of content that could then be repurposed and reused a lot of different ways. Certainly, some groups are more open to that and provide a little more freedom than others, but I think it\u2019s something that we \u2013 and again, we\u2019ve been having this conversation for years, but more and more in the digital world, we need to be able to customize our content for the recipient and for the channel, and that means a lot more content going through the review process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-07bfa33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07bfa33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b143216\" data-id=\"b143216\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeead43 elementor-widget elementor-widget-image\" data-id=\"aeead43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24073c7\" data-id=\"24073c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f70f7 elementor-widget elementor-widget-heading\" data-id=\"35f70f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c9018 elementor-widget elementor-widget-heading\" data-id=\"d7c9018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9b31f elementor-widget elementor-widget-text-editor\" data-id=\"1c9b31f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dan, I think you made this comment about changes happening in digital health that we don\u2019t control, but we have to understand, and we have to figure out what telehealth, EMR changes.\u00a0 When considering external partnerships &#8211; build, buy, partner etc &#8211; how should companies be thinking about innovation?\u00a0 <br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2fe15f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fe15f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25a1cff\" data-id=\"25a1cff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f49dddf elementor-widget elementor-widget-image\" data-id=\"f49dddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3706cc\" data-id=\"b3706cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffb7f97 elementor-widget elementor-widget-heading\" data-id=\"ffb7f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dan Seewald<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51b0b3 elementor-widget elementor-widget-heading\" data-id=\"d51b0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder &amp; CEO<br> Deliberate Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa84dd0 elementor-widget elementor-widget-text-editor\" data-id=\"aa84dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A<span style=\"font-weight: 400;\"> way to think about this when you look at a lot of economic cycles is that there\u2019s a curve, and in the curve, I think a lot of times people try to own something in the beginning because they see it as a competitive advantage and a barrier to entrance to the competitors, but as it becomes more proliferate and it spreads, you realize you can\u2019t own a channel. You can\u2019t own some of these things. They have to actually become common or public good, so you will see people try to acquire telehealth companies. I can assure you that you\u2019ll see people developing these barriers because that\u2019s traditional competitive advantage 101, taught at every business school. Build barriers. Get competitive advantage.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What gets left out is proliferation, open source. More things are becoming open source, but to your original \u2013 to your first point that you made to lead off with about externalization, I think open source is the way of the future, and look at Project Warp Speed. Put the political side off to the side. When you look at how there was incredible cooperative work going on, that\u2019s why they were successful overall. Pfizer, JJ, people were not closing the kimono. They were actually opening it for academic centers, researchers, startups. People were coming to the forefront and saying how do we collaborate. That\u2019s another thing that is not going to change. <\/span><\/p><p><span style=\"font-weight: 400;\">That was already happening with places like the New Lab in Brooklyn or MassChallenge where they\u2019re trying to get people to cooperatively work together more, but I think that you\u2019re going to see large companies really rethink the notion of competitive advantage and how they partner and engage with other companies, obviously, in a compliant way. There\u2019s not going to be antitrust, but how to work together differently.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019m seeing this in a lot of industries, oil and gas with how they move away from the oil fascination where they\u2019ve got deep, deep investments in infrastructure and their asset base. They\u2019re starting to work with all different companies you wouldn\u2019t even imagine they would work with to change carbon sequestration and efficiencies and utilities. You\u2019re seeing a big change, and you\u2019re going to see it, and you\u2019re already seeing it in pharma. I think that is going to be 2021 and beyond. That\u2019s my hunch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d156c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d156c62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eaa33c5\" data-id=\"eaa33c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f058bd9 elementor-widget elementor-widget-image\" data-id=\"f058bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f47bf1d\" data-id=\"f47bf1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-481b4e9 elementor-widget elementor-widget-heading\" data-id=\"481b4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a8acd elementor-widget elementor-widget-heading\" data-id=\"d4a8acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b27db elementor-widget elementor-widget-text-editor\" data-id=\"44b27db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In the context of a brand wanting to do something interesting, innovative and evaluating build vs buy vs partner, how do you take them through that conversation?&#8221;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2420ed6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2420ed6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61eeaef\" data-id=\"61eeaef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f412f elementor-widget elementor-widget-image\" data-id=\"38f412f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-18514\" alt=\"wendy blackburn\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e222b97\" data-id=\"e222b97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8173c6 elementor-widget elementor-widget-heading\" data-id=\"e8173c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wendy Blackburn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17aaf83 elementor-widget elementor-widget-heading\" data-id=\"17aaf83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EVP, Marketing &amp; Communications<br>Intouch Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b6475 elementor-widget elementor-widget-text-editor\" data-id=\"56b6475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We recommend that they keep an open mind because there\u2019s a lot of opportunities out there that we\u2019re seeing, and if they talk to one telehealth company and things fall flat, there\u2019s always the next one, right? Telehealth is where EMR was probably 10 years ago. It\u2019s very fractionated. There\u2019s a lot of options out there. That will change and so will their offerings. <\/span><\/p><p><span style=\"font-weight: 400;\">Just to keep those conversations going, keep an open mind. I would also add to be aware a little bit \u2013 with all due respect to my innovation colleagues, beware of the shiny object because there is a lot of things you can be doing now where you don\u2019t have to worry about a new platform, a new, unproven startup. There\u2019s existing platforms that are constantly evolving and changing their offerings and coming out with new things that you should be paying attention to too that are in some ways just as innovative as a brand new company or a brand new offering.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb02999 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb02999\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1cd42ba\" data-id=\"1cd42ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaebf41 elementor-widget elementor-widget-image\" data-id=\"eaebf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c94597\" data-id=\"4c94597\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7afa2db elementor-widget elementor-widget-heading\" data-id=\"7afa2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dan Seewald<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab063d3 elementor-widget elementor-widget-heading\" data-id=\"ab063d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder &amp; CEO<br> Deliberate Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fea2b1 elementor-widget elementor-widget-text-editor\" data-id=\"5fea2b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the things for me that sometimes gets lost in the shuffle \u2013 people say it a little bit tongue in cheek is that out of adversity comes innovation. They\u2019re like well, it\u2019s just a nice way of gilding the lily, but it is true. <\/span><\/p><p><span style=\"font-weight: 400;\">There is a tremendous amount of amazing disruptions and breakthroughs that have come because of COVID, and look at a company called Batelle. If you haven\u2019t heard of them, amazing story how husband and wife \u2013 wife worked in a hospital medical center. He worked in a completely unrelated field, and he heard her griping about how they don\u2019t have enough masks, and he said why can\u2019t you decontaminate them. They started thinking how they could repurpose a technology that had no reason to be used for mask decontamination. In a matter of weeks, we\u2019re decontaminating masks all over the US.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019re seeing how people who have adjacent relationships are finding those business metaphors of how they can work together, so the traditional partners, we see them very much siloed, telehealth, EMR. Your partners may not be who you think they ought to be or they will be. You need to look in different places to find those really purposeful metaphors to transform your business. I\u2019m seeing it all over the place, startups and large companies inside and outside of healthcare.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7771e4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771e4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd49850\" data-id=\"bd49850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c0bf38 elementor-widget elementor-widget-image\" data-id=\"0c0bf38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/04\/mark-bard-headshot-round-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-12987\" alt=\"mark bard\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed3d6ab\" data-id=\"ed3d6ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e254920 elementor-widget elementor-widget-heading\" data-id=\"e254920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard                    <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edcdee elementor-widget elementor-widget-heading\" data-id=\"7edcdee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br>DHC Group                   <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf072ca elementor-widget elementor-widget-text-editor\" data-id=\"cf072ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How does workplace engagement change? We\u2019ve been doing Zooms for almost a year in some cases. Are we going to know how to interact with humans in the workplace? What do you see going forward from your purview?&#8221;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97ef218 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97ef218\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68cd3ac\" data-id=\"68cd3ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aae808a elementor-widget elementor-widget-image\" data-id=\"aae808a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-18514\" alt=\"wendy blackburn\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/Wendy-Blackburn-headshot.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0eb1d39\" data-id=\"0eb1d39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fae718b elementor-widget elementor-widget-heading\" data-id=\"fae718b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wendy Blackburn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65424f2 elementor-widget elementor-widget-heading\" data-id=\"65424f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EVP, Marketing &amp; Communications<br>Intouch Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f552b2 elementor-widget elementor-widget-text-editor\" data-id=\"0f552b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W<span style=\"font-weight: 400;\">e\u2019ve been talking a lot about this at Intouch. I\u2019m sure all the agency leaders, every company leader at this point is wondering what they\u2019re going to do with all that real estate that\u2019s still sitting empty at this point. There\u2019s a theme that has emerged, I think, from this conversation about there being a hybrid answer, and that\u2019s where things will go for our workplace cultures as well. There are a lot of people that really love working from home and have gotten used to it for a variety of reasons, and they don\u2019t miss their commutes. They\u2019ve learned that they can still be productive and still be collaborative in this space. I believe there\u2019s room for that moving forward.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At this same time, Intouch has employees that really need to get back to the office for various reasons, and sometimes that\u2019s their teenagers driving them crazy, or you never know what setups people have at home, right, where they\u2019re just not in a great spot at home to be able to be there all day every day. We\u2019re looking to offer a hybrid approach ourselves, and we\u2019ll do the same in the ways that we work with our clients so that it\u2019s more of a finding the fit that\u2019s right for you where you can be productive and happy and fulfilled, but that doesn\u2019t mean being in the office every day, and it doesn\u2019t mean being remote every day.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Collaboration, creativity is something that we pay a lot of attention to, culture, also, so while a lot of people can work from home very easily, we\u2019ve hired over 100 people that have never met their colleague face to face at Intouch at this point, so that trust that you talked about, Dan, isn\u2019t quite there, and the comfortability that comes with working side by side with people is missing for some. We\u2019re looking really carefully about getting back where we can in a collaborative space together. Again, doesn\u2019t mean we have cubes side by side, but maybe there\u2019s a collaboration space for people to gather. Again, just rethinking what the workspace will look like.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1bcbb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1bcbb0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e660996\" data-id=\"e660996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d777178 elementor-widget elementor-widget-image\" data-id=\"d777178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-18515\" alt=\"dan seewald\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/01\/dan-seewald-headshot.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91384d4\" data-id=\"91384d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be0665f elementor-widget elementor-widget-heading\" data-id=\"be0665f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dan Seewald<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d89f48 elementor-widget elementor-widget-heading\" data-id=\"6d89f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Founder &amp; CEO<br> Deliberate Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b2bbd elementor-widget elementor-widget-text-editor\" data-id=\"38b2bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I think Wendy said it really well, but a few quick additional thoughts on that. WeWork, how are they not capitalizing on this right now because they\u2019re built for this. Regus, WeWork, there are other cooperative models that are popping up because people want human interaction, but they want it on their terms. I think that\u2019s the hybrid that we\u2019re talking about. <\/span><\/p><p><span style=\"font-weight: 400;\">The technology has come a long, long way, and I\u2019m excited because I see some amazing things that we can do, but then human nature, habits have to follow. You can\u2019t go to work in your pajamas every day because that\u2019s going to affect the way you show up, the way you perform. Habits will have to follow. We haven\u2019t quite gotten there yet. I think the habits, technology, culture, all that matters, and it will continue to be a work in process.<\/span>&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bd4056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bd4056\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e182ab7\" data-id=\"e182ab7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09339de elementor-align-center elementor-widget elementor-widget-button\" data-id=\"09339de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.intouchg.com\/nowandnext\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Access The Now &amp; The Next Whitepaper Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c78178 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4c78178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311d333 elementor-widget elementor-widget-menu-anchor\" data-id=\"311d333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"newsletter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2041b1 elementor-widget elementor-widget-heading\" data-id=\"f2041b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our Mailing List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b8370 elementor-widget elementor-widget-text-editor\" data-id=\"45b8370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\"><form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/digitalhealthcoalition.us4.list-manage.com\/subscribe\/post?u=e184b84d4d47e2479e9843837&amp;id=b16c652e55\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p style=\"font-size: 18px;\">Receive more DHC content like this directly in your inbox. 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The basis of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":18550,"parent":7406,"menu_order":139,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18408","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Interview What\u2019s Happening and What\u2019s Next in Pharma A Thought Leader Panel Discussion Wendy Blackburn Dan Seewald Overview What\u2019s Next in Pharma Mark Bard, with DHC Group, Wendy Blackburn, with Intouch Group, and Dan Seewald, with Deliberate Innovation, came together to discuss what\u2019s ahead in 2021 for pharma organizations, brands, and individuals. 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