{"id":24574,"date":"2021-09-20T16:52:19","date_gmt":"2021-09-20T16:52:19","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=24574"},"modified":"2026-02-27T17:54:15","modified_gmt":"2026-02-27T17:54:15","slug":"short-takes","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=24574","title":{"rendered":"DHCG Disruptive Dose"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24574\" class=\"elementor elementor-24574\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c32887 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6c32887\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6c2fb3\" data-id=\"d6c2fb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d63324d elementor-widget elementor-widget-heading\" data-id=\"d63324d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Short Takes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5edfcad elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5edfcad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ec8325\" data-id=\"6ec8325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55e8c8c\" data-id=\"55e8c8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ba76b elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"60ba76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"156\" height=\"180\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/07\/INSIGHTS-FROM-INDUSTRY-LEADERS-chart.png\" class=\"attachment-full size-full wp-image-43105\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88c3a48 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88c3a48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d448194\" data-id=\"d448194\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1513193 elementor-widget elementor-widget-spacer\" data-id=\"1513193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b502e3d elementor-widget elementor-widget-heading\" data-id=\"b502e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video Interviews With Industry Leaders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa7b0d elementor-widget elementor-widget-text-editor\" data-id=\"8fa7b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate insights on a range of topics related to digital pharmaceutical marketing innovation.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd117c4 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fd117c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">View Interviews<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1cb658 elementor-widget elementor-widget-spacer\" data-id=\"b1cb658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7a3299 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7a3299\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c692711\" data-id=\"c692711\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c391f7 elementor-widget elementor-widget-heading\" data-id=\"8c391f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recent DHCG Disruptive Dose<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11da972b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11da972b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20ca5ac0\" data-id=\"20ca5ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f2345c elementor-widget elementor-widget-spacer\" data-id=\"0f2345c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0052e11 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0052e11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aec5001\" data-id=\"aec5001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75be3bb elementor-widget elementor-widget-text-editor\" data-id=\"75be3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Disruptive Dose Archive<\/h4><ul><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/david-ormesher\"><strong>David Ormesher<\/strong> | CEO, <strong>CG Life<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/mark-jones\"><strong>Mark Jones<\/strong> | Head of Sales, <strong>Perform Media<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/amanda-phraner\/\"><strong>Amanda Phraner<\/strong> | Strategic Communications Leader<\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/barbara-salami\/\"><strong>Barbara Salami<\/strong> | Former <strong>Novo Nordisk<\/strong>, Now CEO of <strong>KAINDLY<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/chuck-sachs\/\"><strong>Chuck Sachs<\/strong> | Direction, US Commercial Innovation,\u00a0<strong>AstraZeneca<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/pete-dannenfelser\/\"><strong>Pete Dannenfelser<\/strong> | Director, Omnichannel Orchestration &amp; Launch, <strong>Sanofi<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/frank-burrell-and-tim-frank\"><strong>Frank Burrell &amp; Tim Frank<\/strong> | CEO &amp; Chief Commercial Officer, <strong>Deerfield Group<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/nicholas-mills\/\"><strong>Nicholas Mills\u00a0<\/strong>| Senior Partner, <strong>McKinsey &amp; Company<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/randy-keim\/\"><strong>Randy Keim<\/strong> | Senior Director of HCP &amp; Consumer Marketing, <strong>Sanofi<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/jeremy-mittler\/\"><strong>Jeremy Mittler | <\/strong>Co-Founder\u00a0 and CEO, <strong>Blueprint Audiences<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/shwen-gwee\"><strong>Shwen Gwee<\/strong> | AI &amp; Innovation Leader<\/a><\/li><li><b><\/b><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/rj-lewis\/\"><b>RJ Lewis<\/b> | Founder &amp; CEO, <strong>eHealthcare Solutions<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/colin-banas\/\"><strong>Colin Banas<\/strong> | Chief Medical Officer, <strong>DrFirst<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/nivi-mogali\/\"><b>Nivi Mogali<\/b> | Director, Enterprise Omnichannel Analytics, <strong>GSK<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/ray-rotolo\/\"><strong>Ray Rotolo<\/strong> | Co-Founder, <strong>Populus<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/dr-osama-hashmi\/\"><strong>Dr. Osama Hashmi<\/strong> | Chief Product Officer, <strong>Impiricus<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/michael-rowbotham\/\"><strong>Michael Rowbotham<\/strong> | Commercial Innovation, <strong>Pfizer<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/jane-urban\/\"><strong>Jane Urban<\/strong> | Chief Data and Analytics Officer, <strong>Improzo<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/sarah-caldwell\/\"><strong>Sarah Caldwell<\/strong> | GM, Crossix Analytics, <strong>Veeva<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/shawna-moore\/\"><strong>Shawna Moore<\/strong> | Regional Business Director, <strong>Novo Nordisk<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/ezra-suveyke\/\"><strong>Ezra Suveyke<\/strong> | CPO\/CTO, <strong>PulsePoint<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/alex-davis\/\"><strong>Alex Davis<\/strong> | Director, Brand Strategy Biosimilars, <strong>Organon<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/damon-basch\/\"><strong>Damon Basch<\/strong> | VP, Head of Digital Health Media, <strong>Veradigm<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/karen-lazan\/\"><strong>Karen Lazan<\/strong> | Healthcare Consumer Marketing Expert, <strong>karenlazan&amp;co Consultancy<\/strong> <strong>(Regeneron &amp; Pfizer alum)<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/sanjeev-menon\/\"><strong>Sanjeev Menon<\/strong>, Head of Partnerships, <strong>Ubie<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/rj-lewis\/\"><strong>RJ Lewis<\/strong>, Founder &amp; CEO, <strong>eHealthcare Solutions<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/darshan-kulkarni\/\"><strong>Darshan Kulkarni<\/strong>, Regulatory and Compliance Attorney for the Life Sciences, <strong>The Kulkarni Law Firm<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/josh-simon\/\"><strong>Josh Simon<\/strong>, SVP, Social Center of Excellence, Centered, <strong>CMI Media Group<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/dhcg-disruptive-dose\/andy-kennemer\/\"><strong>Andy Kennemer<\/strong>, <strong>CXellence Digital Advisors<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/short-takes\/rusty-rahmer\"><strong>Rusty Rahmer<\/strong>, CX\/Digital Transformation Leader<\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/short-takes\/paul-murasko-azurity-pharmaceuticals\"><strong>Paul Murasko<\/strong>, Head of Digital Innovation &amp; Marketing Operations, <strong>Azurity<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/short-takes\/dorothy-gemmell-goodrx\/\"><strong>Dorothy Gemmell<\/strong>, CCO, <strong>GoodRx<\/strong><\/a><\/li><li><a href=\"https:\/\/thedhcgroup.com\/short-takes\/amar-duggasani-healthlink-dimensions\"><strong>Amar Duggasani<\/strong>, CEO, <strong>HealthLink Dimensions<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-nandini-nayer-sanofi\/\"><strong>Nandini Nayar<\/strong>, Global Digital Health and innovation Lead, <strong>Sanofi<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-desiree-priestley-otsuka\/\"><strong>Desiree Priestley<\/strong>, Health Experience Officer, <strong>Otsuka Precision Health<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-shwen-gwee-genai4pharma\/\"><strong>Shwen Gwee<\/strong>, #GenAI4Pharma<\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-yin-ho-health-it-ceo-and-entrepreneur\/\"><strong>Yin Ho<\/strong>, Health IT CEO and Entrepreneur<\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-mark-gaydos\/\"><strong>Mark Gaydos<\/strong>, Regulatory Expert, former <strong>Sanofi<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-andrew-burns\/\" target=\"_blank\" rel=\"noopener\"><strong>Andrew Burns<\/strong>, CRO, <strong>DrFirst<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-dr-shivang-joshi-sermo\/\" target=\"_blank\" rel=\"noopener\"><b>Dr. Shivag Joshi<\/b>, Sermo Medical Advisory Board and <strong>Neurologist<\/strong><\/a>\u00a0<\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-chris-neuner-throtle\/\" target=\"_blank\" rel=\"noopener\"><b>Chris Neuner<\/b>, President <b>Throtle<\/b><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-michael-sivak-sr-director-customer-experience-enterprise-digital-capabilities-astrazeneca\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Michael Sivak<\/strong>, Senior Director, Customer Experience &amp; Enterprise Digital Capabilities <strong>AstraZeneca<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-dr-jenny-yu-facs-healthline-media\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Dr Jenny YU<\/strong>, Chief Health Officer <strong>Healthline<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-meghan-sarli-principal-marketing-strategy-client-insights-patientpoint\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Meghan Sarli<\/strong>,\u00a0Principal, Marketing Strategy &amp; Client Insights <strong>PatientPoint<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-dr-ashish-rana-medical-advisory-board-sermo\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Dr Ashish Rana<\/strong>,\u00a0Medical Advisory Board <strong>Sermo<\/strong><\/a><\/li><li><a target=\"_blank\" rel=\"noopener\"><strong>Brandi Ascione<\/strong>,\u00a0EVP, Managing Director, <strong>Underscore Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-jay-carter-evp-business-development-juice-pharma\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jay Carter<\/strong>, EVP Business Development <strong>Juice Pharma<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-milet-koo-team-lead-social-media-genentech\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Milet Koo<\/strong>, Team Lead Social Media <strong>Genen<\/strong><\/a><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-milet-koo-team-lead-social-media-genentech\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>tech<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-jim-delash-multi-channel-marketing-director-gsk\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jim Delash<\/strong>,\u00a0Multi-Channel Marketing Director\u00a0<strong> GSK\u00a0<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-richard-schwartz-qualtrics-06-2023\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Richard Schwartz<\/strong>,\u00a0Life Sciences Industry Practice Lead <strong>Qualtrics\u00a0<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-faye-mccray-healthline-media\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fay McCray<\/strong>,\u00a0Vice President &amp; Head of Health Equity and Social Impact\u00a0 <strong>Healthline Media<\/strong>\u00a0<\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-fred-bennett-bgb-group\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fred Bennett, <\/strong>Chief Digital Officer<strong>, BGB Group<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-tim-pantello-ceo-relevate-health\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00a0Tim Panetello,\u00a0<\/strong>CEO<strong>, Relevate Health<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-louis-naimoli-director-programmatic-sales-and-business-development-haylo\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Louis Naimoli, <\/strong>Director, Programmatic Sales and Business Development,<strong> Haylo<\/strong>\u00a0<\/a><\/li><li><a href=\"http:\/\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-erica-taylor-vp-chief-marketing-officer-genentech\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Erica Taylor,\u00a0<\/strong>VP, Chief Marketing Officer, <strong>Genentech<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-jen-alper-senior-director-us-womens-health-portfolio-team-lead-at-pfizer\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jen Alper<\/strong>,\u00a0Senior Director, US Women&#8217;s Health Portfolio Team Lead <strong>Pfizer<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-meghan-rivera-us-managing-director-at-organon\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Meghan Rivera,\u00a0<\/strong>US Managing Director <strong>Organon<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-marianne-swift-director-of-client-partnerships-at-spotify\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marianne Swift, <\/strong>Director of Client Partnerships<strong> Spotify<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-william-febbo-ceo-at-optimizerx\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>William\u00a0Febbo, <\/strong>CEO \u00a0OptimizeRx<\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-nik-kolatkar-vice-president-us-medical-affairs-at-genentech\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Nik Kolatker<\/strong>,\u00a0Vice President, US Medical Affairs <strong>Genentech<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-kristi-veitch-executive-vice-president-human-resources-at-intouch-group\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kristi Veitch, <\/strong>Executive Vice President, Human Resources<strong> Intouch Group<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-peter-kirk-founder-at-sermo\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Peter Kirk,<\/strong> Founder <strong>Sermo<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-peter-friedman-chairman-and-ceo-at-liveworld\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Peter Freidman, <\/strong>Chairman and CEO <strong>Liveworld<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-web-sun-president-co-founder-at-komodo-health\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Web Sun,<\/strong> CEO\u00a0<strong> Komodo Health<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-heidi-anderson-hupe-svp-aso-strategy-at-teladoc\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Heidi Anderson Hupe, <\/strong>SVP, ASO Strategy <strong>Teladoc<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-derek-choy-co-founder-coo-at-aktana\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Derek Choy,\u00a0<\/strong>Co-Founder &amp; COO<strong> Aktana<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-richard-schwartz-life-sciences-and-medical-device-industry-cx-practice-lead-at-medallia\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Richard Schwartz,\u00a0<\/strong>Life Sciences and Medical Device Industry Cx Practice Lead <strong>Medallia<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-spencer-curtis-head-of-digital-strategy-otsuka-pharmaceutical\/?swcfpc=1\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Spencer Curtis,\u00a0<\/strong>Head of Digital Strategy,<strong> Otsuka Pharmaceutical<\/strong><\/a><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-monique-levy-chief-commercial-and-strategy-officer-woebot-health\/?swcfpc=1\"><strong>Monique Levy,\u00a0<\/strong>Chief Commercial and Strategy Officer<strong>, Woebot Health<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc52d64\" data-id=\"fc52d64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7af2ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7af2ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-606d244\" data-id=\"606d244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ad480 elementor-widget elementor-widget-heading\" data-id=\"d7ad480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">David Ormesher<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b6d70 elementor-widget elementor-widget-text-editor\" data-id=\"34b6d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">CEO | CG Life<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/ormesher\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4944195 elementor-widget elementor-widget-text-editor\" data-id=\"4944195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with David Ormesher, CEO at CG Life, about moving AI from pilots to operational reality in healthcare marketing. Ormesher emphasizes that successful implementation requires clear use cases tied to business outcomes, robust governance frameworks, and organizational change management beyond just technology. He discusses why pharma AI initiatives stall, the importance of measuring ROI through efficiency and quality improvements while managing compliance, and establishing governance that balances innovation with risk. Ormesher offers practical guidance on starting with high-impact, low-risk use cases to build confidence, investing in training alongside technology, and maintaining focus on solving real business problems rather than chasing AI capabilities for their own sake.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bac06b\" data-id=\"2bac06b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c42dcfa elementor-widget elementor-widget-video\" data-id=\"c42dcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1167234516?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9abfad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9abfad3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2664b6f\" data-id=\"2664b6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8a8584 elementor-widget elementor-widget-heading\" data-id=\"b8a8584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Mark Jones<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a72bbc elementor-widget elementor-widget-text-editor\" data-id=\"7a72bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Head of Sales | Perform Media<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/mark-jones-805abb2\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea72054 elementor-widget elementor-widget-text-editor\" data-id=\"ea72054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with Mark Jones, Head of Sales at Perform Media, about evolving performance marketing beyond direct-response tactics in pharma. Jones emphasizes that performance marketing means proving effectiveness across the entire patient and HCP journey through measurable outcomes, not just last-click attribution. He discusses adapting performance principles from consumer sectors while accounting for pharma&#8217;s long consideration cycles, regulatory constraints, and multi-stakeholder decisions. Jones explains shifting from vanity metrics to meaningful business outcomes, applying performance rigor to awareness campaigns, and establishing measurement frameworks that balance short-term signals with long-term brand building in contexts where prescription decisions involve patients, physicians, and payers.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07de7ce\" data-id=\"07de7ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6929718 elementor-widget elementor-widget-video\" data-id=\"6929718\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1167787517?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8defc61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8defc61\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1789772\" data-id=\"1789772\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539b207 elementor-widget elementor-widget-heading\" data-id=\"539b207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Amanda Phraner<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e33ea1b elementor-widget elementor-widget-text-editor\" data-id=\"e33ea1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Strategic Communications Leader<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/aphraner\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b955f elementor-widget elementor-widget-text-editor\" data-id=\"98b955f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with Amanda Phraner, Strategic Communications Leader, about elevating communications from tactical execution to strategic business function in pharma. Phraner emphasizes understanding business objectives first, then determining how messaging supports goals rather than just executing content requests. She discusses moving communications teams from order-takers to strategic partners by demonstrating business impact, navigating organizational silos, and measuring effectiveness through business outcomes rather than activity metrics. Phraner offers practical guidance on securing strategic planning seats and connecting messaging decisions to measurable organizational outcomes by speaking the language of business and understanding commercial objectives.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8336296\" data-id=\"8336296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e65c8c elementor-widget elementor-widget-video\" data-id=\"8e65c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1167022159?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a4d240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a4d240\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b40a8b4\" data-id=\"b40a8b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f369f4 elementor-widget elementor-widget-heading\" data-id=\"4f369f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Barbara Salami<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738a6f9 elementor-widget elementor-widget-text-editor\" data-id=\"738a6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Former Novo Nordisk | Now CEO of KAINDLY<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/barbarasalami\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4cb52 elementor-widget elementor-widget-text-editor\" data-id=\"8c4cb52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with Barbara Salami, former Novo Nordisk executive and current CEO of KAINDLY, about transforming patient-centricity from buzzword into operational reality. Salami emphasizes that true patient-centricity requires restructuring how organizations make decisions, moving patient voices from marketing afterthoughts to foundational strategy inputs. She discusses why many pharma efforts fail: they treat patient input as validation rather than discovery, creating theater instead of transformation. Salami offers a pragmatic framework for measuring actual patient-centricity versus claims, emphasizing that it shows up in resource allocation, decision-making authority, and willingness to pivot based on what patients actually need rather than what companies want to sell.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a58bdd\" data-id=\"2a58bdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588956a elementor-widget elementor-widget-video\" data-id=\"588956a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1166708054?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cfa334c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfa334c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ab66cd\" data-id=\"9ab66cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec285b0 elementor-widget elementor-widget-heading\" data-id=\"ec285b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Chuck Sachs<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8562c73 elementor-widget elementor-widget-text-editor\" data-id=\"8562c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Director, US Commercial Innovation | AstraZeneca<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/chuck-sachs-075899\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d817cb7 elementor-widget elementor-widget-text-editor\" data-id=\"d817cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with Chuck Sachs, Director of US Commercial Innovation at AstraZeneca, about balancing experimentation with execution in pharmaceutical innovation. Sachs emphasizes that successful innovation requires delivering tangible business value through scalable pilots, not just generating ideas. The conversation explores building credibility with commercial teams, securing ongoing investment through clear success criteria, and managing stakeholder expectations about realistic outcomes. Sachs discusses knowing when to pivot or kill underperforming projects and offers a pragmatic perspective: the most successful pharmaceutical innovations bridge &#8220;cool technology&#8221; with real commercial problems, ensuring innovation serves business objectives while maintaining the experimentation necessary for breakthrough thinking.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c4e7699\" data-id=\"c4e7699\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa53db7 elementor-widget elementor-widget-video\" data-id=\"aa53db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1160240809?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bb61e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bb61e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f437cf7\" data-id=\"f437cf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9781d2 elementor-widget elementor-widget-heading\" data-id=\"e9781d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Pete Dannenfelser<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82111f3 elementor-widget elementor-widget-text-editor\" data-id=\"82111f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Director, Omnichannel Orchestration &amp; Launch | Sanofi<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/peterdannenfelser\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b609c5b elementor-widget elementor-widget-text-editor\" data-id=\"b609c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with Pete Dannenfelser, Director of Omnichannel Orchestration &amp; Launch at Sanofi, about moving omnichannel from buzzword to reality in pharmaceutical marketing. Dannenfelser emphasizes that successful execution requires genuine cross-team coordination rather than just connecting technologies, with shared metrics aligned around patient and HCP journeys instead of channel-specific KPIs. The conversation explores breaking down organizational silos, building necessary cultural change management, and starting with pilot programs that demonstrate measurable ROI before scaling. Dannenfelser offers a grounded perspective on omnichannel maturity, noting that most organizations overestimate their capabilities and that real success comes from prioritizing seamless, value-adding experiences over technological sophistication or adding touchpoints simply to claim omnichannel status.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f4720b\" data-id=\"6f4720b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-006e93b elementor-widget elementor-widget-video\" data-id=\"006e93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1147837602?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bff59f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bff59f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76d7bea\" data-id=\"76d7bea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f2e065 elementor-widget elementor-widget-heading\" data-id=\"1f2e065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Frank Burrell &amp; Tim Frank<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403c0a0 elementor-widget elementor-widget-text-editor\" data-id=\"403c0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">CEO &amp; Chief Commercial Officer | Deerfield Group<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/frank-burrell-b87b805\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2aae2 elementor-widget elementor-widget-text-editor\" data-id=\"4b2aae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with Frank Burrell, CEO, and Tim Frank, Chief Commercial Officer of Deerfield Group, about the convergence of AI and human creativity in healthcare marketing. The conversation explores how Deerfield is leveraging AI tools to enhance efficiency across creative production, content generation, and strategic planning while maintaining the human judgment that healthcare marketing demands. Burrell and Frank discuss the practical realities of AI implementation, emphasizing that successful adoption requires clear governance frameworks, cross-functional collaboration, and realistic expectations about where AI adds value versus where human expertise remains essential. The duo shares insights on managing the cultural shift as teams adapt to AI-augmented workflows, noting that resistance often stems from uncertainty about roles rather than the technology itself, and that transparency about AI&#8217;s purpose helps build organizational buy-in. They offer a balanced perspective on AI&#8217;s transformative potential, suggesting that the greatest opportunities lie not in replacing human creativity but in freeing talented people from repetitive tasks so they can focus on strategic thinking, nuanced problem-solving, and the deeply human work of understanding healthcare audiences and crafting messages that genuinely resonate.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-850a6b1\" data-id=\"850a6b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7349697 elementor-widget elementor-widget-video\" data-id=\"7349697\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1138189143?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-589943e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"589943e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-778e823\" data-id=\"778e823\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-403decd elementor-widget elementor-widget-heading\" data-id=\"403decd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Nicholas Mills<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df1ca3 elementor-widget elementor-widget-text-editor\" data-id=\"2df1ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Senior Partner | McKinsey &amp; Company<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/millsnicholas\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453ca52 elementor-widget elementor-widget-text-editor\" data-id=\"453ca52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard speaks with Nicholas Mills, Senior Partner at McKinsey &amp; Company, about the evolving role of AI in pharmaceutical commercial operations and what separates hype from genuine transformation. Mills shares McKinsey&#8217;s research revealing that while AI adoption is accelerating across pharma, many organizations struggle to move beyond pilots to scaled implementation that delivers measurable business impact. The conversation explores the critical importance of change management and organizational readiness, with Mills emphasizing that successful AI deployment requires more than just technology\u2014it demands reimagining workflows, upskilling teams, and ensuring leadership commitment to transformation. Mills discusses practical applications where AI is already delivering value, from accelerating content generation to enhancing HCP targeting precision, while cautioning against pursuing AI for its own sake rather than solving specific business problems. He offers a pragmatic perspective on measuring ROI, noting that the most successful pharma AI initiatives start with clear use cases tied to business outcomes, build cross-functional buy-in early, and treat implementation as an iterative learning process rather than a one-time deployment.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-735e0f9\" data-id=\"735e0f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eecba5b elementor-widget elementor-widget-video\" data-id=\"eecba5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135777780?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0022dc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0022dc7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d337c2\" data-id=\"5d337c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7c5633 elementor-widget elementor-widget-heading\" data-id=\"c7c5633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Randy Keim<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3aeacf elementor-widget elementor-widget-text-editor\" data-id=\"e3aeacf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Senior Director of HCP &amp; Consumer Marketing | Sanofi<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/randy-keim-22aa10b\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f494e elementor-widget elementor-widget-text-editor\" data-id=\"72f494e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose, Mark Bard of the DHC Group speaks with Randy Keim, Senior Director of HCP &amp; Consumer Marketing at Sanofi, about implementing AI-powered personalization in pharmaceutical marketing. Keim shares how successful AI adoption requires organizational transformation and change management, not just new technology, emphasizing that AI should enhance rather than replace human judgment in healthcare marketing. The conversation explores how marketers can move beyond basic segmentation toward individualized experiences at scale while maintaining authenticity and compliance. Keim discusses measuring meaningful ROI through KPIs that connect AI-driven personalization to tangible outcomes, and offers candid insights on separating genuine AI transformation from hype, noting that real value comes from strategically applying AI to solve specific challenges that help healthcare professionals and patients receive relevant, timely information.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20b9536\" data-id=\"20b9536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1f219e elementor-widget elementor-widget-video\" data-id=\"a1f219e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135429373?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b212207 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b212207\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3c2270\" data-id=\"a3c2270\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7132d2c elementor-widget elementor-widget-heading\" data-id=\"7132d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Jeremy Mittler<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca9ca7 elementor-widget elementor-widget-text-editor\" data-id=\"eca9ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Co-Founder and CEO | Blueprint Audiences<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/jeremymittler\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f17824 elementor-widget elementor-widget-text-editor\" data-id=\"7f17824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of The DHC Group speaks with Jeremy Mittler, a data privacy expert who recently launched Blueprint Audiences. Mittler explains how 22 state privacy laws now create greater challenges than HIPAA, particularly around inferences and model-based targeting. He outlines three privacy-safe approaches: opted-in consented data, contextual advertising, and aggregate insights. The discussion emphasizes that all stakeholders share compliance responsibility and must move beyond checklists to adopt a &#8220;privacy-first&#8221; mindset. Using Apple as an example, Mittler advocates for building privacy into the consumer experience as a competitive advantage, concluding that transparency and empathy are essential for navigating today&#8217;s complex regulatory landscape.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cffad60\" data-id=\"cffad60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-633403a elementor-widget elementor-widget-video\" data-id=\"633403a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1123728602?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48ebda5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48ebda5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d3132a\" data-id=\"3d3132a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cebda3 elementor-widget elementor-widget-heading\" data-id=\"6cebda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Shwen Gwee<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fb75a elementor-widget elementor-widget-text-editor\" data-id=\"84fb75a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">AI &amp; Digital Innovation Leader<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/shwen\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffd7df elementor-widget elementor-widget-text-editor\" data-id=\"cffd7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of The DHC Group and Shwen Gwee explore AI&#8217;s transformative impact on pharmaceutical sales and marketing. Gwee identifies key applications including back-office automation, patient support programs connecting physicians, pharmacies, and payers, and ambient listening tools that reduce administrative burden\u2014achieving adoption rates far faster than EMRs. He emphasizes treating AI initiatives like clinical trials, moving from pilot to scale through phased testing while maintaining human oversight to address bias and hallucinations. The conversation highlights a &#8220;real inflection point&#8221; as AI-powered answer engines like Google&#8217;s Gemini, Open Evidence, and Doximity&#8217;s tools become the &#8220;true front door&#8221; to medical information, finally giving physicians one place to find everything. However, this shift threatens brand websites and publishers with declining traffic as these platforms deliver answers without requiring click-throughs. Gwee concludes that pharma must reimagine content strategy to surface effectively in these new engines and reach physicians at the point of decision.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5358805\" data-id=\"5358805\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727b49d elementor-widget elementor-widget-video\" data-id=\"727b49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1123327052?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bbb6e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bbb6e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3357baf\" data-id=\"3357baf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-837535d elementor-widget elementor-widget-heading\" data-id=\"837535d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">RJ Lewis<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a278d9 elementor-widget elementor-widget-text-editor\" data-id=\"7a278d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Founder &amp; CEO | eHealthcare Solutions<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/rjlewis\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a09fb elementor-widget elementor-widget-text-editor\" data-id=\"b2a09fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of the DHC Group and RJ Lewis of eHealthcare Solutions discuss AI&#8217;s disruptive impact on the medical publishing industry. Lewis notes that as search becomes an &#8220;answer engine,&#8221; it serves physicians better but poses an &#8220;existential risk&#8221; to publishers. This trend is already causing web traffic for commercial publishers to plummet by 40-50%, threatening the ad-revenue models that fund the creation of medical content and research.<\/p><p>Drawing parallels to the decline of the news industry, Lewis expresses concern that medical publishing could be similarly gutted. To survive, publishers must explore new models, such as charging users or LLMs for subscriptions to access unique, high-value content. The discussion highlights the possibility of new aggregators emerging, like an &#8220;Open Evidence&#8221; becoming the Spotify of medical research. They conclude that the future is uncertain and changing rapidly, but the current publishing model is facing a significant threat.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29e9f31\" data-id=\"29e9f31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce20cab elementor-widget elementor-widget-video\" data-id=\"ce20cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1119821747?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac77c04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac77c04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35183e7\" data-id=\"35183e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a306f4 elementor-widget elementor-widget-heading\" data-id=\"3a306f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Colin Banas, M.D., M.H.A.<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec7040 elementor-widget elementor-widget-text-editor\" data-id=\"0ec7040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Chief Medical Officer | DrFirst<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/colin-banas-md\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f471918 elementor-widget elementor-widget-text-editor\" data-id=\"f471918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of the DHC Group sits down with Dr. Colin Banas of DrFirst to discuss the intersection of technology and healthcare, with a focus on specialty care and access. Dr. Banas shares how his early experiences as a hospitalist during the rollout of major EHR systems shaped his passion for improving the provider and patient experience through technology. The conversation highlights the challenges of implementing digital tools in clinical settings, the importance of reducing friction for physicians, and the opportunities to leverage innovation to improve specialty care delivery. Together, they emphasize the need for practical, user-centered solutions that balance efficiency, usability, and better outcomes for both patients and providers.<\/p><\/div><div class=\"ql-block\" data-block-id=\"block-d17a9d54-503e-4025-b5d8-8c09ce3c9ea4\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087ad1e elementor-widget elementor-widget-spacer\" data-id=\"087ad1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ffd252\" data-id=\"6ffd252\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d730c76 elementor-widget elementor-widget-video\" data-id=\"d730c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1114360248?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6634b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6634b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec01ea9\" data-id=\"ec01ea9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2622661 elementor-widget elementor-widget-heading\" data-id=\"2622661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Nivi Mogali<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d82eae2 elementor-widget elementor-widget-text-editor\" data-id=\"d82eae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Director, Enterprise Omnichannel Analytics Capabilities | GSK<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/nivedithamogali\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4b74e elementor-widget elementor-widget-text-editor\" data-id=\"8a4b74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of the DHC Group speaks with Nivi Mogali, Director of Enterprise Omnichannel Analytics Capabilities at GSK, about the intersection of data, AI, and patient care. Mongali discusses how pharma companies can responsibly scale AI initiatives by balancing compliance requirements with the pursuit of meaningful patient outcomes. The conversation highlights the need to move beyond ROI and script lift as sole measures of success, emphasizing instead the importance of demonstrating how AI can directly serve patients. Together, they explore how bridging technology, analytics, and care delivery can shape a more impactful and sustainable future for the industry.<\/p><\/div><div class=\"ql-block\" data-block-id=\"block-d17a9d54-503e-4025-b5d8-8c09ce3c9ea4\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453c2e2 elementor-widget elementor-widget-spacer\" data-id=\"453c2e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d5e7d8\" data-id=\"0d5e7d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b5831 elementor-widget elementor-widget-video\" data-id=\"c0b5831\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1107462738?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7989f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7989f5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1df1ba6\" data-id=\"1df1ba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d2886e elementor-widget elementor-widget-heading\" data-id=\"9d2886e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Ray Rotolo<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3d2c3 elementor-widget elementor-widget-text-editor\" data-id=\"9b3d2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Co-Founder | Populus<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/rayrotolo\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc0f73 elementor-widget elementor-widget-text-editor\" data-id=\"9bc0f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of the DHC Group speaks with Ray Rotolo, Co-Founder of Populus, about the vision and evolution behind the company\u2019s founding. Rotolo shares how early conversations around telehealth and virtual care in 2019 inspired a proactive approach to digital transformation in healthcare. Framed by the idea of \u201cskating to where the puck is going,\u201d the discussion explores how Populus set out to bridge gaps between pharma, physicians, and patients by anticipating the needs of a digitally enabled healthcare system. The conversation highlights the role of timing, adaptability, and forward-thinking partnerships in driving sustainable innovation.<\/p><\/div><div class=\"ql-block\" data-block-id=\"block-d17a9d54-503e-4025-b5d8-8c09ce3c9ea4\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5e1e9 elementor-widget elementor-widget-spacer\" data-id=\"4b5e1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68ffe57\" data-id=\"68ffe57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6abffc9 elementor-widget elementor-widget-video\" data-id=\"6abffc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1107411561?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff83c03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff83c03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-037749d\" data-id=\"037749d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b856582 elementor-widget elementor-widget-heading\" data-id=\"b856582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Dr. Osama Hashmi<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58de09 elementor-widget elementor-widget-text-editor\" data-id=\"f58de09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of the DHC Group speaks with Dr. Osama Hashmi, Chief Product Officer at Impiricus, about the origins and mission behind the company. Dr. Hashmi shares how his early experience as a resident at Grady Memorial Hospital inspired a vision to solve real-world care coordination challenges, especially those faced by underserved patients. The conversation explores the pain points in healthcare delivery, the role of technology in streamlining access to care, and the need to rethink how the industry supports physicians and patients. Together, they highlight the importance of empathetic design, systemic innovation, and practical solutions in transforming the healthcare landscape.<\/p><\/div><div class=\"ql-block\" data-block-id=\"block-d17a9d54-503e-4025-b5d8-8c09ce3c9ea4\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7249050 elementor-widget elementor-widget-spacer\" data-id=\"7249050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-406c678\" data-id=\"406c678\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a1d601 elementor-widget elementor-widget-video\" data-id=\"3a1d601\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1106296161?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053a297 elementor-widget elementor-widget-text-editor\" data-id=\"053a297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Chief Product Officer, Impiricus<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/oshashmi\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cbb15f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cbb15f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2e19eb\" data-id=\"f2e19eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e0beb elementor-widget elementor-widget-heading\" data-id=\"d3e0beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p><\/p><span style=\"font-size: 26.6667px\">Michael Rowbotham<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803bbb4 elementor-widget elementor-widget-text-editor\" data-id=\"803bbb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #242424; font-family: Aptos, sans-serif;\">Commercial Innovation, Pfizer<br \/><\/span><a href=\"https:\/\/www.linkedin.com\/in\/michaelrowbotham\/\">View LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5796f6 elementor-widget elementor-widget-text-editor\" data-id=\"e5796f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"ql-block\" data-block-id=\"block-4b2a738e-1048-4448-85a0-63b3f3e0456b\"><p>In this DHCG Disruptive Dose episode, Mark Bard of the DHC Group sits down Michael Rowbotham to\u00a0<span data-olk-copy-source=\"MessageBody\">explore the evolution of marketing from the dot com era to the current landscape shaped by AI and omnichannel strategies. They discuss lessons learned from past experiences, the importance of understanding customer behavior, and the need for effective metrics in marketing. The conversation emphasizes the significance of adapting to new technologies while maintaining core marketing principles.<\/span><\/p><\/div><div class=\"ql-block\" data-block-id=\"block-d17a9d54-503e-4025-b5d8-8c09ce3c9ea4\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acf6e3 elementor-widget elementor-widget-spacer\" data-id=\"7acf6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-262f8d7\" data-id=\"262f8d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff37a8 elementor-widget elementor-widget-video\" data-id=\"1ff37a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1098606950?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f22022 elementor-widget elementor-widget-button\" data-id=\"4f22022\" data-element_type=\"widget\" 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insights on a range of topics related to digital pharmaceutical marketing innovation.\u00a0 View Interviews Recent DHCG Disruptive Dose Disruptive Dose Archive David Ormesher | CEO, CG Life Mark&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":105,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24574","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Short Takes Video Interviews With Industry Leaders The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate insights on a range of topics related to digital pharmaceutical marketing innovation. 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