{"id":30854,"date":"2022-06-30T13:24:52","date_gmt":"2022-06-30T13:24:52","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=30854"},"modified":"2022-06-30T13:27:53","modified_gmt":"2022-06-30T13:27:53","slug":"article-hcp-social-media-insights-2022-june-2022","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=30854","title":{"rendered":"Article: HCP Social Media Insights 2022 &#8211; June 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30854\" class=\"elementor elementor-30854\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa8e750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa8e750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-872652a\" data-id=\"872652a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c75b1b7 elementor-widget elementor-widget-heading\" data-id=\"c75b1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Article<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dee6c7 elementor-widget elementor-widget-heading\" data-id=\"7dee6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HCP Social Media Insights 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa45728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa45728\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aea3ea5\" data-id=\"aea3ea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d8828 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"10d8828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf4d580\" data-id=\"bf4d580\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f2224 elementor-widget elementor-widget-heading\" data-id=\"89f2224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">June 2022<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8705696 elementor-widget elementor-widget-image\" data-id=\"8705696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1026\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/June-DHC-Feature-HCP-Social-Media-scaled.jpg\" class=\"attachment-full size-full wp-image-30916\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/June-DHC-Feature-HCP-Social-Media-scaled.jpg 2048w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/June-DHC-Feature-HCP-Social-Media-300x150.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/June-DHC-Feature-HCP-Social-Media-1024x513.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/June-DHC-Feature-HCP-Social-Media-600x300.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/June-DHC-Feature-HCP-Social-Media-768x385.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0431b5 elementor-widget elementor-widget-spacer\" data-id=\"a0431b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cd70e elementor-widget elementor-widget-heading\" data-id=\"53cd70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Influencers, Drivers, and Pharma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1264353 elementor-widget elementor-widget-text-editor\" data-id=\"1264353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere\u2019s no question social media has come a long way from the early days of social networking platforms such as MySpace and Friendster. Much like the computer or the smartphone, social media is now a vital communication technology. In fact, 3.6 of the 7.8 billion people on earth\u2014roughly half the world\u2014use social media<sup>1<\/sup>. That number is projected to be 4.41 billion by 2025. The time is now for pharma marketers to give HCP social media a good, hard look because most of their customers are already there.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b701cda elementor-widget elementor-widget-heading\" data-id=\"b701cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Physicians Are Also Social Consumers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09f0c5 elementor-widget elementor-widget-text-editor\" data-id=\"e09f0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Healthcare professionals are joining social media platforms in their professional capacities at the same rate as non-HCP users. According to recent data, 46% of physicians check social media for personal reasons more than three times a day. Additionally, HCPs in Emerging Markets are the most active social media users with 63% checking social media more than three times a day. <sup>2<\/sup><\/p>\n<p>HCPs are not only leveraging social media for personal reasons but are tapping into the communication channel to connect professionally with patients, other providers and potentially with pharma as well.<\/p>\n<p>As part of our ongoing research project HCP Social Media Marketing Insights, we looked deeper into HCPs professional use of social media and potential opportunities for pharma to engage. Insights were derived from a recent physician survey conducted in partnership with SERMO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fc8e9 elementor-widget elementor-widget-heading\" data-id=\"20fc8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HCP Social Media Behaviors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfac2b elementor-widget elementor-widget-text-editor\" data-id=\"4bfac2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main drivers for professional social media use by physicians is to stay up to date on medical news and to network with peers and colleagues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9cae63c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cae63c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41bcda2\" data-id=\"41bcda2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba9cd6 elementor-widget elementor-widget-heading\" data-id=\"7ba9cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">72%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b71da0d\" data-id=\"b71da0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d76176 elementor-widget elementor-widget-text-editor\" data-id=\"4d76176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>of physicians stated they follow other physicians on social media for treatment info, personal connections, practice management advice or simply to consume entertaining content.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b57c70 elementor-widget elementor-widget-text-editor\" data-id=\"6b57c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The engagement level with pharma is a different story however. Not surprisingly, 1 out of 5 US based doctors follow a pharmaceutical company or branded treatment social media account. Of those who do follow a pharma owned account, the top reasons are to stay up-to-date on treatment and clinical data, product launches and clinical trial news.<\/p><p>Another interesting observation on HCP social media use is the blurred lines between personal and professional consumption and sharing. Survey respondents said of the HCP accounts they follow 78% of physicians mix personal and professional posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85effd4 elementor-widget elementor-widget-heading\" data-id=\"85effd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HCP Social Media Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6679aa elementor-widget elementor-widget-text-editor\" data-id=\"e6679aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HCPs embrace social media for interactive conversations about subjects that range from clinical trial results to the latest treatment options, to public health and patient care. And they\u2019re not just participating in professional and private HCP communities like Doximity and Sermo, but on public networks like Facebook and Twitter as well.<\/p>\n<p>Obviously, HCP behavior and the type of content they post is dependent upon the context of the platform and audience.  There are many gated communities healthcare providers can join for professional use, however, the top three according to physicians are SERMO, Doximity and Medscape.<sup>3<\/sup> Of the public facing social media platforms physicians prefer Twitter, LinkedIn and Facebook. Physicians tend to be more active with posting and sharing content on Twitter and LinkedIn rather than Facebook and other non-HCP platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef85a1 elementor-widget elementor-widget-heading\" data-id=\"8ef85a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Content Drivers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d203769 elementor-widget elementor-widget-text-editor\" data-id=\"d203769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe type of content physicians consume and share are quite similar. The most common types of content relate to treatment information and patient education.  The format of content is also important to note as video continues to be a growing medium in social media. 38% of physicians report they regularly follow\/subscribe\/view videos for professionals online.  YouTube is the primary platform used for video content both personally and professionally, however, the most common driver for YouTube engagement is patient education videos. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f850cff elementor-widget elementor-widget-heading\" data-id=\"f850cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Forward<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477e58d elementor-widget elementor-widget-text-editor\" data-id=\"477e58d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We know that doctors and other HCPs crave connection, and that social media can connect groups of HCPs in tremendously valuable ways, yet pharma as an industry has been slow to adapt. Physicians have expressed a desire to engage with pharma through social media. The most common response from HCPs in our recent survey was \u201cThere are no good examples of pharmaceutical companies in social media\u201d. Yet, physicians want to connect with pharma in specific ways. They desire more of a customer service connection rather than promotional or transactional. For example, 51% of physicians desired the ability to request Rx samples from pharma for their practice via social media.<\/p><p>A lot of opportunities exist for pharma in social media, which present a lot of questions. What is holding pharma back from providing service through social media channels? What has to change within pharma to make this happen? How exactly do we tailor our messages? How do we connect social platforms to the sales force and systems? How do we partner with social influencers?<\/p><p>We explored these questions and more in our recent HCP Social Media and Influencers Webinar on June 29th. Stay tuned for a follow up summary to the discussion as a continuation of this ongoing project. In the meantime, you can access <a href=\"https:\/\/digitalhealthcoalition.org\/project-insights-hcp-social-media-marketing-june-2021\/\">webinars, interviews, and research summaries<\/a> related to this project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49417b5 elementor-widget elementor-widget-text-editor\" data-id=\"49417b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><sup>1<\/sup> https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users<br><sup>2<\/sup> Sermo \u201cMeet the Social Savvy Physician\u201d n=604<br><sup>3<\/sup> DHC HCP Survey with Sermo June 2022 (n=123)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b8cfea\" data-id=\"7b8cfea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e045e elementor-widget elementor-widget-heading\" data-id=\"28e045e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">About the Author<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf1cd9 elementor-widget elementor-widget-image\" data-id=\"9cf1cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"260\" height=\"260\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square.jpg\" class=\"attachment-full size-full wp-image-14517\" alt=\"christine franklin\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square.jpg 260w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square-150x150.jpg 150w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3447f30 elementor-widget elementor-widget-heading\" data-id=\"3447f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Christine Franklin<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42098f elementor-widget elementor-widget-text-editor\" data-id=\"d42098f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Christine is the Executive Director of the DHC Group. You can connect with her on <a href=\"https:\/\/www.linkedin.com\/in\/christine-franklin-b24916b\/\">LinkedIN<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c058644 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c058644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad99af elementor-widget elementor-widget-heading\" data-id=\"6ad99af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What to Explore Next<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68f329 elementor-widget elementor-widget-image\" data-id=\"e68f329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-influencers.jpg\" class=\"attachment-full size-full wp-image-30407\" alt=\"hcp social influencers\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-influencers.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-influencers-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-influencers-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ee20f elementor-widget elementor-widget-heading\" data-id=\"f4ee20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/digitalhealthcoalition.org\/project-insights-hcp-social-media-marketing-june-2021\/\">HCP Social Media Marketing Insights Project<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c895d1b elementor-widget elementor-widget-text-editor\" data-id=\"c895d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs\u2019 increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. <a href=\"https:\/\/digitalhealthcoalition.org\/project-insights-hcp-social-media-marketing-june-2021\/\">Read More &gt;&gt;<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03fc3f elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c03fc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ecdc22 elementor-hidden-phone elementor-section-boxed 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elementor-size-default\">Subscribe<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c505518 elementor-widget elementor-widget-text-editor\" data-id=\"c505518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to our newsletter to get the latest insights &amp; research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c55d9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a7c55d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#newsletter\">\n\t\t\t\t\t\t<span 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We will respect your privacy and never sell your information. View our <a href=\"http:\/\/digitalhealthcoalition.org\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/p>\n\n<div><\/div>\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n<div><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">\nEmail Address <span class=\"asterisk\">*<\/span> <\/label>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">First Name <\/label>\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-LNAME\">Last Name <\/label>\n<input id=\"mce-LNAME\" class=\"\" name=\"LNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE3\">Company <\/label>\n<input id=\"mce-MMERGE3\" class=\"\" name=\"MMERGE3\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE8\">Do you work for a pharmaceutical company? <\/label>\n<select id=\"mce-MMERGE8\" class=\"\" name=\"MMERGE8\">\n<option value=\"\"><\/option>\n<option value=\"Yes\">Yes<\/option>\n<option value=\"No\">No<\/option>\n<\/select><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE9\">Job Title <\/label>\n<input id=\"mce-MMERGE9\" class=\"\" name=\"MMERGE9\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE10\">Work Phone <\/label>\n<input id=\"mce-MMERGE10\" class=\"\" name=\"MMERGE10\" type=\"text\" value=\"\" \/><\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div id=\"mce-error-response\" class=\"response\" style=\"display: none;\"><\/div>\n<div id=\"mce-success-response\" class=\"response\" style=\"display: none;\"><\/div>\n<\/div>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_e184b84d4d47e2479e9843837_b16c652e55\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Subscribe\" \/><\/div>\n<\/div>\n<\/form><\/div>\n<script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='MMERGE3';ftypes[3]='text';fnames[4]='MMERGE4';ftypes[4]='text';fnames[5]='MMERGE5';ftypes[5]='text';fnames[6]='MMERGE6';ftypes[6]='text';fnames[7]='MMERGE7';ftypes[7]='text';fnames[8]='MMERGE8';ftypes[8]='dropdown';fnames[9]='MMERGE9';ftypes[9]='text';fnames[10]='MMERGE10';ftypes[10]='text';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script>\n<!--End mc_embed_signup-->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Article HCP Social Media Insights 2022 June 2022 Digital Influencers, Drivers, and Pharma There\u2019s no question social media has come a long way from the early days of social networking platforms such as MySpace and Friendster. Much like the computer or the smartphone, social media is now a vital communication technology. In fact, 3.6 of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":30916,"parent":0,"menu_order":82,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30854","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Article HCP Social Media Insights 2022 June 2022 Digital Influencers, Drivers, and Pharma There\u2019s no question social media has come a long way from the early days of social networking platforms such as MySpace and Friendster. Much like the computer or the smartphone, social media is now a vital communication technology. In fact, 3.6 of\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=30854\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Health Coalition - Moving Innovation Forward\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Article: HCP Social Media Insights 2022 \u2013 June 2022 - Digital Health Coalition\" \/>\n\t\t<meta property=\"og:description\" content=\"Article HCP Social Media Insights 2022 June 2022 Digital Influencers, Drivers, and Pharma There\u2019s no question social media has come a long way from the early days of social networking platforms such as MySpace and Friendster. Much like the computer or the smartphone, social media is now a vital communication technology. 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