{"id":36240,"date":"2022-11-01T16:17:30","date_gmt":"2022-11-01T16:17:30","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=36240"},"modified":"2023-02-08T23:05:41","modified_gmt":"2023-02-08T23:05:41","slug":"feature-linking-omnichannel-with-overall-strategy","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=36240","title":{"rendered":"FEATURE: Linking Omnichannel with Overall Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36240\" class=\"elementor elementor-36240\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ca5c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ca5c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2316426\" data-id=\"2316426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3f85f elementor-widget elementor-widget-image\" data-id=\"db3f85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"345\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png\" class=\"attachment-full size-full wp-image-9546\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-300x135.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-600x270.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1eb683\" data-id=\"e1eb683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11eda05 elementor-widget elementor-widget-heading\" data-id=\"11eda05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Newsletter - October 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd28c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dd28c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d15967\" data-id=\"6d15967\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a3002 elementor-widget elementor-widget-heading\" data-id=\"16a3002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M<br>E<br>N<br>U<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54d85e5\" data-id=\"54d85e5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1798d4 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"e1798d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a413e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a413e86\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-124c4d8\" data-id=\"124c4d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1578b05 elementor-widget elementor-widget-spacer\" data-id=\"1578b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c84267 elementor-widget elementor-widget-image\" data-id=\"8c84267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1367\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/10\/bg3.jpg\" class=\"attachment-full size-full wp-image-35521\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/10\/bg3.jpg 2048w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/10\/bg3-300x200.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/10\/bg3-1024x684.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/10\/bg3-600x400.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/10\/bg3-768x513.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4f5b0 elementor-widget elementor-widget-menu-anchor\" data-id=\"1b4f5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"featured\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50505d8 elementor-widget elementor-widget-heading\" data-id=\"50505d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Featured Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c287f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c287f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41ee23d\" data-id=\"41ee23d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88fa5fb elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"88fa5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-media-insights-400.jpg\" class=\"attachment-full size-full wp-image-30971\" alt=\"HCP Social Media Insights\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-media-insights-400.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-media-insights-400-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/06\/hcp-social-media-insights-400-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\">Linking Omnichannel with Overall Strategy<\/a><\/h3><p class=\"elementor-image-box-description\"><p><span style=\"font-size:20px\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\"><em>Via DHC &rarr;<\/em><\/a><\/span><\/p>\n\n<p>It&rsquo;s a valid question for many pharmaceutical brands and companies seeking to deliver omnichannel content and engagement today that is also aligned with the overall strategy. Ultimately, we must deliver more than the sum of the parts of individual omnichannel strategies to drive value creation at the brand, organization, and customer level. If we are not employing these omnichannel efforts to create value for the end customer, why are we doing it all? It&rsquo;s all about value creation and not just creating options for the sake of more options (or content).&nbsp;<\/p>\n\n<p>DHC Group recently sat down with Andrew Burkus and Matt Smith with IQVIA to discuss how well omnichannel is linked with overall strategy today, what is working, and the steps brands need to take to make sure their efforts are driven by strategy rather than just the latest tech or content that happens to be available.<br \/>\n<br \/>\n<a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\">Read The Summary of This Conversation and Watch the Video Here \u2192<\/a><\/p>\n\n<p>&nbsp;<\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bfa5a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bfa5a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43fe747\" data-id=\"43fe747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8ddbf elementor-widget elementor-widget-menu-anchor\" data-id=\"9e8ddbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"omnichannel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca1ae8 elementor-widget elementor-widget-heading\" data-id=\"8ca1ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">OMNICHANNEL INSIGHTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f5a1e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e3f5a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"113\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Improve-Omnichannel-Marketing-with-New-Tools-from-Veeva-Crossix.png\" class=\"attachment-full size-full wp-image-36261\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\">Improve Omnichannel Marketing with New Tools from Veeva Crossix<\/a><\/h3><p class=\"elementor-image-box-description\"><p><span style=\"font-size:20px\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/?utm_source=dhc-october-2022-newsletter&amp;utm_medium=3rd-party&amp;utm_content=crossix&amp;utm_campaign=fy23q3-na-cm-pr-crossix-omnichannel-products\" target=\"_blank\"><em>Via Veeva &rarr;<\/em><\/a><\/span><\/p>\n\n<p>Veeva Systems <a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/?utm_source=dhc-october-2022-newsletter&amp;utm_medium=3rd-party&amp;utm_content=crossix&amp;utm_campaign=fy23q3-na-cm-pr-crossix-omnichannel-products\" target=\"_blank\">announced<\/a> two new Veeva Crossix solutions to help marketers better execute and optimize omnichannel marketing campaigns. <a href=\"https:\/\/www.veeva.com\/products\/hcp-triggers\/?utm_source=dhc-october-2022-newsletter&amp;utm_medium=3rd-party&amp;utm_content=crossix&amp;utm_campaign=fy23-crossix-web\" target=\"_blank\">Crossix HCP Trigger Data<\/a> connects consumers&rsquo; engagement with a brand&rsquo;s website to their healthcare professional (HCP) visits. <a href=\"https:\/\/www.veeva.com\/products\/omnichannel-boost\/?utm_source=dhc-october-2022-newsletter&amp;utm_medium=3rd-party&amp;utm_content=crossix&amp;utm_campaign=fy23-crossix-web\" target=\"_blank\">Crossix Omnichannel Boost<\/a> provides a holistic view of HCP and patient engagement across field and promotional channels.<br \/>\n<br \/>\n<a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/?utm_source=dhc-october-2022-newsletter&amp;utm_medium=3rd-party&amp;utm_content=crossix&amp;utm_campaign=fy23q3-na-cm-pr-crossix-omnichannel-products\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54f0c3 elementor-widget elementor-widget-spacer\" data-id=\"a54f0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c6ccc elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"89c6ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Unlocking-the-Full-Potential-of-Real-World-Data.jpg\" class=\"attachment-full size-full wp-image-36269\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Unlocking-the-Full-Potential-of-Real-World-Data.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Unlocking-the-Full-Potential-of-Real-World-Data-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\">Unlocking the Full Potential of Real-World Data<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\"><em>Via OptimizeRX &rarr;<\/em><\/a><\/p>\n\n<p>Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly essential approach to HCP engagement. However, we are still far from realizing the full potential of empirically driven, audience-level omnichannel deployment. OptimizeRx&rsquo;s Angelo Campano <a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\">recently moderated a panel discussion<\/a> with leaders in both RWD and OCM from Janssen, Exact Science, Haymarket Media, and MRM for Health. This piece highlights our collective take on the challenges preventing the full realization of analytics in the OCM arena, as well as the imperfect, but commendable progress we have made as an industry.<\/p>\n\n<p><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\">Listen to the Panel Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3e32c elementor-widget elementor-widget-spacer\" data-id=\"1f3e32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c12ff elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c6c12ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"466\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Start-Living-in-an-Omnichannel-World-Media-Vitals\u2122-2022-Report.png\" class=\"attachment-full size-full wp-image-36276\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Start-Living-in-an-Omnichannel-World-Media-Vitals\u2122-2022-Report.png 580w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Start-Living-in-an-Omnichannel-World-Media-Vitals\u2122-2022-Report-300x241.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\">Start Living in an Omnichannel World: Media Vitals\u2122 2022 Report<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/cmimediagroup.com\/resources\/start-living-in-an-omnichannel-world-media-vitals-2022-report\/?utm_source=scoop&amp;utm_medium=email&amp;utm_campaign=oct_omnichannelMV_dhc\" target=\"_blank\"><em>Via CMI Media Group&rarr;<\/em><\/a><\/p>\n\n<p>The COVID pandemic changed the world, and offered the healthcare industry new opportunity to deliver personal promotion using non-personal channels. How? Through a true omnichannel approach in which all points of an individual&rsquo;s journey are considered. Innovation has arrived in marketing technology, making it possible for brands to customize and personalize brand messages to specific audiences, through preferred channels, in real time. The latest report by CMI Media Group featuring 2022 Media Vitals&trade; data guides brands to deliver consistent, relevant, and effective experiences through omnichannel marketing.<\/p>\n\n<p><a href=\"https:\/\/cmimediagroup.com\/resources\/start-living-in-an-omnichannel-world-media-vitals-2022-report\/?utm_source=scoop&amp;utm_medium=email&amp;utm_campaign=oct_omnichannelMV_dhc\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ead23 elementor-widget elementor-widget-spacer\" data-id=\"b6ead23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1be11 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"db1be11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"396\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Changing-Tides-and-Undercurrents.png\" class=\"attachment-full size-full wp-image-36287\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Changing-Tides-and-Undercurrents.png 394w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Changing-Tides-and-Undercurrents-298x300.png 298w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Changing-Tides-and-Undercurrents-150x150.png 150w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\">Changing Tides and Undercurrents<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/thedhcgroup.com\/changing-tides-and-undercurrents\/\" target=\"_blank\"><em>Via Medallia &rarr;<\/em><\/a><\/p>\n\n<p>A first person account from CX luminary Rich Schwartz on his perspective on the recent landscape. This quick read explains what he sees as the CX rising and falling tides - inevitable forces at play. They can be good (raising all boats) or ominous (receding and revealing leftover muck), but to be sure &ndash; they are the product of gravitational pulls, and they are happening.<\/p>\n\n<p><a href=\"https:\/\/thedhcgroup.com\/changing-tides-and-undercurrents\/\" target=\"_blank\"><em>Learn More Here &rarr;<\/em><\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62dabb elementor-widget elementor-widget-spacer\" data-id=\"d62dabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-887cc64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"887cc64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e139842\" data-id=\"e139842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8927fbc elementor-widget elementor-widget-menu-anchor\" data-id=\"8927fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"event\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eff07c elementor-widget elementor-widget-heading\" data-id=\"8eff07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EVENT ANNOUNCEMENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc0a15 elementor-widget elementor-widget-heading\" data-id=\"3dc0a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Events<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cfbbb elementor-widget elementor-widget-image\" data-id=\"64cfbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-HOSTED-BY-GENENTECH.jpg\" class=\"attachment-full size-full wp-image-36302\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-HOSTED-BY-GENENTECH.jpg 1200w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-HOSTED-BY-GENENTECH-300x157.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-HOSTED-BY-GENENTECH-1024x536.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-HOSTED-BY-GENENTECH-600x314.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-HOSTED-BY-GENENTECH-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-092c25a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"092c25a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc0d98\" data-id=\"5fc0d98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-202b54e elementor-widget elementor-widget-menu-anchor\" data-id=\"202b54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"new\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b4923 elementor-widget elementor-widget-heading\" data-id=\"65b4923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NEW PATIENT INSIGHTS\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b831b6 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2b831b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"758\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Half-of-Americans-Afraid-to-Ask-Their-Healthcare-Provider-About-Conditions-Symptoms.png\" class=\"attachment-full size-full wp-image-36319\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Half-of-Americans-Afraid-to-Ask-Their-Healthcare-Provider-About-Conditions-Symptoms.png 1106w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Half-of-Americans-Afraid-to-Ask-Their-Healthcare-Provider-About-Conditions-Symptoms-300x206.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Half-of-Americans-Afraid-to-Ask-Their-Healthcare-Provider-About-Conditions-Symptoms-1024x702.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Half-of-Americans-Afraid-to-Ask-Their-Healthcare-Provider-About-Conditions-Symptoms-600x411.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Half-of-Americans-Afraid-to-Ask-Their-Healthcare-Provider-About-Conditions-Symptoms-768x526.png 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\">Half of Americans Afraid to Ask Their Healthcare Provider About Conditions, Symptoms<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&amp;utm_medium=newsletter-external&amp;utm_content=DHC-Oct-22-newsletter&amp;utm_campaign=Enterprise_PR_2022\" target=\"_blank\"><em>Via Patient Point &rarr;<\/em><\/a><\/p>\n\n<p>PatientPoint-commissioned survey reveals patients are anxious, want education and tech to enhance wait times. Conducted by OnePoll, this new survey also uncovered that seven in 10 (69%) Americans are concerned they won&rsquo;t be able to understand the terminology their healthcare provider uses in response to their questions.<\/p>\n\n<p><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&amp;utm_medium=newsletter-external&amp;utm_content=DHC-Oct-22-newsletter&amp;utm_campaign=Enterprise_PR_2022\" target=\"_blank\">Results and Implications Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f706b elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"03f706b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/A-Nudge-Too-Far-a-New-Conversations-About-Next-Best-Actions.png\" class=\"attachment-full size-full wp-image-36326\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/A-Nudge-Too-Far-a-New-Conversations-About-Next-Best-Actions.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/A-Nudge-Too-Far-a-New-Conversations-About-Next-Best-Actions-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\">A Nudge Too Far? a New Conversations About Next Best Actions<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\"><em>Via Syneos Health &rarr;<\/em><\/a><\/p>\n\n<p>As marketers and as an industry, we are increasingly driven by a &ldquo;next best action&rdquo; expectation&mdash;that we will use data to suggest and tee up the next best action that either we, our customers or other stakeholders can (or should) take. The problem is, this activity takes place in an environment where stakeholders are already overwhelmed by communication that can feel a lot like incoming fire. When optimizing next best action strategy, do marketers really want to add more things that our stakeholders should do? Or should they begin to think about their role as marketers and commercial leaders in terms of service&mdash;less about what we&rsquo;d like our stakeholders to do for us, more about what we can do for them? This paper covers ways marketers can ensure they are creating value with every interaction&mdash;with all the data-driven insight and technology at their disposal&mdash;so that they gain the privilege and the opportunity to connect with stakeholders in their day-to-day work, achieving our business objectives by supporting their goals for their patients.<\/p>\n\n<p><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d63299 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2d63299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"584\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Power-of-Stories-for-People-Living-with-Chronic-Conditions.png\" class=\"attachment-full size-full wp-image-36333\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Power-of-Stories-for-People-Living-with-Chronic-Conditions.png 584w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Power-of-Stories-for-People-Living-with-Chronic-Conditions-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Power-of-Stories-for-People-Living-with-Chronic-Conditions-150x150.png 150w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\">The Power of Stories for People Living with Chronic Conditions<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&amp;utm_source=dhc&amp;utm_medium=email&amp;utm_campaign=storiesinfographic&amp;utm_term=audinsights&amp;utm_content=insights&amp;utm_partner=dhc\" target=\"_blank\"><em>Via Healthline &rarr;<\/em><\/a><\/p>\n\n<p>To empower people living with chronic conditions, marketers should know their stories &mdash; who they are, what they want, and what challenges stand in their way.<\/p>\n\n<p><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&amp;utm_source=dhc&amp;utm_medium=email&amp;utm_campaign=storiesinfographic&amp;utm_term=audinsights&amp;utm_content=insights&amp;utm_partner=dhc\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770cd3e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"770cd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"683\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/imre-Names-Neera-Chaudhary-as-Next-Chief-Executive-Officer.jpg\" class=\"attachment-full size-full wp-image-36340\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/imre-Names-Neera-Chaudhary-as-Next-Chief-Executive-Officer.jpg 683w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/imre-Names-Neera-Chaudhary-as-Next-Chief-Executive-Officer-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/imre-Names-Neera-Chaudhary-as-Next-Chief-Executive-Officer-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/imre-Names-Neera-Chaudhary-as-Next-Chief-Executive-Officer-600x600.jpg 600w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">Imre Names Neera Chaudhary as Next Chief Executive Officer<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\"><em>Via imre Health &rarr;<\/em><\/a><\/p>\n\n<p>imre recently announced the appointment of Neera Chaudhary as its next Chief Executive Officer. Based in New York City, Chaudhary joined the agency in September, and reports to the agency&#039;s Board of Directors. Most recently serving as North America President of Ketchum, Chaudhary will lead imre&#039;s next growth phase as a leading full-service AOR.<\/p>\n\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cb7776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cb7776\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1baf972\" data-id=\"1baf972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd207f elementor-widget elementor-widget-menu-anchor\" data-id=\"bcd207f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dhc\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf0161 elementor-widget elementor-widget-heading\" data-id=\"adf0161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DHC CONTENT\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71941cc elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"71941cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"432\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Short-Take-with-Meghan-Rivera.png\" class=\"attachment-full size-full wp-image-36344\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Short-Take-with-Meghan-Rivera.png 766w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Short-Take-with-Meghan-Rivera-300x169.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Short-Take-with-Meghan-Rivera-600x338.png 600w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/\" target=\"_blank\">DHC Short Take with Meghan Rivera<\/a><\/h3><p class=\"elementor-image-box-description\">In this new Short Take, Mark Bard talks with Meghan Rivera (US Managing Director, Organon) about what she has learned in her varied roles within pharma. This brief listen will give oinsights to other execs mapping out their own career, and what she sees ahead for women\u2019s health.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffcc92 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"4ffcc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/underscoremarketing.com\/resources\/webinars\/clinical-trial-recruitment-part-1\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"533\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Clinical-Trial-Recruitment-Part-1-Recap.jpg\" class=\"attachment-full size-full wp-image-36351\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Clinical-Trial-Recruitment-Part-1-Recap.jpg 582w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Clinical-Trial-Recruitment-Part-1-Recap-300x275.jpg 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/underscoremarketing.com\/resources\/webinars\/clinical-trial-recruitment-part-1\/\" target=\"_blank\">Clinical Trial Recruitment; Part 1 Recap<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/underscoremarketing.com\/resources\/webinars\/clinical-trial-recruitment-part-1\/\" target=\"_blank\"><em>Via Underscore &rarr;<\/em><\/a><\/p>\n\n<p>Watch on-demand Part 1 of the web summit co-hosted by Underscore Marketing &amp; DHC that delves into clinical trial recruitment and the levers available to drive its efficacy for the public good. Chris Tuleya, EVP &amp; Managing Director, examined the required paradigm shift from patient-led trial conversations with physicians, to HCPs taking the lead and actively sharing trial information &ndash; and the positive impact this could have on future trial recruitment.<\/p>\n\n<p><a href=\"https:\/\/underscoremarketing.com\/resources\/webinars\/clinical-trial-recruitment-part-1\/\" target=\"_blank\">Click Here to Watch &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e37fad2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e37fad2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c80e6ce\" data-id=\"c80e6ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d3991d elementor-widget elementor-widget-image\" data-id=\"2d3991d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/the-dhc-group-omnichannel-series\/the-state-of-omnichannel-hcp-engagement-in-pharma\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"359\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-State-Of-Omnichannel-HCP-Engagement-In-Pharma.png\" class=\"attachment-full size-full wp-image-36358\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-State-Of-Omnichannel-HCP-Engagement-In-Pharma.png 799w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-State-Of-Omnichannel-HCP-Engagement-In-Pharma-300x135.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-State-Of-Omnichannel-HCP-Engagement-In-Pharma-600x270.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-State-Of-Omnichannel-HCP-Engagement-In-Pharma-768x345.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a187514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a187514\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc40c23\" data-id=\"cc40c23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94cd98b elementor-widget elementor-widget-menu-anchor\" data-id=\"94cd98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"subscribe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e173fa elementor-widget elementor-widget-heading\" data-id=\"7e173fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe to Newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd9aa6 elementor-widget elementor-widget-text-editor\" data-id=\"ddd9aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receive more DHC content like this directly in your inbox. 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Ultimately, we must deliver more than the sum of the parts&#8230;<\/p>\n","protected":false},"author":5,"featured_media":39437,"parent":180,"menu_order":262,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36240","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Newsletter - October 2022 MENU Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured Content Linking Omnichannel with Overall StrategyVia DHC \u2192 It\u2019s a valid question for many pharmaceutical brands and companies seeking to deliver omnichannel content and engagement today that is also\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=36240\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Health Coalition - 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