{"id":36859,"date":"2022-11-24T19:41:32","date_gmt":"2022-11-24T19:41:32","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=36859"},"modified":"2023-02-08T23:05:15","modified_gmt":"2023-02-08T23:05:15","slug":"feature-insights-into-pharma-market-trends-and-hcp-channel-preferences","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=36859","title":{"rendered":"FEATURE:\u00a0Insights into Pharma Market Trends and HCP Channel Preferences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36859\" class=\"elementor elementor-36859\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ca5c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ca5c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2316426\" data-id=\"2316426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3f85f elementor-widget elementor-widget-image\" data-id=\"db3f85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"345\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png\" class=\"attachment-full size-full wp-image-9546\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-300x135.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-600x270.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1eb683\" data-id=\"e1eb683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11eda05 elementor-widget elementor-widget-heading\" data-id=\"11eda05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Newsletter - September 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd28c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dd28c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d15967\" data-id=\"6d15967\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a3002 elementor-widget elementor-widget-heading\" data-id=\"16a3002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M<br>E<br>N<br>U<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54d85e5\" data-id=\"54d85e5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1798d4 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"e1798d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a413e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a413e86\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-124c4d8\" data-id=\"124c4d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1578b05 elementor-widget elementor-widget-spacer\" data-id=\"1578b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c84267 elementor-widget elementor-widget-image\" data-id=\"8c84267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1367\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/INSIGHTS-INTO-PHARMA-MARKET-TRENDS-AND-HCP-CHANNEL-PREFERENCES.jpg\" class=\"attachment-full size-full wp-image-36864\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/INSIGHTS-INTO-PHARMA-MARKET-TRENDS-AND-HCP-CHANNEL-PREFERENCES.jpg 2048w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/INSIGHTS-INTO-PHARMA-MARKET-TRENDS-AND-HCP-CHANNEL-PREFERENCES-300x200.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/INSIGHTS-INTO-PHARMA-MARKET-TRENDS-AND-HCP-CHANNEL-PREFERENCES-1024x684.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/INSIGHTS-INTO-PHARMA-MARKET-TRENDS-AND-HCP-CHANNEL-PREFERENCES-600x400.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/INSIGHTS-INTO-PHARMA-MARKET-TRENDS-AND-HCP-CHANNEL-PREFERENCES-768x513.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4f5b0 elementor-widget elementor-widget-menu-anchor\" data-id=\"1b4f5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"featured\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50505d8 elementor-widget elementor-widget-heading\" data-id=\"50505d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Featured Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c287f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c287f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41ee23d\" data-id=\"41ee23d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88fa5fb elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"88fa5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1.jpg\" class=\"attachment-full size-full wp-image-36879\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\">Insights into Pharma Market Trends and HCP Channel Preferences<\/a><\/h3><p class=\"elementor-image-box-description\">Yesterday, Healio Strategic Solutions and the DHC Group released topline data from the first wave of a planned longitudinal look at HCP channel preferences coupled with a survey of pharma marketers. In front of a live audience at Pfizer headquarters in NYC, Mark Bard (Co-Founder, The DHC Group) and Adrienne Stevens Ed.D, (VP, Head of Scientific Strategy, Healio) discussed the implications derived from phase one of the research. The goal of the project was to create a survey model that could be used annually to continuously evaluate the learning behaviors and needs of HCPs and advise pharma companies on the best tactics for reaching HCPs and providing solutions to their pain points.\n\n\nSurvey responses from 70 pharmaceutical executives confirmed that over half (57%) agree that the acceleration of digital transformations and strategies often attributed to the pandemic era is here to stay. A lesser group (29%) contend that while there was a temporary acceleration, they are seeing a shift back towards pre-pandemic thinking.\n\nFor those DHC newsletter readers who weren\u2019t able to join us in person or tune into the live stream, here is a look at some of the key findings and implications, along with a link to download the slides.\n<br \/>\n<br \/>\n<a href=\"https:\/\/digitalhealthcoalition.org\/insights\/insights-into-pharma-market-trends-and-hcp-channel-preferences\/\" target=\"_blank\">Read The Research Summary Here \u2192<\/a><\/p>\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bfa5a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bfa5a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43fe747\" data-id=\"43fe747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8ddbf elementor-widget elementor-widget-menu-anchor\" data-id=\"9e8ddbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"omnichannel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca1ae8 elementor-widget elementor-widget-heading\" data-id=\"8ca1ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HCP INSIGHTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f5a1e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e3f5a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/4-myths-that-could-be-stopping-you-from-leveraging-HCP-social-media.jpg\" class=\"attachment-full size-full wp-image-36892\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/4-myths-that-could-be-stopping-you-from-leveraging-HCP-social-media.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/4-myths-that-could-be-stopping-you-from-leveraging-HCP-social-media-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\">4 myths that could be stopping you from leveraging HCP social media<\/a><\/h3><p class=\"elementor-image-box-description\"><p><span style=\"font-size:20px\"><a href=\"https:\/\/www.sermo.com\/blog\/sermo-speaks\/hcp-engagement-best-practices\/?utm_source=DHC+September&amp;utm_medium=email&amp;utm_campaign=september-dhc-newsletter-4-myths-blog&amp;utm_id=newsletter\" target=\"_blank\"><em>Via Sermo \u2192<\/em><\/a><\/span><\/p>\n\n<p>Recently the market has seen a substantial rise in physician engagement on digital channels and social media. However, not all online platforms are created equal. Here are four myths that may be preventing you from engaging with your HCP audience on digital channels they already use and trust.\n\n<br \/>\n<br \/>\n<a href=\"https:\/\/www.sermo.com\/blog\/sermo-speaks\/hcp-engagement-best-practices\/?utm_source=DHC+September&amp;utm_medium=email&amp;utm_campaign=september-dhc-newsletter-4-myths-blog&amp;utm_id=newsletter\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54f0c3 elementor-widget elementor-widget-spacer\" data-id=\"a54f0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c6ccc elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"89c6ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Alchemy-of-How-We-Sell-What-We-Sell.jpg\" class=\"attachment-full size-full wp-image-36903\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Alchemy-of-How-We-Sell-What-We-Sell.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Alchemy-of-How-We-Sell-What-We-Sell-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\">The Alchemy of How We Sell What We Sell<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/richardschwartz.substack.com\/p\/the-alchemy-of-how-we-sell-what-we?sd=pf\" target=\"_blank\"><em>Via Medallia \u2192<\/em><\/a><\/p>\n\n<p>Pharmaceutical companies spend more on detailing clinicians and free drug samples than any other forms of professional marketing in the United States (JAMA). The first two points raise the question, \u201cso why do we still engage prescribing customers in the same ways?\u201d A 2009 meta-analysis focused on promotional impact on prescribing, published in Family Practice showed that the first visit from a pharmaceutical representative increased a general practitioner\u2019s preference for the marketed product more than 2-fold.<\/p>\n\n<p><a href=\"https:\/\/richardschwartz.substack.com\/p\/the-alchemy-of-how-we-sell-what-we?sd=pf\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3e32c elementor-widget elementor-widget-spacer\" data-id=\"1f3e32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c12ff elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c6c12ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Inefficient-Access-Pathways-Cost-More-Than-Just-HCP-Time-and-Effort.jpg\" class=\"attachment-full size-full wp-image-36910\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Inefficient-Access-Pathways-Cost-More-Than-Just-HCP-Time-and-Effort.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Inefficient-Access-Pathways-Cost-More-Than-Just-HCP-Time-and-Effort-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\">Inefficient Access Pathways Cost More Than Just HCP Time and Effort<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.optimizerx.com\/blog\/survey-inefficient-access-pathways\" target=\"_blank\"><em>Via OptimizeRx \u2192<\/em><\/a><\/p>\n\n<p>Across a wide range of industries, today\u2019s top organizations are realizing that digital access is essential to their success. Consumers demand it, professionals count on it, and pharma is no exception. For maximum success, your brand must be easily accessible to patients as well as their providers\u2014especially if payer restrictions complicate access pathways. Ask yourself these key questions: Do HCPs understand your brand\u2019s benefits? Are you leveraging technology to alleviate their pain points? Are your current digital access resources opening doors for your band? <\/p>\n\n<p><a href=\"https:\/\/www.optimizerx.com\/blog\/survey-inefficient-access-pathways\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ead23 elementor-widget elementor-widget-spacer\" data-id=\"b6ead23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1be11 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"db1be11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/How-are-HCPs-Engaging-with-Pharmaceutical-and-Medical-Device-Manufacturers.jpg\" class=\"attachment-full size-full wp-image-36917\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/How-are-HCPs-Engaging-with-Pharmaceutical-and-Medical-Device-Manufacturers.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/How-are-HCPs-Engaging-with-Pharmaceutical-and-Medical-Device-Manufacturers-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\">How are HCPs Engaging with Pharmaceutical and Medical Device Manufacturers?<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.iqvia.com\/locations\/united-states\/library\/infographics\/how-are-hcps-engaging-with-pharmaceutical-and-medical-device-manufacturers\" target=\"_blank\"><em>Via IQVIA \u2192<\/em><\/a><\/p>\n\n<p>For this IQVIA infographic, we surveyed physicians, physicians assistants, and nurse practitioners from our industry-leading healthcare database to help us understand how their interactions with representatives from pharmaceutical and medical device manufacturers have evolved over the two-plus years since the beginning of COVID-19. The following provides insights on how HCPs are currently engaging with educational content and opportunities from the healthcare industry, and how they expect to do so in the future.\n\n<\/p>\n\n<p><a href=\"https:\/\/www.iqvia.com\/locations\/united-states\/library\/infographics\/how-are-hcps-engaging-with-pharmaceutical-and-medical-device-manufacturers\" target=\"_blank\"><em>Learn More Here &rarr;<\/em><\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc089d8 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"fc089d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Telehealth-Point-of-care-Trends-How-the-pandemic-created-endemic-industry-change-and-the-opportunities-this-presents-for-pharma-marketing.jpg\" class=\"attachment-full size-full wp-image-36924\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Telehealth-Point-of-care-Trends-How-the-pandemic-created-endemic-industry-change-and-the-opportunities-this-presents-for-pharma-marketing.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Telehealth-Point-of-care-Trends-How-the-pandemic-created-endemic-industry-change-and-the-opportunities-this-presents-for-pharma-marketing-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\">Telehealth &amp; Point-of-care Trends - How the pandemic created endemic industry change and the opportunities this presents for pharma marketing<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/info.underscoremarketing.com\/underscore-telehealth-wpaper-0\" target=\"_blank\"><em>Via Underscore \u2192<\/em><\/a><\/p>\n\n<p>Read our brand-new white paper based on recent HCP-based survey data examining how the pandemic created pervasive industry change and the nascent opportunities this offers pharma marketing. While telehealth engagement has plateaued, it remains a core component of the medical care mix, meaning new media opportunities for pharma marketers to seize to meaningfully engage with HCPs and patients across the treatment journey.<\/p>\n\n<p><a href=\"https:\/\/info.underscoremarketing.com\/underscore-telehealth-wpaper-0\" target=\"_blank\"><em>Learn More Here &rarr;<\/em><\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62dabb elementor-widget elementor-widget-spacer\" data-id=\"d62dabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-887cc64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"887cc64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e139842\" data-id=\"e139842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8927fbc elementor-widget elementor-widget-menu-anchor\" data-id=\"8927fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"event\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eff07c elementor-widget elementor-widget-heading\" data-id=\"8eff07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EVENT ANNOUNCEMENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc0a15 elementor-widget elementor-widget-heading\" data-id=\"3dc0a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Events<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-092c25a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"092c25a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc0d98\" data-id=\"5fc0d98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3bc7 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"74c3bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT.jpg\" class=\"attachment-full size-full wp-image-36935\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/cmimediagroup.com\/resources\/#_\" target=\"_blank\">DHC LIVE SUMMIT<\/a><\/h3><p class=\"elementor-image-box-description\"><p>Hosted at Genentech\nNovember 9  |  San Francisco, CA\n\nFocusing on Customer Experience and the New Patient Journey<\/p>\n\n<p><a href=\"https:\/\/dhcsummitgne2022.splashthat.com\/\" target=\"_blank\"><em>Request a Seat Today<\/em><\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202b54e elementor-widget elementor-widget-menu-anchor\" data-id=\"202b54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"new\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b4923 elementor-widget elementor-widget-heading\" data-id=\"65b4923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ADDITIONAL INSIGHTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b831b6 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2b831b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/KOL-Influence-Giving-Brands-a-Trusted-Voice.jpg\" class=\"attachment-full size-full wp-image-36942\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/KOL-Influence-Giving-Brands-a-Trusted-Voice.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/KOL-Influence-Giving-Brands-a-Trusted-Voice-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\">KOL Influence: Giving Brands a Trusted Voice<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/biopharmcommunications.com\/insight\/pharmaceutical-key-opinion-leaders-are-a-trusted-voice\/?utm_source=BioPharm&amp;utm_Medium=DHClink&amp;utm_campaign=DHC922&amp;utm_Content=KOLInfluence\" target=\"_blank\"><em>Via BioPharm \u2192<\/em><\/a><\/p>\n\n<p>Third-party, non-personal promotion is bringing comprehensive pharmaceutical marketing strategies to life among key targets and their colleagues. In today\u2019s industry, where 70% of HCPs believe it\u2019s critical for pharmaceutical companies to provide science-based education resources, leveraging the KOL voice offers brands this coveted channel of communication.\n\n<\/p>\n\n<p><a href=\"https:\/\/biopharmcommunications.com\/insight\/pharmaceutical-key-opinion-leaders-are-a-trusted-voice\/?utm_source=BioPharm&amp;utm_Medium=DHClink&amp;utm_campaign=DHC922&amp;utm_Content=KOLInfluence\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f706b elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"03f706b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Next-Vantage-for-Life-Sciences-\u200b.jpg\" class=\"attachment-full size-full wp-image-36949\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Next-Vantage-for-Life-Sciences-\u200b.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Next-Vantage-for-Life-Sciences-\u200b-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\">The Next Vantage for Life Sciences <\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.northhighland.com\/insights\/blogs\/the-next-vantage-for-life-sciences\" target=\"_blank\"><em>Via North Highland \u2192<\/em><\/a><\/p>\n\n<p>Our research shows that life sciences industry leaders readily recognize the critical role of data &amp;   analytics in defining and designing a clear strategy to integrate Voice of Customer (VoC) insights. Yet, when it comes to later stages of transformation, D&amp;A may be underutilized by industry leaders: only six percent say data\/digital capabilities support transformation delivery, management, and measurement.<\/p>\n\n<p><a href=\"https:\/\/www.northhighland.com\/insights\/blogs\/the-next-vantage-for-life-sciences\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d63299 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2d63299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Pharmaceutical-Sales-Strategy-AI-for-All.jpg\" class=\"attachment-full size-full wp-image-36956\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Pharmaceutical-Sales-Strategy-AI-for-All.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Pharmaceutical-Sales-Strategy-AI-for-All-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\">Pharmaceutical Sales Strategy: AI for All<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/themedicinemaker.com\/business-regulation\/pharmaceutical-sales-strategy-ai-for-all\" target=\"_blank\"><em>Via Aktana \u2192<\/em><\/a><\/p>\n\n<p>AI and machine learning are transforming both pharmaceutical drug discovery and commercialization. By compiling vast streams of data on the habits, practices, and choices of healthcare providers (HCPs), and then applying AI and machine techniques, companies have the opportunity to adopt a highly personalized customer engagement strategy.<\/p>\n\n<p><a href=\"https:\/\/themedicinemaker.com\/business-regulation\/pharmaceutical-sales-strategy-ai-for-all\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770cd3e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"770cd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/From-Insight-to-Innovation-Bezzy.jpg\" class=\"attachment-full size-full wp-image-36963\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/From-Insight-to-Innovation-Bezzy.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/From-Insight-to-Innovation-Bezzy-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">From Insight to Innovation: Bezzy<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/healthlinemedia.com\/insights\/insight-to-innovation-bezzy?&amp;utm_source=dhc&amp;utm_medium=email&amp;utm_campaign=insighttoinnovation&amp;utm_term=blogpost&amp;utm_content=insights&amp;utm_partner=dhc\" target=\"_blank\"><em>Via Healthline \u2192<\/em><\/a><\/p>\n\n<p>People living with chronic conditions crave connection and increasingly find it in online health communities. While these are powerful spaces for audience engagement, pharma sometimes holds back from these environments due to concerns about user-generated content. Here\u2019s how unique audience insights sparked the development of Bezzy, our MM+M-nominated community platform for those living with chronic conditions.<\/p>\n\n<p><a href=\"https:\/\/healthlinemedia.com\/insights\/insight-to-innovation-bezzy?&amp;utm_source=dhc&amp;utm_medium=email&amp;utm_campaign=insighttoinnovation&amp;utm_term=blogpost&amp;utm_content=insights&amp;utm_partner=dhc\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cb7776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cb7776\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1baf972\" data-id=\"1baf972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd207f elementor-widget elementor-widget-menu-anchor\" data-id=\"bcd207f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dhc\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf0161 elementor-widget elementor-widget-heading\" data-id=\"adf0161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DHC CONTENT\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e37fad2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e37fad2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c80e6ce\" data-id=\"c80e6ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d3991d elementor-widget elementor-widget-image\" data-id=\"2d3991d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Defining-Omnichannel-Marketing-In-Pharma-optimized-768x419.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a187514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a187514\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc40c23\" data-id=\"cc40c23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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View our <a href=\"http:\/\/digitalhealthcoalition.org\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85c201 elementor-widget elementor-widget-spacer\" data-id=\"a85c201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-07cacce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07cacce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e130349\" data-id=\"e130349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4298314 elementor-widget elementor-widget-text-editor\" data-id=\"4298314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\"><form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/digitalhealthcoalition.us4.list-manage.com\/subscribe\/post?u=e184b84d4d47e2479e9843837&amp;id=b16c652e55\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<div><\/div>\n<div class=\"indicates-required\"><strong><span class=\"asterisk\">*<\/span> indicates required<\/strong><\/div>\n<div>&nbsp;<\/div><div>&nbsp;<\/div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">\nEmail Address <span class=\"asterisk\">*<\/span> <\/label>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">First Name <\/label>\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-LNAME\">Last Name <\/label>\n<input id=\"mce-LNAME\" class=\"\" name=\"LNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE3\">Company <\/label>\n<input id=\"mce-MMERGE3\" class=\"\" name=\"MMERGE3\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE8\">Do you work for a pharmaceutical company? 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In front of a live&#8230;<\/p>\n","protected":false},"author":5,"featured_media":36864,"parent":180,"menu_order":263,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36859","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Newsletter - September 2022 MENU Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured Content Insights into Pharma Market Trends and HCP Channel PreferencesYesterday, Healio Strategic Solutions and the DHC Group released topline data from the first wave of a planned longitudinal look\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=36859\" 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