{"id":36979,"date":"2022-11-24T21:42:49","date_gmt":"2022-11-24T21:42:49","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=36979"},"modified":"2023-02-08T23:04:54","modified_gmt":"2023-02-08T23:04:54","slug":"feature-dhc-project-release-on-omnichannel-innovations-part-one-august-2022","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=36979","title":{"rendered":"FEATURE:\u00a0DHC Project Release on Omnichannel Innovations, Part One"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36979\" class=\"elementor elementor-36979\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ca5c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ca5c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2316426\" data-id=\"2316426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3f85f elementor-widget elementor-widget-image\" data-id=\"db3f85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"345\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png\" class=\"attachment-full size-full wp-image-9546\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-300x135.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-600x270.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1eb683\" data-id=\"e1eb683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11eda05 elementor-widget elementor-widget-heading\" data-id=\"11eda05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Newsletter - August 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd28c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dd28c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d15967\" data-id=\"6d15967\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a3002 elementor-widget elementor-widget-heading\" data-id=\"16a3002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M<br>E<br>N<br>U<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54d85e5\" data-id=\"54d85e5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1798d4 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"e1798d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a413e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a413e86\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-124c4d8\" data-id=\"124c4d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1578b05 elementor-widget elementor-widget-spacer\" data-id=\"1578b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c84267 elementor-widget elementor-widget-image\" data-id=\"8c84267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1367\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-\u2013-August-2022.jpg\" class=\"attachment-full size-full wp-image-36981\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-\u2013-August-2022.jpg 2048w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-\u2013-August-2022-300x200.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-\u2013-August-2022-1024x684.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-\u2013-August-2022-600x400.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-\u2013-August-2022-768x513.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4f5b0 elementor-widget elementor-widget-menu-anchor\" data-id=\"1b4f5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"featured\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50505d8 elementor-widget elementor-widget-heading\" data-id=\"50505d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Featured Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c287f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c287f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41ee23d\" data-id=\"41ee23d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88fa5fb elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"88fa5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One.jpg\" class=\"attachment-full size-full wp-image-37017\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-Project-Release-on-Omnichannel-Innovations-Part-One-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\">DHC Project Release on Omnichannel Innovations, Part One<\/a><\/h3><p class=\"elementor-image-box-description\">In response to industry input, the DHC Group is assembling a POV series on Omnichannel Marketing in Pharma.  Over the next several weeks, we will be releasing additional parts to this in-depth research and analysis, which spans thought leader interviews, roundtable discussions, a case study and survey of pharma stakeholders. \n\nToday's newsletter features the exclusive release of Part One: Defining Omnichannel.  This POV, available now, unpacks how pharmaceutical experts are defining omnichannel and explores why getting it right is critical to brands. Readers will hear from diverse stakeholders, including: Irene Coyne (CMI Media Group), Joyce Ercolino (Harmony Biosciences), Jose Ferreira (CMI Media Group), David Salmon (AstraZeneca), and Steven Xie (Biohaven).\n\nDownload the PDF of the Defining Omnichannel POV now to understand how a successful omnichannel approach can help brands move customers through the journey from engagement to action.<br \/>\n<br \/>\n<a href=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/08\/FINAL-Industry-Insights-Defining-Omnichannel-DHC-Group-8-22.pdf\" target=\"_blank\">Read the POV Here \u2192<\/a><\/p>\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bfa5a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bfa5a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43fe747\" data-id=\"43fe747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8ddbf elementor-widget elementor-widget-menu-anchor\" data-id=\"9e8ddbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"omnichannel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca1ae8 elementor-widget elementor-widget-heading\" data-id=\"8ca1ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INSIGHTS ON OMNICHANNEL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f5a1e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e3f5a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Consumer-Inspiration-for-HCP-Omnichannel-Activation-1.jpg\" class=\"attachment-full size-full wp-image-37024\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Consumer-Inspiration-for-HCP-Omnichannel-Activation-1.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Consumer-Inspiration-for-HCP-Omnichannel-Activation-1-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Consumer-Inspiration-for-HCP-Omnichannel-Activation-1-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\">Consumer Inspiration for HCP Omnichannel Activation<\/a><\/h3><p class=\"elementor-image-box-description\"><p><span style=\"font-size:20px\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/article-omnichannel-is-the-new-traditional-marketing\/\" target=\"_blank\"><em>Via Deerfield Agency \u2192<\/em><\/a><\/span><\/p>\n\n<p>Deerfield Health's Jacqueline DaSilva draws inspiration from leading consumer products in order to inspire pharma marketers seeking to achieve true HCP Omnichannel activation. Read this \"Insights with Innovators\" piece to better understand how it's possible to applications from outside our industry can help us bring HCPs a better experience.\n\n\n<br \/>\n<br \/>\n<a href=\"https:\/\/digitalhealthcoalition.org\/insights\/article-omnichannel-is-the-new-traditional-marketing\/\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54f0c3 elementor-widget elementor-widget-spacer\" data-id=\"a54f0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c6ccc elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"89c6ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Strengthening-HCP-Engagement-with-Omnichannel-Strategies.jpg\" class=\"attachment-full size-full wp-image-37002\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Strengthening-HCP-Engagement-with-Omnichannel-Strategies.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Strengthening-HCP-Engagement-with-Omnichannel-Strategies-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\">Strengthening HCP Engagement with Omnichannel Strategies<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/bit.ly\/3dLEmPD\" target=\"_blank\"><em>Via OptimizeRX \u2192<\/em><\/a><\/p>\n\n<p>Creating the most effective communication strategy to inform and engage target clinicians is key to effective pharma marketing.\u202f Omnichannel strategies are widely seen as the next evolution in HCP engagement to accomplish that important goal. In the case of most omnichannel approaches, the challenge is twofold: How to identify and leverage the right communications channels, and how to craft personalized messaging that speaks to each HCP\u2019s current needs and experiences. What\u2019s key: An omnichannel roadmap.\n\n<\/p>\n\n<p><a href=\"https:\/\/bit.ly\/3dLEmPD\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3e32c elementor-widget elementor-widget-spacer\" data-id=\"1f3e32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c12ff elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c6c12ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Level-up-Take-the-next-step-in-your-healthcare-messaging-with-personalized-physician-engagement-experiences.jpg\" class=\"attachment-full size-full wp-image-37037\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Level-up-Take-the-next-step-in-your-healthcare-messaging-with-personalized-physician-engagement-experiences.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Level-up-Take-the-next-step-in-your-healthcare-messaging-with-personalized-physician-engagement-experiences-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Level-up-Take-the-next-step-in-your-healthcare-messaging-with-personalized-physician-engagement-experiences-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\">Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences <\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.sermo.com\/blog\/sermo-speaks\/level-up-take-the-next-step-in-your-healthcare-messaging-with-personalized-physician-engagement-experiences\/?utm_source=DHC+august&amp;utm_medium=email&amp;utm_campaign=august-dhc-newsletter-personalization-blog&amp;utm_id=newsletter\" target=\"_blank\"><em>Via Sermo \u2192<\/em><\/a><\/p>\n\n<p>To increase the odds of your content converting customers, brands are turning towards personalization\u2014individualized messages and benefit statements that put their content into the individual\u2019s language and POV. And the good news is physicians actually WANT to see these tactics from pharma! A Sermo study found that 8 in 10 physicians highly value personalized content. Read more about ways healthcare companies are engaging with their audience in a more personalized and targeted manner and how these strategies are delivering improved results.\n\n<\/p>\n\n<p><a href=\"https:\/\/www.sermo.com\/blog\/sermo-speaks\/level-up-take-the-next-step-in-your-healthcare-messaging-with-personalized-physician-engagement-experiences\/?utm_source=DHC+august&amp;utm_medium=email&amp;utm_campaign=august-dhc-newsletter-personalization-blog&amp;utm_id=newsletter\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62dabb elementor-widget elementor-widget-spacer\" data-id=\"d62dabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-887cc64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"887cc64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e139842\" data-id=\"e139842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8927fbc elementor-widget elementor-widget-menu-anchor\" data-id=\"8927fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"event\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eff07c elementor-widget elementor-widget-heading\" data-id=\"8eff07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EVENT ANNOUNCEMENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc0a15 elementor-widget elementor-widget-heading\" data-id=\"3dc0a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Events<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af86958 elementor-widget elementor-widget-image\" data-id=\"af86958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/clinical-trial-recruitment-the-role-of-digital-in-driving-change-optimized.png\" class=\"attachment-full size-full wp-image-37041\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/clinical-trial-recruitment-the-role-of-digital-in-driving-change-optimized.png 1200w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/clinical-trial-recruitment-the-role-of-digital-in-driving-change-optimized-300x157.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/clinical-trial-recruitment-the-role-of-digital-in-driving-change-optimized-1024x536.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/clinical-trial-recruitment-the-role-of-digital-in-driving-change-optimized-600x314.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/clinical-trial-recruitment-the-role-of-digital-in-driving-change-optimized-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd1f1b elementor-widget elementor-widget-image\" data-id=\"8bd1f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/dhcsummitseptember2022.splashthat.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-optimized.png\" class=\"attachment-full size-full wp-image-37070\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-optimized.png 1200w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-optimized-300x157.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-optimized-1024x536.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-optimized-600x314.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-optimized-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad61302 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"ad61302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT.jpg\" class=\"attachment-full size-full wp-image-36935\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/DHC-LIVE-SUMMIT-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.medpagetoday.biz\/news\/engaging-hcps-on-social-media\" target=\"_blank\">Secrets of a Data Ninja: How Artificial Intelligence and Real-World Data Elevate HCP Engagement  <\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/thedhcgroup.zoom.us\/webinar\/register\/WN_ySNsVZLKR6S8K_i88MR3lg\" target=\"_blank\"><em>A DHC Webinar, Register Here<\/em><\/a><\/p>\n\n<p>Date: September 20, 2022, 1:00pm eastern\n\n<\/p>\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-092c25a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"092c25a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc0d98\" data-id=\"5fc0d98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-202b54e elementor-widget elementor-widget-menu-anchor\" data-id=\"202b54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"new\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b4923 elementor-widget elementor-widget-heading\" data-id=\"65b4923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MORE INSIGHTS ON OMNICHANNEL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b831b6 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2b831b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Bayer-Omnichannel-Marketing-Best-Practices.jpg\" class=\"attachment-full size-full wp-image-37048\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Bayer-Omnichannel-Marketing-Best-Practices.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Bayer-Omnichannel-Marketing-Best-Practices-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Bayer-Omnichannel-Marketing-Best-Practices-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\">Bayer Omnichannel Marketing Best Practices<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/bit.ly\/3wA4fs6\" target=\"_blank\"><em>Via Veeva\u2192<\/em><\/a><\/p>\n\n<p>Getting started with omnichannel marketing? Nick Lucente, Senior Director, Oncology Digital Marketing, Bayer, spoke with Sarah Caldwell, General Manager, Veeva Crossix Analytics, to discuss his approach in bringing together digital marketing and sales data to improve the patient and HCP experience.\n\n\n<\/p>\n\n<p><a href=\"https:\/\/bit.ly\/3wA4fs6\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f706b elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"03f706b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Intersection-of-2-Contemporary-Inventions-Takes-Physician-Engagement-to-the-Next-Level.jpg\" class=\"attachment-full size-full wp-image-37055\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Intersection-of-2-Contemporary-Inventions-Takes-Physician-Engagement-to-the-Next-Level.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Intersection-of-2-Contemporary-Inventions-Takes-Physician-Engagement-to-the-Next-Level-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Intersection-of-2-Contemporary-Inventions-Takes-Physician-Engagement-to-the-Next-Level-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\">AI + Social Media: The Intersection of 2 Contemporary Inventions Takes Physician Engagement to the Next Level<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.pharmexec.com\/view\/ai-social-media-intersection-contemporary-inventions-physician-engagement-next-level\" target=\"_blank\"><em>Via Aktana\u2192<\/em><\/a><\/p>\n\n<p>What can pharma learn from HCPs on social media? Turns out, a lot. Experts from Aktana, Sermo and Cantab Pi discuss how social media insights are becoming increasingly crucial in supporting omnichannel engagement as the sales model evolves.\n\n<\/p>\n\n<p><a href=\"https:\/\/www.pharmexec.com\/view\/ai-social-media-intersection-contemporary-inventions-physician-engagement-next-level\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d63299 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2d63299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Finding-Fresh-Opportunities-with-Omnichannel-Marketing.jpg\" class=\"attachment-full size-full wp-image-37059\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Finding-Fresh-Opportunities-with-Omnichannel-Marketing.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Finding-Fresh-Opportunities-with-Omnichannel-Marketing-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Finding-Fresh-Opportunities-with-Omnichannel-Marketing-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\">Finding Fresh Opportunities with Omnichannel Marketing<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6969020297257639936\" target=\"_blank\"><em>Via Evoke Melt\u2192<\/em><\/a><\/p>\n\n<p>If you listen to rumblings around conferences and industry events, you might hear more people voicing the opinion that there is too little omnichannel activity at all, let alone anyone doing anything revolutionary. However, when you sift through the noise, you will definitely find a few who are setting new standards.\n\n<\/p>\n\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6969020297257639936\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770cd3e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"770cd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Empowering-Omnichannel-with-Point-of-Care.jpg\" class=\"attachment-full size-full wp-image-37063\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Empowering-Omnichannel-with-Point-of-Care.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Empowering-Omnichannel-with-Point-of-Care-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Empowering-Omnichannel-with-Point-of-Care-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">Empowering Omnichannel with Point of Care<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.underscoremarketing.com\/post\/empowering-omnichannel-with-point-of-care\" target=\"_blank\"><em>Via Underscore Marketing \u2192<\/em><\/a><\/p>\n\n<p>Today, wherever a pharma marketer looks or listens, they\u2019ll be told they need an integrated omnichannel marketing strategy. But what does that really mean?Which channels truly help engage the desired target audience? And where do you start? Read Underscore Marketing's VP of Global Media, Susan Quinn's take on what is the missing link.\n\n<\/p>\n\n<p><a href=\"https:\/\/www.underscoremarketing.com\/post\/empowering-omnichannel-with-point-of-care\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-285bfb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"285bfb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfbc0e3\" data-id=\"cfbc0e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad86e09 elementor-widget elementor-widget-menu-anchor\" data-id=\"ad86e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"new\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3a37f elementor-widget elementor-widget-heading\" data-id=\"9b3a37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ADDITIONAL INSIGHTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac67833 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"ac67833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Life-Sciences-Experience-Era-eBook.jpg\" class=\"attachment-full size-full wp-image-37074\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Life-Sciences-Experience-Era-eBook.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Life-Sciences-Experience-Era-eBook-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/The-Life-Sciences-Experience-Era-eBook-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.patientpoint.com\/news\/survey-patients-want-education-technology?utm_source=email&#038;utm_medium=newsletter-external&#038;utm_content=DHC-Oct-22-newsletter&#038;utm_campaign=Enterprise_PR_2022\" target=\"_blank\">The Life Sciences Experience Era eBook<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/08\/The-Life-Sciences-Experience-Era-EBook.pdf\" target=\"_blank\"><em>Via Medallia \u2192<\/em><\/a><\/p>\n\n<p>Now that customer experience is widely acknowledged as one of the industry\u2019s top strategic priorities, pharma companies have the opportunity to build off this momentum to deepen relationships with patients, prescribers, payers, and other business partners. This eBook discusses five ways pharma companies can differentiate their brand and the experiences they deliver.\n\n\n\n<\/p>\n\n<p><a href=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/08\/The-Life-Sciences-Experience-Era-EBook.pdf\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6468f elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"4e6468f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Healthline-Media-Uncovers-the-Trust-Issue-in-Skincare.jpg\" class=\"attachment-full size-full wp-image-37078\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Healthline-Media-Uncovers-the-Trust-Issue-in-Skincare.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Healthline-Media-Uncovers-the-Trust-Issue-in-Skincare-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Healthline-Media-Uncovers-the-Trust-Issue-in-Skincare-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.syneoshealth.com\/insights-hub\/nudge-too-far-new-conversation-about-next-best-actions\" target=\"_blank\">Healthline Media Uncovers the Trust Issue in Skincare<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/healthlinemedia.com\/insights\/rebuilding-consumer-trust-in-skincare-report?&amp;utm_source=dhc&amp;utm_medium=email&amp;utm_campaign=skincare&amp;utm_term=specialreport&amp;utm_content=insights&amp;utm_partner=dhc\" target=\"_blank\"><em>Via Healthline \u2192<\/em><\/a><\/p>\n\n<p>Skincare is facing a crisis in consumer trust, but we're seeing positive trends emerge that brands must tap into to start resonating with their audiences. Download our latest report, Rebuilding Consumer Trust in Skincare, Beauty, and Beyond, to learn key industry takeaways your brand can apply to inspire consumers to feel educated, empowered, and connected.\n\n\n<\/p>\n\n<p><a href=\"https:\/\/healthlinemedia.com\/insights\/rebuilding-consumer-trust-in-skincare-report?&amp;utm_source=dhc&amp;utm_medium=email&amp;utm_campaign=skincare&amp;utm_term=specialreport&amp;utm_content=insights&amp;utm_partner=dhc\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82bea3 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"f82bea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/PatientPoint-Dominates-National-Health-Information-Awards-With-93-Content-Accolades.jpg\" class=\"attachment-full size-full wp-image-37082\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/PatientPoint-Dominates-National-Health-Information-Awards-With-93-Content-Accolades.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/PatientPoint-Dominates-National-Health-Information-Awards-With-93-Content-Accolades-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/PatientPoint-Dominates-National-Health-Information-Awards-With-93-Content-Accolades-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/healthlinemedia.com\/insights\/power-of-stories-infographic?&#038;utm_source=dhc&#038;utm_medium=email&#038;utm_campaign=storiesinfographic&#038;utm_term=audinsights&#038;utm_content=insights&#038;utm_partner=dhc\" target=\"_blank\">PatientPoint Dominates National Health Information Awards With 93 Content Accolades<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/www.patientpoint.com\/news\/PatientPoint_Dominates_National_Health_Information_Awards_With_93_Content_Accolades?utm_source=email&amp;utm_medium=newsletter-external&amp;utm_content=DHC-August22-newsletter&amp;utm_campaign=2022-press-releases\"><em>Via Patient Point \u2192<\/em><\/a><\/p>\n\n<p>PatientPoint dominated the 2022 National Health Information Awards, bringing home more content awards than any other organization for the 11th year in a row. PatientPoint\u2019s total content award count now surpasses 1,000 accolades, reinforcing PatientPoint as the most-awarded patient education provider at the point of care.\n\n<\/p>\n\n<p><a href=\"https:\/\/www.patientpoint.com\/news\/PatientPoint_Dominates_National_Health_Information_Awards_With_93_Content_Accolades?utm_source=email&amp;utm_medium=newsletter-external&amp;utm_content=DHC-August22-newsletter&amp;utm_campaign=2022-press-releases\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa2a43 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"aaa2a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Digital-Innovations-Create-Engagement-Education-and-Support-for-Health-Audiences-Across-Disease-States.jpg\" class=\"attachment-full size-full wp-image-37086\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Digital-Innovations-Create-Engagement-Education-and-Support-for-Health-Audiences-Across-Disease-States.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Digital-Innovations-Create-Engagement-Education-and-Support-for-Health-Audiences-Across-Disease-States-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Digital-Innovations-Create-Engagement-Education-and-Support-for-Health-Audiences-Across-Disease-States-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">Digital Innovations Create Engagement, Education and Support for Health Audiences Across Disease States<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/08\/DHC-Aug-newsletter-Write-Up-Sharecare.pdf\" target=\"_blank\"><em>Via Sharecare \u2192<\/em><\/a><\/p>\n\n<p>Sharecare announces new digital tools designed to motivate patients to stay engaged, connect with their physicians and manage chronic conditions. Learn more about how to educate and support health audiences and drive effective conversations with their healthcare providers to achieve optimal outcomes from their treatment plans.\n\n<\/p>\n\n<p><a href=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/08\/DHC-Aug-newsletter-Write-Up-Sharecare.pdf\" target=\"_blank\">Learn More Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cb7776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cb7776\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1baf972\" data-id=\"1baf972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd207f elementor-widget elementor-widget-menu-anchor\" data-id=\"bcd207f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dhc\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf0161 elementor-widget elementor-widget-heading\" data-id=\"adf0161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DHC CONTENT\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bc88e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"15bc88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-DIGITAL-AUDIO-AND-THE-ROLE-FOR-PHARMA.jpg\" class=\"attachment-full size-full wp-image-37093\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-DIGITAL-AUDIO-AND-THE-ROLE-FOR-PHARMA.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-DIGITAL-AUDIO-AND-THE-ROLE-FOR-PHARMA-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-DIGITAL-AUDIO-AND-THE-ROLE-FOR-PHARMA-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">SHORT TAKE ON DIGITAL AUDIO AND THE ROLE FOR PHARMA<\/a><\/h3><p class=\"elementor-image-box-description\"><p>Marianne Swift, Director of Client Partnerships at Spotify, joins Mark Bard with DHC Group to evaluate the role of digital audio for today\u2019s healthcare marketer. Together they address the most common questions around audio marketing today, including integration into the existing campaign, the role and sophistication of data, and, of course, brand safety.  Marianne also shares her thoughts on \u201cwhat\u2019s next\u201d for pharma in audio.\n\n<\/p>\n\n<p><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/\" target=\"_blank\">Watch the Interview Here<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b254b32 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"b254b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/HOW-DEEPER-UNDERSTANDING-DRIVES-DIGITAL-TRANSFORMATION.jpg\" class=\"attachment-full size-full wp-image-37100\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/HOW-DEEPER-UNDERSTANDING-DRIVES-DIGITAL-TRANSFORMATION.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/HOW-DEEPER-UNDERSTANDING-DRIVES-DIGITAL-TRANSFORMATION-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/HOW-DEEPER-UNDERSTANDING-DRIVES-DIGITAL-TRANSFORMATION-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">HOW DEEPER UNDERSTANDING DRIVES DIGITAL TRANSFORMATION<\/a><\/h3><p class=\"elementor-image-box-description\"><p>Bayer's Erica Hawthorne on what it\u2019s like to be the Executive Director of Media Strategy for a major pharma co. after leading digital transformation for brands like Verizon and Marriott. Unlike some marketers who believe in pharma\u2019s uniqueness as an industry, Erica believes it\u2019s digital acumen that matters, not industry expertise. Learn more about why she espouses \u201cas long as you understand people, then you\u2019ll be able to reach them. You\u2019ll be able to build the right creative, be in the right location\u201d whether you are marketing tourism, cellphones, or life-saving medications. \n\n<\/p>\n\n<p><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/interview-erica-hawthorne-deeper-understanding-drives-digital-transformation\/\" target=\"_blank\">Read a Summary of Our Conversation Here<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603038f elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"603038f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-USING-TECHNOLOGY-TO-IMPROVE-MEDICINE.jpg\" class=\"attachment-full size-full wp-image-37107\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-USING-TECHNOLOGY-TO-IMPROVE-MEDICINE.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-USING-TECHNOLOGY-TO-IMPROVE-MEDICINE-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/SHORT-TAKE-ON-USING-TECHNOLOGY-TO-IMPROVE-MEDICINE-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/imre-names-neera-chaudhary-as-next-chief-executive-officer-301642282.html\" target=\"_blank\">SHORT TAKE ON USING TECHNOLOGY TO IMPROVE MEDICINE<\/a><\/h3><p class=\"elementor-image-box-description\"><p>In this discussion with Will Febbo, CEO of OptimizeRx, Mark Bard with DHC Group reviews the experiences Will had as an entrepreneur and his early insights that motivated him to explore how we can use technology to improve medicine. Building on his experience with data driven decision making platforms in the market research space, the conversation also touches on how technology can link the pharma industry and medical professionals using digital platforms and the EMR to guide medical care decisions.\n\n<\/p>\n\n<p><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/\" target=\"_blank\">Watch the Interview Here<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a187514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a187514\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc40c23\" data-id=\"cc40c23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94cd98b elementor-widget elementor-widget-menu-anchor\" data-id=\"94cd98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"subscribe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e173fa elementor-widget elementor-widget-heading\" data-id=\"7e173fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe to Newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd9aa6 elementor-widget elementor-widget-text-editor\" data-id=\"ddd9aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receive more DHC content like this directly in your inbox. We will respect your privacy and never sell your information. View our <a href=\"http:\/\/digitalhealthcoalition.org\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85c201 elementor-widget elementor-widget-spacer\" data-id=\"a85c201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-07cacce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07cacce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e130349\" data-id=\"e130349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4298314 elementor-widget elementor-widget-text-editor\" data-id=\"4298314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\"><form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/digitalhealthcoalition.us4.list-manage.com\/subscribe\/post?u=e184b84d4d47e2479e9843837&amp;id=b16c652e55\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<div><\/div>\n<div class=\"indicates-required\"><strong><span class=\"asterisk\">*<\/span> indicates required<\/strong><\/div>\n<div>&nbsp;<\/div><div>&nbsp;<\/div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">\nEmail Address <span class=\"asterisk\">*<\/span> <\/label>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">First Name <\/label>\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-LNAME\">Last Name <\/label>\n<input id=\"mce-LNAME\" class=\"\" name=\"LNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE3\">Company <\/label>\n<input id=\"mce-MMERGE3\" class=\"\" name=\"MMERGE3\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE8\">Do you work for a pharmaceutical company? 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Over the next several weeks, we will be releasing additional parts to this in-depth research and analysis, which spans&#8230;<\/p>\n","protected":false},"author":5,"featured_media":36981,"parent":180,"menu_order":264,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36979","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Newsletter - August 2022 MENU Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured Content DHC Project Release on Omnichannel Innovations, Part OneIn response to industry input, the DHC Group is assembling a POV series on Omnichannel Marketing in Pharma. Over the next\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=36979\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Health Coalition - Moving Innovation Forward\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"FEATURE: DHC Project Release on Omnichannel Innovations, Part One - Digital Health Coalition\" \/>\n\t\t<meta property=\"og:description\" content=\"Newsletter - August 2022 MENU Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured Content DHC Project Release on Omnichannel Innovations, Part OneIn response to industry input, the DHC Group is assembling a POV series on Omnichannel Marketing in Pharma. 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