{"id":39132,"date":"2023-01-26T18:43:49","date_gmt":"2023-01-26T18:43:49","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=39132"},"modified":"2023-01-27T20:35:08","modified_gmt":"2023-01-27T20:35:08","slug":"the-role-of-data-and-targeting-in-hcp-activation","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=39132","title":{"rendered":"The Role of Data and Targeting in HCP Activation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39132\" class=\"elementor elementor-39132\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0ff41f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0ff41f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ef53c\" data-id=\"54ef53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4991e97 elementor-widget elementor-widget-heading\" data-id=\"4991e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Insights with Innovators<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e89808e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89808e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc7f838\" data-id=\"fc7f838\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f9c2e elementor-widget elementor-widget-heading\" data-id=\"67f9c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Role of Data and Targeting in HCP Activation - Digital Health Coalition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed098ee elementor-widget elementor-widget-heading\" data-id=\"ed098ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Roundtable Discussion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de0645e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de0645e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-22c618d\" data-id=\"22c618d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8db2a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa8db2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-f35dbcf\" data-id=\"f35dbcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b535f elementor-widget elementor-widget-heading\" data-id=\"a3b535f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">January 2023<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-9291d58 elementor-hidden-phone\" data-id=\"9291d58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0608906 elementor-widget elementor-widget-heading\" data-id=\"0608906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">|<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-8d5a683\" data-id=\"8d5a683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87048a1 elementor-widget elementor-widget-image\" data-id=\"87048a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-2004\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2015\/09\/Mark-Bard-Headshot.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-a7b3af5\" data-id=\"a7b3af5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b507332 elementor-widget elementor-widget-text-editor\" data-id=\"b507332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/markbard\" target=\"_blank\"><strong>Mark Bard<\/strong><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-10edc54\" data-id=\"10edc54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f94c2 elementor-widget elementor-widget-image\" data-id=\"d6f94c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-39156\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-768x768.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min.png 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-2fd35fd\" data-id=\"2fd35fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5bb465 elementor-widget elementor-widget-text-editor\" data-id=\"d5bb465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/angelo-joseph-campano-294b5521\/\" target=\"_blank\" rel=\"noopener\"><b>Angelo Campano<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5ca186 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"c5ca186\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd0b595\" data-id=\"dd0b595\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae7534 elementor-widget elementor-widget-image\" data-id=\"bae7534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/The-Role-of-Data-and-Targeting-in-HCP-Activation-Digital-Health-Coalition-min.jpg\" class=\"attachment-full size-full wp-image-39166\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/The-Role-of-Data-and-Targeting-in-HCP-Activation-Digital-Health-Coalition-min.jpg 1920w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/The-Role-of-Data-and-Targeting-in-HCP-Activation-Digital-Health-Coalition-min-300x169.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/The-Role-of-Data-and-Targeting-in-HCP-Activation-Digital-Health-Coalition-min-1024x576.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/The-Role-of-Data-and-Targeting-in-HCP-Activation-Digital-Health-Coalition-min-600x338.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/The-Role-of-Data-and-Targeting-in-HCP-Activation-Digital-Health-Coalition-min-768x432.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2fd6dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2fd6dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03545aa\" data-id=\"03545aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6fe40c elementor-widget elementor-widget-heading\" data-id=\"b6fe40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1002d54 elementor-widget elementor-widget-text-editor\" data-id=\"1002d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this Insights with Innovators, Mark Bard talks with Angelo Campano (SVP of Market Engagement at OptimizeRX) about the role of data and targeting in HCP activation. When thinking of innovation in the space of HCP engagement, we often think of modular content, MLR review innovation (to drive modular content), and enhanced segmentation models. Angelo sits at the intersection of workflow (at the point of care), content, and targeting, allowing him to offer a unique set of insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c650e41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c650e41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-273c184\" data-id=\"273c184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a31a068 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a31a068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53bd61a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53bd61a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-566c9f4\" data-id=\"566c9f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6753a91 elementor-widget elementor-widget-heading\" data-id=\"6753a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d18eb69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d18eb69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36f82ba\" data-id=\"36f82ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bb200f elementor-widget elementor-widget-image\" data-id=\"9bb200f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8514\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d37fcef\" data-id=\"d37fcef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc4cdb2 elementor-widget elementor-widget-heading\" data-id=\"dc4cdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d18755b elementor-widget elementor-widget-heading\" data-id=\"d18755b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br> DHC Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0896262 elementor-widget elementor-widget-text-editor\" data-id=\"0896262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;Where does the practice infrastructure (messaging, records, clinical guideline access) overlap with the ability of brands to rethink how they ultimately target HCP within workflow?&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-94e43d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94e43d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0e7047\" data-id=\"f0e7047\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-422ca24 elementor-widget elementor-widget-image\" data-id=\"422ca24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-39156\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-768x768.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min.png 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33fd570\" data-id=\"33fd570\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e574cf elementor-widget elementor-widget-heading\" data-id=\"0e574cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Angelo Joseph Campano<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93860f5 elementor-widget elementor-widget-heading\" data-id=\"93860f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Senior Vice President, Market Engagement @ OptimizeRx<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88d1c6 elementor-widget elementor-widget-text-editor\" data-id=\"a88d1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;Connected Health is making healthcare more personalized for patients, marketers, and healthcare professionals (HCPs) alike. Companies are investing heavily in this sector, because they recognize that the power and untapped potential of connected health is virtually limitless. This emerging field encompasses countless connected digital channels \u2014 wireless, genomic tests, mobile, electronic health records (EHRs), and telehealth. These mediums point to a theoretical model for health management, where devices, services, and interventions are designed specifically to address the patient\u2019s needs. Health-related data can be shared in such a way that the patient can receive care in the most proactive and efficient manner possible.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ecae978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecae978\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-347ef1e\" data-id=\"347ef1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc27b6 elementor-widget elementor-widget-image\" data-id=\"6cc27b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8514\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d565d51\" data-id=\"d565d51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5828efc elementor-widget elementor-widget-heading\" data-id=\"5828efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008d951 elementor-widget elementor-widget-heading\" data-id=\"008d951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br> DHC Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c37328 elementor-widget elementor-widget-text-editor\" data-id=\"1c37328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What are some examples of innovation within brands that are driving value in the \u201clast mile\u201d of HCP engagement?&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5924ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5924ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c33d040\" data-id=\"c33d040\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c26cb14 elementor-widget elementor-widget-image\" data-id=\"c26cb14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-39156\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-768x768.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min.png 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1543782\" data-id=\"1543782\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb03b43 elementor-widget elementor-widget-heading\" data-id=\"cb03b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Angelo Joseph Campano<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9214e0 elementor-widget elementor-widget-heading\" data-id=\"d9214e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Senior Vice President, Market Engagement @ OptimizeRx<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acf4257 elementor-widget elementor-widget-text-editor\" data-id=\"acf4257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;Providers are placing the greatest emphasis on a few central patient experience areas, such as access to care, education, and empowerment. Now, more than ever before, connected health allows patients and consumers to connect with their provider in a fast, efficient, and convenient manner. One of the optimal tools used in digital patient care is telehealth. Patients and providers can use telehealth in a variety of ways, with the most common being patient use of direct-to-consumer (DTC) telehealth. A patient speaks to their provider via a web conference or phone call, and from there, the provider conducts an in-depth analysis and usually provides a diagnosis and a specific, personalized treatment plan. The lesser-used interaction is when physicians connect with each other to share consults, expertise, and knowledge during their patients\u2019 care. For example, a provider in a remote location (e.g., a free walk-in clinic) might call a physician in a larger healthcare organization (HCO). The HCO physician may have knowledge, tools, or specific expertise that is not available to the physician at the walk-in clinic, making the telehealth outreach extremely beneficial for patient care.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f73914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f73914\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-228a7ec\" data-id=\"228a7ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe67b4 elementor-widget elementor-widget-image\" data-id=\"9fe67b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8514\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d711e6d\" data-id=\"d711e6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec2ac54 elementor-widget elementor-widget-heading\" data-id=\"ec2ac54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0395d elementor-widget elementor-widget-heading\" data-id=\"ce0395d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br> DHC Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc83a2 elementor-widget elementor-widget-text-editor\" data-id=\"7dc83a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;How about the intersection of social media platforms \u2013 gated such as Doximity and Sermo and ungated such as Twitter and LinkedIn \u2013 regarding innovation when it comes to enhanced HCP targeting?&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57c99df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57c99df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1cffc71\" data-id=\"1cffc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8efeeb8 elementor-widget elementor-widget-image\" data-id=\"8efeeb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-39156\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-768x768.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min.png 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f2d593\" data-id=\"0f2d593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e2be7f elementor-widget elementor-widget-heading\" data-id=\"7e2be7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Angelo Joseph Campano<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe2c5d elementor-widget elementor-widget-heading\" data-id=\"9fe2c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Senior Vice President, Market Engagement @ OptimizeRx<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1dde42 elementor-widget elementor-widget-text-editor\" data-id=\"f1dde42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;The industry has to keep a pulse on the changing social environment and move from being marketers to publishers. In this way, they can transform superficial content into great stories and experiences; shifting from aimless connections to meaningful conversations. So, the greatest innovation is to better use what is already there. Gated platforms have historically offered an opportunity for marketers to truly understand the audience they\u2019re speaking to, because you always knew it was just doctors. Within the current landscape of innovation, companies like Equals 5 \u2013 a partner of ours \u2013 are starting to replicate that experience in ungated areas. This is a huge advancement because now it opens up the ungated platforms to more meaningful healthcare dialogue.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98a71a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98a71a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b47da8\" data-id=\"2b47da8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4708b7e elementor-widget elementor-widget-image\" data-id=\"4708b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8514\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a1f7f99\" data-id=\"a1f7f99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257f078 elementor-widget elementor-widget-heading\" data-id=\"257f078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3b109 elementor-widget elementor-widget-heading\" data-id=\"cb3b109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br> DHC Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6e9965 elementor-widget elementor-widget-text-editor\" data-id=\"c6e9965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;Any examples of brands using real-time (or close to real-time) social data to enhance targeting of physicians? Is that within workflow or through the field force?&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-537b81f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"537b81f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44c01e9\" data-id=\"44c01e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69a81cf elementor-widget elementor-widget-image\" data-id=\"69a81cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-39156\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-768x768.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min.png 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-00a69a5\" data-id=\"00a69a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a51a6f9 elementor-widget elementor-widget-heading\" data-id=\"a51a6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Angelo Joseph Campano<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28fb4c elementor-widget elementor-widget-heading\" data-id=\"c28fb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Senior Vice President, Market Engagement @ OptimizeRx<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df693b7 elementor-widget elementor-widget-text-editor\" data-id=\"df693b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;Recently an Oncology brand used proprietary social media data to cross-reference data such as the physicians\u2019 specialty, ASCO conference attendance and travel plans, and even JetBlue seat selection to deliver a message to the TV screen directly in front of relevant doctors encouraging a visit to the drug brand&#8217;s booth at the conference. Then, when physicians exited the plane, they used mobile phone tracking and custom digital billboards to show brand messages to those same doctors as they walked by. The result? A 40% increase in that brand&#8217;s booth attendance year over year.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d8e0e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8e0e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6018c4c\" data-id=\"6018c4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c034659 elementor-widget elementor-widget-image\" data-id=\"c034659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8514\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/03\/MarkBard.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28c1bf1\" data-id=\"28c1bf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c859804 elementor-widget elementor-widget-heading\" data-id=\"c859804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mark Bard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca84545 elementor-widget elementor-widget-heading\" data-id=\"ca84545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Co-Founder<br> DHC Group<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a5384 elementor-widget elementor-widget-text-editor\" data-id=\"26a5384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What are the critical steps for brands seeking to inject social as a data source in their HCP engagement strategy?&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b8861f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b8861f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67f5cce\" data-id=\"67f5cce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-870c5bb elementor-widget elementor-widget-image\" data-id=\"870c5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-39156\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-600x600.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min-768x768.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Angelo-Joseph-Campano-min.png 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-766bf32\" data-id=\"766bf32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ed66f9 elementor-widget elementor-widget-heading\" data-id=\"3ed66f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Angelo Joseph Campano<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6428a65 elementor-widget elementor-widget-heading\" data-id=\"6428a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Senior Vice President, Market Engagement @ OptimizeRx<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e13af97 elementor-widget elementor-widget-text-editor\" data-id=\"e13af97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;We are living in a great time in the history of marketing. We have never been privy to these levels of unprecedented access to rich arrays of audience-level datasets that allow marketers to understand their customers\u2019 needs, preferences, intents, and satisfaction levels. By applying appropriate analytical skills to data, marketers can begin to understand their customers, predict their behaviors, and deliver finely customized communications that generate the desired responses. We are in the era of advanced empirical marketing, the place where what customers do, and not what they say, powers marketing. Omnichannel marketing, the continuous adaptation of the right mix of channel, content, and context to individual customers, has been a key driver (and benefactor) of customer-level analytics.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76c72f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76c72f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f8d9ce\" data-id=\"4f8d9ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a65344 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a65344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3712e2c elementor-widget elementor-widget-menu-anchor\" data-id=\"3712e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"newsletter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4387ead elementor-widget elementor-widget-heading\" data-id=\"4387ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our Mailing List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8815f elementor-widget elementor-widget-text-editor\" data-id=\"8e8815f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\"><form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/digitalhealthcoalition.us4.list-manage.com\/subscribe\/post?u=e184b84d4d47e2479e9843837&amp;id=b16c652e55\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p style=\"font-size: 18px;\">Receive more DHC content like this directly in your inbox. 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