{"id":39275,"date":"2023-01-28T14:50:27","date_gmt":"2023-01-28T14:50:27","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=39275"},"modified":"2023-02-06T17:28:19","modified_gmt":"2023-02-06T17:28:19","slug":"special-feature-year-end-trends-and-predictions-for-2023","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=39275","title":{"rendered":"SPECIAL FEATURE:\u00a0YEAR END TRENDS AND PREDICTIONS FOR 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39275\" class=\"elementor elementor-39275\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ca5c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ca5c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2316426\" data-id=\"2316426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3f85f elementor-widget elementor-widget-image\" data-id=\"db3f85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"345\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png\" class=\"attachment-full size-full wp-image-9546\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019.png 768w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-300x135.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2019\/06\/DHClogo2019-600x270.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1eb683\" data-id=\"e1eb683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11eda05 elementor-widget elementor-widget-heading\" data-id=\"11eda05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Newsletter - DECEMBER 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd28c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dd28c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d15967\" data-id=\"6d15967\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a3002 elementor-widget elementor-widget-heading\" data-id=\"16a3002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M<br>E<br>N<br>U<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54d85e5\" data-id=\"54d85e5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1798d4 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"e1798d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-e1798d4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36362\"><a href=\"#featured\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Featured<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36363\"><a href=\"#omnichannel\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">HCP INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36364\"><a href=\"#event\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Event Announcement<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36365\"><a href=\"#new\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">ADDITIONAL INSIGHTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36366\"><a href=\"#dhc\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">DHC Content<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-36367\"><a href=\"#subscribe\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Subscribe<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a413e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a413e86\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-124c4d8\" data-id=\"124c4d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1578b05 elementor-widget elementor-widget-spacer\" data-id=\"1578b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c84267 elementor-widget elementor-widget-image\" data-id=\"8c84267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1188\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/Predicting-Trends-2023-v2.jpg\" class=\"attachment-full size-full wp-image-38195\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/Predicting-Trends-2023-v2.jpg 1920w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/Predicting-Trends-2023-v2-300x186.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/Predicting-Trends-2023-v2-1024x634.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/Predicting-Trends-2023-v2-600x371.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/Predicting-Trends-2023-v2-768x475.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4f5b0 elementor-widget elementor-widget-menu-anchor\" data-id=\"1b4f5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"featured\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50505d8 elementor-widget elementor-widget-heading\" data-id=\"50505d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Featured Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c287f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c287f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41ee23d\" data-id=\"41ee23d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88fa5fb elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"88fa5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1.jpg\" class=\"attachment-full size-full wp-image-36879\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1.jpg 400w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/11\/Insights-into-Pharma-Market-Trends-and-HCP-Channel-Preferences-1-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-with-overall-strategy\/\" target=\"_blank\">SPECIAL FEATURE: YEAR END TRENDS AND PREDICTIONS FOR 2023<\/a><\/h3><p class=\"elementor-image-box-description\"><p>As we wrap up 2022, we asked several key opinion leaders to weigh in on a series of questions related to the future of digital innovation in our industry. We&rsquo;d like to thank the many experts that have contributed to DHC content over the past 12 months. Whether as video interviews, survey responses, webinar panelists, or Summit speakers, the collective insights shared have been instrumental in advancing digital communication to both physicians and patients at a time when healthcare information was critical.<\/p>\n\n<p>This collection of expert responses explores emerging trends for 2023, COVID workplace changes, new buzzwords, and macro digital trends that thought leaders are watching as the biggest potential impacts to our industry over the next five years.<\/p>\n\n<p style=\"text-align:right\"><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/predicting-trends-2023\/\">Read the Full Feature Here &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bfa5a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bfa5a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43fe747\" data-id=\"43fe747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8ddbf elementor-widget elementor-widget-menu-anchor\" data-id=\"9e8ddbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"omnichannel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca1ae8 elementor-widget elementor-widget-heading\" data-id=\"8ca1ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NEW DHC CONTENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f5a1e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e3f5a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1832\" height=\"1295\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Customer-Experience-and-the-Patient-Journey-hero-bg.jpg\" class=\"attachment-full size-full wp-image-38600\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Customer-Experience-and-the-Patient-Journey-hero-bg.jpg 1832w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Customer-Experience-and-the-Patient-Journey-hero-bg-300x212.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Customer-Experience-and-the-Patient-Journey-hero-bg-1024x724.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Customer-Experience-and-the-Patient-Journey-hero-bg-600x424.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Customer-Experience-and-the-Patient-Journey-hero-bg-768x543.jpg 768w\" sizes=\"(max-width: 1832px) 100vw, 1832px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.veeva.com\/resources\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" target=\"_blank\">Customer Experience POV - The New Patient Journey, Download Available Now<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/CX-Summit-Summary-and-Implications-DHC-Group-Final-December-2022.pdf\" target=\"_blank\"><em>From the DHC&nbsp;<\/em><\/a><\/p>\n\n<p>The following POV explores how individual stakeholders within pharma companies can impact the patient experience. Many of the insights that follow are derived from the recent DHC Summit, hosted by Genentech and the DHC Group, as well as additional consumer-level data points provided by Healthline Media that provide important context of audience behavior and attitudes. This collaboration of CX thought leaders from across the industry has resulted in four key themes explored in this interactive PDF.<\/p>\n\n<p><a href=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/12\/CX-Summit-Summary-and-Implications-DHC-Group-Final-December-2022.pdf\">Click Here to Download<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54f0c3 elementor-widget elementor-widget-spacer\" data-id=\"a54f0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c6ccc elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"89c6ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"491\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Insights-Into-Pharma-Market-Trends-and-HCP-Channel-Preferences.jpg\" class=\"attachment-full size-full wp-image-39201\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Insights-Into-Pharma-Market-Trends-and-HCP-Channel-Preferences.jpg 877w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Insights-Into-Pharma-Market-Trends-and-HCP-Channel-Preferences-300x168.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Insights-Into-Pharma-Market-Trends-and-HCP-Channel-Preferences-600x336.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/01\/Insights-Into-Pharma-Market-Trends-and-HCP-Channel-Preferences-768x430.jpg 768w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.optimizerx.com\/blog\/advancing-omnichannel-with-real-world-data\" target=\"_blank\">Insights into Pharma Market Trends and HCP Channel Preferences<\/a><\/h3><p class=\"elementor-image-box-description\"><p><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/insights-into-pharma-market-trends-and-hcp-channel-preferences\/\"><em>From the DHC<\/em><\/a><\/p>\n\n<p>The DHC Group and partner Healio Strategic Solutions have jointly conducted two surveys of HCPs and pharma company brand marketers to assess whether the tactics and spend pharma companies invest in are effectively meeting the needs of HCPs who engage with omnichannel models. Both surveys sought to gain a full understanding of the post-pandemic relationship between HCP consumption behaviors and pharma marketing efforts. The HCP-focused survey yielded nearly 1,000 responses from physicians, residents, and PAs across all specialties. The pharma-focused survey yielded responses from 70 pharma executives across 25+, small-to-large-sized companies. This project uses a survey model that will be repeated annually to continuously evaluate the learning behaviors and needs of HCPs and advise pharma companies on the best tactics for reaching HCPs and providing solutions to their pain points.<\/p>\n\n<p><a href=\"https:\/\/digitalhealthcoalition.org\/insights\/insights-into-pharma-market-trends-and-hcp-channel-preferences\/\">Click Here for the Research Findings and On Demand Content &rarr;<\/a><\/p>\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62dabb elementor-widget elementor-widget-spacer\" data-id=\"d62dabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a187514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a187514\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc40c23\" data-id=\"cc40c23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94cd98b elementor-widget elementor-widget-menu-anchor\" data-id=\"94cd98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"subscribe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e173fa elementor-widget elementor-widget-heading\" data-id=\"7e173fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe to Newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd9aa6 elementor-widget elementor-widget-text-editor\" data-id=\"ddd9aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receive more DHC content like this directly in your inbox. 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View our <a href=\"http:\/\/digitalhealthcoalition.org\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85c201 elementor-widget elementor-widget-spacer\" data-id=\"a85c201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-07cacce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07cacce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e130349\" data-id=\"e130349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4298314 elementor-widget elementor-widget-text-editor\" data-id=\"4298314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\"><form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/digitalhealthcoalition.us4.list-manage.com\/subscribe\/post?u=e184b84d4d47e2479e9843837&amp;id=b16c652e55\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<div><\/div>\n<div class=\"indicates-required\"><strong><span class=\"asterisk\">*<\/span> indicates required<\/strong><\/div>\n<div>&nbsp;<\/div><div>&nbsp;<\/div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">\nEmail Address <span class=\"asterisk\">*<\/span> <\/label>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">First Name <\/label>\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-LNAME\">Last Name <\/label>\n<input id=\"mce-LNAME\" class=\"\" name=\"LNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE3\">Company <\/label>\n<input id=\"mce-MMERGE3\" class=\"\" name=\"MMERGE3\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE8\">Do you work for a pharmaceutical company? 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We\u2019d like to thank the many experts&#8230;<\/p>\n","protected":false},"author":5,"featured_media":39435,"parent":180,"menu_order":262,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39275","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Newsletter - DECEMBER 2022 MENU Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured HCP INSIGHTS Event Announcement ADDITIONAL INSIGHTS DHC Content Subscribe Featured Content SPECIAL FEATURE: YEAR END TRENDS AND PREDICTIONS FOR 2023As we wrap up 2022, we asked several key opinion leaders to weigh in on a series of questions related\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=39275\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Health Coalition - 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