{"id":40490,"date":"2023-04-04T02:32:44","date_gmt":"2023-04-04T02:32:44","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=40490"},"modified":"2023-04-04T02:49:34","modified_gmt":"2023-04-04T02:49:34","slug":"article-elevating-hcp-experience-with-digitally-enabled-field-force-march-2023","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=40490","title":{"rendered":"Article: Elevating HCP Experience with a Digitally-Enabled Field Force &#8211; March 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"40490\" class=\"elementor elementor-40490\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa8e750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa8e750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-872652a\" data-id=\"872652a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c75b1b7 elementor-widget elementor-widget-heading\" data-id=\"c75b1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Article<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dee6c7 elementor-widget elementor-widget-heading\" data-id=\"7dee6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Elevating HCP Experience with a Digitally-Enabled Field Force<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa45728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa45728\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aea3ea5\" data-id=\"aea3ea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d8828 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"10d8828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf4d580\" data-id=\"bf4d580\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f2224 elementor-widget elementor-widget-heading\" data-id=\"89f2224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">March 2023<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8705696 elementor-widget elementor-widget-image\" data-id=\"8705696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"707\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/DigitalFieldRep_Header_2023.jpg\" class=\"attachment-full size-full wp-image-40544\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/DigitalFieldRep_Header_2023.jpg 1000w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/DigitalFieldRep_Header_2023-300x212.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/DigitalFieldRep_Header_2023-600x424.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/DigitalFieldRep_Header_2023-768x543.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0431b5 elementor-widget elementor-widget-spacer\" data-id=\"a0431b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1264353 elementor-widget elementor-widget-text-editor\" data-id=\"1264353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the March DHC Summit, hosted with Sanofi, North Highland\u2019s Amy Turnquist led a discussion with GSK\u2019s Geoff Nocar (<\/span>Lead, HCP Experience)<span style=\"font-weight: 400;\">, Essence Nixon (<\/span>Director, Enterprise Field Effectiveness<span style=\"font-weight: 400;\">), and Crispin Hallam (<\/span>Head, Enterprise Operations<span style=\"font-weight: 400;\">) on lessons they\u2019ve learned while working together to elevate HCP experience through a digitally enabled field strategy.\u00a0\u00a0<\/span><\/p><p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The discussion highlighted mounting industry pressures around HCP access, an ocean of increasing customer data, and an increasingly competitive landscape as factors requiring pharmaceutical organizations to think differently about how to activate the field to enable omnichannel engagement. As Essence Nixon explained, orchestration between the field and digital is \u201c<em><strong>where the magic happens<\/strong><\/em>.\u201d\u00a0<\/span><\/p><p style=\"font-weight: 400;\"><a href=\"https:\/\/digitalhealthcoalition.org\/dhc-summit-sanofi-2023-post-event-resources-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The video of this conversation is available now as a part of the Post Summit Resources page.\u00a0 <\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fb495 elementor-widget elementor-widget-heading\" data-id=\"45fb495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">GSK\u2019s Before\/During\/After Vision for Digitally Enabled Sales Rep Visits:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4da87 elementor-widget elementor-widget-text-editor\" data-id=\"7e4da87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>BEFORE:<\/strong> Think about how to apply machine learning in ways that help them to be in the right place at the right time with the right message. Explore opportunities to help reps do what they do best by simplifying their job and focusing more on client engagement and less on territory analytics.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>DURING:<\/strong> Up-skill your sales reps to best leverage available channels &#8211; digital and analog, in-person and virtually. Avoid slipping back into pre-COVID norms where the face-to-face visit with the HCP was the measure of success.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>AFTER:<\/strong> Make it easy to capture data from your sales reps to collect insights based on their relationships and knowledge of the HCPs that can be used to optimize NPP and downstream interactions. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b517bd elementor-widget elementor-widget-heading\" data-id=\"1b517bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Potential Barrier to Success: The Importance of Getting the Sales Rep Bought In\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd07323 elementor-widget elementor-widget-text-editor\" data-id=\"dd07323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure that GSK brought the heads and hearts of their field force along on this journey, the team took the time to create and communicate the case for change, building alignment at all levels across the field and supporting functions <i>before<\/i> launching the initiative. Once the vision is embraced by reps, sales leaders, and other critical stakeholders \u2013 once you have established trust that building more digital tools into the process will benefit all involved &#8211; the mindset shift required to support these new ways of working starts to take shape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d357d60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d357d60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0017dfe\" data-id=\"0017dfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2c95ea elementor-widget elementor-widget-image\" data-id=\"c2c95ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"793\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/CripsinHallam.png\" class=\"attachment-full size-full wp-image-40547\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/CripsinHallam.png 790w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/CripsinHallam-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/CripsinHallam-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/CripsinHallam-600x602.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/CripsinHallam-768x771.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9538e0b elementor-widget elementor-widget-heading\" data-id=\"9538e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Crispin Hallam\nHead, Enterprise Operations,\nGSK<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4244b94\" data-id=\"4244b94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f768512 elementor-widget elementor-widget-text-editor\" data-id=\"f768512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Crispin Hallam suggested anchoring key value messages into your communications with the field to articulate the benefit to the sales rep of adopting new data-driven mindsets. <em><strong>\u201cFrame it as \u2018Our reps are the face of our company to our most important customers; their role as a representative is the vital connection that will never go away.\u2019 And we can help them be even better at that. Their success is not based upon their ability to sift through oceans of data themselves because we can provide them with the insight to help them be more efficient and successful in their role.\u201d<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a783cd5 elementor-widget elementor-widget-spacer\" data-id=\"a783cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59cd050 elementor-widget elementor-widget-heading\" data-id=\"59cd050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Integrating with Marketing\/Commercial - Tying it all Together<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3579355 elementor-widget elementor-widget-text-editor\" data-id=\"3579355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Experts recommend having a communication loop that helps sales reps see the payoff of sharing post-interaction details and engaging with a data collection engine.\u00a0 Omnichannel orchestrators should be sharing the \u201cwhat happens next\u201d so that the sales team can see and trust that the digital integrations are delivering an improved customer experience for their HCPs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-307728f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"307728f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ebf4ab\" data-id=\"3ebf4ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51c6a67 elementor-widget elementor-widget-image\" data-id=\"51c6a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"791\" height=\"794\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/EssenceNixon.png\" class=\"attachment-full size-full wp-image-40545\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/EssenceNixon.png 791w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/EssenceNixon-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/EssenceNixon-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/EssenceNixon-600x602.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/EssenceNixon-768x771.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-798f7fb\" data-id=\"798f7fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6422195 elementor-widget elementor-widget-text-editor\" data-id=\"6422195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Essence Nixon shared that she engages sales managers and leaders to help share the vision, partnering with the sales vice presidents across the enterprise. <em><strong>\u201cEnsuring that our sales leaders understood the journey that we are on, their role in the journey and the messages they needed to share with their teams was critical.\u201d<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972734c elementor-widget elementor-widget-heading\" data-id=\"972734c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Essence Nixon, Director, Enterprise Field Effectiveness, GSK<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd0e152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd0e152\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f131d88\" data-id=\"f131d88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8f99af elementor-widget elementor-widget-text-editor\" data-id=\"c8f99af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Geoff Nocar stressed that leaders in marketing \/ commercial roles need to ensure that education and communication with the sales teams is ongoing.\u00a0Start by sharing the omnichannel strategy to build trust and sales team integration and then reinforce with change management and capability support over time.\u00a0<em><strong>\u201cWe want to change the perspective of the field to see omnichannel not as an enemy that might replace them, but a wingman or wing-person that is going to help them sell more which will drive an internal dialogue that sounds like: \u2018if I interact with my Veeva system or CRM system in a certain way, I&#8217;m going to increase my sales because all of the digital or omnichannel activities around me are going to help me do that\u2019.\u201d\u00a0<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-027c665\" data-id=\"027c665\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f471b13 elementor-widget elementor-widget-image\" data-id=\"f471b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"498\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/GeoffNocar.png\" class=\"attachment-full size-full wp-image-40546\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/GeoffNocar.png 496w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/GeoffNocar-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/GeoffNocar-150x150.png 150w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32392cb elementor-widget elementor-widget-heading\" data-id=\"32392cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Geoff Nocar\n Lead, HCP Experience, GSK<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb6de09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb6de09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f34a70\" data-id=\"5f34a70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a745b elementor-widget elementor-widget-image\" data-id=\"a2a745b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2323\" height=\"2308\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Amy-Turnquist-Headshot-Rnd.png\" class=\"attachment-full size-full wp-image-40548\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Amy-Turnquist-Headshot-Rnd.png 2323w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Amy-Turnquist-Headshot-Rnd-300x298.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Amy-Turnquist-Headshot-Rnd-1024x1017.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Amy-Turnquist-Headshot-Rnd-150x150.png 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Amy-Turnquist-Headshot-Rnd-600x596.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Amy-Turnquist-Headshot-Rnd-768x763.png 768w\" sizes=\"(max-width: 2323px) 100vw, 2323px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f5ca96\" data-id=\"7f5ca96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6826d8 elementor-widget elementor-widget-text-editor\" data-id=\"d6826d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">As this panel\u2019s moderator, Amy Turnquist, put it, <em><strong>\u201cit\u2019s exciting to see an organization really taking a leading role in rethinking how we need to approach the field force in terms of the way we use data and the way we enable the field with digital platforms to be an active partner in delivering omnichannel engagement.\u201d<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f930cf elementor-widget elementor-widget-heading\" data-id=\"5f930cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Amy Turnquist, Partner, North Highland Consulting<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-763ce4d elementor-widget elementor-widget-spacer\" data-id=\"763ce4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0179869 elementor-widget elementor-widget-text-editor\" data-id=\"0179869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Haven&#8217;t watched the full discussion yet? \u00a0<a href=\"https:\/\/digitalhealthcoalition.org\/dhc-summit-sanofi-2023-post-event-resources-2\/\" target=\"_blank\" rel=\"noopener\">Click here to watch the video and other sessions from the DHC Summit.\u00a0<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b8cfea\" data-id=\"7b8cfea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e045e elementor-widget elementor-widget-heading\" data-id=\"28e045e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">About the Author<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3447f30 elementor-widget elementor-widget-heading\" data-id=\"3447f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Christine Franklin<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42098f elementor-widget elementor-widget-text-editor\" data-id=\"d42098f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Christine Franklin is the Executive Director of the DHC Group. You can learn more about her on Linkedin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c058644 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c058644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03fc3f elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c03fc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ecdc22 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ecdc22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aa91c4e\" data-id=\"aa91c4e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a99bea3 elementor-widget elementor-widget-heading\" data-id=\"a99bea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Subscribe<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c505518 elementor-widget elementor-widget-text-editor\" data-id=\"c505518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to our newsletter to get the latest insights &amp; research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c55d9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a7c55d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#newsletter\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2673349 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2673349\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f03bf7d\" data-id=\"f03bf7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f256724 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f256724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983a813 elementor-widget elementor-widget-menu-anchor\" data-id=\"983a813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"newsletter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f00d2c elementor-widget elementor-widget-heading\" data-id=\"0f00d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our Mailing List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19138b1 elementor-widget elementor-widget-text-editor\" data-id=\"19138b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; 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