{"id":40682,"date":"2023-04-06T21:58:48","date_gmt":"2023-04-06T21:58:48","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=40682"},"modified":"2023-07-07T22:11:02","modified_gmt":"2023-07-07T22:11:02","slug":"the-state-of-omnichannel-hcp-engagement-in-pharma","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=40682","title":{"rendered":"The State Of Omnichannel HCP Engagement In Pharma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"40682\" class=\"elementor elementor-40682\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82054e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"82054e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa0c828\" data-id=\"aa0c828\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b295022 elementor-widget elementor-widget-heading\" data-id=\"b295022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The State Of Omnichannel HCP Engagement In Pharma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1bfe6 elementor-widget elementor-widget-heading\" data-id=\"5e1bfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Part Two a DHC Group Project\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a937eea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a937eea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90f5ffc\" data-id=\"90f5ffc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-feca713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"feca713\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e16f97e\" data-id=\"e16f97e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-139f35b elementor-widget elementor-widget-image\" data-id=\"139f35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"195\" height=\"120\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2022\/10\/aktana-logo.png\" class=\"attachment-full size-full wp-image-35107\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-080e8bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"080e8bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a773a0\" data-id=\"8a773a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9587615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9587615\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0368115\" data-id=\"0368115\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e831e9 elementor-widget elementor-widget-text-editor\" data-id=\"4e831e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">It\u2019s hard to find a pharmaceutical executive who does not believe it\u2019s important to have a robust omnichannel strategy for the organization today. However, the gap between the belief in omnichannel and execution remains. What are the hurdles to success? What\u2019s working today? And what role will AI and machine learning play in pharma\u2019s commercial future? We address these questions and more in this overview of omnichannel innovation and strategy specific to a health professional audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83d669 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b83d669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the full report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3620d9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a3620d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0de6ba6\" data-id=\"0de6ba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f307b95 elementor-widget elementor-widget-heading\" data-id=\"f307b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">98% of pharmaceutical execs state it's important to create and implement an omnichannel strategy for their organization.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d80275e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d80275e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c18dd2a\" data-id=\"c18dd2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e04659 elementor-widget elementor-widget-text-editor\" data-id=\"6e04659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">What we did<\/h3><p style=\"text-align: center;\">For this project, DHC Group and Aktana partnered together on a study with 50 pharmaceutical executives in Q2 and Q3 2022 utilizing a mix of qualitative and quantitative research methodologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35606f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35606f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d56e5db\" data-id=\"d56e5db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aada473 elementor-widget elementor-widget-image\" data-id=\"aada473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-company-size.png\" class=\"attachment-full size-full wp-image-40703\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-company-size.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-company-size-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-company-size-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d063bb8\" data-id=\"d063bb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac858e9 elementor-widget elementor-widget-image\" data-id=\"ac858e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-geography.png\" class=\"attachment-full size-full wp-image-40704\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-geography.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-geography-300x300.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Respondent-Profile-geography-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a166582 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a166582\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed6a19b\" data-id=\"ed6a19b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b07164a elementor-widget elementor-widget-text-editor\" data-id=\"b07164a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Understanding the challenges &#8211; and contributors &#8211; to omnichannel success<br \/>The study examines the various roadblocks that pharma leaders report are still holding the industry back. The most common challenges center around breakdowns in change management, organizational alignment, and team experience.<\/p><p style=\"text-align: center;\">Beyond change management issues, technology was another reported barrier to omnichannel success\u2014specifically, the need for solutions that can integrate, manage and translate data into actionable steps with intelligence and optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd513b elementor-widget elementor-widget-heading\" data-id=\"4dd513b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key Challenges to Omnichannel Success\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9d50e elementor-widget elementor-widget-image\" data-id=\"0c9d50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2063\" height=\"739\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Key-Challenges-to-Omnichannel-Success.png\" class=\"attachment-full size-full wp-image-40708\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Key-Challenges-to-Omnichannel-Success.png 2063w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Key-Challenges-to-Omnichannel-Success-300x107.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Key-Challenges-to-Omnichannel-Success-1024x367.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Key-Challenges-to-Omnichannel-Success-600x215.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Key-Challenges-to-Omnichannel-Success-768x275.png 768w\" sizes=\"(max-width: 2063px) 100vw, 2063px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c75bae0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c75bae0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79814ce\" data-id=\"79814ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd96d8 elementor-widget elementor-widget-heading\" data-id=\"7cd96d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who owns omnichannel, who pays for it, and who contributes to the strategy\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-935d3ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"935d3ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb523e0\" data-id=\"bb523e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-590f5ce elementor-widget elementor-widget-text-editor\" data-id=\"590f5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe found that organizations are also still divided with respect to which team should \u201cown\u201d omnichannel \u2013 and with good reason. Cross-functional involvement is required to achieve omnichannel success. If teams don\u2019t have the people, structure, or motivation to work across the organization, long-term success with omnichannel can be extremely difficult \u2013 if not impossible. The full study dives into the strategy of adopting a Center of Excellence (COE) approach, with perspectives from pharma leaders who have employed this concept.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19532b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19532b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d26b814\" data-id=\"d26b814\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e20b59 elementor-widget elementor-widget-text-editor\" data-id=\"2e20b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Which team is the primary owner of the overall omnichannel strategy in the organization?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ae690 elementor-widget elementor-widget-image\" data-id=\"59ae690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1047\" height=\"877\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-1.png\" class=\"attachment-full size-full wp-image-40718\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-1.png 1047w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-1-300x251.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-1-1024x858.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-1-600x503.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-1-768x643.png 768w\" sizes=\"(max-width: 1047px) 100vw, 1047px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b938d6b\" data-id=\"b938d6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f35ab81 elementor-widget elementor-widget-text-editor\" data-id=\"f35ab81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Which team holds the budget for omnichannel tech stack investments?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2db01 elementor-widget elementor-widget-image\" data-id=\"0d2db01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1047\" height=\"877\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-2.png\" class=\"attachment-full size-full wp-image-40719\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-2.png 1047w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-2-300x251.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-2-1024x858.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-2-600x503.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-team-box-2-768x643.png 768w\" sizes=\"(max-width: 1047px) 100vw, 1047px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-055c96d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"055c96d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0eab857\" data-id=\"0eab857\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae0d8c elementor-widget elementor-widget-heading\" data-id=\"6ae0d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Which of the following are involved in your organization's overall omnichannel strategy?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7efe77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7efe77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98d9649\" data-id=\"98d9649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-089cc07 elementor-widget elementor-widget-image\" data-id=\"089cc07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2223\" height=\"809\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-of-the-following-are-involved-in-your-organizations-overall-omnichannel-strategy.png\" class=\"attachment-full size-full wp-image-40723\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-of-the-following-are-involved-in-your-organizations-overall-omnichannel-strategy.png 2223w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-of-the-following-are-involved-in-your-organizations-overall-omnichannel-strategy-300x109.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-of-the-following-are-involved-in-your-organizations-overall-omnichannel-strategy-1024x373.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-of-the-following-are-involved-in-your-organizations-overall-omnichannel-strategy-600x218.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Which-of-the-following-are-involved-in-your-organizations-overall-omnichannel-strategy-768x279.png 768w\" sizes=\"(max-width: 2223px) 100vw, 2223px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2de13c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f2de13c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92b60f9\" data-id=\"92b60f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d89bab7 elementor-widget elementor-widget-heading\" data-id=\"d89bab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Closing the gap between early and advanced stage execution with AI\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ad041 elementor-widget elementor-widget-text-editor\" data-id=\"27ad041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Being able to successfully optimize HCP engagement across channels and departments is a key indicator of omnichannel maturity. The majority of respondents, 43%, are in the early execution stage, meaning they have room for improvement when it comes to reaching HCPs in a coordinated, personalized way from all touchpoints. How can these early execution companies close the gap and successfully execute advanced or enterprise-wide omnichannel engagements?<\/p><h4 style=\"text-align: center;\"><span style=\"color: #f5f5f5;\">Mapping the omnichannel maturity curve<\/span><\/h4><p style=\"text-align: center;\">Within your organization, how would you describe your omnichannel maturity level today?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c03b72 elementor-widget elementor-widget-image\" data-id=\"9c03b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2157\" height=\"881\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Mapping-the-Omnichannel-Maturity-Curve.png\" class=\"attachment-full size-full wp-image-40733\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Mapping-the-Omnichannel-Maturity-Curve.png 2157w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Mapping-the-Omnichannel-Maturity-Curve-300x123.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Mapping-the-Omnichannel-Maturity-Curve-1024x418.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Mapping-the-Omnichannel-Maturity-Curve-600x245.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Mapping-the-Omnichannel-Maturity-Curve-768x314.png 768w\" sizes=\"(max-width: 2157px) 100vw, 2157px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82350e elementor-widget elementor-widget-text-editor\" data-id=\"e82350e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Are your internal teams currently optimizing engagement across all HCP touchpoints (i.e. not just within individual channels or departments like sales, marketing or digital)?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60ab52 elementor-widget elementor-widget-image\" data-id=\"b60ab52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"920\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Internal-Teams.jpg\" class=\"attachment-full size-full wp-image-40737\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Internal-Teams.jpg 2048w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Internal-Teams-300x135.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Internal-Teams-1024x460.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Internal-Teams-600x270.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/Internal-Teams-768x345.jpg 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2465a9 elementor-widget elementor-widget-text-editor\" data-id=\"a2465a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">In our full report, view real perspectives from pharma executives that have deployed successful omnichannel strategies, including changes to organizational structures and investments in AI technology.<\/p><p style=\"text-align: center;\">DOWNLOAD THE FULL REPORT HERE:<br \/>You can get a full PDF copy of our content by filling up the following online form. It\u2019s spam-free.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb7616 elementor-widget elementor-widget-html\" data-id=\"adb7616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/222934410337148\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The State Of Omnichannel HCP Engagement In Pharma Part Two a DHC Group Project It\u2019s hard to find a pharmaceutical executive who does not believe it\u2019s important to have a robust omnichannel strategy for the organization today. However, the gap between the belief in omnichannel and execution remains. What are the hurdles to success? What\u2019s&#8230;<\/p>\n","protected":false},"author":5,"featured_media":58205,"parent":7406,"menu_order":68,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-40682","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The State Of Omnichannel HCP Engagement In Pharma Part Two a DHC Group Project It\u2019s hard to find a pharmaceutical executive who does not believe it\u2019s important to have a robust omnichannel strategy for the organization today. However, the gap between the belief in omnichannel and execution remains. What are the hurdles to success? 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