{"id":59841,"date":"2023-08-31T20:44:18","date_gmt":"2023-08-31T20:44:18","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=59841"},"modified":"2023-08-31T21:20:13","modified_gmt":"2023-08-31T21:20:13","slug":"digital-transformation-patients-center","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=59841","title":{"rendered":"Digital Transformation with Patients at the Center"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59841\" class=\"elementor elementor-59841\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0ff41f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0ff41f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ef53c\" data-id=\"54ef53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4991e97 elementor-widget elementor-widget-heading\" data-id=\"4991e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Insights with Innovators<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e89808e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89808e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc7f838\" data-id=\"fc7f838\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f9c2e elementor-widget elementor-widget-heading\" data-id=\"67f9c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Transformation with Patients at the Center<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed098ee elementor-widget elementor-widget-heading\" data-id=\"ed098ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What\u2019s Happening Now and Where We Are Headed <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de0645e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de0645e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-22c618d\" data-id=\"22c618d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8db2a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa8db2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-f35dbcf\" data-id=\"f35dbcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b535f elementor-widget elementor-widget-heading\" data-id=\"a3b535f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">August 2023<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-9291d58 elementor-hidden-phone\" data-id=\"9291d58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0608906 elementor-widget elementor-widget-heading\" data-id=\"0608906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">|<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-8d5a683\" data-id=\"8d5a683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73aa350 elementor-widget elementor-widget-image\" data-id=\"73aa350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"547\" height=\"155\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/logo-DHC-Group-22-tp.png\" class=\"attachment-full size-full wp-image-40756\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/logo-DHC-Group-22-tp.png 547w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/04\/logo-DHC-Group-22-tp-300x85.png 300w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-10edc54\" data-id=\"10edc54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2fd35fd\" data-id=\"2fd35fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5ca186 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"c5ca186\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd0b595\" data-id=\"dd0b595\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae7534 elementor-widget elementor-widget-image\" data-id=\"bae7534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2154\" height=\"864\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-31-at-4.45.53-PM.png\" class=\"attachment-full size-full wp-image-59845\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-31-at-4.45.53-PM.png 2154w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-31-at-4.45.53-PM-300x120.png 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-31-at-4.45.53-PM-1024x411.png 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-31-at-4.45.53-PM-600x241.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-31-at-4.45.53-PM-768x308.png 768w\" sizes=\"(max-width: 2154px) 100vw, 2154px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76c72f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76c72f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f8d9ce\" data-id=\"4f8d9ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00cb9ae elementor-widget elementor-widget-text-editor\" data-id=\"00cb9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">&#8220;Digital Transformation&#8221; is not a novel concept for us at DHCG. However, the emphasis on placing &#8220;patients at the center&#8221; of this transformation is a significant shift from previous industry norms. A few years ago, the term &#8220;customer&#8221; in many pharma circles was synonymous with &#8220;physician.&#8221; But the world changed. The global pandemic and subsequent lockdowns thrust healthcare into the limelight, altering the dynamics of physician access. While this shift might have been temporary, with physician access reverting to pre-pandemic norms, the industry&#8217;s trajectory had been irrevocably altered. The rise of data analytics and the clamor for enhanced customer experiences ensured that a return to the old ways was not an option.<\/p><p style=\"font-weight: 400;\">As the DHCG, our vantage point offers us a unique perspective. We&#8217;ve observed a commendable shift in pharma decision-makers&#8217; focus, with an increasing emphasis on viewing the patient as the primary customer. This isn&#8217;t a departure from targeting HCPs but rather a genuine commitment to enhancing the patient&#8217;s experience throughout their healthcare journey.<\/p><p style=\"font-weight: 400;\">T<span style=\"font-weight: 400;\">his May we partnered with thought leaders from Merck and Novartis to unpack innovations on how marketers can play a role in SDOH. <\/span> The overwhelming response to <a href=\"https:\/\/digitalhealthcoalition.org\/dhc-summit-sdoh-post-event-resources\/\">these sessions<\/a> underscores the industry&#8217;s appetite for this shift. As Denise Campbell, VP, Marketing Strategy, US Oncology at Novartis, aptly puts it:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dde44b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dde44b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91fedae\" data-id=\"91fedae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aabbd20 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aabbd20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bba85c5\" data-id=\"bba85c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e011b49 elementor-widget elementor-widget-text-editor\" data-id=\"e011b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0d465e;\">\u201cI&#8217;m expecting to see 2024 plans where it&#8217;s more integrated in terms of how we are going to address these different patient populations across our portfolio. We may not go from zero to [market] leadership in six months, but we can make significant progress and that will give us something that we can then build upon in each subsequent planning cycle.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-506d84f elementor-widget elementor-widget-spacer\" data-id=\"506d84f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d314f09 elementor-widget elementor-widget-text-editor\" data-id=\"d314f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The emphasis on centering the patient is pivotal for the next wave of omnichannel innovation. Personalized medicine&#8217;s true essence lies in understanding the individual it&#8217;s tailored for. Visionary marketers grasp that it&#8217;s about equipping HCPs with timely, relevant information, pivotal in determining the patient&#8217;s care trajectory. An executive from our <a href=\"https:\/\/digitalhealthcoalition.org\/insights\/linking-omnichannel-to-overall-strategy\/\">omnichannel strategy research<\/a> encapsulated this sentiment, stating,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a029b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a029b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4e3334\" data-id=\"f4e3334\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c45866 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5c45866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ee23d8\" data-id=\"3ee23d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae9c21c elementor-widget elementor-widget-text-editor\" data-id=\"ae9c21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #003366;\">\u201cWe want to ensure patients receive the appropriate medication to enhance outcomes and their quality of life. It&#8217;s a goal we constantly need to remind ourselves of.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-84625c0 elementor-widget elementor-widget-spacer\" data-id=\"84625c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9b4aa elementor-widget elementor-widget-text-editor\" data-id=\"cf9b4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Our research also indicates a strong desire among physicians to collaborate with pharma, aiming to provide superior content to patients. The challenges of their profession are manifold, and they seek efficient resources for medical education, liaising with sales representatives, and patient communication. During a recent DHCG <a href=\"https:\/\/digitalhealthcoalition.org\/insights\/hcp-omnichannel-activation-strategies\/\">project on HCP Activation<\/a>, <span style=\"font-weight: 400;\">Gary Patry, Commercial Lead Malignant Hematology Portfolio at Regeneron, shared his insights on this:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-82f159a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82f159a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f6a766\" data-id=\"0f6a766\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe407a4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fe407a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0c34a6\" data-id=\"c0c34a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cac19b1 elementor-widget elementor-widget-text-editor\" data-id=\"cac19b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000080;\">\u201cWhat we\u2019re most excited about is the ability to create more personalized HCP communications that provide a better overall \u201cbrand experience\u201d for our customers.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e8223 elementor-widget elementor-widget-spacer\" data-id=\"46e8223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10b1e4 elementor-widget elementor-widget-text-editor\" data-id=\"e10b1e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The transformation we&#8217;re witnessing is propelled by the advanced tools now available. Leaders who recognize the power of data are channeling significant resources into data analytics innovations. Whether it is companies bringing control of their data in-house or<span style=\"font-weight: 400;\"> strengthening strategic partnerships to ensure advanced data applications (and security).\u00a0 The data is key, but not just in volume alone. It&#8217;s not just about amassing data but discerning the right data and interpreting it effectively.<\/span> Even with AI shouldering some of the burden, the role of a strategic maestro orchestrating the symphony remains paramount.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a65344 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a65344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfa3bd elementor-widget elementor-widget-text-editor\" data-id=\"ecfa3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">So what happens next? We are going to be looking at possible answers to these questions with industry thought leaders during our <\/span><a href=\"https:\/\/dhcsummithostedbynovonordisk.splashthat.com\/\"><span style=\"font-weight: 400;\">September 28th DHC Summit (request an in-person seat here)<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p><p style=\"font-weight: 400; text-align: left;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">The goal for the Summit is to look at the future of <\/span><i style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Digital Transformation &#8211; With Patients at the Center.<\/i><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> Hosted with Novo Nordisk\u2019s VP of Commercial Operations, Ericka Higgins-Tothe, this day will be built on the current state of digital transformation and how the industry overall has embraced the customer-centric mindset to rethink traditional processes. We are bringing together new patient and HCP research insights from across industry sources. Speakers will show<\/span><\/p><ul><li style=\"font-weight: 400; text-align: left;\"><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Understanding the Landscape: New Data from HCPs <\/b><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">and Consumers on Healthcare Information Sharing and Preferences<\/b><\/li><li style=\"font-weight: 400;\"><p style=\"font-weight: 400;\"><b>Latest Patient Confidence <\/b><b>Data and Panel Discussion &#8211; The Path Forward With Patients at the<\/b><b><br \/><\/b> <b>Center<\/b><\/p><\/li><li style=\"font-weight: 400;\"><p style=\"font-weight: 400;\"><b><\/b><b>Results from 2023 HCP Channel Trends and Preferences<\/b><\/p><\/li><\/ul><p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In service of our continued commitment to help digital marketers better understand and deploy innovations, we will be bringing together decision makers to explore current case studies and best practices around digital transformation.\u00a0 Marketers will discuss: <\/span><\/p><ul><li style=\"font-weight: 400;\"><b>The Role of Digital Education \u2013 Perspectives on Guiding Consumers from Awareness to Action<\/b><\/li><li style=\"font-weight: 400;\"><p style=\"font-weight: 400;\"><b>An Omnichannel Approach <\/b><b>To Patient Support Through Social and Digital Channels<\/b><\/p><\/li><li><p style=\"font-weight: 400;\"><b>Patient + HCP Dialogue: The Importance of<\/b><b><br \/><\/b> <b>Digital<\/b> <b>Content Relevance &amp; Personalization in an Often Stigmatized<\/b><b><br \/><\/b> <b>Category<\/b><\/p><\/li><\/ul><p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/dhcsummithostedbynovonordisk.splashthat.com\/\" target=\"_blank\" rel=\"noopener\">You can review the full agenda here.<\/a> We\u2019d like to thank the teams at Novo Nordisk for partnering with us on this Summit, as well as our member partners who continually push forward innovations that put the patients at the center.\u00a0 We hope you will join us, <a href=\"https:\/\/dhcsummithostedbynovonordisk.splashthat.com\/\" target=\"_blank\" rel=\"noopener\">in person or virtually<\/a>, for these important insights.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156c468 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"156c468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3712e2c elementor-widget elementor-widget-menu-anchor\" data-id=\"3712e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"newsletter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4387ead elementor-widget elementor-widget-heading\" data-id=\"4387ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to our Mailing List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8815f elementor-widget elementor-widget-text-editor\" data-id=\"8e8815f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\"><form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/digitalhealthcoalition.us4.list-manage.com\/subscribe\/post?u=e184b84d4d47e2479e9843837&amp;id=b16c652e55\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p style=\"font-size: 18px;\">Receive more DHC content like this directly in your inbox. 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However, the emphasis on placing &#8220;patients at the center&#8221; of this transformation is a significant shift from previous industry norms. A few years&#8230;<\/p>\n","protected":false},"author":5,"featured_media":59845,"parent":7406,"menu_order":96,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59841","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Insights with Innovators Digital Transformation with Patients at the Center What\u2019s Happening Now and Where We Are Headed August 2023 | \u201cDigital Transformation\u201d is not a novel concept for us at DHCG. However, the emphasis on placing \u201cpatients at the center\u201d of this transformation is a significant shift from previous industry norms. 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