{"id":59880,"date":"2023-09-01T11:59:18","date_gmt":"2023-09-01T11:59:18","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=59880"},"modified":"2023-09-01T11:59:24","modified_gmt":"2023-09-01T11:59:24","slug":"short-takes-with-mark-bard-dhc-group-guest-brandi-ascione-evp-managing-director-underscore-marketing","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=59880","title":{"rendered":"Short Takes with Mark Bard, DHC Group: Guest: Brandi Ascione, EVP, Managing Director, Underscore Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59880\" class=\"elementor elementor-59880\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95a879c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95a879c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9d5c01\" data-id=\"a9d5c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8babb26 elementor-widget elementor-widget-video\" data-id=\"8babb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/860000639?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82a09d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82a09d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ced06f\" data-id=\"3ced06f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168d460 elementor-widget elementor-widget-text-editor\" data-id=\"168d460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 11pt; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">A conversation between Mark Bard, DHC Group, and Brandi Ascione, Underscore, where they discuss various topics related to digital transformation, data-driven marketing, and digital health trends. Key points from the conversation include the impact of external factors like digital health on the pharmaceutical marketing industry, the right mix between personal and non-personal promotion channels, and the desire of patients to be empowered in managing their health. The conversation closes with a discussion of the power of data-driven strategies and the potential for innovative solutions to drive next gen marketing and aligning strategies with business challenges.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-113ea35 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"113ea35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ca6021\" data-id=\"5ca6021\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e6ac5 elementor-widget elementor-widget-testimonial\" data-id=\"03e6ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/brandi-ascione\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/Brandi.jpg\" class=\"attachment-full size-full wp-image-59883\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/Brandi.jpg 360w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/Brandi-300x300.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/Brandi-150x150.jpg 150w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.linkedin.com\/in\/brandi-ascione\/\">Brandi Ascione<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.linkedin.com\/in\/brandi-ascione\/\">EVP, Managing Director, Underscore Marketing<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d9b2d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e2d9b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/short-takes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back to the listing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A conversation between Mark Bard, DHC Group, and Brandi Ascione, Underscore, where they discuss various topics related to digital transformation, data-driven marketing, and digital health trends. Key points from the conversation include the impact of external factors like digital health on the pharmaceutical marketing industry, the right mix between personal and non-personal promotion channels, and&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":24574,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59880","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A conversation between Mark Bard, DHC Group, and Brandi Ascione, Underscore, where they discuss various topics related to digital transformation, data-driven marketing, and digital health trends. Key points from the conversation include the impact of external factors like digital health on the pharmaceutical marketing industry, the right mix between personal and non-personal promotion channels, and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=59880\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Health Coalition - Moving Innovation Forward\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Short Takes with Mark Bard, DHC Group: Guest: Brandi Ascione, EVP, Managing Director, Underscore Marketing - Digital Health Coalition\" \/>\n\t\t<meta property=\"og:description\" content=\"A conversation between Mark Bard, DHC Group, and Brandi Ascione, Underscore, where they discuss various topics related to digital transformation, data-driven marketing, and digital health trends. 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