{"id":61576,"date":"2023-11-03T16:21:56","date_gmt":"2023-11-03T16:21:56","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=61576"},"modified":"2023-11-03T17:27:21","modified_gmt":"2023-11-03T17:27:21","slug":"why-social-media-roi-a-dhc-group-pov-with-liveworld","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=61576","title":{"rendered":"WHY Social Media ROI: A DHC Group POV with LiveWorld"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"61576\" class=\"elementor elementor-61576\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82054e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"82054e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa0c828\" data-id=\"aa0c828\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b295022 elementor-widget elementor-widget-heading\" data-id=\"b295022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why social media roi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1bfe6 elementor-widget elementor-widget-heading\" data-id=\"5e1bfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A DHC Group POV\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a937eea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a937eea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90f5ffc\" data-id=\"90f5ffc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-feca713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"feca713\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e16f97e\" data-id=\"e16f97e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e04659 elementor-widget elementor-widget-text-editor\" data-id=\"6e04659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">About the project<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7e5ee elementor-widget elementor-widget-text-editor\" data-id=\"0c7e5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #00345b;\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Calculating the ROI of social media is a challenge because the channel is used to achieve a variety of marketing objectives, many of which are not clearly defined at the outset of campaigns. ROI is a function of measuring the outcomes of campaigns against the investment of time, energy, messaging, and money. Each variable can be measured using different criteria and compared with each other. Marketers are grappling with ways to compare the cost effectiveness of media expenditures in constructing omnichannel programs and justifying spending levels to executive management. This report, featuring experts with varying perspectives, explores the range of thinking and calculating the ROI of a rapidly ascending and evolving channel.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32733c8 elementor-widget elementor-widget-image\" data-id=\"32733c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"623\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/11\/Newsletter-5.png\" class=\"attachment-full size-full wp-image-61571\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/11\/Newsletter-5.png 498w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/11\/Newsletter-5-240x300.png 240w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb425a elementor-widget elementor-widget-text-editor\" data-id=\"3fb425a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #00345b;\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">This report, featuring experts with varying perspectives, explores the range of thinking and calculating the ROI of a rapidly ascending and evolving channel. To best capture industry perspective, the DHCG conducted a DHCXN qualitative survey of decision makers from pharma\/biotech\/med device companies and did a series of quantitative DHCXN interviews, culminating in a panel discussion at the Uber Event\u2019s Pharma CX Summit in October 2023.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07701ee\" data-id=\"07701ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c946624 elementor-widget elementor-widget-html\" data-id=\"c946624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/233064458604153\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why social media roi A DHC Group POV About the project Calculating the ROI of social media is a challenge because the channel is used to achieve a variety of marketing objectives, many of which are not clearly defined at the outset of campaigns. ROI is a function of measuring the outcomes of campaigns against&#8230;<\/p>\n","protected":false},"author":5,"featured_media":61589,"parent":7406,"menu_order":68,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-61576","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Why social media roi A DHC Group POV About the project Calculating the ROI of social media is a challenge because the channel is used to achieve a variety of marketing objectives, many of which are not clearly defined at the outset of campaigns. 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