{"id":64405,"date":"2024-01-25T19:53:07","date_gmt":"2024-01-25T19:53:07","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=64405"},"modified":"2024-01-25T20:03:12","modified_gmt":"2024-01-25T20:03:12","slug":"the-why-of-genai-for-pharma","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=64405","title":{"rendered":"The Why of GenAI for Pharma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"64405\" class=\"elementor elementor-64405\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82054e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"82054e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa0c828\" data-id=\"aa0c828\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b295022 elementor-widget elementor-widget-heading\" data-id=\"b295022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE WHY<br>of Generative AI<br>for Pharma:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1bfe6 elementor-widget elementor-widget-heading\" data-id=\"5e1bfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A DHC Group POV<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a937eea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a937eea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90f5ffc\" data-id=\"90f5ffc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-feca713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"feca713\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e16f97e\" data-id=\"e16f97e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e04659 elementor-widget elementor-widget-text-editor\" data-id=\"6e04659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">About the project<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7e5ee elementor-widget elementor-widget-text-editor\" data-id=\"0c7e5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">As GenAI evolves at a record pace, pharma commercial teams must keep pace without losing sight of the overall business strategy. <\/span>Understanding, testing, and extracting value from GenAI is critical for the majority of commercial teams across the pharmaceutical, bio, and life sciences landscape today.<\/p><p>The potential impact of GenAI within pharma ranges from MLR, creative, audience building, targeting, patient support programs, field force content optimization, as well as the broader category of customer experience programs with both patients and physicians.<\/p><p>Expert Insights:<\/p><p><strong>A Conversation with Michael Sivak<br \/><\/strong>by Mark Bard, Co-Founder, DHC Group<strong><br \/><\/strong><\/p><p><strong>Combining GenAI with CX for Business Strategy and Value<\/strong><br \/>by Rich Schwartz, Life Sciences Industry Practice Lead, Qualtrics<\/p><p><strong>GenAI and Programmatic Media, Audiences, and Effectiveness<\/strong><br \/>by Louis Naimoli VP, Programmatic, Haymarket Media<\/p><p><strong>Navigating the AI Landscape in Pharma: The Imperative of Cross-Functional Collaboration<\/strong><br \/>by Bob Brooks, Formerly of Relevate Health, GSK, and IQVIA<br \/>Table of Contents and Included Experts<\/p><p><strong>Pharma Voices on AI in the Next Twelve Months<\/strong><br \/>with Ericka Higgins-Tothe, Novo Nordisk<br \/>Michael Rowbotham, Pfizer<br \/>Michael Sivak, AstraZeneca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32733c8 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768w\" sizes=\"(max-width: 1545px) 100vw, 1545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07701ee\" data-id=\"07701ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c946624 elementor-widget elementor-widget-html\" data-id=\"c946624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/240217490405146\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE WHYof Generative AIfor Pharma: A DHC Group POV About the project As GenAI evolves at a record pace, pharma commercial teams must keep pace without losing sight of the overall business strategy. Understanding, testing, and extracting value from GenAI is critical for the majority of commercial teams across the pharmaceutical, bio, and life sciences&#8230;<\/p>\n","protected":false},"author":5,"featured_media":64407,"parent":7406,"menu_order":68,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-64405","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"THE WHYof Generative AIfor Pharma: A DHC Group POV About the project As GenAI evolves at a record pace, pharma commercial teams must keep pace without losing sight of the overall business strategy. 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