{"id":68319,"date":"2024-05-31T18:29:57","date_gmt":"2024-05-31T18:29:57","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=68319"},"modified":"2024-05-31T18:35:43","modified_gmt":"2024-05-31T18:35:43","slug":"project-hcp-data-innovation-may-2024","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=68319","title":{"rendered":"Project: HCP DATA INNOVATION &#8211; MAY 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"68319\" class=\"elementor elementor-68319\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9c71ca elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9c71ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a30bf1\" data-id=\"9a30bf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5faa4c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5faa4c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9252baa\" data-id=\"9252baa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe9b47a elementor-widget elementor-widget-heading\" data-id=\"fe9b47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">PROJECT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad271c elementor-widget elementor-widget-heading\" data-id=\"2ad271c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HCP Data Innovations<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b53a783 elementor-widget elementor-widget-heading\" data-id=\"b53a783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">May 2024<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9cedf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9cedf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37f0d59\" data-id=\"37f0d59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-306f1ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"306f1ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-0d568a0\" data-id=\"0d568a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b05102c elementor-widget elementor-widget-image\" data-id=\"b05102c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"191\" height=\"36\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/DHC-Group-logo-white.jpg\" class=\"attachment-full size-full wp-image-14417\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-c657fbc\" data-id=\"c657fbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-907d318 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"907d318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/CMI.jpg\" class=\"attachment-full size-full wp-image-60131\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/CMI.jpg 200w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/CMI-150x150.jpg 150w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/09\/elementor\/thumbs\/CMI-150x150.jpg 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-ccacf86\" data-id=\"ccacf86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c55af elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"54c55af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"460\" height=\"173\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/08\/ehealthcare-solutions-no-tagline-logo.png\" class=\"attachment-full size-full wp-image-24475\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/08\/ehealthcare-solutions-no-tagline-logo.png 460w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2021\/08\/ehealthcare-solutions-no-tagline-logo-300x113.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-5ee47a8\" data-id=\"5ee47a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a80e634 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a80e634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"189\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/Medscape_Logo_svg_Logo.jpg\" class=\"attachment-full size-full wp-image-68345\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/Medscape_Logo_svg_Logo.jpg 800w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/Medscape_Logo_svg_Logo-300x71.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/Medscape_Logo_svg_Logo-600x142.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/Medscape_Logo_svg_Logo-768x181.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-594d203\" data-id=\"594d203\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a29fc8e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a29fc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"47\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/03\/optimizerx-logo.jpg\" class=\"attachment-full size-full wp-image-12836\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-e5a9e51\" data-id=\"e5a9e51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce37904 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ce37904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"81\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/logo-2020-dark-tagline.png\" class=\"attachment-full size-full wp-image-68357\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/logo-2020-dark-tagline.png 386w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/logo-2020-dark-tagline-300x63.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-7512e47\" data-id=\"7512e47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5759136 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5759136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/12\/purplelab-1024x535-1.jpeg\" class=\"attachment-full size-full wp-image-62483\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/12\/purplelab-1024x535-1.jpeg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/12\/purplelab-1024x535-1-300x157.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/12\/purplelab-1024x535-1-600x313.jpeg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2023\/12\/purplelab-1024x535-1-768x401.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee427ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee427ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7603519\" data-id=\"7603519\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74eb59d elementor-widget elementor-widget-heading\" data-id=\"74eb59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">ABOUT THE PROJECT<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcb52f elementor-widget elementor-widget-heading\" data-id=\"7dcb52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HCP DATA INNOVATIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb742be elementor-widget elementor-widget-text-editor\" data-id=\"fb742be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of data in marketing to physicians by pharmaceutical companies is not a new phenomenon. However, in recent years, there has been a significant increase in the amount of data available (EHR, social, claims, other), which has resulted in more sophisticated sales and marketing tactics to fuel audience building, data analytics, execution, and activation strategies, balanced by an evolving landscape on privacy and the use of cookies. <br \/><br \/>Marketers recognize the significant benefits of using data in developing sales and marketing strategies for physicians to create highly personalized content and campaigns.<\/p><p>This DHC Group project on HCP Data Innovations uncovers the latest industry thinking on topics including audience building, new and alternative data sources, privacy-first HCP data strategies, and brand execution and activation strategies. Starting with an interactive virtual roundtable with stakeholder discussions, The DHC Group has created an industry position piece, highlighting participant insights and strategies to provide a roadmap for navigating the complexities of the current and future data landscape &#8211; ultimately driving better outcomes for patients and healthcare providers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a079d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a9a079d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7978f8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7978f8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9b9105\" data-id=\"c9b9105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56ce29c elementor-widget elementor-widget-menu-anchor\" data-id=\"56ce29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Report\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a302622 elementor-widget elementor-widget-heading\" data-id=\"a302622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Industry Report<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c25c7d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c25c7d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16f4f2e\" data-id=\"16f4f2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3923d57 elementor-widget elementor-widget-text-editor\" data-id=\"3923d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On May 22, 2024, a roundtable discussion on HCP Data Innovations brought together industry leaders from CMI Media Group, eHealthcare Solutions, Medscape, OptimizeRx, PulsePoint, PurpleLab, and executives from various pharmaceutical and biotech companies. The event addressed the evolving challenges and opportunities in HCP data innovation, emphasizing the transition to a cookieless future, fostering industry collaboration, and integrating advanced technologies like AI and machine learning. This summary synthesizes the key insights and strategies shared during the discussion, highlighting common agreements, necessary actions, and future predictions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-861da93 elementor-widget elementor-widget-image\" data-id=\"861da93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1545\" height=\"2000\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/POV-HCP-DATA-INNOVATIONS-1-1.png\" class=\"attachment-full size-full wp-image-68346\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/POV-HCP-DATA-INNOVATIONS-1-1.png 1545w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/POV-HCP-DATA-INNOVATIONS-1-1-232x300.png 232w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/POV-HCP-DATA-INNOVATIONS-1-1-791x1024.png 791w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/POV-HCP-DATA-INNOVATIONS-1-1-600x777.png 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/05\/POV-HCP-DATA-INNOVATIONS-1-1-768x994.png 768w\" sizes=\"(max-width: 1545px) 100vw, 1545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5507a01\" data-id=\"5507a01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc90ca elementor-widget elementor-widget-html\" data-id=\"6fc90ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/241503156911146\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44339c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e44339c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed0e421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed0e421\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39a227b\" data-id=\"39a227b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ea338a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea338a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-feb8b05\" data-id=\"feb8b05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e800e elementor-widget elementor-widget-text-editor\" data-id=\"67e800e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Receive webinar and event announcements delivered to your inbox. 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However, in recent years, there has been a significant increase in the amount of data available (EHR, social, claims, other), which has resulted in more sophisticated sales&#8230;<\/p>\n","protected":false},"author":5,"featured_media":68324,"parent":0,"menu_order":89,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68319","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"PROJECT HCP Data Innovations May 2024 ABOUT THE PROJECT HCP DATA INNOVATIONS The use of data in marketing to physicians by pharmaceutical companies is not a new phenomenon. 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