{"id":69529,"date":"2024-07-30T20:48:59","date_gmt":"2024-07-30T20:48:59","guid":{"rendered":"https:\/\/digitalhealthcoalition.org\/?page_id=69529"},"modified":"2024-07-31T14:49:09","modified_gmt":"2024-07-31T14:49:09","slug":"2024-the-year-of-the-patient","status":"publish","type":"page","link":"https:\/\/digitalhealthcoalition.org\/?page_id=69529","title":{"rendered":"2024 &#8211; The Year of the Patient?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"69529\" class=\"elementor elementor-69529\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10ea3112 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10ea3112\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-713e7169\" data-id=\"713e7169\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af7074a elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"3af7074a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2024 - The Year of the Patient?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151e278 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"151e278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b231 elementor-widget elementor-widget-heading\" data-id=\"d14b231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">by Christine Franklin, Executive Director, The DHC Group<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4258a0b7 elementor-widget elementor-widget-spacer\" data-id=\"4258a0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f06c058 elementor-hidden-tablet\" data-id=\"f06c058\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2ff3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d2ff3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4c05e0\" data-id=\"a4c05e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae18502 elementor-widget elementor-widget-image\" data-id=\"ae18502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1544\" height=\"868\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/YearofthePatient.jpg\" class=\"attachment-full size-full wp-image-69695\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/YearofthePatient.jpg 1544w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/YearofthePatient-300x169.jpg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/YearofthePatient-1024x576.jpg 1024w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/YearofthePatient-600x337.jpg 600w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/YearofthePatient-768x432.jpg 768w\" sizes=\"(max-width: 1544px) 100vw, 1544px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eed014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eed014\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f01cbeb\" data-id=\"f01cbeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d049c elementor-widget elementor-widget-text-editor\" data-id=\"42d049c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. \u00a0It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It&#8217;s an exciting evolution! \u00a0We have had great discussions with leaders within pharma companies who are asking smart questions about how to have the concept of patient-centricity meaningfully carried out and reflected in key business objectives.\u00a0<\/p><p>I sought out the input of three subject matter experts with diverse perspectives to help answer five questions around this increasing focus on the patient as the costumer. What follows is excerpts from my interviews with Dr. Jenny Yu, Berkeley Bethune, and Sarah Clark. I learned even more about what it will look like for pharma to come along with the patient and also had some of my assumptions challenged. \u00a0I look forward to our collective work as an industry in striving for a truly empowered patient and better health outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34439aa elementor-widget elementor-widget-spacer\" data-id=\"34439aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cca6f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cca6f52\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f595a27\" data-id=\"f595a27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de18b53 elementor-widget elementor-widget-spacer\" data-id=\"de18b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0bba46e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bba46e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-254a14e\" data-id=\"254a14e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb3e624 elementor-widget elementor-widget-image\" data-id=\"bb3e624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"260\" height=\"260\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square.jpg\" class=\"attachment-full size-full wp-image-14517\" alt=\"christine franklin\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square.jpg 260w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2020\/08\/christine-franklin-headshot-square-150x150.jpg 150w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c272ec\" data-id=\"0c272ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ed670e elementor-widget elementor-widget-icon-box\" data-id=\"0ed670e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tQuestion 1\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLet\u2019s start with how you feel about the premise. Is 2024 \u201cthe year of the patient\u201d?  In a fireside chat I hosted recently with Google, Klick Health, and a leading advisor to health start ups, we posited that the new reality is that we are no longer discussing \u201cempowering patients\u201d. Pharma needs to calibrate around the reality that today\u2019s patient is empowered. What are you seeing that validates (or challenges) this theory?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b1fce elementor-widget elementor-widget-spacer\" data-id=\"66b1fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a396db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a396db3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e83e36c\" data-id=\"e83e36c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c38e877 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c38e877\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af1cffc\" data-id=\"af1cffc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9cac3 elementor-widget elementor-widget-image\" data-id=\"5d9cac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"513\" height=\"513\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS.jpeg\" class=\"attachment-full size-full wp-image-69555\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS.jpeg 513w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS-300x300.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS-150x150.jpeg 150w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f5ba040\" data-id=\"f5ba040\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723ecf6 elementor-widget elementor-widget-text-editor\" data-id=\"723ecf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;Today\u2019s patients are certainly more empowered than previously. Trusted health information, digital care solutions, and other tech tools are readily available to empower the patients in their own health and wellness, in their doctor conversations, and in making choices. I would challenge that we have not arrived at the point of empowered. With more choices, there needs to be more connectivity and collaboration across the industry that simplifies the decision-making for a patient. For example, as a person living with diabetes, how do I integrate the information from my doctor, nutritionist, and wearable technology to make it personalized and actionable for me. To a degree, the patients are empowered with information, tools and data, but what level of discernment and personalization is needed to change the health outcome of the said patient.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-385ff25 elementor-widget elementor-widget-text-editor\" data-id=\"385ff25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; <strong>Dr. Jenny Yu,<\/strong> <b>Chief Medical Officer, Healthline Media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c43522b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c43522b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88ee3fe\" data-id=\"88ee3fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26b7e4d elementor-widget elementor-widget-spacer\" data-id=\"26b7e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b63fbd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b63fbd7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2c275c\" data-id=\"f2c275c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d674a elementor-widget elementor-widget-spacer\" data-id=\"16d674a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f618222 elementor-widget elementor-widget-icon-box\" data-id=\"f618222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tQuestion 2\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tConsumer expectations around experience with a brand or company are high.  What would you tell marketers are table stakes when it comes to patient expectations for pharmaceutical\/healthcare experiences?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b71db3 elementor-widget elementor-widget-spacer\" data-id=\"7b71db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-892689e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"892689e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce3fcfb\" data-id=\"ce3fcfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3129091 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3129091\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e4f7aab\" data-id=\"e4f7aab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fe8d7a elementor-widget elementor-widget-image\" data-id=\"3fe8d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune.jpeg\" class=\"attachment-full size-full wp-image-69578\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune.jpeg 500w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune-300x300.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc34b8e\" data-id=\"fc34b8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96150a7 elementor-widget elementor-widget-text-editor\" data-id=\"96150a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;As consumers are more empowered to take control of their health journey, they are increasingly turning to sources across the digital landscape for information and resources. Unfortunately, medical mis-information is rife &#8211; and often trending &#8211; which can have long-term negative health impacts. This is both an opportunity and a challenge for marketers.<\/em><\/p><p><em>We as marketers must earn our consumer\u2019s trust &#8211; not just once &#8211; but with every interaction. This is true across the information and resources we provide but also must be true for our intent &#8211; which should always put the consumer first. We must ask ourselves, how might we best support our consumers at this moment and anticipate their future needs. Meaningfully showing up for consumers will not only support them on a path to better health outcomes, but also continuously earn their trust which is the paramount for brand success.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f41e7b elementor-widget elementor-widget-text-editor\" data-id=\"4f41e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; <b>Berkeley Bethune, Senior Director, Relationship Marketing<\/b><b>, Healthline Media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da98cfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da98cfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fd369a\" data-id=\"9fd369a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8920599 elementor-widget elementor-widget-spacer\" data-id=\"8920599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c8c39b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c8c39b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c39380\" data-id=\"7c39380\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-877aff4 elementor-widget elementor-widget-spacer\" data-id=\"877aff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c1093 elementor-widget elementor-widget-icon-box\" data-id=\"63c1093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tQuestion 3\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEarlier this year, Healthline Media broke down four key areas of consumer needs that can drive better outcomes: \u201cclarity, connection, cost, and convenience\u201d. There were lots of great action items for marketers in each of those areas.  Let\u2019s talk specifically about cost - Healthline Media provided some interesting stats - 39% of people report having even heard of manufacturer coupons, and of those, only 22% are getting their information from a pharma website.  It makes a strong case for pharma to take the message to the patient. What does it look like when that\u2019s done well? Could you offer some best practice advice?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1c36b elementor-widget elementor-widget-spacer\" data-id=\"bd1c36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-142fea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"142fea3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9d1c05\" data-id=\"b9d1c05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9472ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9472ad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ddbda06\" data-id=\"ddbda06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aba5c18 elementor-widget elementor-widget-image\" data-id=\"aba5c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark.jpeg\" class=\"attachment-full size-full wp-image-69597\" alt=\"Sarah Clark\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark.jpeg 500w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark-300x300.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8f6c3da\" data-id=\"8f6c3da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19aaf51 elementor-widget elementor-widget-text-editor\" data-id=\"19aaf51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;We know that consumer awareness of manufacturer coupons is low, especially when we consider how very few are visiting a brand\u2019s site for information or guidance on their prescription options. So it became obvious to us at Healthline Media that we need to bridge that gap for consumers and not only drive awareness of these opportunities, but bring them directly to the moment of action-taking.<\/em><\/p><p><em>When consumers trust the brands they\u2019re visiting for information, they\u2019re much more likely to action: in fact, 2 in 3 consumers began taking their current medication within the same year of their visit to a consumer drug information page on Healthline and\/or Medical News Today (source: HLM CDI Page Research Study, 2022). 4 in 5 agree that the content on these destinations is informative and high-quality (same source above), reinforcing that trust and driving stronger action-taking steps, like talking to their doctor, more thoroughly understanding their options, and ultimately, signing up for cost savings.<\/em><\/p><p><em>Healthline Media leverages 3rd party tools that allow us to more effectively reach a diagnosed audience so that we can properly position a medication\u2019s cost savings offering in front of them when they\u2019re in a decision-making mindset, further encouraging them to act, and we found this to be incredibly impactful for conversion &#8211; in an example case study, 7-8% of those that viewed the Rx Savings module on Healthline Media CDI pages clicked to brand.com (source: IQVIA Jan-Dec 2023) &#8211; a success metric not only for our partners, but for those that are seeking cost relief from their preferred treatment, ultimately improving medication adherence and overall better health outcomes.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aeb0f8 elementor-widget elementor-widget-text-editor\" data-id=\"7aeb0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; <b>Sarah Clark, Director, B2B Marketing<\/b><b>, Healthline Media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1c8fed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1c8fed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c49c6\" data-id=\"89c49c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6303c elementor-widget elementor-widget-spacer\" data-id=\"bc6303c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5691a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5691a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-935a19f\" data-id=\"935a19f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-142a9ca elementor-widget elementor-widget-spacer\" data-id=\"142a9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7383f elementor-widget elementor-widget-icon-box\" data-id=\"7a7383f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tQuestion 4\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAs we know, there\u2019s a lot of variability in a patient\u2019s set of needs and expectations based on their condition category and lived experience. As a marketer, what do you invest in to make sure you understand the nuance of your patient population, and how are you seeing this play out in practice?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761efa3 elementor-widget elementor-widget-spacer\" data-id=\"761efa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af47698 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af47698\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73ef50f\" data-id=\"73ef50f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-03777c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03777c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e7e3f3\" data-id=\"9e7e3f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52bccec elementor-widget elementor-widget-image\" data-id=\"52bccec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune.jpeg\" class=\"attachment-full size-full wp-image-69578\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune.jpeg 500w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune-300x300.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17f1a19\" data-id=\"17f1a19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a680ca elementor-widget elementor-widget-text-editor\" data-id=\"5a680ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;<\/em><em>Data! Particularly 0 &amp;1st-party data as we consistently take steps towards more consumer control over what data they want to share. Data is what allows us to identify our users across condition categories, their needs and future intent to tailor their experience with personalized touch points across channels. This deep personalization creates higher value for consumers but also drives value for businesses through increased engagement, retention and conversion.<\/em><\/p><p><em>Data is also critical for marketers to keep a pulse on consumer needs, behaviors and points of friction so we can evolve our approaches to serve them as the landscape shifts. This means going beyond collecting data for performance reporting to instilling a culture of data which embeds user insights across all we do from our strategy to our tactics and optimizations.<\/em><\/p><p><em>While investing in data collection, personalization and building a culture of data is high-priority, there are certainly challenges to navigate to bring it to practice. We\u2019re navigating ongoing updates to data privacy laws and shifts in the future of 3rd party-cookies. We also must demonstrate an immediate value-exchange when a user opts to share their data with us through compelling and impactful experiences. It\u2019s not always easy, but investing in data and the strategies it powers is well worth it for us and our consumers.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-982bb37 elementor-widget elementor-widget-text-editor\" data-id=\"982bb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; <b>Berkeley Bethune, Senior Director, Relationship Marketing<\/b><b>, Healthline Media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86dd44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86dd44c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc76d19\" data-id=\"bc76d19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b6b43 elementor-widget elementor-widget-spacer\" data-id=\"e4b6b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c7098d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c7098d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ddd53b\" data-id=\"3ddd53b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6823f2 elementor-widget elementor-widget-spacer\" data-id=\"d6823f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8808e elementor-widget elementor-widget-icon-box\" data-id=\"9c8808e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tQuestion 5\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWith many marketers and teams already gearing up for 2025 strategy and planning, what areas do you feel are ripe for innovation when it comes to patient experience?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77516e7 elementor-widget elementor-widget-spacer\" data-id=\"77516e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f326d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f326d89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b5cba5\" data-id=\"6b5cba5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9c9cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9c9cbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fce2c37\" data-id=\"fce2c37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b1d6cb elementor-widget elementor-widget-image\" data-id=\"5b1d6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"513\" height=\"513\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS.jpeg\" class=\"attachment-full size-full wp-image-69555\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS.jpeg 513w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS-300x300.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Jenny-Yu-MD-FACS-150x150.jpeg 150w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-697253c\" data-id=\"697253c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57aa190 elementor-widget elementor-widget-text-editor\" data-id=\"57aa190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;The patient experience needs to be of quality, but also convenient and accessible. We certainly see more adoption of technology by a patient &#8211; whether using patient portals, virtual care platforms, or digital care solutions. However, there is still the lack of seamless integration between the physical experience and the digital experience for a patient. The phygital concept is not new and utilized in other industries. Now that there are more digital elements within the healthcare ecosystem, we need to think through how to better utilize the digital experiences to improve the physical experiences and vice versa. Examples that come to mind are around the opportunity of remote patient monitoring (RPM) and clinical trials, hospital at home, data sharing for preventing disease, providing clinicians with the resources of connecting with patients on multiple channels, etc<\/em>.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3e02f elementor-widget elementor-widget-text-editor\" data-id=\"cc3e02f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; <strong>Dr. Jenny Yu,<\/strong> <b>Chief Medical Officer, Healthline Media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-094b1a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"094b1a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c46a4e\" data-id=\"2c46a4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ca92eb elementor-widget elementor-widget-spacer\" data-id=\"7ca92eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c190acd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c190acd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854a057\" data-id=\"854a057\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d7514c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d7514c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9a5ab0\" data-id=\"b9a5ab0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17ed054 elementor-widget elementor-widget-image\" data-id=\"17ed054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune.jpeg\" class=\"attachment-full size-full wp-image-69578\" alt=\"\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune.jpeg 500w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune-300x300.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Berkeley-Bethune-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6b49bf\" data-id=\"d6b49bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac70d40 elementor-widget elementor-widget-text-editor\" data-id=\"ac70d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;Consumers have access to an infinite amount of information at their fingertips, but they don\u2019t always know what it means for them or what to do next. We have an opportunity to help consumers gain the confidence to take that next step on their individual health journeys. Providing trusted, medically-vetted information personalized for their needs and tools to guide them through decision making and action is where I see the biggest opportunity to transform how we show up for consumers when they need us most &#8211; as they navigate the complexities of the healthcare landscape.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25d1a0 elementor-widget elementor-widget-text-editor\" data-id=\"d25d1a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; <b>Berkeley Bethune, Senior Director, Relationship Marketing<\/b><b>, Healthline Media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc498da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc498da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1e3276\" data-id=\"a1e3276\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af933b7 elementor-widget elementor-widget-spacer\" data-id=\"af933b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a25cb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a25cb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ac80f0\" data-id=\"0ac80f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef7614a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef7614a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65b05fe\" data-id=\"65b05fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-447672e elementor-widget elementor-widget-image\" data-id=\"447672e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark.jpeg\" class=\"attachment-full size-full wp-image-69597\" alt=\"Sarah Clark\" srcset=\"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark.jpeg 500w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark-300x300.jpeg 300w, https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/Sarah-Clark-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8bda3f6\" data-id=\"8bda3f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c966b11 elementor-widget elementor-widget-text-editor\" data-id=\"c966b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;Personalization is key. Consumers are already receiving personalized messages in other verticals of their lives, so it\u2019s critical that pharma and health offer the same areas of convenience. Health is incredibly personal and unique to each person, so personalization strategies can be a challenge, but Healthline Media utilizes over a billion user intent and behavioral signals to strategically and effectively learn what consumer data sets need over time. We leverage those insights, thanks to always-on, AI-driven machine learning, to provide the most appropriate tools and resources at specific inflection points, increasing action-taking and improving overall health outcomes. Fostering a successful data value exchange comes down to a defining value: trust. It is truly fundamental to this value exchange, particularly within the health industry, and we need to earn and protect that trust in each interaction.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cad9a3 elementor-widget elementor-widget-text-editor\" data-id=\"2cad9a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>&#8211; Sarah Clark, Director, B2B Marketing<\/b><b>, Healthline Media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a11816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a11816\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aec55c\" data-id=\"3aec55c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6708403 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6708403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a895593 elementor-widget elementor-widget-spacer\" data-id=\"a895593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9168af6 elementor-widget elementor-widget-heading\" data-id=\"9168af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ADDITIONAL RESOURCES AND CONNECTIONS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e35e2e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e35e2e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-baff71a\" data-id=\"baff71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98d3cfd elementor-widget elementor-widget-text-editor\" data-id=\"98d3cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>MORE INSIGHTS ON THE PATIENT EXPERIENCE:<\/strong><\/p><ul><li>DHC Group&#8217;s\u00a0<a href=\"https:\/\/digitalhealthcoalition.org\/project-patient-customer-experience-april-2024\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Patient Customer Experience<\/em><\/strong><\/a> Project, with presentation videos, slides, and a downloadable POV<\/li><li>On-demand webinar on\u00a0<em><strong><a href=\"https:\/\/digitalhealthcoalition.org\/webinar-ai-patient-cx\/\" target=\"_blank\" rel=\"noopener\">AI and Patient CX<\/a><\/strong><\/em><\/li><li><strong><a href=\"https:\/\/healthlinemedia.com\/insights?&amp;utm_source=dhc&amp;utm_medium=article&amp;utm_campaign=insights&amp;utm_term=landingpage&amp;utm_content=site&amp;utm_partner=dhc\" target=\"_blank\" rel=\"noopener\">Healthline Media&#8217;s latest insights<\/a><\/strong>, including\u00a0<em>privacy and personalization<\/em> and\u00a0<em>aligning brand values with consumer expectations<\/em><\/li><li><a href=\"https:\/\/digitalhealthcoalition.org\/short-takes\/short-takes-with-mark-bard-dhc-group-guest-dr-jenny-yu-facs-healthline-media\/?swcfpc=1\" target=\"_blank\" rel=\"noopener\"><strong>A Short Take conversation<\/strong><\/a> with DHCG&#8217;s Mark Bard and Dr. Jenny Yu<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6721b54\" data-id=\"6721b54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c46f1e0\" data-id=\"c46f1e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f0964c elementor-widget elementor-widget-text-editor\" data-id=\"7f0964c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CONNECT WITH THE EXPERTS:\u00a0<\/strong><\/p><ul><li><a href=\"https:\/\/www.linkedin.com\/in\/berkeleybethune\/\" target=\"_blank\" rel=\"noopener\">Berkeley Bethune<\/a>, Senior Director, Relationship Marketing, Healthline Media<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/sarah-clark-6883745a\/\" target=\"_blank\" rel=\"noopener\">Sarah Clark<\/a>, Director, B2B Marketing, Healthline Media<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/christine-franklin-b24916b\/\" target=\"_blank\" rel=\"noopener\">Christine Franklin<\/a>, Executive Director, The DHC Group<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/jenny-yu-md-facs-7b98031\/\" target=\"_blank\" rel=\"noopener\">Dr. Jenny Yu<\/a>, Chief Medical Officer, Healthline Media<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024 &#8211; The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. \u00a0It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It&#8217;s an exciting&#8230;<\/p>\n","protected":false},"author":5,"featured_media":69667,"parent":7406,"menu_order":197,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-69529","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\u2019s an exciting\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitalhealthcoalition.org\/?page_id=69529\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Health Coalition - Moving Innovation Forward\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2024 \u2013 The Year of the Patient? - Digital Health Coalition\" \/>\n\t\t<meta property=\"og:description\" content=\"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\u2019s an exciting\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/digitalhealthcoalition.org\/?page_id=69529\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-07-30T20:48:59+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-07-31T14:49:09+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"2024 \u2013 The Year of the Patient? - Digital Health Coalition\" \/>\n\t\t<meta name=\"twitter:description\" content=\"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\u2019s an exciting\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitalhealthcoalition.org\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=7406#listItem\",\"name\":\"Insights with Innovators\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=7406#listItem\",\"position\":2,\"name\":\"Insights with Innovators\",\"item\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=7406\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529#listItem\",\"name\":\"2024 &#8211; The Year of the Patient?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529#listItem\",\"position\":3,\"name\":\"2024 &#8211; The Year of the Patient?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=7406#listItem\",\"name\":\"Insights with Innovators\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#organization\",\"name\":\"Digital Health Coalition\",\"description\":\"Moving Innovation Forward\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529#webpage\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529\",\"name\":\"2024 \\u2013 The Year of the Patient? - Digital Health Coalition\",\"description\":\"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\\u2019s an exciting\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2024-The-Year-of-the-Patient-min.jpg\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529\\\/#mainImage\",\"width\":1024,\"height\":536},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/?page_id=69529#mainImage\"},\"datePublished\":\"2024-07-30T20:48:59+00:00\",\"dateModified\":\"2024-07-31T14:49:09+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#website\",\"url\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/\",\"name\":\"Digital Health Coalition\",\"description\":\"Moving Innovation Forward\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitalhealthcoalition.org\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"2024 \u2013 The Year of the Patient? - Digital Health Coalition","description":"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\u2019s an exciting","canonical_url":"https:\/\/digitalhealthcoalition.org\/?page_id=69529","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=69529#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org#listItem","position":1,"name":"Home","item":"https:\/\/digitalhealthcoalition.org","nextItem":{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=7406#listItem","name":"Insights with Innovators"}},{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=7406#listItem","position":2,"name":"Insights with Innovators","item":"https:\/\/digitalhealthcoalition.org\/?page_id=7406","nextItem":{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=69529#listItem","name":"2024 &#8211; The Year of the Patient?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=69529#listItem","position":3,"name":"2024 &#8211; The Year of the Patient?","previousItem":{"@type":"ListItem","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=7406#listItem","name":"Insights with Innovators"}}]},{"@type":"Organization","@id":"https:\/\/digitalhealthcoalition.org\/#organization","name":"Digital Health Coalition","description":"Moving Innovation Forward","url":"https:\/\/digitalhealthcoalition.org\/"},{"@type":"WebPage","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=69529#webpage","url":"https:\/\/digitalhealthcoalition.org\/?page_id=69529","name":"2024 \u2013 The Year of the Patient? - Digital Health Coalition","description":"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\u2019s an exciting","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/digitalhealthcoalition.org\/#website"},"breadcrumb":{"@id":"https:\/\/digitalhealthcoalition.org\/?page_id=69529#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/digitalhealthcoalition.org\/wp-content\/uploads\/2024\/07\/2024-The-Year-of-the-Patient-min.jpg","@id":"https:\/\/digitalhealthcoalition.org\/?page_id=69529\/#mainImage","width":1024,"height":536},"primaryImageOfPage":{"@id":"https:\/\/digitalhealthcoalition.org\/?page_id=69529#mainImage"},"datePublished":"2024-07-30T20:48:59+00:00","dateModified":"2024-07-31T14:49:09+00:00"},{"@type":"WebSite","@id":"https:\/\/digitalhealthcoalition.org\/#website","url":"https:\/\/digitalhealthcoalition.org\/","name":"Digital Health Coalition","description":"Moving Innovation Forward","inLanguage":"en-US","publisher":{"@id":"https:\/\/digitalhealthcoalition.org\/#organization"}}]},"og:locale":"en_US","og:site_name":"Digital Health Coalition - Moving Innovation Forward","og:type":"article","og:title":"2024 \u2013 The Year of the Patient? - Digital Health Coalition","og:description":"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\u2019s an exciting","og:url":"https:\/\/digitalhealthcoalition.org\/?page_id=69529","article:published_time":"2024-07-30T20:48:59+00:00","article:modified_time":"2024-07-31T14:49:09+00:00","twitter:card":"summary_large_image","twitter:title":"2024 \u2013 The Year of the Patient? - Digital Health Coalition","twitter:description":"2024 - The Year of the Patient? by Christine Franklin, Executive Director, The DHC Group Throughout 2024, I have observed a consistent shift towards patient-centric commerical pharma conversations. It strengthened as a top trend year-over-year in our annual pharma survey, and observation of industry events and content this year validates that data. It\u2019s an exciting"},"aioseo_meta_data":{"post_id":"69529","title":null,"description":null,"keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-07-30 20:48:38","updated":"2026-08-31 21:32:55","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/digitalhealthcoalition.org\/?page_id=7406\" title=\"Insights with Innovators\">Insights with Innovators<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t2024 \u2013 The Year of the Patient?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/digitalhealthcoalition.org"},{"label":"Insights with Innovators","link":"https:\/\/digitalhealthcoalition.org\/?page_id=7406"},{"label":"2024 &#8211; The Year of the Patient?","link":"https:\/\/digitalhealthcoalition.org\/?page_id=69529"}],"_links":{"self":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages\/69529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69529"}],"version-history":[{"count":163,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages\/69529\/revisions"}],"predecessor-version":[{"id":69716,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages\/69529\/revisions\/69716"}],"up":[{"embeddable":true,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/pages\/7406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=\/wp\/v2\/media\/69667"}],"wp:attachment":[{"href":"https:\/\/digitalhealthcoalition.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}