Social Media Landscape: Pharma and Device

The Social Media Landscape project is an ongoing research study and benchmarking project from the Digital Health Coalition.


“Best in Class” in Social Media Landscape: Pharmaceutical and Device 
… the sites and strategies we feel represent the latest thinking in pharma and device today. We hesitate to call them “best practices” (they are not) … but at least we’re making progress as an industry. You can sort the sites by clicking and sorting the “Best in Class” column below.

These “Best in Class” properties were analyzed against multiple criteria, which vary per channel. Some of the criteria are: popularity of channel compared to peers, editorial strategy evident in posts, interaction with audience, engagement of audience, integration with other digital properties, and regulatory adherence.

If you would like to submit a new listing to the Social Media Landscape please use the following form.

This project page was last updated November 2015

facebook 50
FACEBOOK

COMPANYLINKTYPEBest in Class
3M3M Littmann StethoscopesBrandNo
AbbViePsoriasis SpeaksDiseaseNo
AllerganLatisseBrandYes
AllerganBreast Reconstruction by NatrelleBrandNo
AllerganJuvedermBrandNo
AmgenBreak Away From CancerDiseaseNo
AstraZenecaAstraZeneca US Community ConnectionsCorporateNo
AstraZenecaNexiumBrandNo
BayerBayerCorporateYes
BayerBayer HealthCareCorporateNo
BayerChanging Possibilities in HemophiliaDiseaseNo
Boerhinger IngelheimBoehringer IngelheimCorporateNo
Boehringer IngelheimDRIVE4COPDDiseaseNo
DyaxKalbitorBrandYes
GaldermaRosacea FactsDiseaseNo
GenentechCF LivingDiseaseNo
GSKGlaxoSmithKlineCorporateYes
Johnson & JohnsonJohnson & Johnson NetworkCorporateYes
Johnson & Johnson Nursing Notes by Johnson & JohnsonCorporate Yes
K2MK2MIncCorporateNo
Medtronic Medtronic DiabetesDiseaseYes
Millennium (Takeda)MilleniumCorporateYes
NovartisGilenyaGOBrandYes
NovartisExtaviaBrandNo
NovartisNovartisCorporateYes
Novartis GleevecBrand Yes
NovartisTasignaBrandNo
Novartis Tobi PodhalerBrandNo
Novo NordiskChanging Possibilities in HemophiliaDiseaseNo
Novo NordiskNovo NordiskCorporateNo
OsteomedOsteoMedSourceCorporateNo
PfizerPfizerCorporateYes
PhilipsPhilipsCorporateNo
SalixSalixCorporateNo
SanofiSanofi US DiabetesDiseaseNo
Sanofi Sounds of PertussisDiseaseYes
SanofiRaise Your Voice Against MeningitisDiseaseYes
SiemensSiemens HealthcareCorporateNo
SiemensSiemensCorporateNo
TakedaEntyvio
BrandNo
UCBEpilepsy AdvocateDiseaseYes
UCBParkinsons More than MotionDiseaseYes
UCBCrohns And MeDisease Yes
WatsonI Am GeneressBrandYes

 

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YOUTUBE

COMPANYLINKTYPEBest in Class
AmgenProliaBrandNo
AmgenBreakaway from CancerDiseaseNo
Astellas Astellas USCorporateNo
AstraZenecaAZ Video ChannelCorporateNo
BayerBayer ChannelCorporateNo
Boehringer IngelheimBoehringer IngelheimCorporateYes
Boerhinger IngelheimStroke PreventionDiseaseNo
Boerhinger IngelheimAFib & Stroke: Know the RiskDiseaseNo
Boston ScientificBoston Scientific EndoDiseaseYes
GenentechGenentechCorporateYes
GSKGSK VisionCorporateNo
JanssenLiving With ADHDDiseaseNo
JanssenPsoriasis MattersBrandYes
Johnson & JohnsonJNJ HealthCorporateYes
Johnson & JohnsonJNJ HealthProductNo
LundbeckShare Your AIP ExperienceDiseaseNo
LundbeckHD ChoreaDiseaseNo
MedtronicMedtronic DiabetesDiseaseYes
MedtronicMedtronic Severe SpasticityDiseaseNo
Merck MerckCorporate No
MillennniumMillenniumCorporateYes
NovartisNovartisCorporateYes
NovartisGilenyaBrandYes
Novo NordiskNovo Nordisk DeviceDiseaseNo
Novo NordiskNovo NordiskCorporateNo
OsteoMedOsteMedSourceCorporateNo
PfizerPfizer NewsCorporate Yes
PhilipsPhilipsCorporateNo
PrometheusProleukin Patient TestimonialsBrandNo
SanofiSanofi Pasteur TVCorporate No
SanofiSculptra AestheticBrandNo
SiemensSiemensCorporateNo
SiemensSiemens PLMCorporateNo

 

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TWITTER

COMPANY LINKTYPEBest in Class
3M 3M InfectionDiseaseNo
3M 3M Health InformationCorporateNo
AbbottAbbott NewsCorporateNo
AllerganAllerganCorporateNo
AmgenBreakAwayCancerDiseaseNo
AmgenAmgenCorporateNo
AstellasAstellas USCorporateNo
AstraZenecaAstraZenecaCorporateYes
AstraZenecaAZ HelpsCorporateNo
AstraZenecaAstraZeneca USCorporateNo
AstraZenecaAstraZeneca BIOCorporateNo
B BraunB BraunCorporateNo
BayerBayerCorporateNo
BayerBayer MSMSCorporateNo
BayerBayer US NewsCorporateNo
BayerMensHealthCareDiseaseNo
BayerThrombo AdviserDiseaseNo
BayerBayer HealthCareCorporateNo
BaxaltaBaxaltaCorporateNo
BaxterBaxter InternationalCorporateNo
Beckman CoulterBC Life SciencesCorporateNo
BiometBIOMET3iCorporateNo
BMSBMS NewsCorporateNo
Boehringer IngelheimBoehringerCorporateYes
Boehringer IngelheimBoehringer DECorporate No
Boehringer IngelheimBoehringer USCorporateNo
Boehringer IngelheimDRIVE4COPDDiseaseNo
Boston ScientificBoston ScientificCorporateNo
Boston ScientificBSC EU HeartDiseaseNo
Boston ScientificBSC Women's HealthDiseaseNo
DentsplyDENTSPLY UKCorporate No
FreseniusFreseniusCorporate No
GaldermaRosacea FactsDiseaseNo
GEGE HealthymaginationCorporateNo
GenentechGenentechCorporateNo
GenzymeGenzymeCorporateNo
Gilead SciencesGilead SciencesCorporateNo
GSKGSKCorporateNo
GSKGSK USCorporateYes
Johnson & JohnsonJNJ StoriesCorporateNo
Johnson & Johnson JNJ VideoCorporateNo
K2MK2M IncCorporate No
LillyLillyPadCorporateYes
LillyLilly Clinical InnovationCorporateNo
LundbeckLundbeck USCorporateNo
Medtronic Medtronic NewsCorporateNo
MerckMerckCorporateNo
Merck Merck4BioCorporateNo
MillenniumMillennium USCorporateYes
NovartisNovartisCorporateYes
NovartisNovartis BIOCorporateNo
NovartisNovartis VaccineCorporateNo
NovartisGilenya BrandYes
Novo NordiskRace with InsulinDiseaseYes
Novo NordiskNovo Nordisk USCorporateNo
Novo NordiskNovo Nordisk TBLCorporate No
OsteoMed OsteoMedSourceCorporateNo
PhilipsPhilips HealthcareCorporateNo
PhilipsPhilips PRCorporate No
RocheRocheCorporateYes
RocheXenicareVEDiseaseYes
RocheAccuchek USBrandYes
Salix SalixCorporateYes
SanofiSanofi USCorporateYes
SanofiHealth FORWARD USDiseaseYes
SanofiDiabetes SanofiDiseaseYes
SanofiSanofi InspiresCorporateNo
SanofiSanofi (Deutsch)CorporateNo
SanofiSanofi PasteurCorporateNo
SanofiSanofi US VOICESCorporateNo
SanofiGo MealsDiseaseNo
SiemensSiemens HealthCorporateNo
SiemensSiemens USACorporateNo
Smith NephewSmith NephewCorporateNo
St Jude Medical St Jude MedicalCorporateNo
StratpharmaStratadermBrandNo
StrykerStrykerCorporateNo
StrykerStryker Endo CorporateNo
Takeda (Millenium)Millennium USCorporateYes
TakedaEntyvioBrandYes
UCBUCB NewsCorporateNo
Varian MedicalVarian Med SysCorporateNo

 

presentation
JUMP TO A COPY OF THE PRESENTATION SLIDE DECK
 (from project launch in 2013)