Social Media Landscape 2016

The Social Media Landscape project is an ongoing research study and benchmarking project from the Digital Health Coalition and Klick.


New Post from Klick with never before seen data highlights. More to come soon!!

Preview of the Social Media Landscape 2016 at the DHC Spring Summit. View the presentation from Brad Einarsen and Michael Spitz.



“Best in Class” in Social Media Landscape: Pharmaceutical and Device 
… the sites and strategies we feel represent the latest thinking in pharma and device today. We hesitate to call them “best practices” (they are not) … but at least we’re making progress as an industry. You can sort the sites by clicking and sorting the “Best in Class” column below. These “properties were analyzed against multiple criteria, which vary per channel. Some of the criteria are: popularity of channel compared to peers, editorial strategy evident in posts, interaction with audience, engagement of audience, integration with other digital properties, and regulatory adherence.

The rating system criteria is then condensed down to a summary rating of 1 to 3 (last column below). Please note this project started with a universe of 3,000+ pages – so these sites and pages below represent the top sites within that much broader universe. Our goal with the “3” rating was to highlight and focus on the “best of the best” – the sites worthy of additional review and analysis. As always with social media – these sites will change, evolve, or shut down over time – which is why this is an ongoing project.

If you would like to submit a new listing to the Social Media Landscape please use the following form.

This project page was last updated September 2016

 



facebook 50
FACEBOOK

COMPANYLINKTYPERating (1-3)
3M3M Littmann StethoscopesBrand2
AbbViePsoriasis SpeaksDisease3
AllerganLatisseBrand2
AllerganJuvedermBrand2
AllerganActually She CanDisease2
AmgenBreak Away From CancerDisease2
AstraZenecaNexiumBrand3
AstraZenecaAstraZeneca US Community ConnectionsCorporate2
AstraZenecaOH I See CommunityDisease1
AstraZenecaBeBRCAwareDisease1
AstraZenecaGout Is SeriousDisease2
BayerBayerCorporate2
BayerChanging Possibilities in HemophiliaDisease1
BayerBayer HealthCareCorporate2
BaxaltaMy IG SourceDisease2
Boehringer IngelheimDRIVE4COPDDisease1
Boerhinger IngelheimBoehringer IngelheimCorporate2
EMD Serono MSLifelinesDisease2
GaldermaRosacea FactsDisease2
GEGE HealthcareCorporate2
GenentechCF LivingDisease2
GSKGlaxoSmithKlineCorporate2
Johnson & Johnson Nursing Notes by Johnson & JohnsonCorporate 2
Johnson & JohnsonJohnson & Johnson NetworkCorporate2
K2MK2MIncCorporate1
Medtronic Medtronic DiabetesDisease2
Novartis Tobi PodhalerBrand2
NovartisExtaviaBrand2
Novartis GleevecBrand 2
NovartisNovartisCorporate2
NovartisGilenyaGOBrand3
NovartisTasignaBrand2
NovartisMelanoma Just Got PersonalDisease1
NovartisAfinitorBrand2
NovartisCOPD Life Is CallingDisease1
Novo NordiskChanging Possibilities in HemophiliaDisease1
Novo NordiskNovo NordiskCorporate2
OrexoZubsolvBrand 2
OsteomedOsteoMedSourceCorporate1
PfizerPfizerCorporate2
PhilipsPhilipsCorporate2
SanofiSanofi US DiabetesDisease2
SanofiRaise Your Voice Against MeningitisDisease2
SiemensSiemensCorporate1
SiemensSiemens HealthcareCorporate2
TakedaEntyvio
Brand2
TakedaLighter Blue
Disease2
Takeda OncologyTakeda OncologyCorporate2
TevaLift MSDisease2
TevaMore To MigraineDisease2
UCBCrohns And MeDisease 2
UCBEpilepsy AdvocateDisease3
UCBParkinsons More than MotionDisease2

 

youtube 50


YOUTUBE

COMPANYLINKTYPERating (1-3)
AlmirallAlmirallAlmirall2
AmgenBreakaway from CancerDisease1
Astellas Astellas USCorporate2
AstraZenecaAZ Video ChannelCorporate2
AstraZenecaThe Real GoutDisease2
BayerBayer ChannelCorporate2
Boehringer IngelheimBoehringer IngelheimCorporate2
Boerhinger IngelheimAFib & Stroke: Know the RiskDisease2
Boerhinger IngelheimStroke PreventionDisease1
Boston ScientificBoston Scientific EndoDisease2
EMD SeronoRelapsing MS TreatmentDisease2
GaldermaRosacea FactsDisease2
GEGE HealthCareCorporate2
GenentechGenentechCorporate2
GenentechCF LivingDisease2
GileadSpeak From The HeartDisease3
GSKGSK VisionCorporate3
JanssenPsoriasis MattersBrand3
Johnson & JohnsonJNJ HealthCorporate2
Johnson & JohnsonRealize BandProduct1
LillyCampaign 4 Modern MedsCorporate2
LundbeckInfantile SpasmsDisease2
LundbeckLGS ConnectionsDisease2
LundbeckShare Your AIP ExperienceDisease1
MedtronicMedtronic DiabetesDisease2
MedtronicMedtronic Severe SpasticityDisease1
Merck MerckCorporate 1
NovartisGilenya - Speak Out Against Relapsing MSBrand2
NovartisNovartisCorporate2
Novo NordiskNovo Nordisk DeviceDisease2
Novo NordiskNovo NordiskCorporate2
Sanofi PasteurVoice of MeningitisDisease2
TakedaLiving with UC & CDDisease2
TakedaLiving with Chronic ConstipationDisease2
Takeda OncologyTakeda OncologyCorporate2
TevaPlan B One StepBrand2
TevaStay Ahead of AsthmaDisease2
UCBEpilepsy AdvocateDisease2

 

twitter 50
TWITTER

COMPANY LINKTYPERating (1-3)
3M 3M Health InformationCorporate1
AbbottAbbott NewsCorporate1
AllerganAllerganCorporate2
AllerganACtuallySheCanDisease3
AmgenBreakAwayCancerDisease1
AmgenAmgenCorporate2
AstellasAstellas USCorporate2
AstraZenecaAstraZenecaCorporate2
AstraZenecaAstraZeneca USCorporate2
AstraZenecaAZ HelpsCorporate2
AstraZenecaAstraZeneca BIOCorporate1
B BraunB BraunCorporate1
BaxaltaBaxaltaCorporate2
BaxterBaxter InternationalCorporate2
BayerThrombo AdviserDisease1
BayerMensHealthCareDisease1
BayerBayerCorporate2
Beckman CoulterBC Life SciencesCorporate2
Bexion PharmaBexionPharmaCorporate1
BioDelivery SciencesBunavailBrand1
BioMarinPKU AwarenessDisease1
BiogenBioenCorporate2
BiometBIOMET3iCorporate1
BMSBMS NewsCorporate2
BMSTheA2CDisease2
Boehringer IngelheimBoehringer DECorporate2
Boehringer IngelheimBoehringerCorporate2
Boehringer IngelheimBoehringer USCorporate2
Boehringer IngelheimDRIVE4COPDDisease1
Boston ScientificBSC EU HeartDisease1
Boston ScientificBoston ScientificCorporate2
DentsplyDENTSPLY UKCorporate 1
FreseniusFreseniusCorporate 1
GaldermaRosacea FactsDisease1
GEGE HealthCareCorporate2
GenentechGenentechCorporate2
GenentechCF LivingDisease2
Gilead SciencesGilead SciencesCorporate2
GSKViiVUSDisease2
GSKGSK USCorporate2
GSKGSKCorporate2
JanssenHIVWisdomDisease1
Johnson & JohnsonJNJ StoriesCorporate2
Johnson & Johnson JNJ VideoCorporate1
K2MK2M IncCorporate 1
LillyLillyPadCorporate2
LundbeckLundbeck USCorporate2
Medtronic Medtronic NewsCorporate2
MerckMerckCorporate2
Merck Merck4BioCorporate2
Merck WhySoAwake?Disease3
NovartisNovartisCancrUS Disease2
NovartisGilenya Brand3
NovartisNovartis Science Corporate2
NovartisNovartisCorporate2
NovartisNovartis BIOCorporate2
Novo NordiskNovo Nordisk USCorporate2
Novo NordiskNovo Nordisk TBLCorporate 1
Novo NordiskRace with InsulinDisease2
OsteoMed OsteoMedSourceCorporate1
PhilipsPhilips HealthcareCorporate2
PhilipsPhilips PRCorporate 1
RocheClubNewYouDisease1
RocheAccuchek USBrand2
RocheRocheCorporate2
Salix SalixCorporate2
SanofiSanofi (Deutsch)Corporate2
SanofiHealth FORWARD USDisease2
SanofiSanofi USCorporate2
SanofiDiabetes SanofiDisease2
SanofiSanofi InspiresCorporate1
SanofiSanofiCorporate2
SanofiSanofi PasteurCorporate2
SanofiSanofi US VOICESCorporate1
SanofiGo MealsDisease1
ShireADHD & You USDisease2
SiemensSiemens USACorporate2
SiemensSiemens HealthCorporate2
Smith NephewSmith NephewCorporate2
St Jude Medical St Jude MedicalCorporate2
StratpharmaStratadermBrand1
StrykerStryker Endo Corporate1
TakedaEntyvioBrand3
Takeda OncologyMillennium USCorporate2
UCBUCB NewsCorporate2
Varian MedicalVarian Med SysCorporate2
VertexVertexCorporate2

 

LinkedIn SQ   LINKEDIN

COMPANYLINKTYPERating (1-3)
Johnson & JohnsonJNJCorporate3
PfizerPfizerCorporate3
NovartisNovartisCorporate3
AstraZenecaAstraZenecaCorporate2
BayerBayerCorporate2
BaxaltaBaxaltaCorporate2
BiogenBiogenCorporate3
BMSBMSCorporate2
Boehringer IngelheimBoehringer IngelheimCorporate2
GenentechGenentechCorporate2
GileadGileadCorporate2
GSKGSKCorporate2
AbbVieAbbVieCorporate2
LillyLillyCorporate2
MerckMerckCorporate2
TakedaTakedaCorporate2
Novo NordiskNovo NordiskCorporate2
SanofiSanofiCorporate2
RocheRocheCorporate2
AllerganAllerganCorporate2
AmgenAmgenCorporate2
TevaTevaCorporate2

 

Instagram-logo   INSTAGRAM

COMPANYLINKTYPERating (1-3)
AmgenAmgen Tour of CaliforniaCorporate2
NovartisNovartisCorporate2
Novo NordiskNovo NordiskCorporate2
GenentechGenentechCorporate1
BayerBayerCorporate2
Boehringer IngelheimBoehringer IngelheimCorporate1
LillyEli LillyCorporate1

 

social-pinterest    PINTEREST

COMPANYLINKTYPERating (1-3)
NovartisNovartisCorporate2
Boehringer Ingelheim
BI GlobalCorporate2
Novo NordiskNovo NordiskCorporate1
JNJ - Nursing NotesJNJ Nursing NotesCorporate1
GenentechGenentechCorporate1
RocheRocheCorporate1
BayerBayerCorporate1