Social Media Landscape

Social Media Landscape: Pharmaceutical and Device is a joint project from the Digital Health Coalition and Klick Health. Thank you to the team at Klick Health for making the Social Media Landscape project possible.

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JUMP TO THE PRESENTATION SLIDE DECK  - UPDATED DECEMBER 2013


The “Best in Class” in Social Media Landscape: Pharmaceutical and Device 
… the sites and strategies we feel represent the latest thinking in pharma and device today. We hesitate to call them “best practices” (they are not) … but at least we’re making progress as an industry. You can sort the sites by clicking and sorting the “Best in Class” column below.

These “Best in Class” properties were analyzed against multiple criteria, which vary per channel. Some of the criteria are: popularity of channel compared to peers, editorial strategy evident in posts, interaction with audience, engagement of audience, integration with other digital properties, regulatory adherence.

SUBMIT A PROPERTY
If you would like to submit a new listing to the Social Media Landscape please use the following form.

This page was last updated March 31, 2014

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FACEBOOK

COMPANY
LINK
TYPE
Best in Class
3M3M Littmann StethoscopesBrandNo
AbbottPsoriasis SpeaksDiseaseNo
AlconAlcon LabsCorporateNo
AllerganLatisseBrandYes
AllerganJuvedermBrandNo
AllerganBreast Reconstruction by NatrelleBrandNo
AmgenDiseaseNo
AstraZenecaAstraZeneca US Community ConnectionsCorporateNo
BayerBayerCorporateYes
BayerBayer HealthCareCorporateNo
BayerChanging Possibilities in HemophiliaDiseaseNo
Boerhinger IngelheimBoehringer IngelheimCorporateNo
Boehringer IngelheimDRIVE4COPDDiseaseNo
DyaxKalbitorBrandYes
GaldermaRosacea FactsDiseaseNo
GenentechCF LivingDiseaseNo
GSKGlaxoSmithKlineCorporateYes
Johnson & JohnsonJohnson & Johnson NetworkCorporateYes
Johnson & Johnson Nursing Notes by Johnson & JohnsonCorporate Yes
K2MK2MIncCorporateNo
LundbeckLGSTogethercDiseaseNo
Medtronic Medtronic DiabetesDiseaseYes
Millennium MilleniumCorporateYes
NovartisGilenyaGOBrandYes
NovartisExtaviaBrandNo
NovartisNovartisCorporateYes
Novo NordiskChanging Possibilities in HemophiliaDiseaseNo
Novo NordiskNovo NordiskCorporateNo
OsteomedOsteoMedSourceCorporateNo
PfizerPfizerCorporateYes
PhilipsPhilipsCorporateNo
SalixSalixCorporateNo
SanofiSanofi US DiabetesDiseaseNo
Sanofi Sounds of PertussisDiseaseYes
SanofiRaise Your Voice Against MeningitisDiseaseYes
ShireADHD HubDiseaseYes
SiemensSiemens HealthcareCorporateNo
SiemensSiemensCorporateNo
SunovionLunestaBrandYes
UCBEpilepsy AdvocateDiseaseYes
UCBParkinsons More than MotionDiseaseYes
UCBCrohns And MeDisease Yes
WatsonI Am GeneressBrandYes
ZimmerZimmerCorporateNo

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YOUTUBE

COMPANY
LINK
TYPE
Best in Class
AmgenAmgenCorporateNo
AmgenProliaBrandNo
AmgenBreakaway from CancerDiseaseNo
AllerganRestasisBrandNo
Astellas Astellas USCorporateNo
AstraZenecaAZ Video ChannelCorporateNo
AstraZenecaAZ Purple ZoneBrandNo
BayerBayer ChannelCorporateNo
BaxterMore to Life Than Hemophilia ADiseaseNo
BiogenAvonexChannelBrandYes
BMSAbilifyBrandNo
Boehringer IngelheimBoehringer IngelheimCorporateYes
Boerhinger IngelheimStroke PreventionDiseaseNo
Boerhinger IngelheimAFib & Stroke: Know the RiskDiseaseNo
Boston ScientificBoston Scientific EndoDiseaseYes
CSL BehringHizentraBrandNo
GenentechNutropinBrandNo
GenentechGenentechCorporateYes
GSKGSK VisionCorporateNo
JanssenLiving With ADHDDiseaseNo
JanssenPsoriasis MattersBrandYes
Johnson & JohnsonJNJ HealthCorporateYes
Johnson & JohnsonJNJ HealthProductNo
LillyLilly HealthCorporateNo
LundbeckShare Your AIP ExperienceDiseaseNo
LundbeckHD ChoreaDiseaseNo
MedtronicMedtronic DiabetesDiseaseYes
MedtronicMedtronic Severe SpasticityDiseaseNo
Merck MerckCorporate No
MillennniumMillenniumCorporateYes
NovartisNovartisCorporateYes
NovartisGilenyaBrandYes
Novo NordiskNovo Nordisk DeviceDiseaseNo
Novo NordiskNovo NordiskCorporateNo
OsteoMedOsteMedSourceCorporateNo
OtsukaDepressionAddOnBrandYes
PfizerPfizer NewsCorporate Yes
PfizerPfizer HealthDiseaseNo
PfizerViagraBrandYes
PhilipsPhilipsCorporateNo
PrometheusProleukin Patient TestimonialsBrandNo
Sanofi Sanofi Aventis TVCorporateNo
SanofiSanofi Pasteur TVCorporate No
SanofiSculptra AestheticBrandNo
SiemensSiemensCorporateNo
SiemensSiemens PLMCorporateNo
VertexHepC.TVDiseaseNo

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TWITTER

COMPANY
LINK
TYPE
Best in Class
3M 3M NewsCorporateNo
3M 3M InfectionDiseaseNo
3M 3M Health InformationCorporateNo
AbbottAbbott NewsCorporateNo
AllerganAllerganCorporateNo
AmgenBreakAwayCancerDiseaseNo
AmgenAmgenCorporateNo
AstellasAstellas USCorporateNo
AstraZenecaAstraZenecaCorporateYes
AstraZenecaAZ HelpsCorporateNo
AstraZenecaAstraZeneca USCorporateNo
AstraZenecaAstraZeneca BIOCorporateNo
B BraunB BraunCorporateNo
BayerBayerCorporateNo
BayerBayer MSMSCorporateNo
BayerBayer US NewsCorporateNo
BayerMensHealthCareDiseaseNo
BayerThrombo AdviserDiseaseNo
BayerBayer HealthCareCorporateNo
BaxterBaxter InternationalCorporateNo
Beckman CoulterBC Life SciencesCorporateNo
Becton DickinsonBD Corporate NewsCorporate No
BiometBIOMET3iCorporateNo
BMSBMS NewsCorporateNo
Boehringer IngelheimBoehringerCorporateYes
Boehringer IngelheimBoehringer DECorporate No
Boehringer IngelheimBoehringer USCorporateNo
Boehringer IngelheimDRIVE4COPDDiseaseNo
Boston ScientificBoston ScientificCorporateNo
Boston ScientificBSC EU HeartDiseaseNo
Boston ScientificBSC Women's HealthDiseaseNo
CephalonCephalon IncCorporateNo
CovidienCovidienCorporateNo
CovidienChoice in SurgeryDiseaseNo
DentsplyDENTSPLY UKCorporate No
FreseniusFreseniusCorporate No
GaldermaRosacea FactsDiseaseNo
GEGE HealthymaginationCorporateNo
GenentechGenentechCorporateNo
GenzymeGenzymeCorporateNo
Gilead SciencesGilead SciencesCorporateNo
GSKGSKCorporateNo
GSKGSK USCorporateYes
Johnson & JohnsonJNJ StoriesCorporateNo
Johnson & Johnson JNJ VideoCorporateNo
K2MK2M IncCorporate No
LillyLillyPadCorporateYes
LillyLilly Clinical InnovationCorporateNo
LundbeckLundbeck USCorporateNo
Medtronic Medtronic NewsCorporateNo
MerckMerckCorporateNo
Merck Merck4BioCorporateNo
MillenniumMillennium USCorporateYes
NovartisNovartisCorporateYes
NovartisNovartis BIOCorporateNo
NovartisNovartis VaccineCorporateNo
NovartisGilenya BrandYes
Novo NordiskRace with InsulinDiseaseYes
Novo NordiskNovoNordisk GACorporateNo
Novo NordiskNovo Nordisk USCorporateNo
Novo NordiskNovo Nordisk TBLCorporate No
OsteoMed OsteoMedSourceCorporateNo
PhilipsPhilips HealthcareCorporateNo
PhilipsPhilips PRCorporate No
RocheRocheCorporateYes
RocheXenicareVEDiseaseYes
RocheAccuchek USBrandYes
Salix SalixCorporateNo
SanofiSanofi USCorporateYes
SanofiHealth FORWARD USDiseaseYes
SanofiDiabetes SanofiDiseaseYes
SanofiSanofi InspiresCorporateNo
SanofiSanofi (Deutsch)CorporateNo
SanofiSanofi PasteurCorporateNo
SanofiSanofi US VOICESCorporateNo
SanofiGo MealsDiseaseNo
SiemensSiemens HealthCorporateNo
SiemensSiemens USACorporateNo
Smith NephewSmith NephewCorporateNo
St Jude Medical St Jude MedicalCorporateNo
StratpharmaStratadermBrandNo
StrykerStrykerCorporateNo
StrykerStryker Endo CorporateNo
Takeda (Millenium)Millennium USCorporateYes
UCBUCB NewsCorporateNo
Varian MedicalVarian Med SysCorporateNo
ZimmerZimmerCorporateNo