Social Media Landscape: Pharmaceutical and Device

Social Media Landscape: Pharmaceutical and Device is a joint project from the Digital Health Coalition and Klick Health. Thank you to the team at Klick Health for making the Social Media Landscape project possible.

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The “Best in Class” in Social Media Landscape: Pharmaceutical and Device … the sites and strategies we feel represent the latest thinking in pharma and device today. We hesitate to call them “best practices” (they are not) … but at least we’re making progress as an industry. You can sort the sites by clicking and sorting the “Best in Class” column below.

These “Best in Class” properties were analyzed against multiple criteria, which vary per channel. Some of the criteria are: popularity of channel compared to peers, editorial strategy evident in posts, interaction with audience, engagement of audience, integration with other digital properties, regulatory adherence.

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This page was last updated March 8, 2013

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COMPANY	LINK	TYPE	Best in Class
3M	3M Littmann Stethoscopes	Brand	No
Abbott	Psoriasis Speaks	Disease	No
Accera	Axona	Brand	Yes
Alcon	Alcon Labs	Corporate	No
Allergan	Latisse	Brand	Yes
Allergan	Juvederm	Brand	No
Allergan	Breast Reconstruction by Natrelle	Brand	No
AstraZeneca	AstraZeneca US Community Connections	Corporate	No
AstraZeneca	FluMist	Brand	Yes
Bayer	Bayer	Corporate	Yes
Bayer	Bayer Karriere	Corporate	No
Bayer	Bayer HealthCare	Corporate	No
Bayer	Changing Possibilities in Hemophilia	Disease	No
Boerhinger Ingelheim	Boehringer Ingelheim	Corporate	No
Boehringer Ingelheim	DRIVE4COPD	Disease	No
Galderma	Rosacea Facts	Disease	No
Genentech	CF Living	Disease	No
GSK	GlaxoSmithKline	Corporate	Yes
Johnson & Johnson	Johnson & Johnson Network	Corporate	Yes
K2M	K2MInc	Corporate	No
Medtronic	Medtronic Diabetes	Disease	Yes
Millennium	Millenium	Corporate	Yes
Novartis	GilenyaGO	Brand	Yes
Novartis	Extavia	Brand	No
Novartis	TOBITime	Brand	No
Novartis	Novartis	Corporate	Yes
Novo Nordisk	Changing Possibilities in Hemophilia	Disease	No
Novo Nordisk	Novo Nordisk	Corporate	No
Pfizer	Pfizer	Corporate	Yes
Philips	Philips	Corporate	No
Salix	Salix	Corporate	No
Sanofi	Sanofi US Diabetes	Disease	No
Sanofi	Responsabilidade Coletiva	Disease	Yes
Sanofi	Sounds of Pertussis	Disease	Yes
Sanofi	Raise Your Voice Against Meningitis	Disease	Yes
Shire	ADHD Hub	Disease	Yes
Siemens	Siemens Healthcare	Corporate	No
Siemens	Siemens	Corporate	No
Sunovion	Lunesta	Brand	Yes
Teva	Love Well Live Well	Disease	No
UCB	Epilepsy Advocate	Disease	Yes
UCB	Parkinsons More than Motion	Disease	Yes
UCB	Crohns And Me	Disease	Yes
Watson	I Am Generess	Brand	Yes
Zimmer	Zimmer	Corporate	No

YOUTUBE

COMPANY	LINK	TYPE	Best in Class
Amgen	Amgen	Corporate	No
Astellas	Astellas US	Corporate	No
AstraZeneca	AZ Video Channel	Corporate	No
Bayer	Bayer Channel	Corporate	No
Boehringer Ingelheim	Boehringer Ingelheim	Corporate	Yes
Boerhinger Ingelheim	Stroke Prevention	Disease	No
Boerhinger Ingelheim	AFib & Stroke: Know the Risk	Disease	No
Boston Scientific	Boston Scientific Endo	Disease	Yes
Genentech	Nutropin	Brand	No
Genentech	Genentech	Corporate	No
GSK	GSK Vision	Corporate	No
Janssen	Living With ADHD	Disease	No
Janssen	Psoriasis Matters	Brand	No
Johnson & Johnson	JNJ Health	Corporate	Yes
Lilly	Lilly Health	Corporate	No
Medtronic	Medtronic Diabetes	Disease	Yes
Merck	Merck	Corporate	No
Millennnium	Millennium	Corporate	Yes
Novartis	Novartis	Corporate	Yes
Novartis	Gilenya	Brand	Yes
Novo Nordisk	Novo Nordisk Device	Disease	No
Novo Nordisk	Novo Nordisk	Corporate	No
Pfizer	Pfizer News	Corporate	Yes
Pfizer	Pfizer Health	Disease	No
Pfizer	Viagra	Brand	Yes
Philips	Philips	Corporate	No
Sanofi	Sanofi Aventis TV	Corporate	No
Sanofi	Sanofi Pasteur TV	Corporate	No
Siemens	Siemens	Corporate	No
Siemens	Siemens PLM	Corporate	No
Vertex	HepC.TV	Disease	No

TWITTER

COMPANY	LINK	TYPE	Best in Class
3M	3M News	Corporate	No
3M	3M Infection	Disease	No
3M	3M Health Information	Corporate	No
Abbott	Abbott News	Corporate	No
Allergan	Allergan	Corporate	No
Amgen	BreakAwayCancer	Disease	No
Amgen	Amgen	Corporate	No
Astellas	Astellas US	Corporate	No
AstraZeneca	AstraZeneca	Corporate	Yes
AstraZeneca	AZ Helps	Corporate	No
AstraZeneca	AstraZeneca US	Corporate	No
AstraZeneca	AstraZeneca BIO	Corporate	No
B Braun	B Braun	Corporate	No
Bayer	Bayer	Corporate	No
Bayer	Bayer MSMS	Corporate	No
Bayer	Bayer US News	Corporate	No
Bayer	MensHealthCare	Disease	No
Bayer	Thrombo Adviser	Disease	No
Bayer	Bayer HealthCare	Corporate	No
Baxter	Baxter	Corporate	No
Baxter	Baxter International	Corporate	No
Beckman Coulter	BC Life Sciences	Corporate	No
Becton Dickinson	BD Corporate News	Corporate	No
Biomet	BIOMET3i	Corporate	No
BMS	BMS News	Corporate	No
Boehringer Ingelheim	Boehringer	Corporate	Yes
Boehringer Ingelheim	Boehringer DE	Corporate	No
Boehringer Ingelheim	Boehringer US	Corporate	No
Boston Scientific	Boston Scientific	Corporate	No
Boston Scientific	BSC EU Heart	Disease	No
Boston Scientific	BSC Women's Health	Disease	No
Cephalon	Cephalon Inc	Corporate	No
Covidien	Covidien	Corporate	No
Covidien	Choice in Surgery	Disease	No
Dentsply	DENTSPLY UK	Corporate	No
Fresenius	Fresenius	Corporate	No
Galderma	Rosacea Facts	Disease	No
GE	GE Healthcare	Corporate	No
GE	GE Healthymagination	Corporate	No
Genentech	Genentech	Corporate	No
Genzyme	Genzyme	Corporate	No
Gilead Sciences	Gilead Sciences	Corporate	No
GSK	GSK	Corporate	No
GSK	GSK US	Corporate	Yes
Hologic	Hologic4Women	Corporate	No
Johnson & Johnson	JNJ Comm	Corporate	Yes
Johnson & Johnson	JNJ Stories	Corporate	No
Johnson & Johnson	JNJ Video	Corporate	No
K2M	K2M Inc	Corporate	No
Lilly	LillyPad	Corporate	Yes
Lilly	Lilly Clinical Innovation	Corporate	No
Lundbeck	Lundbeck US	Corporate	No
Medtronic	Medtronic News	Corporate	No
Merck	Merck	Corporate	No
Merck	Merck4Bio	Corporate	No
Millennium	Millennium US	Corporate	Yes
Novartis	Novartis	Corporate	Yes
Novartis	Novartis BIO	Corporate	No
Novartis	Novartis Vaccine	Corporate	No
Novartis	Gilenya	Brand	Yes
Novo Nordisk	Race with Insulin	Disease	Yes
Novo Nordisk	NovoNordisk GA	Corporate	No
Novo Nordisk	Novo Nordisk US	Corporate	No
Novo Nordisk	Novo Nordisk TBL	Corporate	No
Pfizer	Pfizer News	Corporate	Yes
Philips	Philips Healthcare	Corporate	No
Philips	Philips PR	Corporate	No
Roche	Roche	Corporate	Yes
Roche	XenicareVE	Disease	Yes
Roche	Accuchek US	Brand	Yes
Salix	Salix	Corporate	No
Sanofi	Sanofi US	Corporate	Yes
Sanofi	Health FORWARD US	Disease	Yes
Sanofi	Sanofi TV	Corporate	No
Sanofi	Diabetes Sanofi	Disease	Yes
Sanofi	Sanofi Inspires	Corporate	No
Sanofi	AF Stat	Disease	Yes
Sanofi	Sanofi (Deutsch)	Corporate	No
Sanofi	Sanofi Pasteur	Corporate	No
Sanofi	Sanofi US VOICES	Corporate	No
Sanofi	Go Meals	Disease	No
Shire	Shire Pharma	Corporate	No
Siemens	Siemens Health	Corporate	No
Siemens	Siemens USA	Corporate	No
Smith Nephew	Smith Nephew	Corporate	No
St Jude Medical	St Jude Medical	Corporate	No
Stratpharma	Strataderm	Brand	No
Stryker	Stryker	Corporate	No
Stryker	Stryker Endo	Corporate	No
Takeda (Millenium)	Millennium US	Corporate	Yes
UCB	UCB News	Corporate	No
Varian Medical	Varian Med Sys	Corporate	No
Zimmer	Zimmer	Corporate	No