Mapping Out Your Privacy-First Marketing Strategy
The DHC Group and Members
How to Adapt to a Privacy-First Marketing Strategy
The interviews explored questions such as:
While the loss of cookies may present a challenge to many marketers near term, they are looking forward to the possibilities of enhanced targeting with new data sources and are making increased investments in first party data and consent-based marketing technologies. What’s more, most believe privacy-first marketing is a move in the right direction and overall a net positive trend.