Real World Evidence for Sales and Marketing

Many organizations are exploring the possibilities related to targeting, segmentation, sales force effectiveness, and adherence, allocating growing budgets to acquire, analyze, and visualize data.

In this project, DHC Group and OptimizeRx discuss the current landscape of real-world (RWD) data and real-world evidence (RWE) based on recent research with pharma execs, challenges with integration and adoption, use cases in pharma today, and future opportunities.

Check out the summary, experts, and webinar below.