Project

Real World Evidence for Sales and Marketing

December 2021

EDUCATIONAL RESEARCH PROJECT

SUMMARY

Real World Evidence for Sales and Marketing

Many organizations are exploring the possibilities related to targeting, segmentation, sales force effectiveness, and adherence, allocating growing budgets to acquire, analyze, and visualize data.

In this project, DHC Group and OptimizeRx discuss the current landscape of real-world (RWD) data and real-world evidence (RWE) based on recent research with pharma execs, challenges with integration and adoption, use cases in pharma today, and future opportunities.

Check out the summary, experts, and webinar below.

ON-DEMAND ACCESS

Webinar

Expertise Behind Project

Featured Experts

eze abosi

Eze Abosi
Head, Real World Evidence Solutions, OptimizeRx
LinkedIn

Jim Lefevere
International Business Leader, Strategy & Customer Solutions, Roche
LinkedIn

Bill Evans

Bill Evans
Chief Marketing Officer
Komodo
LinkedIn

Jill Wassil
Vice President of Marketing, miraDry, Inc.
LinkedIn

Shwen Gwee
VP and Head of Global
Digital Strategy
Bristol Myers Squibb
LinkedIn

Mark Bard
Co-Founder,
The DHC Group
LinkedIn

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