Mobile Media Landscape: Pharma and Device
Mobile Media Landscape is a ongoing research study and benchmarking project from the Digital Health Coalition. The Mobile Media Landscape is a review of the top pharmaceutical brands, their level of mobile “readiness” and the brands that we feel represent the latest thinking in mobile pharma today.
THE 2014 HCP MOBILE MEDIA LANDSCAPE STUDY:
2014 UPDATE OF THE CONSUMER MOBILE MEDIA LANDSCAPE STUDY:
Original Presentation at the October 18, 2013 DHC Summit:
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