Mark Bard of DHC is joined by Chris Neuner from Throtle, a company specializing in identity resolution for healthcare. Throtle aims to unify various digital identifiers (like cookies and IP addresses) to create a comprehensive and privacy-compliant digital identity.
In this conversation, Mark and Chris focus on the importance of this technology in the evolving digital landscape, particularly in the context of future scenarios and the need for alternative identifiers. The discussion highlights the critical role of accurate and scalable identity solutions in enhancing marketing and data measurement efforts.
To better understand the rapidly evolving world of identity resolution and what it means for pharma, we have partnered with Throtle to put together a customized guide based on your role in the industry.
These e-books will provide you with insights, strategies and best practices for leveraging this effective process. You’ll gain knowledge and discover the tools needed to succeed in today’s healthcare marketing world.
For Agencies & Providers
For Pharmaceutical Brands
