Cracking the HCP Social Code

The pandemic has accelerated social media usage and import for HCPs. Social media has gone from a secondary media option to primary communications channel and a strategic perspective for reaching and persuading HCPs. In this webinar, LiveWorld and DHC shared research findings from both HCPs and marketers revealing how far HCPs have come and what marketers need to do in response, including:

• A detailed look at which channels are the right ones depending on your goals
• Results of how marketers performed on the DHC/LiveWorld HCP Social Media Quiz
• Identification of key knowledge gaps and how it’s impacting success in HCP social marketing now

Expert pharma marketer Chad Parizman, Danny Flamberg, and Mark Bard also discussed the results of the just-completed HCP research and implications for the future.