HCP Social Media influencers

New data from physician research completed June 2022 on the Sermo network is shared in this on-demand DHC Group webinar. This study focused on how physicians view both gated (Sermo, Doximity) and public social networks (Facebook, Instagram, YouTube) as well as what motivates them to engage professionally. Over 50% of surveyed physicians report posting professional content on Facebook and 72% report following fellow HCPs on the socials.

Subject matter experts Danny Flamberg (LiveWorld), Erin Fitzgerald (Sermo), and Lisa Bookwalter (Twitter) provide context and applications of the new data.

This conversation also features insights from Dr. Eleonora Teplinsky, Oncologist and Instagram Influencer. A board-certified medical oncologist specializing in breast and gynecologic oncology, Dr. Teplinsky is the Head of Breast Medical Oncology at Valley-Mount Sinai Comprehensive Cancer Care in Paramus, NJ and a Clinical Assistant Professor of Medicine at the Icahn School of Medicine at Mount Sinai in New York.