At the recent DHC East Coast Summit, Robert Palmer, Chief Innovation Officer of HCB Health, took a group of expert panelists through a discussion on chatbots. While Wikipedia defines chatbots as “a computer program which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave with a conversational partner.”, in healthcare chatbots are coming into their own as highly effective and engaging marketing tools. This panel explored how healthcare marketers can take advantage of sophisticated innovations in chatbot technology, from voice-activated interactions that are driven by Artificial Intelligence to highly engaging and “intelligent” written conversations. We are happy to provide that exchange here. And stay tuned for continued analysis about this topic through DHC interviews and events.
PARTICIPANTS: Robert Palmer CIO — HCB Health, Dr. John Reeves CEO — emojiHealth, Harry Starvou VP, Digital Services — HCB Health, Alec Pollak Director UX and Content Strategy — Juice Pharma