Insights with Innovators

Article: Upholding Principles of Data Privacy with Charlie Greenberg - Jan 2020

Article: Upholding Principles of Data Privacy with Charlie Greenberg – Jan 2020

Upholding principles of data privacy does not handicap generating and analyzing big data. The key to doing data and privacy right is building trust with customers. This means being transparent about how data is used to construct target audiences and media publisher offerings as well as how marketers employ and repurpose audience data.
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Rob-Blazek

Article: Marketing with Data Transparency with RxEdge’s Rob Blazek – Jan 2020

Try a patient-centric approach with education and transparency. Take the time to explain why patient information is important and what benefits it provides to patients. When it’s necessary, don’t hesitate in sharing the steps taken to de-identify data and keep it secure. The more people understand how data collection and usage can benefit their overall health, the more likely they are to willingly share it.
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Article: Chrome, Firefox, and Safari Browser Changes: The Impact and Why It Matters - Jan 2020

Article: Chrome, Firefox, and Safari Browser Changes: The Impact and Why It Matters – Jan 2020

Have you heard “ITP” mentioned over the past year? ITP (or Intelligent Tracking Protection) is the term used to describe changes to browser restrictions on the use of cookies. If you are a pharma marketer or anyone who has responsibility for advertising, optimizing, tracking, audience modeling, measuring or just simply understanding your patients/consumers’ behaviors online, ITP should be on your radar; though chances are, it’s not.
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Dale Cooke

Article: 2020 Data Privacy Regulations with Regulatory Expert Dale Cooke – Jan 2020

For pharma marketers, the 2010s were defined by the emergence, growth and eventual dominance of mobile communications. The 2020s are going to be dominated by the data privacy implications of that mobile revolution. All industries are going to have to address this challenge in the ’20s, but it’s particularly imperative for pharmaceutical companies for a few reasons.
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Gia Chapman - Pharma forces

Interview: Forces at Play in Pharma Today with Genentech’s Gina Chapman – Dec 2019

Our October summit was generously hosted by Genentech at their South San Francisco headquarters. The event wrapped up with an executive fireside chat with Gina Chapman, Vice President at Genentech and Mark Bard, Co-founder of of the DHC discussing the forces at play in pharma today. Here is a transcript of their discussion.
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Brandi Ascione - Marketing Innovation

Interview: Marketing Innovation with Evolution Road’s Brandi Ascione – Nov 2019

Decoding best practices to drive innovation within life sciences remains a challenge for most brands and organizations – as well as their trusted agency, strategic, and consulting partners. In this recent conversation we had with Brandi Ascione, we discussed marketing innovation, market factors, investing in the future, and beyond the pill in practice.
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Clare Kirlin - Pharma Gets Experimental

Article: Pharma Gets Experimental with meltmedia’s Clare Kirlin – Oct 2019

In the race to transform pharma, nothing is sacred. At the recent Digital Pharma East conference, industry leaders revealed how they are experimenting with conventional business processes once accepted as the status quo. In this article, Clare Kirlin of meltmedia shares key takeaways from their sessions — and discussion prompts to spark innovation in your organization.
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Article: The Mandate for Designing Around the Customer Experience with JUICE Pharma's Forrest King - Aug 2019

Article: The Mandate for Designing Around the Customer Experience with JUICE Pharma’s Forrest King – Aug 2019

The DHC asked JUICE Pharma founding partner, Forrest King, to provide an Insights with Innovators piece on the customer experience. Forrest discusses why designing around the customer experience is something that is quickly driving yet another seismic shift in creating pharma promotional work across multiple channels.
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Interview: Patient-Centricity with AMAG Pharma's Meghan Rivera - Aug 2019

Interview: Patient-Centricity with AMAG Pharma’s Meghan Rivera – Aug 2019

DHC’s Executive Director, Christine Franklin, recently interviewed Meghan Rivera, Vice President, Head of Women’s Health Sales and Marketing at AMAG Pharma. We sought out her perspective on the topic of patient-centricity, having watched her cultivate a culture at AMAG which genuinely prioritizes the patient.
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Interview: Innovation Landscape with Johnson & Johnson Innovation's Cris De Luca - Aug 2019

Interview: Innovation Landscape with Johnson & Johnson Innovation’s Cris De Luca – Aug 2019

DHC Co-Founder, Mark Bard, recently had the opportunity to interview one DHC member and leader of the Boston digital health innovation scene, Cris De Luca. Cris was recently recognized as a Top 40 Healthcare Transformer by MM&M Magazine. In his interview, he addresses the innovation landscape.
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Interview: Digital Innovation with Harmony Biosciences's Joyce Ercolino - June 2019

Interview: Digital Innovation with Harmony Biosciences’s Joyce Ercolino – June 2019

Senior digital marketer, Joyce Ercolino, reflects on her experiences in the pharma marketing industry to offer her point of view on digital innovation trends and what makes “digital” work excellent in 2019. As she recently heard at a conference, “without data, you’re just another person with an opinion”.
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Article: Measuring and Testing Innovation - The Experts Discuss - May 2019

Article: Measuring and Testing Innovation – The Experts Discuss – May 2019

At a recent DHC Summit, a panel of four leading experts in healthcare innovation discussed the rather simple question of “Measuring and Testing Innovation.” Led by moderator Joe Shields (President, Health Accelerators), the panel’s true focus was to engage DHC members to get real and accept that over the past decade innovation has grown up.
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Article: SXSW Unpacked for DHC Members with closerlook's Liz Mitchell - March 2019

Article: SXSW Unpacked for DHC Members with closerlook’s Liz Mitchell – March 2019

At closerlook, we feel the best way for our agency and for our clients’ brands to stay competitive is to attend events like SXSW. We sought out sessions covering a range of topics including Digital Health, Blockchain, Empathetic Storytelling, Diversity and Inclusion, AI, and Gamification. Here are 3 main themes we took away from our week at SXSW.
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Interview: Advertising and Promotion Regulatory Affairs with Rosemarie Carey, Joe Shields and Mark Bard - March 2019

Interview: Advertising and Promotion Regulatory Affairs with Rosemarie Carey, Joe Shields and Mark Bard – March 2019

We are pleased to bring you a quick excerpt from a recent DHC appearance. DHC’s co-founder, Mark Bard, joined Rosemarie Carey, Director of Promotional Regulatory Affairs, AstraZeneca and Joe Shields, Co-Founder of Health Accelerators for a discussion at DIA’s annual Advertising and Promotion Regulatory Affairs Conference in late February.
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Article: Using Data Integration To Improve Patient Engagement with HCB Health's Jennifer LoMonaco - Feb 2019

Article: Using Data Integration To Improve Patient Engagement with HCB Health’s Jennifer LoMonaco – Feb 2019

In looking at the major trends for 2019, the Digital Health Coalition asked our advisors to weigh in on the question of “how is pharma managing data management?” HCB Health’s Analytics Specialist, Jennifer LoMonaco, offers this excellent summary of how to approach the various data segments properly in order to successfully impact patient engagement.
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Interview: Data Management with Roche's Jim Lefevere - Jan 2019

Interview: Data Management with Roche’s Jim Lefevere – Jan 2019

During our interviews with DHC Health Scholars for the December newsletter on 2019 trends, we spoke with Jim Lefevere about his thoughts on data management and its importance for 2019. His initial response was “Focus on patient engagement and ongoing data handling topics will continue to be front and center of topics for the industry.”
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Interview: 2019 FDA Regulatory Expectations with Expert Dale Cooke - Dec 2018

Interview: 2019 FDA Regulatory Expectations with Expert Dale Cooke – Dec 2018

For our last interview of the year, we asked Regulatory Expert and DHC Advisory Board member Dale Cooke to provide our readers with his take on what the industry needs to be ready for in 2019. As the leading authority on FDA regulations, Dale offers a unique perspective on the coming year. We are pleased to share his insights here.
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Interview: Changing Corporate Landscape with Takeda's Steve Schaefer - Nov 2018

Interview: Changing Corporate Landscape with Takeda’s Steve Schaefer – Nov 2018

DHC Co-Founder Mark Bard recently had the opportunity to interview Takeda’s Senior VP of General Medicine Business Unit, Steve Schaefer. Mark and Steve discussed how the industry’s communication landscape has changed, the new imperatives for marketers as they consider what “patient-centricity” really looks like, and how industry leaders are working smart to incorporate innovation into the corporate structure.
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Will Jones III

Interview: AI in Pharma with Novartis Oncology’s Will Jones III – Oct 2018

As a part of the DHC’s recent Modern Pharma Marketing eBook launch with partner Intouch Solutions, DHC Co-Founder Mark Bard interviewed Will Jones, then-director of strategy, partnering and operations for Novartis Oncology, where he spent over a decade overseeing the launch of digital innovation strategies. Mark and Will discussed the role of AI in pharma and we are happy to share that interview with you.
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Interview: Social Media and Digital Health with Horizon’s Amanda Phraner - Aug 2018

Interview: Social Media and Digital Health with Horizon’s Amanda Phraner – Aug 2018

During the recent DHC webinar on the Social Media Landscape, DHC co-founder, Mark Bard, had the opportunity to discuss social media best practices and trends with Horizon Pharmaceutical’s Amanda Phraner. Amanda is currently the senior manager of public affairs and social media. Prior to Horizon, she oversaw digital communications at Baxalta and Shire.
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