Short Takes
Video Interviews With Industry Leaders
The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate insights on a range of topics related to digital pharmaceutical marketing innovation.
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Recent Short Takes
Short Takes Archive
- Andrew Burns, CRO, DrFirst
- Dr. Shivag Joshi, Sermo Medical Advisory Board and Neurologist
- Chris Neuner, President Throtle
- Michael Sivak, Senior Director, Customer Experience & Enterprise Digital Capabilities AstraZeneca
- Dr Jenny YU, Chief Health Officer Healthline
- Meghan Sarli, Principal, Marketing Strategy & Client Insights PatientPoint
- Dr Ashish Rana, Medical Advisory Board Sermo
- Brandi Ascione, EVP, Managing Director, Underscore Marketing
- Jay Carter, EVP Business Development Juice Pharma
- Milet Koo, Team Lead Social Media Genentech
- Jim Delash, Multi-Channel Marketing Director GSK
- Richard Schwartz, Life Sciences Industry Practice Lead Qualtrics
- Fay McCray, Vice President & Head of Health Equity and Social Impact Healthline Media
- Fred Bennett, Chief Digital Officer, BGB Group
- Tim Panetello, CEO, Relevate Health
- Louis Naimoli, Director, Programmatic Sales and Business Development, Haylo
- Erica Taylor, VP, Chief Marketing Officer, Genentech
- Jen Alper, Senior Director, US Women’s Health Portfolio Team Lead Pfizer
- Meghan Rivera, US Managing Director Organon
- Marianne Swift, Director of Client Partnerships Spotify
- William Febbo, CEO OptimizeRx
- Nik Kolatker, Vice President, US Medical Affairs Genentech
- Kristi Veitch, Executive Vice President, Human Resources Intouch Group
- Peter Kirk, Founder Sermo
- Peter Freidman, Chairman and CEO Liveworld
- Web Sun, CEO Komodo Health
- Heidi Anderson Hupe, SVP, ASO Strategy Teladoc
- Derek Choy, Co-Founder & COO Aktana
- Richard Schwartz, Life Sciences and Medical Device Industry Cx Practice Lead Medallia
- Spencer Curtis, Head of Digital Strategy, Otsuka Pharmaceutical
- Monique Levy, Chief Commercial and Strategy Officer, Woebot Health
Andrew Burns
Chief Revenue Officer, DrFirst
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Mark Bard spoke with Andrew Burns, DrFirst, about the challenges with medication adherence and the potential of technology to connect disparate parts of the system to ease the friction and pain points for patients. The discussion also touched on how to facilitate collaboration throughout the system to drive and optimize compliance and adherence overall.
Dr. Shivang Joshi
Sermo Medical Advisory Board, Neurologist, and Director of Clinical Research at Community Neuroscience Services
Dr. Shivang Joshi joins Mark Bard of DHC at Sermo, a social network platform for physicians that allows members to connect with other physicians, earn money for their insights, solve challenging patient cases, and contribute to the world’s largest database of drug ratings.
In this conversation, Mark and Dr. Joshi discuss the challenges and potential solutions for pharmaceutical companies working with physician influencers. Dr. Joshi emphasizes the importance of authenticity and credibility in these relationships. They suggest focusing on general discussions about the disease state and products, rather than directly pitching specific products.
Chris Neuner
President, Throtle
In this conversation, Mark and Chris focus on the importance of this technology in the evolving digital landscape, particularly in the context of future scenarios and the need for alternative identifiers. The discussion highlights the critical role of accurate and scalable identity solutions in enhancing marketing and data measurement efforts.
Bill Veltre
EVP, Head of Media, Deerfield Agency
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Mark Bard and Bill Veltre discussed the evolving landscape of digital trends and data-driven strategies within the pharmaceutical industry. Veltre emphasized the importance of unlocking the potential of data and utilizing it to drive brand success through attribution and collaboration across various touchpoints. They also explored the transition from traditional to digital mindsets in marketing and the significance of partnerships between agencies and pharmaceutical companies in delivering purposeful and meaningful interactions with healthcare professionals. Looking ahead, they highlighted the necessity for agility, innovation, and a deep understanding of evolving customer expectations to drive business impact in the rapidly changing healthcare landscape.
Hansa Bhargava, MD
Chief Clinical Strategy & Innovation
Healio
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This interview between Mark Bard, Co-Founder of The DHC Group and Dr. Hansa Bhargava, Chief Clinical Strategy and Innovation at Healio, covers several key topics related to healthcare and technology. Dr. Bhargava discussed her motivation for pursuing medicine, particularly in pediatrics.
Dr. Bhargava highlights physician burnout as a major issue, citing administrative burdens like EMRs as a leading cause. She expresses excitement about the potential of AI and emerging technologies to reduce burnout and improve clinical efficiency through applications like transcription, prior authorization, and clinical decision support. She also addresses the double-edged nature of patient access to online health information, emphasizing the need for vetted, trustworthy sources. Additionally, Dr. Bhargava speaks about using technology to reach underserved populations, improve clinical trial diversity, and enhance access to care through solutions like telehealth and digital therapeutics – however, stressing the importance of involving physicians in the development of new technologies and providing proper education to ensure responsible adoption of AI tools.
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