Video Interviews With Industry Leaders
The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate insights on a range of topics related to digital pharmaceutical marketing innovation.
Recent Short Takes
Mark Bard talks with Peter Kirk, founder of Sermo, about his recent experiences as a founder, patient, and thought leader. The conversation starts with a review of his recent experience with cancer and his decision to run the NYC Marathon shortly after treatment. Peter also provides this thoughts on how physicians are using social media, sharing content, and the opportunity for enhanced engagement as physician utilization continues to increase over time.
This two part conversation with Peter Friedman, founder of LiveWorld, starts with a review of his experience at Atari and then Apple – in the early days of networking and community. Peter discusses the initial drivers of community and what kept users coming back – for content and services. Following a review of his time with Apple, the conversation moves to his motivation to started LiveWorld and what he sees happening in the near future after a rapid rush to social for physicians on a global basis over the past two years. Looking forward, he discusses how brands and companies can better understand and engage users (and customers) in social.
The explosion of data in health has created opportunities and challenges for companies seeking to better understand how to align their clinical trials, product launch, and ongoing marketing and sales strategies based on real world data. Komodo has pulled data together to help health care companies and life sciences firms understand how to better target, understand, and optimize patient outcomes. This conversation with Web Sun covers recent data trends, how pharma companies can overcome the data to insight challenge, and what’s ahead for real world evidence.
Heidi Anderson Hupe
You can’t talk about the role of digital over the past two years without a conversation about connected care, remote monitoring, and tele-health. When you think of tele-health … you think of Teladoc. Not only have they continued to reinvent the connected care model, they have expanded their reach with acquisitions such as Livongo (care management and monitoring). Learn about where the market is today for patients, physicians, payers, pharma and employers — and where it’s headed in the near future with industry expert Heidi Anderson Hupe.
A conversation with Spencer Curtis about identifying future talent, mentoring future leaders, and preparing the next generation for innovation. The discussion also touches on the role of big tech in digital health, drivers of digital therapeutics, reaching the audiences in most need of digital health solutions, and how pharma companies can partner with innovative companies and startups.
Monique and Mark discuss digital market trends and the current landscape for digital therapeutics. Topics of discussion also include the role of mobile devices in patient health as well as opportunities with patient level data.
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