This interview between Mark Bard, Co-Founder of The DHC Group and Elaine Gamble, former Head of Omnichannel Engagement at Otsuka, CNS Division, focuses on Elaine’s experience in omni-channel marketing and excellence in the pharmaceutical industry.

Key topics discussed include motivations for early roles, similarities and differences across companies, executing cohesive omni-channel strategies, modular content approaches, and addressing social determinants of health through personalized experiences. Elaine shares insights on fostering high-functioning teams, effective MLR onboarding processes, leveraging technology for modular content, and using data to predict pivotal decision moments and tailoring messaging for underserved populations.