87%
of responding HCPs
have taken an action after seeing professional content on social media.
SUMMARY
As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us.
At the same time, we were interested in what HCP marketers knew about the rapidly-changing HCP digital and social landscape – so we asked over 100 industry colleagues to share their knowledge in a 90-second quiz. Here’s the headline: We’re facing a major disconnect. Check out the webinars, interviews, and surveys below.
In this webinar, new data is shared from physician research completed June 2022 on the Sermo network. The study focused on how physicians view both gated (Sermo, Doximity) and public social networks (Facebook, Instagram, YouTube). Subject matter experts include Danny Flamberg (LiveWorld), Erin Fitzgerald (Sermo), and Lisa Bookwalter (Twitter),
In this webinar, you’ll be introduced to a new class of digital HCP influencers responding to the growing demand for peer-to-peer interaction and real-time consultation. Subject matter experts include Danny Flamberg (LiveWorld), Rishi Kadiwar (LiveWorld) and Lisa Bookwalter (Twitter).
INTERVIEWS
A new class of digital HCP influencers is emerging on social media. LiveWorld has been studying these new thought leaders trying to understand how much influence they really have. And where these new influentials fit into pharma and life sciences marketing plans. So, they created a video interview series titled “New Voices of Influence” hosted by their Chief Medical Officer, Umar Siddiqui, MD. Check out the interviews below.
We asked over 100 industry colleagues to share their knowledge about the rapidly-changing HCP digital and social landscape in a 90-second quiz. Here’s the headline: We’re facing a major disconnect.
of responding HCPs
have taken an action after seeing professional content on social media.
of responding HCPs
communicate with patients via social media – the majority (75%) via Facebook.
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