87%
of responding HCPs
have taken an action after seeing professional content on social media.
EDUCATIONAL RESEARCH PROJECT
SUMMARY
What We've Learned and What It Could Mean for Your Brand
As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us.
At the same time, we were interested in what HCP marketers knew about the rapidly-changing HCP digital and social landscape – so we asked over 100 industry colleagues to share their knowledge in a 90-second quiz. Here’s the headline: We’re facing a major disconnect.
Check out the quiz/survey summary (PDF, 812KB), webinar, and webinar slides below.
50%
of responding HCPs
are “beginners” in HCP social media marketing.
82%
of responding HCPs
communicate with patients via social media – the majority (75%) via Facebook.
ON-DEMAND ACCESS
Webinar Video
Expertise Behind Webinar
Speakers Lineup
On-Demand Access
Data Slides
Gain access to the HCP social media quiz and survey results (PDF, 7MB). You will also be added to our newsletter mailing list.
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