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Project

Insights on HCP Social Media Marketing

August 2021

EDUCATIONAL RESEARCH PROJECT

SUMMARY

What We've Learned and What It Could Mean for Your Brand

As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us.

At the same time, we were interested in what HCP marketers knew about the rapidly-changing HCP digital and social landscape – so we asked over 100 industry colleagues to share their knowledge in a 90-second quiz. Here’s the headline: We’re facing a major disconnect.

Check out the quiz/survey summary (PDF, 812KB), webinar, and webinar slides below.

87%

of responding HCPs

have taken an action after seeing professional content on social media.

50%

of responding HCPs

are “beginners” in HCP social media marketing.

82%

of responding HCPs

communicate with patients via social media – the majority (75%) via Facebook.

ON-DEMAND ACCESS

Webinar Video

Expertise Behind Webinar

Speakers Lineup

chad parizman

Chad Parizman
Executive Consultant
Formerly Pfizer
LinkedIn

Mark Bard
Co-Founder,
The DHC Group
LinkedIn

danny flamberg

Danny Flamberg
VP, Strategy
LiveWorld
LinkedIn

On-Demand Access

Data Slides

Gain access to the HCP social media quiz and survey results (PDF, 7MB). You will also be added to our newsletter mailing list.

Download Slides

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