EDUCATION FROM DHC
SURVEYS, STUDIES, AND INTERVIEWS WITH INDUSTRY THOUGHT LEADERS
As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us. Check out the quiz/survey summary (PDF, 812KB), webinar, and webinar slides.
Our newest whitepaper with Intouch Group explores practical solutions for the challenges that pharmaceutical organizations continue to face in light of the ongoing COVID-19 pandemic.
The DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations and asked them how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.
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