Education

digital pharma education

SURVEYS, STUDIES, AND INTERVIEWS WITH INDUSTRY THOUGHT LEADERS
The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate research on a range of topics related to digital pharmaceutical marketing innovation. Survey results, white-paper analysis, and key takeaways are shared across the DHC network, presented at DHC Summits and webinars and covered at major industry conferences.
View Projects
View Reports
View Interviews

Projects

cracking hcp social code
On-Going Since June 2021

Insights on HCP Social Media Marketing

As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us. Check out the quiz/survey summary (PDF, 812KB), webinar, and webinar slides.

Learn more
Defining Omnichannel Marketing In Pharma

Omnichannel Project Part 1

It’s Already an Omnichannel World from the Customer POV. Getting it Right as a Brand Requires a Mix of Data, Tech, and The Most Important Skill … a Culture of Integration and Sharing.
Learn more
customer experience
On-Going Since Nov 2021

Customer Experience in Life Sciences

In this project, the DHC Group and Medallia share the latest data and opinions, prompt discussions, and provide insight and guidance on customer experience (CX) in life sciences organizations: how they define it, how they believe our industry is currently performing, how they are doing and measuring CX, what needs to be done to build CX as a core discipline, and the clear value for all our colleagues and customers.
Learn more
On-Going Since Aug 2021

Cross-Cultural Marketing

In this project, the DHC has partnered with Healthline Media and Klick Health to spark conversation and provide health equity education and training on the topics at the forefront of the market today, and on the horizon in the future. Through a shared dedication to advancing inclusivity in digital healthcare marketing, this initiative will move the dialogue forward from one of information to action and transformation.
digital medicine health equity access
Learn more

Reports

Report

The State of Omnichannel Report

It’s hard to find a pharmaceutical executive who does not believe it’s important to have a robust omnichannel strategy for the organization today. However, the gap between the belief in omnichannel and execution remains. What are the hurdles to success? What’s working today? And what role will AI and machine learning play in pharma’s commercial future? We address these questions and more in this overview of omnichannel innovation and strategy specific to a health professional audience.
Learn more
Report

HCP Omnichannel Activation Strategies

This is a collaborative POV presented to the industry from The DHC Group and Relevate Health, designed to empower industry leaders and decision makers in order to measurably improve HCP engagement. In addition to thought leaders from DHC Group and Relevate Health, the findings and recommendations in this piece draw on interviews with subject matter experts.
Learn more
Report

Mapping Out Your Privacy-First Marketing Strategy

The DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations and asked them how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.

Learn more
privacy first marketing
physician's predictions
Report

The Now & The Next in Pharma Marketing

Our newest whitepaper with Intouch Group explores practical solutions for the challenges that pharmaceutical organizations continue to face in light of the ongoing COVID-19 pandemic. 

Learn more
Report

The Aftermath: Covid-19 Insights

A project from the DHC and Intouch Group to discuss the impact of COVID-19 on pharmaceutical sales and marketing in 2021 and beyond.

Learn more

Interviews

Interviews

Insights with Innovators

Learn more about digital trends, sales, marketing, and what’s ahead for digital health and digital pharma strategies from leading experts and innovators.
Learn more
wendy blackburn
DHC Short Takes
Video Interviews

Short Takes

The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate insights on a range of topics related to digital pharmaceutical marketing innovation.
Learn more

Sign up to receive educational announcements from the DHC

Sign Up Now
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.