Education

EDUCATION FROM DHC

SURVEYS, STUDIES, AND INTERVIEWS WITH INDUSTRY THOUGHT LEADERS

The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate research on a range of topics related to digital pharmaceutical marketing innovation. Survey results, white-paper analysis, and key takeaways are shared across the DHC network, presented at DHC Summits and webinars and covered at major industry conferences.

Recent Projects

Project

Insights on HCP Social Media Marketing

As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us. Check out the quiz/survey summary (PDF, 812KB), webinar, and webinar slides.

Report

The Now & The Next in Pharma Marketing

Our newest whitepaper with Intouch Group explores practical solutions for the challenges that pharmaceutical organizations continue to face in light of the ongoing COVID-19 pandemic.

Report

Mapping Out Your Privacy-First Marketing Strategy

The DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations and asked them how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.