Education

digital pharma education

SURVEYS, STUDIES, AND INTERVIEWS WITH INDUSTRY THOUGHT LEADERS
The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate research on a range of topics related to digital pharmaceutical marketing innovation. Survey results, white-paper analysis, and key takeaways are shared across the DHC network, presented at DHC Summits and webinars and covered at major industry conferences.
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Projects

On-Going Since Dec 2021

Real World Evidence for Sales and Marketing

In this project, DHC Group and OptimizeRx discuss the current landscape of real-world (RWD) data and real-world evidence (RWE) based on recent research with pharma execs, challenges with integration and adoption, use cases in pharma today, and future opportunities. Check out the summary (PDF, 15MB), webinar, and experts.
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Real World Evidence in Action
customer experience
On-Going Since Nov 2021

Customer Experience in Life Sciences

In this project, the DHC Group and Medallia share the latest data and opinions, prompt discussions, and provide insight and guidance on customer experience (CX) in life sciences organizations: how they define it, how they believe our industry is currently performing, how they are doing and measuring CX, what needs to be done to build CX as a core discipline, and the clear value for all our colleagues and customers.
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On-Going Since Aug 2021

Cross-Cultural Marketing

In this project, the DHC has partnered with Healthline Media and Klick Health to spark conversation and provide health equity education and training on the topics at the forefront of the market today, and on the horizon in the future. Through a shared dedication to advancing inclusivity in digital healthcare marketing, this initiative will move the dialogue forward from one of information to action and transformation.
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digital medicine health equity access
cracking hcp social code
On-Going Since June 2021

Insights on HCP Social Media Marketing

As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us. Check out the quiz/survey summary (PDF, 812KB), webinar, and webinar slides.

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Reports

physician's predictions
Report

The Now & The Next in Pharma Marketing

Our newest whitepaper with Intouch Group explores practical solutions for the challenges that pharmaceutical organizations continue to face in light of the ongoing COVID-19 pandemic. 

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Report

Mapping Out Your Privacy-First Marketing Strategy

The DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations and asked them how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.

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privacy first marketing
Report

The Aftermath: Covid-19 Insights

A project from the DHC and Intouch Group to discuss the impact of COVID-19 on pharmaceutical sales and marketing in 2021 and beyond.

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Interviews

Interviews

Insights with Innovators

Learn more about digital trends, sales, marketing, and what’s ahead for digital health and digital pharma strategies from leading experts and innovators.
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wendy blackburn
DHC Short Takes
Video Interviews

Short Takes

The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate insights on a range of topics related to digital pharmaceutical marketing innovation.
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