Webinars

As AI reaches a pivotal moment in its capabilities, this webinar explores how the technology can be harnessed to create patient-centric experiences that empower patients to take charge of their health journeys and foster deeper engagement with life science companies, with examples centered around combining human input and thoughtful design.

– Gain insights into how AI technology has shifted pharma and marketing’s ability to better understand and interact with active, information seeking patients.

– Learn how to leverage patient insights to develop marketing programs that can create visibility and awareness, and help empower and educate patients when they’re in a heightened state of information seeking.

– Understand the impact of tracking and getting feedback from patients throughout their journey to inform the ongoing development and fine tuning of AI algorithms and design for programs.

DHC Webinars

Available Live

DHC Webinars are first offered live to facilitate audience Q&A and provide interaction with thought leaders. We look forward to bringing you new, dynamic content and thought leadership in 2021. On-demand access to all of our webinars is available below.

On-Demand Webinars

Patient Customer Experience

This webinar features a dynamic group of industry experts who share exclusive results of the recent Patient Customer Experience in Pharma survey.

They also share the latest consumer data and best practices for key facets of patient customer experience including – the macro patient journey, using innovation to address patient pain points, patient feedback, and putting it all in practice.

Pharmacy Innovation

The Role of the Pharmacy in Impacting Script Access and Medicine Adherence

This Live Webinar will include the exclusive release of our recently-completed survey of pharmacists, and leading edge experts providing an industry guide to the innovation that’s possible at the pharmacy now – both patient and pharmacist-facing – as well as a clearer picture of what’s to come.

Embarking on the Care Journey

Navigating the healthcare system is a complex task for any patient, but it can be particularly tricky for those who are searching for more information on their symptoms, grappling with a recent diagnosis or looking for a particular type of care for the first time. Finding an appropriate specialist or treatment option and accessing relevant resources can present their own challenges, which can delay patients’ time to care and negatively impact their health outcomes.

This webinar will explore how to support and activate patients at the very start of their healthcare journey, ultimately reducing time to care, driving new prescriptions and improving the patient experience.

Myth Busting EHR in 2023

Why is it important to dispel EHR Myths? What are the six primary Myths vs Reality EHR topics? How can you arm yourself for successful conversations with your colleagues, media agency, and Medical, Legal, & Regulatory (MLR)?

Industry experts, George C.D. Griffith (Relevate Health), Damon Basch (Veradigm), and Heath Morlock (Merck) answer all of these questions in a dynamic exchange sure to resolve and strengthen your understanding of EHR.

Omnichannel Strategy Innovations for Small & Mid-Tier Pharma

This webinar for Small to Mid-Tier Pharma Companies provided a look at how Omnichannel Links to Overall Strategy in Small to Mid-Tier Pharma. Since these companies often operate without the extra layers of decision makers between senior leadership and marketers at the brand level, they are able to make strategy decisions in a much more nimble fashion.

Focus on three areas that should drive the omnichannel strategy: Identifying the Story. Clarifying the Technology Needs. Determining What is Needed to Feed the Content Machine

Speakers Include: Henry Anderson (Supernus Pharmaceuticals), Paul Murasko, (Azurity Pharmaceuticals), Frank Burrell and Greg Marshall (Deerfield), Katya Petrova (JUICE Pharma Worldwide), Adriane Vail (Veeva).

Access and Adherence

This webinar will help you answer the question “what can you be doing from a digital perspective to improve overall patient and HCP experiences to optimize treatment access and adherence?” Mark Bard shares findings from a just completed qualitative study of key decision makers from pharmaceutical and biosciences companies. Healthline’s Sarah Clark provides latest patient data. Subject matter experts from across the industry will explore implications and next steps.

Rethinking Point of Care Engagement in an Omnichannel World: Strategy, Modular Content, and Next Generation Metrics

This webinar explores the implications of an omnichannel-led pharma marketing strategy on the moment of intersection for patients and physicians.

Featured subject matter experts representing each stakeholder role will explore how the rules of engagement at the point of care are evolving. This webinar will look at how innovators are redefining strategy, modular content, and metrics.

Social is Serious – Two Key Perspectives on HCP Social

Social has become a serious landscape for HCP’s professional and clinical engagement as well as a principal medium for communicating with patients and caregivers. Getting targeting, engagement and reporting right is critical for brands.

LiveWorld and Sermo co-host this webinar, giving you an expanded look at newly released research of pharma marketers and HCPs, exploring who, how, when, and why HCPs use social media for professional and clinical purposes. Moderating the conversation is DHCG’s Christine Franklin, joined by Milet Koo, Social Media, Digital Experience, Genentech.

Coming Full Circle with Oncology Marketing

This webinar examines the intersection of COVID-19/Diagnosis & Treatment/HCP-Patient interaction and the subsequent role of treatment manufacturers in the field of oncology. Panelists include Paul Mursako (Ipsen Pharmaceuticals), Tony Dale (Everyday Health Professional), David Bernstein (Everyday Health Consumer), and Kate Zwizanski (CMI/Compas).

Telehealth Trends Tomorrow

In this webinar, experts from the DHC and Wego Health share results from a survey of over 175 patient influencers conducted in October. Insights focus on perceptions of telehealth currently, and behavioral predictions moving forward. Panelists include Jeffery Erb (McCann Health Engagement) and Michael Donohoe (Type 2 Diabetes Patient Advocate & Consultant) for a discussion on the implications of the research.

Privacy First Marketing

Firefox and Safari have eliminated cookies – Chrome will do the same by 2022. Apple revealed a major privacy update with iOS14. State and federal regulatory changes signal a continued move to consumer control of their data (and how it’s being used). This webinar discusses how these changes will impact pharma marketing in 2021. Panelists include Stef Klaskow (Google), Kamran Shah (Klick Health), Asaf Evenhaim (Crossix at Veeva Systems), Lisa Flaiz (BMS), and Brendan McHenry (Healthline).

Archived On-Demand Webinars

2022

Unpacking New Research: Insights Into HCP Channel Preferences and Pharma Industry Trends