Rethinking Point of Care Engagement in an Omnichannel World

Held in May 2023, DHC Co-Founder Mark Bard was joined by point of care experts to discuss the implications of an omnichannel-led pharma marketing strategy on the moment of intersection for patients and physicians. Featured subject matter experts representing each stakeholder role explored how the rules of engagement at the point of care are evolving. This webinar looked at how innovators are redefining strategy, modular content, and metrics.

DHC was joined by experts Shannon Mitchell (Merck), Andrew Schultz (PatientPoint), Eric Talbot (MedFuse) with co-moderation from Linda Ruschau (PatientPoint).