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RWE in Action in Pharma Marketing – Challenges, Examples, and Future Opportunities

From the October 20, 2021 DHC Group Webinar

On-Demand Webinar


RWE in Action in Pharma Marketing – Challenges, Examples, and Future Opportunities

While pharma has been using real world data (RWD) to generate real world evidence (RWE) for clinical trials, post-marketing, and R&D for decades, the emergence and applicability of RWD to the sales, marketing, and commercial side of the house is now ramping up. Many organizations are exploring the possibilities related to targeting, segmentation, sales force effectiveness, and adherence, allocating growing budgets to acquire, analyze, and visualize data. How can pharma manufacturers leverage those resources to ensure they’re engaging HCPs and patients in a timely and precise manner? That’s where advanced analytics and execution in RWD translate into actionable insights that can drive positive outcomes. This webinar discusses the current landscape based on recent research with pharma execs, use cases in pharma today, and future opportunities.


Webinar Video

Expertise Behind Webinar

Speakers Lineup

eze abosi

Eze Abosi
Head, Real World Evidence Solutions, OptimizeRx

Jim Lefevere
International Business Leader, Strategy & Customer Solutions, Roche

Jill Wassil
Vice President of Marketing, miraDry, Inc.

Mark Bard
The DHC Group

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