The conversation between Mark Bard and Dr. Farag of the Sermo Medical Advisory Board highlights the evolving dynamics of rep interactions, transitioning from in-person to digital during COVID and now incorporating both methods post-COVID. Dr. Farag emphasizes the value of rep interactions for staying updated on new medications/tools, establishing relationships, and accessing resources like medical liaisons and patient support tools. Dr. Farag shares her perspective on how digital communication complements traditional interactions, enhancing efficiency by allowing her to access information and benefiting from tailored approaches to pharma-led physician education and support.