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      • Report: HCP Omnichannel Activation Strategies – February 2023
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Insights with Innovators

Insights from Industry Leaders

The Digital Health Coalition partners with a wide array of pharmaceutical industry leaders and key stakeholders to facilitate and disseminate insights on a range of topics related to digital pharmaceutical marketing innovation. 

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Recent Insights

The Role of Data and Targeting in HCP Activation

Predicting Trends 2023

Digital at the Intersection of Field Force and Oncologists

Linking Omnichannel with Overall Strategy

Insights into Pharma Market Trends and HCP Channel Preferences

Article: Omnichannel is the New Traditional Marketing

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Archived Insights

Interview: Creating Seamless Customer Experiences – The Experts Discuss – July 2019

Communicating with HCPs – The Experts Discuss

Interview: Digital Innovation with Harmony Biosciences’s Joyce Ercolino – June 2019

Article: Measuring and Testing Innovation – The Experts Discuss – May 2019

Article: SXSW Unpacked for DHC Members with closerlook’s Liz Mitchell – March 2019

Interview: Advertising and Promotion Regulatory Affairs with Rosemarie Carey, Joe Shields and Mark Bard – March 2019

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