INSIGHT:
NEXT BEST ACTION
March 2024
In this unique collection of video shorts, PulsePoint's former CSO, Chris Neuner discusses the future of Data Innovation, Next Best Action, and Omnichannel Dashboards.
Strategic questions covered in this interview series include the following:
• What is the state of dashboards and decision engines to inform field force, marketing, and brand teams targeting an HCP audience?
• What are some best practices today for sales/field force NBA/NBM efforts? What remains an obstacle to success?
• What are some of the latest innovations for hyper targeting physicians? How can we improve metrics on predictive likelihood to engage with the next best message?
• How can we “course correct” in real time to modify or change media campaigns and targeting?
The Ingredients for Next Best Action
Chris Neuner, President, Throtle, and former CSO, PulsePoint
Making Media Bi-Directional
Chris Neuner, President, Throtle, and former CSO PulsePoint
The Power of Immediate Digital Signals
Chris Neuner, President, Throtle, and former CSO, PulsePoint
What’s in the Marketing Crystal Ball
Chris Neuner, President, Throtle, and former CSO PulsePoint
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