DHC Live Virtual Summit - November
Hosted by The DHC Group and BMS
November 18 & 19
12PM - 1:30PM EDT
About the November Virtual Summit
The event will span two days, lasting just 90 minutes per day, and feature unique content each day. Registration automatically covers both days, and you will be sent agenda updates and calendar reminders.
Featured Speakers
Lisa Flaiz
Director, Multi-Channel Marketing, WW Digital Hub Lead
Bristol-Myers Squibb
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Jamie Turner
Marketing Expert
Innovation Keynote Speaker
Learn More About Jamie
Daniel Gandor
Director, US Customer Experience, Oncology & Virology
AbbVie
Connect on LinkedIN
Content Themes
- The Evolving Patient Journey
- The Impact of the Changing Landscape
- Digital Innovation in 2021
- The Role of the Marketer
AGENDA
DAY ONE: THE EVOLVING PATIENT JOURNEY
12:00 – 1:30PM EST
WELCOME (DHC + BMS)
Life Sciences, Patient Connectivity & Siloed Strategies
Melinda Decker, Chief Commercial Officer, Mymee
Peter Marchesini, President Field Solutions, Eversana
Ed Cox, EVP and Head of Digital Medicine and Strategic Alliances, Eversana
Achieving Personalization at Scale in Pharma
Richard Watson, VP, Marketing Intelligence, closerlook
Coming Full Circle with COVID & Cancer –How 2020 Learnings Will Impact Our 2021 Approach
New Research Results from Physician, Consumer, and Marketer Research
Heath Morlok, Senior Director, Market Value & Impact, Everyday Health Professional
Tom Carr, SVP, Data, Marketing and Content Science at Everyday Health Group
Tamara Cane, Senior VP, CMI/Compas
Christine Franklin, Executive Director, DHC Group
Expert Panel – How Marketers Are Meeting the Demands of an Evolving Patient Journey
Moderator: Mark Bard, Co-Founder, DHC
Lisa Flaiz, BMS
Nancy Phelan, Novartis
Dan Wilmer, Instep Health
Tamara Cane, CMI/Compas
DAY TWO: DIGITAL MARKETING INNOVATION
AND THE ROLE OF THE MARKETER
12:00 – 1:30PM EST
WELCOME (DHC + BMS)
The Role of the Marketer of the Future– New Industry Research
Brian Fox, Senior Partner, McKinsey
The Marketer of the Future – A Panel Discussion
Moderator: Brian Fox, McKinsey & Company
Dan Gandor, AbbVie
Jay Appel, BMS
Tricia Brown, Merck
Innovation Keynote – Innovations in One-to-One Marketing
Jamie Turner, Best-Selling Author and Marketing Expert
Digital Innovation in Social Media
Lisa Bookwalter, Director, Health, Twitter
Seth Duncan, Chief Analytics Officer, W2O Group
Closing Fireside Chat
Mark Bard, DHC Co-Founder
Tara Stewart, BMS
