About Summit
Held April 12-13th with AstraZeneca, the April Virtual Summit included several sessions about the structure and innovations around OmniChannel success including the new digital patient journey, the future of the field force, and the new media model for HCP Communication.
Check out the videos and slides from the summit below as well as supplemental featured resources we’ve hand-picked for you.
Day 1 Resources
Welcome
- Lars Merk, Senior Director, Global Omnichannel Strategy, AstraZeneca
What Omnichannel Means in 2022
- Mark Bard, Co-Founder, The DHC Group
- Jose Ferreira, Senior Vice President, Product and Innovation, CMI Media Group
- Tiffany Lukis, Omnichannel Strategy Director, AstraZeneca
- Heath Morlok, Associate Director, Oncology, Integrated Customer Engagement, Merck
How AI is Delivering on Pharma’s Promise to HCPs
- Derek Choy, Co-Founder and President, Aktana
Enabling Omnichannel Execution Across Internal Support Teams & Field Personnel
- Vic Stuckey, Business Enablement Lead, UCB
- Yael Jones, Senior Director, Digital Marketing, Speciality, GSK
- Amy Turnquist, Principal, North Highland
Exclusive Physician Research and Analysis
- Erin Fitzgerald, Chief Marketing Officer, Sermo
- Dr. Heidi Moawad, Neurologist and Author
- Dr. Kyle Lee, Family Physician
Day 2 Resources
Welcome
- John Fish, Product Owner, Experience Lab & Miro, AstraZeneca
Omnichannel Innovation Trends
- Louis Naimoli, Director, Haylo
Keynote Speaker
- Leigh Householder, Managing Director, Omnichannel Strategy, Syneos Health
Innovations in Omnichannel Applications to Improve Customer Listening and Enhance MSL Effectiveness
- Rich Ekelman, Director Experience Design and Content Strategy, AstraZeneca
- Brittany Ann Cool, Director Visual Design, AstraZeneca
Why Leveraging Health Centric Data is the Key to Understanding the New Digital Patient Journey and Improving Brand Performance
- Zach Farrell, Associate Principal, IQVIA
Closing Fireside Chat
- Mark Bard, Co-Founder, DHC Group
- Matt Pritchard, US Digital Programs Lead, AstraZeneca
Featured Resources
NEW From Underscore Marketing
Where, How and When HCPs Engage with Campaigns
NPI Navigator is Underscore Marketing’s latest HCP-targeting offering that leverages NPI-level data & analytics insights to uncover new, highly defined physician-level audiences based on first-party data sets combined with CRM and Rx data for an actionable 360-degree view of the HCP. Download their free brochure now.
checklist
Omnichannel Readiness Checklist
Omnichannel marketing is the ultimate customer-centric strategy. Before you begin your omnichannel adventure, you need to be prepared. Use meltmedia’s checklist to test your readiness.
New physician research
Adapting to New Trends in HCP Learning and Education
Insights into the attitudes and comfort levels of Healthcare Professionals with live meetings and education in the pandemic age. This article from Healio Strategic Solutions explores to what extent the lack of travel has impacted learning about new medical information.
FREE GUIDE
Personalize Omnichannel Programs with AI and RWD
Artificial intelligence and real-world data allow for a new level of personalization in omnichannel HCP engagement programs – but only when these tools are used in the right way. We have a free, step-by-step guide to solving three common brand challenges, using a precision engagement methodology that aligns brand content to current HCP needs and the patient care journey.