April Virtual Summit Series
Held April 12-13th with AstraZeneca, the April Virtual Summit included several sessions about the structure and innovations around OmniChannel success including the new digital patient journey, the future of the field force, and the new media model for HCP Communication.
Check out the videos and slides from the summit below as well as supplemental featured resources we’ve hand-picked for you.
Day 1 Resources
Day 2 Resources
NEW From Underscore Marketing
Where, How and When HCPs Engage with Campaigns
NPI Navigator is Underscore Marketing’s latest HCP-targeting offering that leverages NPI-level data & analytics insights to uncover new, highly defined physician-level audiences based on first-party data sets combined with CRM and Rx data for an actionable 360-degree view of the HCP. Download their free brochure now.
New physician research
Adapting to New Trends in HCP Learning and Education
Insights into the attitudes and comfort levels of Healthcare Professionals with live meetings and education in the pandemic age. This article from Healio Strategic Solutions explores to what extent the lack of travel has impacted learning about new medical information.
Personalize Omnichannel Programs with AI and RWD
Artificial intelligence and real-world data allow for a new level of personalization in omnichannel HCP engagement programs – but only when these tools are used in the right way. We have a free, step-by-step guide to solving three common brand challenges, using a precision engagement methodology that aligns brand content to current HCP needs and the patient care journey.