LIVE
April
Virtual Summit Series
April 12-13, 2022
12:00PM ET
ABOUT
April Virtual Summit Series
Join fellow colleagues and pharmaceutical marketers, researchers, and thought leaders for the next DHC Summit of 2022, hosted with AstraZeneca , on April 12-13th. Over the course of two days, thought leaders will discuss the structure and innovations around OmniChannel success including the new digital patient journey, the future of the field force, and the new media model for HCP Communication.
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Content Topics
Featured Content Experts
Agenda
DAY ONE
April 12, 2022 | 12:00 - 2:00pm EDT
Welcome
Lars Merk, Senior Director, Global Omnichannel Strategy, AstraZeneca
What Omnichannel Means in 2022
- Mark Bard, Co-Founder, The DHC Group
- Jose Ferreira, Senior Vice President, Product and Innovation, CMI Media Group
- Tiffany Lukis,
Omnichannel Strategy Director, AstraZeneca
Heath Morlok, Associate Director, Oncology, Integrated Customer Engagement, Merck
How AI is Delivering on Pharma’s Promise to HCPs
HCP expectations for seamless, personalized omnichannel engagement have never been higher. AI is proving to be the key to optimizing the customer experience at scale, enabling commercial organizations to approach the omnichannel challenge with more flexibility, transparency and speed. Aktana’s co-founder and president Derek Choy explores what’s new (and why it’s necessary) in the intelligent engagement space.
Enabling Omnichannel Execution Across Internal Support Teams & Field Personnel
This session will identify required competencies across all areas of the business that need to come together to deliver on the promise of omnichannel and provides a quantitative assessment of strengths, gaps, and prioritized required actions. Experts will share a case study on what it takes to get everyone aligned and ensure all competencies come together. Additionally, the work that’s been done to get the Field Force on board – focusing on what it takes to bring the hearts and minds of the field force along for the ride.
Exclusive Physician Research and Analysis
- Dr. Heidi Moawad, Neurologist and Author
- Dr. Kevin Lee, Family Physician
In partnership with SERMO, the DHC Group has conducted a survey of physicians on current trends around rep access, communication preferences, approaches to information-gathering, and more. The results of which will be unveiled live and discussed with our two guest physician speakers.
DAY TWO
April 13, 2022 | 12:00 - 2:00pm EDT
Welcome
John Fish, Product Owner, Experience Lab & Miro, AstraZeneca
Keynote Speaker
(session description TBA)
Innovations in Omnichannel Applications to Improve Customer Listening and Enhance MSL Effectiveness
Why Leveraging Health Centric Data is the Key to Understanding the New Digital Patient Journey and Improving Brand Performance
Evaluate the importance of using the best healthcare data sources available to drive material the efficiencies in your marketing campaigns. Zach Farrell will share the “do’s and don’ts” of developing a KPI framework that demonstrates success throughout a patient’s healthcare information journey and how best to use this data to continuously optimize campaigns and ultimately brand performance.
