POST-SUMMIT RESOURCES

DHC SUMMIT ON The
modern Marketer

Hosted in November 2023 with AstraZeneca

About Summit

Industry Members Gather Live at AstraZeneca 

Held on November 16th, 2023, the DHC Summit features case studies, thought leader POVs and panel discussions with key stakeholders.  This Summit will focused on Digital Transformation with Patients at the Center.

Over the next few weeks, we will be adding resources to this page, so check back often.
This page will include the videos from the summit as well as presentation slides, and supplemental featured resources we have hand-picked for you.

AGENDA

FIRESIDE CHAT: The Modern Marketer

  • Michael Sivak, Senior Director, Customer Experience and Enterprise Digital Capabilities, AstraZeneca
  • Interviewed by Christine Franklin, CEO, The DHC Group

The Modern Marketer and the Patient Experience

  • Asli Aksu, Partner, McKinsey & Company

The Future of Marketing with Generative AI

  • Shwen Gwee, Former VP & Head of Global Digital Strategy of BMS; Founder & Chief Disruptor, Health Disruptors Inc.

Harnessing the Future: How We’re Using AI to Change Modern Marketing

  • Ezra Suveyke, Chief Technology & Product Officer, PulsePoint
  • Justin Freid, Chief Media & Innovation Officer, CMI Media Group 
  • Tarak Shah, Senior Director, Head of US Customer Engagement, Ferring

Who is the Modern Marketer?

  • Jennifer Dikan, Associate Partner, McKinsey & Company
  • Rebecca Messina, Former CMO of Uber

The Future Marketer’s Role in AI Powered, Conversational Brand

  • Ryan Slipakoff, Chief Transformation Officer, Klick Health

Elevate your Personalized HCP Engagements with the Power of Technology

  • George C.D. Griffith, EVP Omnichannel Strategy, Relevate Health
  • Douglas Deal, Associate Director, Immuno-Oncology Lung Cancer, AstraZeneca Pharmaceuticals LP

Reimagining Marketing for the Future

  • Jason Bell, Principal, ZS Associates

Reimagining Marketing for the Future – Panel

  • Moderated by Jason Bell, Principal, ZS Associates
  • Marie Guillet, Global Commercial Head, Pan-HER2, AstraZeneca
  • Joaquin Villegas Carrera, US Associate Director, Brand Marketing, Early Stage EGFR Lung Cancer, AstraZeneca
  • Anurag Gupta Senior Director, Oncology Data Science & AI, AstraZeneca

ON DEMAND CONTENT

FIRESIDE CHAT: The Modern Marketer

  • Michael Sivak, Senior Director, Customer Experience and Enterprise Digital Capabilities, AstraZeneca

  • Interviewed by Christine Franklin, CEO, The DHC Group

Video coming soon

The Modern Marketer and the Patient Experience

Patients and consumers are expecting pharma companies to understand them better, and tailor to their needs. The full ecosystem around patients is changing with digital health players growing, and direct-to-patient emerging as a channel.
 
In this session you will learn how patient experience can evolve, and the role pharma marketers need to play to meet (and exceed) patient expectations.
 
  • Asli Aksu, Partner, McKinsey & Company

Video coming soon

The Future of Marketing with Generative AI

As a leading expert of digital innovation trends, Shwen Gwee shares his experience and perspective on how Generative AI will impact marketing and communications of the future
.
  • Shwen Gwee, Former VP & Head of Global Digital Strategy of BMS; Founder & Chief Disruptor, Health Disruptors Inc.

Video coming soon

Harnessing the Future: How We're Using AI to Change Modern Marketing

The buzziest innovation in recent history, artificial intelligence, seems to be stuff of the future. But most pharma brands are already successfully using the technology in their campaigns.

In this exchange, advertising veterans will discuss what a marketer needs to know and understand as AI innovation continues to develop.

  • Ezra Suveyke, Chief Technology & Product Officer, PulsePoint
  • Justin Freid, Chief Media & Innovation Officer, CMI Media Group
  • Tarak Shah, Senior Director, Head of US Customer Engagement, Ferring

Who is the Modern Marketer?

Modern marketers are different than traditional marketers – thinking differently about the things that are changing in front of their eyes and how they have historically operated in the past should not dictate how they operate in the future.

This session explores the characteristics and needed skills of the Modern Marketer.

  • Jennifer Dikan, Associate Partner, McKinsey & Company
  • Rebecca Messina, Former CMO of Uber

Video coming soon

The Future Marketer's Role in AI Powered, Conversational Brand

This session looks at the future of marketing, powered by AI and going beyond multichannel and omnichannel to become truly Conversational CX.

How can marketers evolve their skills and approach at the exponential pace of what is possible? How can they take advantage of their company’s enterprise investments in technology, data and capabilities to deliver impact for their brands and better experiences for their customers?

This session examines a real life example of a brand marketer who has figured out how to accomplish unprecedented innovation and accomplishments for her brand by harnessing omni-healthcare insights, omnichannel frameworks, AI and her company’s existing platforms to accomplish unprecedented results.

  • Ryan Slipakoff, Chief Transformation Officer, Klick Health

Elevate Your Personal HCP Engagements with the Power of Technology

The field in which we engage HCPs has expanded considerably beyond face-to-face or phone-to-phone.

This session discerns how the advent of digital technology and the impact of the pandemic shutdown, field forces now must engage “phygitally,” a synergistic blend of physical, digital, and virtual methods that blend cross-channel insights with the invaluable human touch. However, transitioning into this phygital realm comes with its unique set of challenges. And one of the biggest is integrating insights and feedback into models to devise “next best engagement” (NBE) strategies.

  • George C.D. Griffith, EVP Omnichannel Strategy, Relevate Health
  • Douglas Deal, Associate Director, Immuno-Oncology Lung Cancer, AstraZeneca Pharmaceuticals LP

Video coming soon

Reimagining Marketing for the Future

This session presents a view for how the current marketing model is broken, under-serving organizations and proposes an organizational shift to reinventing the work and value that marketing can deliver.

  • Jason Bell, Principal, ZS Associates

Video coming soon

Reimagining Marketing for the Future: Panel Discussion

  • Moderated by Jason Bell, Principal, ZS Associates
  • Marie Guillet, Global Commercial Head, Pan-HER2, AstraZeneca
  • Joaquin Villegas Carrera, US Associate Director, Brand Marketing, Early Stage EGFR Lung Cancer, AstraZeneca
  • Anurag Gupta Senior Director, Oncology Data Science & AI, AstraZeneca

Video coming soon