About Summit
Over 200 Industry Members Gather Live at Novo Nordisk
Held September 28th, the DHC Summit features case studies, thought leader POVs and panel discussions with key stakeholders. This Summit will focused on Digital Transformation with Patients at the Center.
Slides are available now! Over the next few weeks, we will be adding resources to this page, so check back often. This page will include the videos from the summit as well as supplemental featured resources we’ve hand-picked for you.
AGENDA
FIRESIDE CHAT: The State of Digital Transformation Today
- Ericka Higgins Tothe, VP, Commercial Operations, Novo Nordisk
- Interviewed by Keri McDonough, Head, Patient Voice Consortium, VP, Medical and Scientific Affairs, Syneos Health
The Role of Digital Education – Perspectives on Guiding Consumers from Awareness to Action
- Jenny Yu, MD FACS, Chief Health Officer, Healthline Media
- Karen Best, Associate Director, Omnichannel Media, Novo Nordisk
Latest Patient Confidence Data and Panel Discussion – The Path Forward With Patients at the Center
- Linda Ruschau, Chief Client Officer, PatientPoint
- Isaac Gealer, Lead Client Experience Manager, Phreesia
- Amy West, Senior Director, Digital Transformation & Innovation, Novo Nordisk
- Deepak Patel, Sr. Director Medical Affairs – Diabetes East, CMR, Novo Nordisk
- Shabana Motlani, Associate Director, CMR – Clinical Data Analytics & Modeling, Novo Nordisk
- Bill Veltre, Director, Omnichannel Strategy, BMS
- Scott Snyder, Chief Digital Officer, EVERSANA
- Dr. Shakthi Kumar, Worldwide Head, HCLS Industry Specialist, Teams Amazon Web Services
Understanding 2023 HCP Channel Trends and Preferences
- Brian Cunningham, SVP, Group Media Lead, CMI Media Group
- Andrea Gaymon, Chief Product Officer, Healio
- Wesley van den Heuvel, Senior Director, Omnichannel Engagement, Novo Nordisk
- Christine Szymanski, Consumer Marketing Lead, Obesity Marketing, Novo Nordisk
- Ryan Taggart, EVP, BGB Group
How Zero-Party Patient Data & HCP Outreach Impacts Marketing Strategies
- Lisa Bookwalter, CRO, Sharecare Life Sciences
Unleashing Behavioral Insights to Optimize Engagement, Personalize the Journey, and Improve Health
- Andrew Burkus, Senior Principal, IQIVA
The Future of Digital Transformation Panel of Pharma Stakeholders
- Moderated by DHC Group’s Mark Bard
- Dan Pinto, Director, Patient Experience, Novo Nordisk
- Jeremy Boss, Senior Director, Commercial Operations – Patient Support Programs, Novo Nordisk
- Mark Materacky, Vice President, Consumer Marketing, Novo Nordisk
- Lars Merk, Senior Director, Global Commercial Digital and Innovation, AstraZeneca
About Summit
Over 200 Industry Members Gather Live at Novo Nordisk
Held September 28th, the DHC Summit features case studies, thought leader POVs and panel discussions with key stakeholders. This Summit will focused on Digital Transformation with Patients at the Center.
Slides are available now! Over the next few weeks, we will be adding resources to this page, so check back often. This page will include the videos from the summit as well as supplemental featured resources we’ve hand-picked for you.
AGENDA
FIRESIDE CHAT: The State of Digital Transformation Today
- Ericka Higgins Tothe, VP, Commercial Operations, Novo Nordisk
- Interviewed by Keri McDonough, Head, Patient Voice Consortium, VP, Medical and Scientific Affairs, Syneos Health
The Role of Digital Education – Perspectives on Guiding Consumers from Awareness to Action
- Jenny Yu, MD FACS, Chief Health Officer, Healthline Media
- Karen Best, Associate Director, Omnichannel Media, Novo Nordisk
Latest Patient Confidence Data and Panel Discussion – The Path Forward With Patients at the Center
- Linda Ruschau, Chief Client Officer, PatientPoint
- Isaac Gealer, Lead Client Experience Manager, Phreesia
- Amy West, Senior Director, Digital Transformation & Innovation, Novo Nordisk
- Deepak Patel, Sr. Director Medical Affairs – Diabetes East, CMR, Novo Nordisk
- Shabana Motlani, Associate Director, CMR – Clinical Data Analytics & Modeling, Novo Nordisk
- Bill Veltre, Director, Omnichannel Strategy, BMS
- Scott Snyder, Chief Digital Officer, EVERSANA
- Dr. Shakthi Kumar, Worldwide Head, HCLS Industry Specialist, Teams Amazon Web Services
Understanding 2023 HCP Channel Trends and Preferences
- Brian Cunningham, SVP, Group Media Lead, CMI Media Group
- Andrea Gaymon, Chief Product Officer, Healio
- Wesley van den Heuvel, Senior Director, Omnichannel Engagement, Novo Nordisk
- Christine Szymanski, Consumer Marketing Lead, Obesity Marketing, Novo Nordisk
- Ryan Taggart, EVP, BGB Group
How Zero-Party Patient Data & HCP Outreach Impacts Marketing Strategies
- Lisa Bookwalter, CRO, Sharecare Life Sciences
Unleashing Behavioral Insights to Optimize Engagement, Personalize the Journey, and Improve Health
- Andrew Burkus, Senior Principal, IQIVA
The Future of Digital Transformation Panel of Pharma Stakeholders
- Moderated by DHC Group’s Mark Bard
- Dan Pinto, Director, Patient Experience, Novo Nordisk
- Jeremy Boss, Senior Director, Commercial Operations – Patient Support Programs, Novo Nordisk
- Mark Materacky, Vice President, Consumer Marketing, Novo Nordisk
- Lars Merk, Senior Director, Global Commercial Digital and Innovation, AstraZeneca
ON DEMAND CONTENT
FIRESIDE CHAT: The State of Digital Transformation Today
- Ericka Higgins Tothe, VP, Commercial Operations, Novo Nordisk
- Interviewed by Keri McDonough, Head, Patient Voice Consortium, VP, Medical and Scientific Affairs, Syneos Health
The Power and Role of Digital Education – Perspectives on Guiding Consumers from Awareness to Action
Consumers today are going far beyond a visit to their healthcare provider, engaging in self-education and conducting extensive research on their condition, treatment options, and lifestyle modifications. Grounded in insights, Jenny Yu shared perspectives on where consumers are going for information, their needs and challenges, and the value during this moment pre-point of care. She and Karen Best also shared context on how pharma can play a role on this self-guided journey, ultimately driving brand interest and impacting health decisions and health outcomes.
Jenny Yu, MD FACS, Chief Health Officer, Healthline Media
Karen Best, Associate Director, Omnichannel Media, Novo Nordisk
Latest Patient Confidence Data and Panel Discussion - The Path Forward With Patients at the Center
Pharma panelists reacted to and discussed implications of latest patient data, debating strategies for brands to extend reach, power inclusivity and drive adherence in an in-office setting.
- Linda Ruschau, Chief Client Officer, PatientPoint
- Isaac Gealer, Lead Client Experience Manager, Phreesia
- Amy West, Senior Director, Digital Transformation & Innovation, Novo Nordisk
- Deepak Patel, Sr. Director Medical Affairs – Diabetes East, CMR, Novo Nordisk
- Shabana Motlani, Associate Director, CMR – Clinical Data Analytics & Modeling, Novo Nordisk
- Bill Veltre, Director, Omnichannel Strategy, BMS
‘Pharmatizing’ AI in Pharma
Amazon Web Services and EVERSANA are partners at the epicenter of transforming life sciences commercialization through technology solutions including AI. Experts discussed three things to know about AI, showed how their vision of ‘Pharmatizing’ AI in Life Sciences is already coming to life, and shared what you need to put into place at your organization to turn AI into a reality.
- Scott Snyder, Chief Digital Officer, EVERSANA
- Dr. Shakthi Kumar, Worldwide Head, HCLS Industry Specialist, Teams Amazon Web
Understanding 2023 HCP Channel Trends and Preferences
The session featured the exclusive release of the annual survey of over 1000 physicians, evaluating the learning behaviors and needs of HCPs. Brian and Andrea also advised pharma companies on the best tactics for reaching HCPs and providing solutions to their pain points.
- Brian Cunningham, SVP, Group Media Lead, CMI Media Group
- Andrea Gaymon, Chief Product Officer, Healio
Patient + HCP Dialogue: The Importance of Digital Content Relevance & Personalization in an Often Stigmatized Category
A case study discussing the impact of a digitally executed condition video highlighting the importance of HCPs at every level, advocating for patients, and the sensitivity of language used between HCPs and patients all as the essential starting point for digital content building. This case study also touched on how essential it is for patients to understand the category, what to ask for, and then how to deliver this education in digitally focused initiatives.
- Wesley van den Heuvel, Senior Director, Omnichannel Engagement, Novo Nordisk
- Christine Szymanski, Consumer Marketing Lead, Obesity Marketing, Novo Nordisk
- Ryan Taggart, EVP, BGB Group
How Zero-Party Patient Data & HCP Outreach Impacts Marketing Strategies
Lisa Bookwalter examined how the harmonization of HCP and DTC data and journeys leads to greater brand impact.
Lisa Bookwalter, CRO, Sharecare Life Sciences
The Future of Digital Transformation Panel of Pharma Stakeholders
This panel discussed how the future of omnichannel understands and integrates the full patient journey with the goal to provide them support at every turn: disease state education, new therapy affordability/assistance, simplified onboarding and medication adherence.
Moderated by DHC Group’s Mark Bard
Dan Pinto, Director, Patient Experience, Novo Nordisk
Jeremy Boss, Senior Director, Commercial Operations – Patient Support Programs, Novo Nordisk
Mark Materacky, Vice President, Consumer Marketing, Novo Nordisk
Lars Merk, Senior Director, Global Commercial Digital and Innovation, AstraZeneca
FIRESIDE CHAT: The State of Digital Transformation Today
- Ericka Higgins Tothe, VP, Commercial Operations, Novo Nordisk
- Interviewed by Keri McDonough, Head, Patient Voice Consortium, VP, Medical and Scientific Affairs, Syneos Health
The Power and Role of Digital Education – Perspectives on Guiding Consumers from Awareness to Action
-
Jenny Yu, MD FACS, Chief Health Officer, Healthline Media
-
Karen Best, Associate Director, Omnichannel Media, Novo Nordisk
Latest Patient Confidence Data and Panel Discussion - The Path Forward With Patients at the Center
- Linda Ruschau, Chief Client Officer, PatientPoint
- Isaac Gealer, Lead Client Experience Manager, Phreesia
- Amy West, Senior Director, Digital Transformation & Innovation, Novo Nordisk
- Deepak Patel, Sr. Director Medical Affairs – Diabetes East, CMR, Novo Nordisk
- Shabana Motlani, Associate Director, CMR – Clinical Data Analytics & Modeling, Novo Nordisk
- Bill Veltre, Director, Omnichannel Strategy, BMS
‘Pharmatizing’ AI in Pharma
- Scott Snyder, Chief Digital Officer, EVERSANA
- Dr. Shakthi Kumar, Worldwide Head, HCLS Industry Specialist, Teams Amazon Web
Understanding 2023 HCP Channel Trends and Preferences
- Brian Cunningham, SVP, Group Media Lead, CMI Media Group
- Andrea Gaymon, Chief Product Officer, Healio
Patient + HCP Dialogue: The Importance of Digital Content Relevance & Personalization in an Often Stigmatized Category
- Wesley van den Heuvel, Senior Director, Omnichannel Engagement, Novo Nordisk
- Christine Szymanski, Consumer Marketing Lead, Obesity Marketing, Novo Nordisk
- Ryan Taggart, EVP, BGB Group
How Zero-Party Patient Data & HCP Outreach Impacts Marketing Strategies
-
Lisa Bookwalter, CRO, Sharecare Life Sciences
The Future of Digital Transformation Panel of Pharma Stakeholders
-
Moderated by DHC Group’s Mark Bard
-
Dan Pinto, Director, Patient Experience, Novo Nordisk
-
Jeremy Boss, Senior Director, Commercial Operations – Patient Support Programs, Novo Nordisk
-
Mark Materacky, Vice President, Consumer Marketing, Novo Nordisk
-
Lars Merk, Senior Director, Global Commercial Digital and Innovation, AstraZeneca