About Summit
Industry Members Gather Live at Otsuka
Held on February 22nd, 2024, this DHC Summit features case studies, thought leader POVs and panel discussions with key stakeholders. This Summit focused on the Advancements and Opportunities in Omnichannel.
Over the next few weeks, we will be adding resources to this page, so check back often.
This page will include the videos from the summit as well as presentation slides, and supplemental featured resources we have hand-picked for you.
AGENDA
Fireside Chat: Advancements & Opportunities in Omnichannel
- Abigail Canlas, Senior Director, Head of Omnichannel Center of Excellence, Otsuka
- Interviewed by Mark Bard, Co-Founder, The DHC Group
Power of Content Analysis: Best Practices to Better Reach Consumers and Caregivers
- Lisa Denmark, Associate Director of Omnichannel & Digital Analytics, Otsuka
- Heidi Moawad, MD, Neurologist, Professor Case Western Reserve University School of Medicine
- Brendan Anderer, SVP, Content Marketing & Audience Development, Healthline Media
Sarah Clark, Director B2B Marketing, Healthline Media
- Jim DeLash, Omnichannel Marketing Director, GSK
- Clifton Covey, Senior Vice President, Digital Activation, CMI Media Group
- Kelli Smith, Associate Director Nephrology Marketing, Otsuka
- George Griffith, Executive Vice President Omnichannel Strategy, Relevate Health
Omnichannel Analytics: How Innovative Companies Look at Impact
- Aaron Tommelleo, US Insulins Portfolio Lead, Sanofi
- Michele Hackett, Director of Patient Experience, Sanofi
- Andrew Douglas, SVP of Data, GoodRx
Content as a Foundational Enabler for Omnichannel Excellence
- Kevin Rose, Executive Director Content Excellence, Boehringer Ingelheim
- Alexis Cohen, VP, Business Consulting Global Commercial Content, Veeva
The Role of Modular Content and the Relationship with MLR
- Gina Vestea, PharmD, Head, US Regulatory Affairs Advertising & Promotion, Sanofi
- Kristen Vayda-Dreitlein, Omnichannel Brand Lead Type 1 Diabetes, Sanofi
- Kevin Rose, Executive Director Content Excellence, Boehringer Ingelheim
- Aaron Uydess, EVP, EVERSANA ORCHESTRATE Solutions & Success, EVERSANA
Omnichannel Transformation and Field Force Integration
- Crispin Hallam, Senior Director, Enterprise Operations, GSK
- Amy Turnquist, Partner, North Highland
- Randy Williamson, Senior Business Director, Otsuka
ON DEMAND CONTENT
Fireside Chat:
Advancements & Opportunities
in Omnichannel
- Abigail Canlas, Senior Director, Head of Omnichannel Center of Excellence, Otsuka
Interviewed by Mark Bard, Co-Founder, The DHC Group
Power of Content Analysis:
Best Practices to Better Reach Consumers and Caregivers
omnichannel strategy for pharma brands to better understand, reach, and engage with target consumers when and where it matters most. This engaging conversation and case study, looks
specifically at patients living with Alzheimer’s Disease and brings you closer to the consumer mindsets and the impact of digital engagement and analysis.
- Lisa Denmark, Associate Director of Omnichannel & Digital Analytics, Otsuka
- Heidi Moawad, MD, Neurologist, Professor Case Western Reserve University School of Medicine
- Brendan Anderer, SVP, Content Marketing & Audience Development, Healthline Media
- Sarah Clark, Director B2B Marketing, Healthline Media
This is a Test:
Testing has Little Impact.
OR. Testing has Revolutionized Pharmaceutical Marketing
Jim DeLash, Omnichannel Marketing Director, GSK
Clifton Covey, Senior Vice President, Digital Activation
CMI Media Group
Anticipating the Needs of the Customer and Applying Omnichannel HCP Activation: A Brand's Journey into Omnichannel
This presentation showcases a brand’s real world omnichannel journey. Using a college course model, the talk covers their 101, 201 and 301 experiences. An ROI case study is reviewed around the thesis statement of asking if multiple precision and personalized HCP engagements resulted in a better ROI than singular precision and personalized HCP engagements. Omnichannel course credits offered.
- Kelli Smith, Associate Director Nephrology Marketing, Otsuka
- George Griffith, Executive Vice President Omnichannel Strategy, Relevate Health
Omnichannel Analytics:
How Innovative Companies Look at Impact
A discussion of Omnichannel solutions and their impact on overall business, and more specifically to late lifecycle product development and lower funnel utilization.
This session covers how promotional programming will need to be designed with the deprecation of third-party cookies and the impact of the agency’s decreased visibility, as well as the interesting and unique landscape of a future driven by AI.
- Aaron Tommelleo, US Insulins Portfolio Lead, Sanofi
- Michele Hackett, Director of Patient Experience, Sanofi
- Andrew Douglas, SVP of Data, GoodRx
Content as a Foundational Enabler for Omnichannel Excellence
- Kevin Rose, Executive Director Content Excellence
Boehringer Ingelheim - Alexis Cohen, VP, Business Consulting Global Commercial Content, Veeva
The Role of Modular Content and the Relationship with MLR
- Gina Vestea, PharmD, Head, US Regulatory Affairs Advertising & Promotion, Sanofi
- Kristen Vayda-Dreitlein, Omnichannel Brand Lead Type 1 Diabetes, Sanofi
- Kevin Rose, Executive Director Content Excellence
Boehringer Ingelheim - Aaron Uydess, EVP, EVERSANA ORCHESTRATE Solutions & Success, EVERSANA
Omnichannel Transformation and Field Force Integration
- Crispin Hallam, Senior Director, Enterprise Operations, GSK
- Amy Turnquist, Partner, North Highland
- Randy Williamson, Senior Business Director, Otsuka